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“Podcasts are the next big thing in India – Read more!!”



What is a podcast? 

If I simply put it together in one sentence then, a podcast is a digital audio file covering all your favourite shows, burning topics and interesting blogs. It was originally started to build a community of people with similar interests and later on it became more popular among the youths. The best thing about podcasts which makes it even more special is its accessibility, with people becoming busier day by day it’s hard for them to get sufficient time to entertain themselves.

Sometimes we want someone to read out stories or jokes for us while we are driving or cooking or doing some stuff that doesn’t require much attention. This is possible with podcasts! 

That is the beauty of podcasts, and today they are more popular than ever.

Well, now let’s look at the popularity of podcasts in India. 

The Indian podcast industry is becoming more content-centric day by day and thus gaining the attention of youths in India. Earlier when only a few people had mobile phones the podcast industry was not doing so great, but now almost every person walking next to you has a smartphone in their hands. Which in turn contributed to the list of podcast listeners. 

Nowadays in India, the number of female audiences is going up as most of the content is covered by keeping female listeners in mind. Podcasts are becoming popular in India starting from news, cricket commentary to all the religious podcasts are played on a loop in almost all shops across the country. Indian podcasts are available in multiple regional languages which has increased the podcasts listening in the past few years. 

Podcasts provide people with their daily dose of laughter, fiction or news covering all the latest discoveries in the field of science, technology and economics. Growth is set to continue over the forecast period with a rapid increase in the number of listeners over the past few years. We all can feel the accelerating interest of the audience and it’s increasing growth. The podcast is becoming a fever! 

Oh, you like podcasts? Or Are you confused about choosing your first podcast? 

It’s always a big risk when you choose your first podcast, there could be a possibility that the genre which you have chosen is not the one you wanted! So, I suggest you try genres of your interest first.

If you are a newbie here then you can go for platforms which provide you free facility to listen to their podcasts. So that you can try out several things there. This sounds amazing! Isn’t it? 

There is one such platform named as Kuku FM which provides you podcasts on various genres like religion, business, sports, motivation, comedy, horror etc. This platform covers almost every field of your interest and content is super amazing! A bitesize series of podcasts that will make you laugh, give you knowledge on current events, kill your boredom with exciting horror stories. You name it, they have it! Kuku FM has the best collection of indian podcasts available online in Hindi.

A lot of times the hosts or guests are everyday people sharing their expertise and experiences, which might help you at some point in time in your life. If you are a business need and want to know more about the entrepreneurs who are carving out exciting new fast-growing market niches, then you can listen to such podcasts available in Hindi. 

They have several religious podcasts covering all possible mythological stories and Hanuman Chalisa to play in the morning for a fresh start. This platform provides you with the best facility of downloading the podcasts for free. Yes, you heard it correctly! Now you can listen to your favourite shows without ads and you can even download them for free and listen to them on your own time. Kuku FM has the finest collection of podcasts, audiobooks and stories that can entertain you anytime. Now go and expand your minds, listen to the best Hindi podcasts available online. 

Enjoy free, unlimited listening to Kuku FM shows. Download as many as you’d like at no cost!

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Spend time on the Internet productively – Guide for 2021



How much time did you spend on the Internet yesterday?

Your answer is probably more than two hours. But did you do anything productive? Unfortunately, most people spend hours browsing on the web and end up wasting their time. They realize that in the 21st century, time is one of the most important assets and have even heard of the phrase: “Time is money”. But they still end up not using it productively simply because they don’t realize how many opportunities the Internet offers. With technological advancements and digitalization, almost anything is possible!

Here is a list of things you can do to do to spend time more productively on the net and widen your horizons

  1. Reduce the time you spend on social media

While social media is crucial for branding and marketing in the modern world, it can be quite a waste of time for people. Don’t get me wrong; they are fun and most of the time very useful as well because you can communicate with your friends and family members any time of the day anywhere. It’s easy to connect, and you’re always accessible. But at the same time, they can be quite addictive and be one of the reasons for procrastination. That’s why when you are trying to have an effective day, you should reduce the time you spend on social media networks scrolling through the news feed.

  1. Read the news

What’s going on in the world?

What social and economic challenges are we facing?

You won’t be able to answer these and many more essential questions unless you follow the news. Nowadays, you can read new information on almost every platform available to you, but if you want to have a better understanding of politics, psychology, economics, social issues, etc. then you should visit newspapers’ web pages daily. Remember that people who read the news are more open and critical-minded and have rich knowledge.

  1. Take up a course

Do you like challenges? If yes, then you are in luck because you can challenge yourself in various ways on the Internet, and one of them is starting a course. Online courses, especially the ones that offer compilation certificates, can be quite advantageous for you. The more skills and knowledge you acquire, the more demand you will be in the marketplace. And if you already have a stable job, then you will have more and better chances for professional development. Free courses WITH certificates are a bit difficult to come across, but providers like Coursera, Udemy, edX, and others offer them once in a while.

  1. Learn new language

Why is it so important to learn a foreign language? You must be curious about this whenever you hear that someone learned Spanish, Italian, Korean, or any other language and they take pride in it. Well, learning a new language isn’t limited to just one benefit and offers quite many, such as improving brain function, new career growth opportunities, a chance to explore a new culture, etc. Not to mention that it’s rather fun to set a goal and watch yourself achieve it. Luckily, you can come across many free online platforms to take up a new language, such as Duolingo, Memrise, etc.

  1. Update your resume

Since we’ve talked some about careers and professions, it’s time to mention resumes – a crucial tool for searching for jobs. You already know how important they are, how they display your skills, achievements, and experiences. But you might forget sometimes that resumes need to be updated from time to time. The internet offers plenty of platforms to create a visually appealing and organized CV as possible. There are even different types of templates available, and you can choose the one that has the best color, design, and structure. If you follow previous tips and learn a new language or take a course, you can include them in your resume.

  1. Research some useful apps

There are so many applications accessible that it’s hard to keep track of all of them, and that’s why you might overlook an app that might be quite useful for you. So, read some information online and figure out which applications you might need. For example, if you have many deadlines but you aren’t as organized as you wish to be, you might download applications that offer to-do-lists.

  1. Start a new career

It may sound surprising but starting a career on the Internet is possible. You might even read some stories about it or heard the names of people who have managed to become famous on Youtube, Tik-Tok, or some other platforms. What platform you should use for your future career depends on your interests and skills. For instance, if you are a people person, love talking and sharing your knowledge and experience with people, Youtube might be the perfect place for you. On the other hand, if you are a music enthusiast and write music or create playlists, you should check out Spotify, Soundcloud, and other online streaming services.

Of course, gaining popularity on these platforms nowadays is much harder than it used to be because there are millions of users and songs available already. Some people work hard to increase their reach, while others find an easier way – they use reliable service providers to buy Spotify followers or others.

  1. Start a blog

Another productive activity on the Internet is blogging, and it’s perfect if you are into writing. The popularity of blogs are rising rapidly recently thanks to social media influence, and you should keep up with these trends, too. Writing a blog could be beneficial for you in many ways. First of all, it’s an excellent way to confront your fears, especially if you are a shy person and opening up to new people is hard for you. In addition to this, the more you write, the better you become at it, so blogging can improve your writing skills and help you develop your unique style. There are multiple guides on businessfinancearticles that can help you making money with your writing.

These tips will help you make the time you spend on the Internet more productive and develop new skills too.

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How to Achieve Your Desktop Computer Goals in 2021




How to Achieve Your Desktop Computer Goals in 2021

Everyone has experienced working with a desktop computer and owned one as well. But do you have enough knowledge about it? If you do not know much, then we’ll guide you through this article. There is a good amount of information given here.

If performance is what you need in a device, a desktop computer is what you need. A desktop PC can store more information and is quicker than a tablet or laptop. You might find them to cost less than a laptop, too. These are some reasons to purchase a desktop rather than a laptop the next time you buy a computer. However, if you need a fast processing laptop, you can find suitable devices at a reasonable price. Just search for the fastest laptop under 500 on the internet, and you might find some great options. 

Use virus protection and security applications. You will find many viruses after a scan. Apart from viruses, some harmful software can slow your computer down or even access your data. Antivirus and many other programs regularly scan to ensure no suspicious activity by a virus or any other software.

If you feel your computer is performing very slowly, do a boot check. Run “ms config” from your start menu. This program lets you view the different applications that automatically start with your computer. If you find some which are not in your use, then disable them. This improves your device’s performance.

Research and decide which accessories you need with your new PC. Many stores sell extra accessories with a computer but always buy those which you need. Also, look into buying add-ons online or from somewhere else. The manufacturers sell their products at a higher price, whereas online sellers may give you a good discount.

The size of computers varies between different brands and models. Some acquire a minimal space, while others require an open and clear area. Whatever the case you should decide according to the space you have decided to place your new computer.

Read different reviews and expert advice regarding desktop computers before purchasing. At first, you get confused while choosing, as every PC might seem like an excellent choice. To make your selection process easier, you should look at the products listed in the editor’s choice. These devices are usually the best combination of features and price.

You need to consider a few factors if you want to do gaming. Your computer should have a compatible display that can display high resolutions. It should have a minimum of 4GB memory, plus a strong graphics card. You can also buy special accessories like a gaming keyboard or stratus to maximize your gaming experience.

Is the memory sufficient enough to store all the data on your computer? Do you know how much memory you need? Do you store a lot of pictures? Ask these questions while deciding an appropriate amount of memory for the next PC.

Try not to wait until the price of a model reduces. Search thoroughly through the market to find an excellent discount or coupon. Stay positive and keep searching for a nice deal. 

Keep peripheral equipment in mind when shopping for a computer. You will need a mouse, keyboard, speakers and a monitor at the least. Some people also need a printer. Think through which device you will connect to the internet and what other hardware you could need?

If you’d like to upgrade a desktop computer before buying it, ask if this is possible as you buy the machine. A seller might offer you a good deal for your computer and the accessories you need, which otherwise cost you a lot if purchased separately.

If you get a refurbished device, do not pay much attention to whether it is still in the warranty period. Manufacturers don’t transfer warranties. So don’t include a warranty period in your decision-making process for a used computer.

Compare prices smartly while searching for your PC. Buying a new desktop is expensive, so save money where you can. There are many good deals, but you should get everything you need from the computer. Research properly about the hardware specifications you need and try to find a device that offers the best value for money.

Lately, it was very easy to find deals offered by different sellers containing all the necessary accessories. However, computer monitors are becoming increasingly hard to find because many flat-screen televisions can serve this purpose. Try to avoid purchasing those accessories, which is not a necessity. For example, if you already have a monitor with a compatible configuration, then don’t search for a new one with the CPU.

Do not forget to check out the reviews for a computer to make sure you are making the right choice. You should never blindly buy a desktop computer because you like the price on it. Many times, cheap computers have many issues.

When you buy a refurbished computer, you may not get a warranty. Therefore, if it breaks, the money will come out of your pocket. Is this the best choice for you?

Before any other step:

  1. Think about why you need a computer.
  2. Write down all the things you want to do with a computer.
  3. Make your list comprehensive, so you don’t miss anything.

Build quality for a computer is one of the key features to consider. Desktops often sustain lots of knocks, mainly if kept on the floor. Ensure that your PC can survive the wear and tear. If the computer chassis feels flimsy and cheap, consider buying one of higher quality.

Be sure that you find different ways to connect to the internet. Your new computer should at least contain a wifi card and an ethernet port. Even better, a connection with Bluetooth will help you connect with your phone and other devices.

As mentioned earlier, you must have owned at least one desktop computer at some point in time. But the chances are that you didn’t know very much about computers before now. It is a lot simpler to understand desktops when you consider the ideas and advice within this article.

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How to Increase PPC Profits




Every business and digital marketer wants to increase profits. When you focus on Pay Per Click, it is easy to figure out that if you get more traffic, you will make more sales and profits. Of course, this is only the first way to increase pay per click profits. The second way is by increasing the value of each sale.

 Increase PPC Profits By Making More Sales

You can get more traffic of the same quality by adjusting or changing your CPC or the entire bidding strategy of your ads. In this way, you can spend the same money to get more traffic that will send a bigger number of potential customers to your site.

1. Change Your Bidding Options

In the first step, we suggest using the Target ROAS smart bidding option. ROAS stands for return on ad spend. If you know how much return you need to get back from your investment in your ads, Google Ads will optimize your bids to reach that goal.

When you calculate the profits of a product, you must estimate the total expenses first. You can add salaries, expenses on equipment or software, shipping costs, etc. Then, you can estimate the profits by removing the expenses from the total amount of sales.

Many businesses reinvest a percentage of the profits on paid advertising to make a sale. So, it’s important to target a specific return on ad spend to keep their system running. And this is what we want to achieve with the Target ROAS option. Google Ads will find the right CPC to get you closer to that goal.

2. Make Bid Adjustments

Your conversion rates are not the same for all your target audience every time your bid for them. It can change for different reasons during the day or before and after specific events. It makes sense that they don’t have the same buying intention all the time as well.

For example, many e-commerce niches have higher conversion rates in specific hours of the day. Some demographics of your target audience may increase their conversion rates at specific times while others decrease it. For this reason, you need to track your results and adjust your bids to get the maximum from your budget.

Finding the right times of the day to increase or decrease the CPC is a great way to improve conversion rates or avoid wasting money the times they don’t convert. You can also consider increasing your CPC on holidays, Christmas, Black Friday, and dates that your target audience loves to buy things.

Maximizing PPC Profits By Increasing The Value Of A Sale

In some businesses, it will not be enough to change your bidding options or adjust your bids to increase profits. If this is the case, you need to consider to get the same or lower sales but increase their value. Lower sales can generate more revenue if the average profit per sale is bigger.

This idea may sound confusing because most people try to do the opposite. However, below you can see two ways that fewer or the same amount of sales can bring more profits.

Increase Product Prices To Increase Profits

Some advertisers have considered changing their products’ prices, while others think it could be too risky. The truth is that that a logical increase in the prices is not so dangerous as some people believe.

It’s common sense that you will lose some customers when you raise your prices, which could be a good thing for your profits. When you raise your prices, you will earn more money per product from the existing and new customers. However, you waste less money because you create fewer products. You can also avoid ad costs, delivery costs, and staff costs.

The more you raise the price, the fewer sales you will make. However, the more you lower the price, the more sales you will make. When the price is too high, no one buys the product, and when the price is too low, the sales are not profitable anymore.

We are looking for a sweet spot that will bring maximum profitability to your business. Small changes in the price are not risky and can give you information on how you need to continue in the future.

Increase Average Order Value

Many types of businesses focus on making sales of many products together, as bulk drop-shippers and mass manufactures. They avoid small orders and focus only on the big sellers. This process increases the average order value and has some great benefits.

If you avoid small orders, you don’t spend time delivering them. Small orders will take the same time to get delivered as larger orders. The same applies to customer service, and the ad spend. The customers that make small orders require the same attention and time as the customers that generate more profit for your business.

The easiest way to avoid people that make small orders is by increasing the average order value (AOV). It will reduce the bids on keywords and ad groups that go under a certain level. Of course, your ads will be visible to fewer people that are willing to make big orders.

You will earn things that you don’t expect from this process. The customer service and delivery time will get improved, and you will raise the average return on ad spend. So, you will have more happy customers and more earnings per customer.


When you set up PPC campaigns, you need clear goals about what you want to achieve. The goal is not always to make more traffic or just get more sales. In many cases, you need to consider how you will get the most profits. As you can read above, fewer sales can generate more profits in two scenarios. You need to find the sweet spot for your prices and the right customers for your business. Of course, it is profitable to make more sales too. The best way to achieve that is by finding the right bidding options and adjusting your bids

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Tips For Shopping Online



Back at the not-too-distant ago, people looking for presents were needed to shower, dress and courageous cold winds and distressed fellow shoppers to select holiday presents. Fervent bargain seekers impatiently anticipated store openings Dark Friday (the day following Thanksgiving) such as search engines anticipating ignition.  Kids turned through toy shop sites like doe-eyed automatons, leaving them prominently receptive to particular pages in the expectation that the catalogue would somehow accompany their parents into the mall. Uncertainty reigned. We did not understand it at the time, but holiday shopping will not ever be the exact same again. We did not need to go the shop! Rather, firms opened virtual shops on the web. Consumers can make their purchases night or day, respectably clothed or totally nude. Like most paradigm changes, the arrival of internet shopping attracted changes to the status quo. In stores, 1 need only maintain vigilant guard of somebody’s wallet to make sure its safety; maybe not so online. It is exponentially simpler to maintain one’s will more than temporary seasonal aid when returning a product in shops. Kpop merchandise is the best place to buy online.

Shopping online is simplest with vinyl, but a few plastic is far better than many others. It is highly recommended simply to use charge cards, instead of debit cards, for internet shopping. Credit cards represent an expansion of credit, while debit cards draw straight from the bank account. Once facing your bank information, hackers could do more harm to your financing compared to with your credit card amount. Billing Act, customers are safeguarded in case of identity fraud or theft — even if they use a charge card. Payments for unauthorized charges to your credit card may also be placed on hold and researched. With a debit card provides you some national protection also.  Should you notify your lender of a fraudulent debit card buy in just fourteen weeks your liability is limited to $50; then it increases to $500. These expire after a single buy and just your credit card provider knows which accounts it is linked to. Using just one credit card for online shopping is just another fantastic way to head off possible internet shopping headaches. In case you have one credit card number sent through cyberspace, then the potential for fraud is restricted to this 1 account. If a hacker encounter by your account info, you will have just that credit card business to compete with.

Beware the Restocking Fee

Internet shopping could finally mean the passing of the physical retail store, but if this happens, 1 thing will be continuous: the warehouse. There’ll always be a necessity to store huge amounts of things and also to employ people to inventory these warehouses. Until robots require their tasks, warehouse workers will need salaries for the job they perform. Obtaining a person for regaining, packaging and sending a product that you have bought online is already assembled to a merchant’s prices. But if you go back the product, it has to be repackaged and substituted, even though the company has not made any cash from the yield. Though some retailers charge around 25 per cent or more, a fee of 15 percent of the cost that you paid for your returned item is now customary for intensively packed products, like electronic equipment. Before going to checkout, get accustomed to the merchant’s return policies, that need to be explicitly mentioned somewhere on its internet website. Simply packed items such as books and unopened DVDs should not cost you some money to reunite. Likewise, if you are returning the product since it is faulty, you should not be expected to cover any return charge. If you have damaged the item’s UPC code or sequential number, but don’t bother attempting to return it you’ve pretty much accepted the product permanently from circulation. It is possible to attempt to regain some of everything you paid by list the thing on Craigslist or eBay.

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Steps in iOS and Android App Development – Flosum Guide to Mobile App Developers



Through the application development projects we work on, there is one consistent trend we can notice is that mobile app development is always like a black box if you do not know how to code it out. If you are making a mobile app for iOS or Android for your small or medium-sized business, you should have a clear understanding of what it takes to execute it. As per a recent study, about one-third of the SMBs have launched their mobile apps by now, and it may be necessary for all types of businesses to have a mobile app in the future. Here are some stats to support this claim.

  • Now, mobile apps account for nearly one-half of the time of the digital media consumers online.
  • Smartphone users now spend about 90% of their mobile phone usage time on apps.
  • About 85% of consumers prefer to use native apps over a website on mobile.
  • Mobile apps also account for 42% of all mobile sales for Fortune 500 companies.
  • The total revenue through mobile apps is expected to cross $90 by the end of this year.
  • An average consumer tends to have installed about 30 apps on their smartphones and spends nearly 40 hours a month using those.

Even though all these points mandate the building of an app for your business, the decision to move forward is not easy to accomplish. There are nearly more than 2 million apps on the App Store and Google Play, so it is important to understand how mobile app development works and how the apps you make will fit well into your market niche and goals. In this article, let us look at the app development life cycle and explore the challenges and objectives of the same.

  1. Starting with mobile app development – Market research and discovery

By the time you start thinking of a mobile app, you may already have a good idea about it in mind, which is a good point to start. However, before getting on to the design and development, you should first take a deep dive into it with thorough research based on your business market and target audience. You may also look at your competitors’ apps and strategies to have a broader picture of how it works altogether. Some key questions to answer are:

  • What is the goal your mobile app needs to achieve?
  • How is your target audience?
  • How you want to present and make them use your app?
  • What platforms (iOS / Android) they are mostly on?
  • Which development language and development framework should you choose?
  • What are your app development budget and the timeline for the same?
  • Establishing the goals and objective

This is the crucial next step in building your mobile apps. Once you have determined the goal your app should achieve, you have to map it out as to how to reach there. Consider the factor like what problem your app solves for the customers, what features it should have, what should be the core appeal of your app etc. In many cases, as Flosum points out, it is also important to decide the benefits and features of your app should be well balanced to not tamper with your budget and resource capabilities. However, in terms of prioritizing your app’s functionality, emphasize customer engagement over the exclusive services, and do not let your budget restrictions limit this.

  • Focus on foolproof user experience

For a mobile app, user experience is everything as they spend a considerable among of effort and time to install the same on their device. So, consider various ways in which people may use your mobile app versus mobile websites. Define the backend of your app and identify how it interacts and deliver data through the front-end. There are many industry standards and W3C practices followed, which you need to abide by.

  • Finalize the wireframe and test the app prototype

Once you prepare a proper wireframe, you may first nail down your wireframe’s shortfalls during the back-end planning process. Once your team is agreed upon the storyboard and wireframe for the project, you can build a prototype next. Prototyping is an important step as it gives you first-hand exposure to how your design concept will further actualize. You can evaluate it, get feedback, and identify the flaws and dead links in your app’s workflow and usability.

There are many prototyping tools available out there for you to accomplish this process. While testing the prototype, it is a good idea to use people who are not part of the project to test and evaluate your prototype’s flaws. Observe their interactions with the app and get honest feedback on the application’s functionality and ease of use. This phase aims to finalize the design concept for your app, which will guide you through the actual development process.

  • Development of the app

Once testing the prototype and streamlining the design concept is over, you can start with the development phase. If you are not using any app development platform or BaaS provider, the developers need to set up the databases, storage solutions, APIs, and back-end servers for your app.

Set up the developer accounts for app stores where you plan to publish the as if you do not have one already. The creation of a developer account and getting approval may take several days, which may ultimately delay your release of the app if you do not take care of it at the first point. Go through the store guidelines of publishing to minimize the chances of your app getting rejected during the review.

  • Test, test, and test

Once the development is done, you have to start with the most crucial and exciting phase of the mobile app development lifecycle. Rigorously testing needed to be run in all possible real-world scenarios to sniff out potential technical failures or damages.

During the testing phase, you may go back to the design document and go through each feature again and test it for the desired out. As it was working fine during the development phase, never assume that it will deliver the same in the end product.

While testing, it is also ideal for observing the users at real-time usage of the app. You may also want to use any mobile UX testing tools to get real-time feedback and user analytics. When you are fully confident about the app work as desired in every desired scenario, you can then move on to the final preparations to launch it.

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