Schema markup is also popularly known as schema markup, and it refers to standardized tags which are added to a website page as HTML. The role that these tags play is simple and helps the search engines to understand your content as well as their context, and present them in a better manner in the search results. With structured data, you can build diverse entities and provide relationships that show between these different entities. This is quite important especially in the light of the Google MUM update which is touted to be on the way.
How can you add Schema markup to your website?
There are two options that you can take when implementing schema markup.
- Using schema markup generators
This is best for beginners who don’t have coding skills because you can add structured data even when you have coding skills. On average, there are 12 schemas and this is quite a large number for any starter. Most website owners and SEO starters don’t have lots of knowledge and they mostly rely on this. - Using a manual markup
If you check through schema generators and you don’t find the type of generators that you require, it’s possible that you add it manually. For a starter, the code will look frightening, but in essence, there are very few van the code looks frightening at first, but in reality, it’s quite simple and you will only have to change certain values in it. So you can try doing markup manually even if you don’t have any coding skills.
Implementing manual markup with JSON LD
JSON-LD is one of the methods that you can use to add schema markup manually. What’s even more interesting is that this method has been recommended by Google, and its deployment is easier than other methods such as micro data. With JSON, information that include highly defined properties such as headline, author, date Published) as well their values.
But you have to ensure that you exercise a high level of accuracy when dealing with JSON-LD. This is because any missed symbol can make the schema markup obsolete. This is why you should consider using the Schema Markup Validator or Google Rich Results Test to ensure that everything works perfectly.
You should be careful not to add JSON-LD to non-existent content. This should be able to tell Google what your website is about, and should also be relevant to what is contained in your website. This is why website owners prefer getting the help of experienced SEO experts to help them with this because it can be frustrating to work with it.
Schema Markup and JSON-LD: The Difference
While schemas are standardized tags that can be included to your website content in the form of HTML, JSON-LD is the method which is used to add schema markup, but manually. This method has received recommendations from a top SEO agency and Google.
