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How to Update Your Optical Space Planning This Holiday Season

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How to Update Your Optical Space Planning This Holiday Season

The holiday season can be a great time for many retail businesses to make money from people buying gifts for their family and friends. Those in the optical industry though might have more difficulty in profiting as much since it can be tough to sell sunglasses and contacts as a holiday gift. However, the holiday season is a lot more flexible than just gift-giving which is why you have many ways that you can ensure that your optical space is up-to-date for the holidays.

Promotion

Like any other industry, the optical industry needs to advertise to get customers out. Giving gifts to various charities like free glasses during the holiday season shows potential customers that doing business with you can create a greater good for the world. Other promotional opportunities include offering a buy 1 get 1 free deal so that customers can give their free glasses as a gift to someone else who needs a new pair. Always make sure that you are taking advantage of the holiday season by advertising.

Insurance

Depending on benefits, customers might be thinking more about their insurance at the end of the year if they are about to be charged more or not have benefits at all. This is a good time to remind customers to do business with you as they might be more willing to get everything they need to be done with their eyes out of the way so they aren’t spending more money later out of the pocket. It’s also a good idea to remind customers of their flexible spending account as they can lose money they deposited if they don’t end up using those benefits before January 1st. Understanding how customers and you benefit from insurance is crucial in running an optical business.

Decorations

No matter what holidays you are celebrating, it can feel good for customers to be reminded through various decorations. Ensure that your business is decorated for the holidays by hanging up decorations all inside the business and outside like holiday lights, wreaths, and more. By hanging up decorations, you’re not only being festive but more visible compared to other businesses that are keeping the same look they have had all year long. Ensure that you decorate your business during the holidays to make your business stand out among others.

Schedule

Unless you’re running a 24-hour business, chances are you’re going to be closed down important holidays like Christmas and Thanksgiving. You should be upfront with customers on what your holiday hours and days off are going to be before by creating a schedule so that they can get appointments they need to be done before they potentially lose benefits at the start of the new year. Make sure that this schedule is not only available in-store but by calling and visiting your website as customers don’t necessarily want to go back and forth to your business when they don’t have to. Building and publishing a schedule for the holiday season early is crucial so customers can plan on the perfect time on coming to your office.

Holiday Products

Many people like to celebrate the holiday season by wearing holiday-themed clothing. Your business can help customers celebrate the season as well by offering framed glasses that are either holiday-themed or represent holiday colors. To be successful with these products, offer deals to customers like getting a free holiday frame if they purchase a normal frame so they are more inclined to purchase from you. Look more today into how you can offer holiday products to your customers.

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How to Increase PPC Profits

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Every business and digital marketer wants to increase profits. When you focus on Pay Per Click, it is easy to figure out that if you get more traffic, you will make more sales and profits. Of course, this is only the first way to increase pay per click profits. The second way is by increasing the value of each sale.

 Increase PPC Profits By Making More Sales

You can get more traffic of the same quality by adjusting or changing your CPC or the entire bidding strategy of your ads. In this way, you can spend the same money to get more traffic that will send a bigger number of potential customers to your site.

1. Change Your Bidding Options

In the first step, we suggest using the Target ROAS smart bidding option. ROAS stands for return on ad spend. If you know how much return you need to get back from your investment in your ads, Google Ads will optimize your bids to reach that goal.

When you calculate the profits of a product, you must estimate the total expenses first. You can add salaries, expenses on equipment or software, shipping costs, etc. Then, you can estimate the profits by removing the expenses from the total amount of sales.

Many businesses reinvest a percentage of the profits on paid advertising to make a sale. So, it’s important to target a specific return on ad spend to keep their system running. And this is what we want to achieve with the Target ROAS option. Google Ads will find the right CPC to get you closer to that goal.

2. Make Bid Adjustments

Your conversion rates are not the same for all your target audience every time your bid for them. It can change for different reasons during the day or before and after specific events. It makes sense that they don’t have the same buying intention all the time as well.

For example, many e-commerce niches have higher conversion rates in specific hours of the day. Some demographics of your target audience may increase their conversion rates at specific times while others decrease it. For this reason, you need to track your results and adjust your bids to get the maximum from your budget.

Finding the right times of the day to increase or decrease the CPC is a great way to improve conversion rates or avoid wasting money the times they don’t convert. You can also consider increasing your CPC on holidays, Christmas, Black Friday, and dates that your target audience loves to buy things.

Maximizing PPC Profits By Increasing The Value Of A Sale

In some businesses, it will not be enough to change your bidding options or adjust your bids to increase profits. If this is the case, you need to consider to get the same or lower sales but increase their value. Lower sales can generate more revenue if the average profit per sale is bigger.

This idea may sound confusing because most people try to do the opposite. However, below you can see two ways that fewer or the same amount of sales can bring more profits.

Increase Product Prices To Increase Profits

Some advertisers have considered changing their products’ prices, while others think it could be too risky. The truth is that that a logical increase in the prices is not so dangerous as some people believe.

It’s common sense that you will lose some customers when you raise your prices, which could be a good thing for your profits. When you raise your prices, you will earn more money per product from the existing and new customers. However, you waste less money because you create fewer products. You can also avoid ad costs, delivery costs, and staff costs.

The more you raise the price, the fewer sales you will make. However, the more you lower the price, the more sales you will make. When the price is too high, no one buys the product, and when the price is too low, the sales are not profitable anymore.

We are looking for a sweet spot that will bring maximum profitability to your business. Small changes in the price are not risky and can give you information on how you need to continue in the future.

Increase Average Order Value

Many types of businesses focus on making sales of many products together, as bulk drop-shippers and mass manufactures. They avoid small orders and focus only on the big sellers. This process increases the average order value and has some great benefits.

If you avoid small orders, you don’t spend time delivering them. Small orders will take the same time to get delivered as larger orders. The same applies to customer service, and the ad spend. The customers that make small orders require the same attention and time as the customers that generate more profit for your business.

The easiest way to avoid people that make small orders is by increasing the average order value (AOV). It will reduce the bids on keywords and ad groups that go under a certain level. Of course, your ads will be visible to fewer people that are willing to make big orders.

You will earn things that you don’t expect from this process. The customer service and delivery time will get improved, and you will raise the average return on ad spend. So, you will have more happy customers and more earnings per customer.

Conclusion

When you set up PPC campaigns, you need clear goals about what you want to achieve. The goal is not always to make more traffic or just get more sales. In many cases, you need to consider how you will get the most profits. As you can read above, fewer sales can generate more profits in two scenarios. You need to find the sweet spot for your prices and the right customers for your business. Of course, it is profitable to make more sales too. The best way to achieve that is by finding the right bidding options and adjusting your bids

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How important is a website for a business in 2021?

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Websites

Websites have proved to be a saving grace for millions of businesses worldwide. Just like internet connections have become the backbone of operations in many industries. The website helped many businesses stay afloat, be in contact with customers, and even offer online sales. 

How important are websites? 

The answers lie in the simple fact that the website domain name sales have skyrocketed in March 2020. Most of this spike is because of COVID, virus, pandemic related registration but the fact remains there are more websites on the way.

Many people who hated being in front of computer screens have no other option now. COVID lockdowns have pushed people into the online world in a way that has turned out to be a beneficial scenario for online businesses. And this also reasserts the fact that there will be more users online now than ever before. And hence there are two most important reasons why you should have a website;

  • To stay operational by shifting operations online 
  • Increase sale by marketing your brand online 

The internet traffic increased by around a quarter in major cities across the globe according to a major provider Cloudflare who deals with encryption and security of millions of websites. Video calls have replaced face-to-face interaction with colleagues, family, and friends. Stay-at-home on-demand entertainment has found new subscribers. Online shopping, gaming, studies, tutoring, and whatnot. Everything is going online to maintain social distancing norms. 

In this new world, websites have become the face of many businesses. As more and more shops close their doors due to lack of footfall in stores, websites are much more cost-effective and keep the businesses rolling. Websites provide many features like;

  • Showcasing brand
  • Product or service portfolio
  • Image gallery 
  • Video gallery 
  • Communication 
  • Grievance handling 
  • Live support on chats
  • E-commerce 
  • Payment gateways 
  • And more…

Earlier businesses maintained websites as a secondary face but now it has become the primary face. Many businesses have upscaled their websites, many are getting them now but for sure the ones who had the website are in luck. 

A website can help businesses reach out to customers and facilitate the sale. The businesses who need them the most in the COVID scenario are; 

  • Clothing outlets
  • Food or Restaurant outlets
  • Almost all non-essential service/goods providers

As these businesses are the first to be shut down during a lockdown, they must have a second face to keep operational. A website can help with features like an online menu, ordering and payments. 

Mobile apps are another very good option, but they are hard to develop, cost more and difficult to maintain. Web pages, websites or landing pages on the other hand come in easy. 

There are plenty of options available online where you can design your web pages quickly if your design and features expectations are not very high, e.g.

  • Wix
  • Squarespace
  • Godaddy builder
  • Shopify

But if you are looking for a more sophisticated website with feature like;

  • Dynamic content
  • Portfolio
  • Backend to manage website
  • E-commerce or online ordering 
  • Online payments 
  • Order management 
  • Inventory management etc…
  • Responsive design

It’s best to approach a web design and development agency in Toronto (GTA) region that can develop a custom website solution for you just as you want it. A website can be an online brochure for some businesses but for those who want to get the most out of it a web design & development agency is a must. A web agency with good experience and knowledge can help develop a website that can fully support business operations and help get through tough times like lockdowns.

The sooner businesses realize the fact, the more are the chances of them surviving. 

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6 Advantages Of OEM Titanium Parts in Medical Devices

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The list of benefits of titanium metal is very long. Titanium parts are extremely useful for various industries such as automotive, aerospace and the world of architecture. But because it is corrosion-resistant, environmentally friendly and has the inherent ability to act as a joint for human bone, it is considered one of the main fields of medicine.

The reasons for choosing OEM Titanium Parts for medical use are a combination of the most desirable properties, including corrosion safety, biocompatibility, strength, modulus and low density, and the ability to attach to bone and other tissues (bone grafts). The combination of mechanical and physical properties of titanium alloys prepares them for highly vulnerable therapeutic needs.

In the continuation of this article, beneficial information about the use of titanium in the medical industry has been collected by SOZN experts. Reading this article is recommended for people who want to get information about this lucrative industry.

1. Lightweight

One of the constant concerns of medical equipment manufacturers has been the weight loss of surgical instruments, equipment and implants. Titanium, while very strong, weighs little. This metal is lighter and stronger than steel and returns to its original state after bending. OEM titanium parts used in the medical industry are much lighter than similar steel tools and retain their strength even after cyclic loading.

2. Non-ferromagnetic

Another advantage of OEM titanium parts for use in the medical sciences is its non-ferromagnetic properties, which allow patients with titanium implants to be safely tested with MRIs and NMR.

3. Non-toxic

OEM titanium part is a non-toxic substance and is not considered toxic even in large quantities. Also, this substance does not play any role in the natural system of the human body. An estimated 0.8 mg of titanium enters the human body daily. However, it is excreted from the body almost without being absorbed.

Titanium is a non-allergenic metal that is biocompatible. This point means that the immune system does not consider it as an external invader and therefore will not attack it. Titanium has been used successfully for many years, not only for dental implants but also for bone, arm, and back, etc. bone replacement.

4. Process-tolerant

Another advantage of using OEM titanium parts in medical equipment is that these parts can be more resistant to different factors than similar metals. During handling, shaping, assembly, medical components may be exposed to various environmental factors. Also, when disinfecting equipment or using medical equipment in the body, it exposes them to multiple liquids that must resist.

5. Corrosion resistance

Titanium is the most biological metal due to its resistance to corrosion of body fluids. Titanium belongs to a group of corrosion-resistant alloys that show high resistance to corrosion by creating protective layers composed of titanium dioxide, which make it very difficult for water and chemicals to penetrate.

6. High strength and durability

Titanium is extremely durable and stable. When titanium cages, rods, coatings and pins enter the human body, they can last up to 20 years. Dental custom titanium parts such as implants and titanium posts can last even longer.

The ability of the metal to bond physically to bone also enhances the superiority of OEM titanium parts over other materials. Titanium alloys are more durable in the body than other similar options. Titanium alloys commonly used in load-bearing implants are stiffer than human bone than stainless steel or cobalt alloys.

At SOZN, the most critical value is to provide solutions tailored to the customer’s needs. Therefore, the company can manufacture OEM titanium parts for medical devices according to customer needs. The company has been operating in the field of titanium equipment production for almost 12 years with valid certificates in product quality assurance. Also, having an experienced team in research and development, this company can produce customer-specific products of high quality. Still hesitant? Communicating with this company is the first step to having a reliable titanium partner.

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How To Save Money For 17 Year Old Car Insurance?

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Are you looking for policies for 17 year old car insurance? Do you want to save money on your teen’s car insurance plan? If you have one of these questions, then your problem is very common as teens pay among the highest amount for car insurance.

Various factors affect the premium rate for a teen like age, the experience behind the wheel, risk-factor, and many more. These factors will keep the premium on the higher side for a 17-year-old insurance wanting teen.

However, it is not the end of the road as there are some tricks and tips you can follow to get the cheapest 17 year old car insurance. Newly licensed drivers are usually expensive to insure as they are inexperienced, and have a high rate of accidents, naturally.

So, how will you save money on these insurance plans?

How to get cheap 17 year old car insurance?

While the premiums are on the higher side for 17 years-old, you can decrease the rate by following some of the tricks and tips. These tips can help you save money on insurance and get the best insurance for your 17-year-old.

Tips to save money on teen car insurance are:
Choose the right policy

Know your requirements and choose a policy according to that. Don’t buy anything and everything in the insurance market. Comprehensive policies are one of the most popular plans for teens as it offers most of the coverage a teen needs.


Try black-box insurance

Black-box will keep track of your driving habits, and the better driver you are the lower you pay for insurance. Black-box will record your data and save them; your insurer will go through the data and will give you quotes according to that data.


Add an experienced driver

One of the best ways to bring down insurance premiums is to add an experienced driver to your policy. It can be your parents or guardians as they have experience of driving on a road and aware of the road risks and regulations. It gives assurance to insurance companies and that decreases the premium rates.


Pick a sensible car

Instead of going for a sports car to show off, go for a cheaper and sensible car. Choose a car that is easy to repair as finding the parts for luxury cars is a tough task and that will affect your insurance. Instead opt for cars that are easy to insure and give you top performance, safety, and security.


Take driving courses

This course, of course, will improve your driving skills and road safety awareness. Having a good driving record will be the most important factor for any teen. Many companies will offer low-rates if you have completed a recognized driving course.
What types of insurance are available for a 17-year-old?

Before your kid thinks of starting the engine, get insurance to avoid any authority troubles. There are four levels of car insurance available for teens to ensure that they are legal to drive.

Third-party insurance


Third-party, fire and theft insurance
Comprehensive insurance
collision insurance

If you are looking to buy car insurance for 17 year olds teen, then look no further than Alias Insurance. The experts will guide you and your teen to get the best insurance and save money at the same time.

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GR0 Helps Businesses Broaden Their Reach with Novel Digital Marketing Services

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Today, the virtual world is more important than it ever has been in the past. With so many people relying on the internet when they are looking for products and services, companies need to make sure they have a strong digital presence. This is where GR0 is taking charge. Already a cornerstone in the world of digital marketing, GR0 is only going to continue to make waves. With innovative digital marketing tactics, GR0 has already made a positive impression on countless clients. As this SEO firm continues to grow, GR0 will continue to push the envelope in the world of digital marketing.

GR0 Is a Digital Marketing Agency Focused on Direct-to-Consumer Startups

Unfortunately, the vast majority of startups are going to fail relatively soon after launch. In order for startups to succeed, they need to have a strong digital marketing plan in place. That is where GR0 is making a difference. GR0 is focused on empowering its clients to build strong online brands. With strong branding, GR0 positions its clients to deliver joy, value, and results to their consumers.

GR0 has an unparalleled level of experience working with startups. From the first day GR0 opened its doors, they have placed the needs of their startups first. Throughout the years, GR0 has seen it all and can use this experience to guide startups through those early phases, positioning themselves to be successful.

GR0 Stays on Top of the Latest Developments in the World of Search Engine Optimization

GR0 knows that SEO is more of a journey instead of a destination. One of the most common mistakes that companies make is that they feel complacent once they realize they are ranking well for certain keywords and phrases. In reality, GR0 knows that it is just as hard to stay at the top of the list as it was to get there.

Therefore, GR0 does not stop just because their clients are ranking well. Instead, GR0 works hard to stay up to date on the latest changes in search algorithms so that their clients remain ahead of the curve. This digital marketing firm works hard to make sure that their clients are the first ones to respond to changes in the world of search engine optimization. This allows them to remain one step ahead of the competition.

GR0 Is Transparent and Responsive

In addition to providing high-quality results for its clients, GR0 is also incredibly transparent and responsive. Too often, companies work with an SEO agency that does not clearly define how success is going to be measured. This is not a problem with GR0.

GR0 takes the time to work with each client individually. Then, they customize their services to meet the needs of each individual client. Therefore, every business can rest easy, knowing that they have a digital marketing plan that has been specifically designed to meet their needs and their customers.

GR0 Is Going To Be a Force in the World of Digital Marketing for Years To Come

With more and more people relying on the internet for help finding products and services, digital marketing is only going to be more important. Therefore, GR0 is primed to remain a force in the world of digital marketing for years to come. It is important for companies to ensure they prioritize their digital marketing needs as this is only going to be a larger proportion of their sales moving forward. Working with GR0 will place businesses in the best position possible to succeed.

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