Why Your Business Needs an e-Commerce Website

Industries are rapidly evolving to reflect customer needs. More and more customers prefer online shopping experiences instead of driving to the store or calling a salesperson. A successful online store can drive revenue through more than just ecommerce transactions; it also helps attract new customers who might buy other items in person or over the phone.

Reasons your business should have an ecommerce website

Here are ten reasons your business needs to hire an ecommerce web development company:

• Attract New Customers with Search

The most important aspect of a business is its customers. There are many ways to attract customers, but through ecommerce web development, it is easier and faster for your products to be viewed by the public. Customers can input keywords into Google or another search engine and see what you have available based on their inquiries. For example, if a customer wants to buy a new vacuum cleaner, they could type in “vacuums,” and your site would show up along with various other websites selling this product.

• Make Money Online

Revenue from your e-commerce website can offer a lot of potential, as well as the opportunity to make money. Websites such as eBay and Etsy have made it possible for people to start a business selling various products. If you’re setting up an online sales position with these types of sites, you will be required to apply for a seller’s account, which usually has associated fees that range from $0 – $400 depending on the type of account you sign up for. It is important to note that different options (e.g., auction or buy now) and various payment methods are available through each site; however, they all vary in their unique way.

• Customer Convenience

One of the main reasons your business needs an ecommerce developer to build an ecommerce website is because it provides convenience to the customer. Customers can stay at home and shop for what they need whenever they want (24/7). Many businesses that sell their products online offer detailed descriptions, various product or size options, and tools such as search bars if customers are looking for a specific thing. Those who don’t have an online presence are sacrificing potential customers; by setting one up, you will connect with many individuals no matter where they are located in the world.

• Increase Hours of Operation To 24/7

As previously mentioned, having an ecommerce website set up allows your business to become available around the clock through different time zones. This ensures night owls and early birds both have the opportunity to purchase your products at the most convenient time for them. It also gives you increased exposure, which can generate more sales and profit.

• New Market Acquisitions

If you are in a service business, providing an ecommerce website creates new market acquisitions by extending your reach across state and even country lines. This allows your company to expand its customer base with ease. It also provides convenience to those who work during traditional business hours or find it difficult to leave their home when looking for services that you offer.

• Speedup Business Operations

Setting up an online store instantly decreases operational efforts involved in placing orders, processing transactions, and answering customer questions—as opposed to doing so in person or over the phone.

• Reduce Payroll 

What’s great about an online store is that it takes up no extra real estate space. Since you wouldn’t need to hire additional staff members to work the front desk, placing orders, or answering phones, money saved could be allocated towards other things like new equipment or marketing campaigns. You can also use this time for business development.

• Data Sync with POS System

Order fulfillment is also made easier through the use of an online store. Instead of having to send a courier for every order, you can have your packages shipped out by going directly from your inventory list to the shipping agency’s website. This reduces unnecessary operational steps and frees up more time for other tasks.

• Allow Customers to Share Orders Online

Most ecommerce websites also offer marketing tools that can help with customer acquisition. Many companies choose to host ad campaigns, but others use these features to allow potential customers to sign up for notifications or access exclusive deals not available anywhere else.

• Increase Brand Awareness

Online stores also make it easier for your business to be found by new customers. These days, people search the internet when they require products or services like yours; having an online presence means they’ll be more likely to find you in search results.


The modern business landscape has changed drastically over the last two years. While many companies are still struggling to figure out how they can leverage Big Data, user experience design, or data mining strategies to their advantage, ecommerce website development has become a vital tool for customer acquisition and retention. On top of that, businesses can also benefit from some features offered by ecommerce providers like marketing tools, analytics, and more. If you’re interested in learning more about the benefits an ecommerce website can provide your business, contact us today.

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Christophe Rude

Christophe Rude

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