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How to promote your brand on Tiktok?



TikTok app, as all of you are might aware, has uncovered liberal unforeseen development since its inception. According to the latest report, it has been seen that tiktok is the most downloaded audio and video application in the app store all over the world. Regardless of the long way from traditional promotional methods, it has astounded different producers who are sketchy using the framework to drive advantage and new exploration. Monetary experts need to think pas the case once making strategies, while few marketers keep being problematic for tiktok. Its predecessor’s users were primarily female. So here are the top 5 most fit strategies to promote your brand on Tiktok.

  • Native film: Thw best approach to utilize the promotional aspect of the tiktok is through in feed area film advertisements that tiktok unassumingly captured for the promotion. This kind of utilization was seen in the US. A film used the word “Sponsored: in the bike merchant specialized appeared from the essential feed, closed by a distressing “Discover more” button that sends the users to tap to procure subtleties. No doubt, this catch can be redone to the direct clients the promoting master website on some other page of your brand from tiktok application. These local film headways are the same as conventional tiktok motion pictures; the clients conceivably skip full screen. The Ideal influencers can change proficiently maintained content inside a powerful message which keeps an eye on clients. Notwithstanding, since another, don’t endeavor to change the influencer’s voice and sales a ton of how they present your articles. They’re influencers for a perspective, and their sweethearts esteem the appraisal of their material since its veritable.
  • Keep your eye on the trend: Option available on tiktok regarding the trends can help you market your brand. It is an insightful move on a fundamental level as these change step by step. Believe it or not, they could change almost bit by bit. Its essential to keep alert to speed with what clients need to find a few solutions concerning. If you are utilizing influencers, expect that they should value what guides to follow and not – it is how they have gotten so way. TikTok prodigies mainly comprehend what the top propensities are to follow, which could help your thing with enduring the absolute best responsiveness and push extra moving toward clients to a shop. Even you can use keywords such as trending or lets viral to get more views on your video. Sometimes, you have missed an example since it just persisted as the day progressed; by that point, don’t stress over it. The going with one is on the climb. 
  • User-Generated Articles: Client alliance and client-made substance should be the foundations of Any TikTok publicizing procedure. Since the program’s accomplishment is worked to the material made by its clients, controlling this to some headway looks excellent. You may offer you a prize or award to the ideal film or discover another system to stir clients to post articles. If you’re set up to give something explicit to TikTok makers, which are a fantastic system to urge clients to make the content, you can go here.
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The Benefits of Graphic Design For Small Businesses



The Benefits of Graphic Design For Small Businesses

Graphic design is the field in which professionals create visuals, or graphics, to communicate a message. Communicate is the keyword here. Graphic design is an essential tool for businesses to effectively communicate with their audiences.

While some startups choose to bootstrap using apps like Canva, more often they’ll eventually decide to hire a graphic designer. Finding the best graphic designer can be hard, but the first step is to know what your goals are.

Below we’ve shared some amazing benefits of working with a graphic designer. This website shares some amazing services and their benefits. Once you know which of these you need, it’ll help you tailor your search!

Consistent Branding

Branding runs across all your digital and offline spaces. It is extremely important that your branding be consistent so it is easily recognizable to consumers.

Branding here covers everything from a company logo to tissue paper packaging. A graphic designer can help you create a logo based on your industry and your design wishes. Once a logo has been developed, a graphic designer can help you manipulate that same logo across a variety of mediums.

A graphic designer will tailor your branding to new shapes and materials without losing the formatting. Without proper formatting, your brand logo can lose the proper color scheme or become pixelized. Graphic designers have special tools to save exact color hues and fonts so your brand is always consistent.


Most creatives can tell the difference between a professional graphic and a DIY. Doing it yourself can save money. However, in the long run, a professional graphic will have a higher return on investment.

Consumers and business partners trust companies with polished graphics. Trust is the basis of any B2C relationship.

If you’re not ready to commit to a full-time graphic designer, you can always hire a freelance designer to help you with small projects. 

Efficient Communication

Most social videos are listened to without sound. This is where graphics step in. Infographics have three times more engagement than regular social content. 

A graphic designer can create branded messaging to overlay a video. They can also create a branded infographic. Graphic designers work to remove the bulky copy from messaging.

Most people learn from visual communication. Graphics will help you convey your message to consumers with ease.

Increased Conversions

Our attention span is highly shortened as a society. A graphic needs to speak to a consumer instantly. A graphic designer will easily be able to do this with an effective call to action

Graphics will draw more people to your website. The increased traffic is likely to lead to increased conversions.

Hire A Graphic Designer

As a business owner, it can be too much to add graphic design to your plate. The best thing is to outsource your graphic design needs. You can work with the designer to make sure they are creating graphics that align with your brand.

A graphic designer will increase the consistency, recognition, communication and conversions of your brand. Take this step towards growing your business and check out our blogs for more growth tips!

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The Best In Video Surveillance: 2021



The Best In Video Surveillance

We were surprised to read that only a little over 40% of the American population has an at-home video surveillance system. It seems like such an easy decision. Who doesn’t want peace of mind over their house, belongings, and loved ones? 

Of course, we can understand the whole Big Brother debate. We’re already paranoid about who’s watching us and tracking us. But, if you can’t beat them, you might as well join them in such a way that allows you to keep an eye on your home when you’re away from it. 

Since you’re here, you probably already have one foot in the door. Allow us to take some of the guesswork of your hands and present four of the market’s top-selling cameras. Once you decide on the one that fits the bill, we’ll also help you set up military-grade surveillance. 

Wyze Cam HD 1080p

This is a great system that comes at an affordable price point. One of its best features, however, is its motion detection. Whenever someone walks past one of your stationed cameras, it can (if you want it to) send an alert to your phone like a text message. 

In addition, each camera will record 12 seconds of footage whenever it detects motion or sound. This can be saved on the cloud and accessed whenever you need it. 

The system will also record continuously if you want to capture every moment. However, it requires a sim card to do so.

Arlo Pro 4 Spotlight Camera

You won’t go far in your research without coming across the Arlo line of cameras. The Pro 4, in particular, is remarkable when it comes to night vision. It offers color night vision, allowing you to see clear features like someone’s face or a license plate. 

It, too, will send alerts to your phone whenever the delivery man comes by or anyone approaches your home. But, those clear, undistorted images it captures in the dead of night are one of its best features. 

Ring Stick Up Cam Battery HD Camera

Ring did a great job marketing themselves when they hit the market. Many of us saw those commercials where “the bad guy” approached someone’s door and the homeowner yelled at him through the doorbell camera to get away. 

Of course, Ring has an entire line of cameras now and the Stick Up Cam is one of their best. It’s easy to mount, comes with a battery pack (so no cords are required), and connects to your WiFi.

Like many security cameras these days, it also integrates with Alexa to help you control your entire property. The manufacturers at Ring can also boast one of the most affordable cloud storage plans, coming in at $3/month for 60 days of storage. 

Google Nest Cam IQ

While Wyze, Arlo, and Ring are all excellent outdoor options, let’s move to the indoors.

If you already use Google to control your smart home, then this security camera is a shoo-in. It pairs well with your smart system because you won’t need to purchase as many smart speakers; your video camera can pull double duty. 

While the Arlo camera delivers crystal clear imagery in night vision, the Google Nest Cam offers crystal clear two-way audio. This, again, makes it a no-brainer as a new addition to your home smart system. 

How to Set Up Military Quality Surveillance

If you’ve ever been on the fence about setting up a home security system, this blog will convince you. Having the ability to keep an eye on our homes whether we’re out for dinner or traveling to Europe offers tremendous peace of mind. 

Whether you go with Wyze, Arlo, or Nest, let’s discuss a few different tactics that will allow you to start setting up military quality surveillance on your home. 

Don’t Hide Your Cameras

Have you ever driven onto a military base? Before you even cross the gates, there are half a dozen cameras trained on you. It makes you think, “Hands up!” 

Do the same around the perimeter of your home. Don’t be afraid to let potential invaders know they’re being watched and they won’t get away with it. 

Cover All Entry Points

Of course, the front door always receives plenty of coverage. But, don’t forget the multiple other entrypoints intruders will use. 

Be sure to cover your back door as well as all ground-floor windows. Walk the perimeter of your property to assess any weak spots like the dark corner over by the shed or the second-floor window that’s just a hop, skip, and a jump up from the gazebo. 

Set Your Notifications

Each of the above cameras has an app. Be sure to download the app to your phone and check all your settings. You don’t have to open your camera to check the live stream all throughout the day (unless you want to). 

Rather, you can set up motion detection alerts that will allow you to know the moment someone enters onto your property. And, with the added feature of two-way audio, you can let the person standing on your doorstep know if they’re welcome or not. 

The Best Video Surveillance for You

And there you have it. These four cameras can offer you the best video surveillance. Likewise, these three tips will help you arm your home and protect your loved ones. 

Whether you’re sourcing information for your next business deal or your next remodeling project, we invite you to keep coming back to visit our blog. It’s continually being updated with your success in mind. 

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Why do all companies migrate to the Cloud?



These years the global cloud market has been growing steadily, and since more and more companies started working remotely, at the end of 2020, it showed explosive growth.

When choosing popular online resources, the load on the company’s IT infrastructure is also growing. But sometimes the company just doesn’t have enough resources. 

The other way is migration to the cloud. Using cloud hostings allows companies to optimize the IT infrastructure, and to deal with overloads successfully. 

How does cloud migration work, what options are there, and what are the main steps of migrating? 

Understanding Cloud Migration 

Migration to the cloud is the process of moving IT infrastructure and all software from on-premise to cloud environments. 

Corporations such as Amazon, Microsoft and Google have already given up storing data on their own servers. In the coming years, small and medium-sized businesses are also starting to actively use Cloud hostings. 

Cloud migration features

Cloud migration encourages your business to grow because: 

  • It allows your company to scale fast;
  • It saves your company from interruption of business processes and workflows
  • It helps your company meet your customers’ expectations and stay on top. 

So, more and more customers are coming to us to migrate Jira Server, Jira DataCenter (Jira on-premise) into Jira Cloud. Why is it so popular? Because moving Jira, Confluence, and other software on cloud brings a lot of benefits: 

  • Instant software and application upgrades; 
  • Improved speed and accessibility;
  • Better data security;
  • More options for third-party integrations

Besides, cloud services allow you to reduce costs and time, provide faster scaling, and deliver a better customer experience. 

Migration options

Full Migration 

This is seamless migration of all your infrastructure to the cloud: all data, settings, applications used, and more. Usually such migration is good for small and medium-sized businesses with a fairly simple IT infrastructure. Data transfer and configuration take a couple of days. This approach has minimal risks, and requires minimum resources for implementation, but does not always use the capabilities of the cloud service to 100%.

Hybrid Migration 

Some of the IT infrastructure components are left on the physical servers, and the part of information resources is being migrated to the cloud. You can choose this migration option for testing your cloud infrastructure. If you like the results, it’s possible to do the full migration step by step. This option is good for larger businesses with few remote teams. 

Main steps 

Project migration is challenging, that’s why it is worth planning well beforehand. When we provide Cloud Migration service, we stick to the following plan: 

  1. Assess and Plan

The first step is to evaluate all components of your IT infrastructure and set the right priorities. By this, you’ll get a real picture of the architecture. At Polontech, we handle these tasks on the 30-minutes call with customers:

  • We discuss the advantages of server and cloud for a particular organization;
  • Learn about the current state of the infrastructure components;
  • Help to choose licensing.
  1. Choose best Cloud environment

If choosing a public cloud, you can use everything provided by the public cloud hosting (like Amazon). This is a good choice for companies that need more flexibility and constant support. 

Private cloud means the creation of your own cloud infrastructure, and this brings more benefits to big corporations which have a vast IT infrastructure. Having a private cloud, you save money on buying, configuring, administering a physical server, and hiring staff to maintain it and get a dedicated IT team in Polontech who monitor the hosting environment 24/7.

For a Cloud Migration service, we also help our clients choose between Atlassian Cloud, AWS, Azure, Yandex, and Google Cloud platforms for your public or private cloud.

  1. Migration

After everything is planned thoroughly, we back up all data and launch test migration. If everything is OK, we start migrating your data, services and applications from physical servers to the cloud environment. After everything is done, we test new infrastructure and fix possible bugs. 

Every Cloud Migration process is individual and depends on different criteria, that’s why the time needed for migration also depends. 


Cloud Migration helps companies adapt to any changes and scale. The process of cloud migration could be challenging, but it’s individual for every company. Besides flexibility, it also supports teams working remotely.

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Why Am I Getting Intermittent WiFi After Netgear Extender Setup?



Several Netgear users often report that they are getting intermittent WiFi connection even after properly setting up their range extender. However, there can be many reasons causing the issue. In case you are also experiencing the same issue, you have stumbled upon the right post. Here, we will make you familiar with the reasons (along with their proven solutions!) behind the intermittent WiFi connection issue. Read on.

Why is My Netgear Extender’s WiFi Intermittent?

1. Placement of Your WiFi Extender

Facing slow or spotty WiFi connection is common if your Netgear range extender is placed in a far corner of your house. Or, even if you keep it in the central location but under a table or behind an almirah, then also it will not work up to the mark.

Solution – In order to fix the placement issue, keep your Netgear WiFi extender not only in the central location but also in an open area and on a higher surface. Apart from that, keep in mind to place your Netgear extender in the range of your WiFi router.

2. Obsolete Firmware

Firmware updates are mandatory for your WiFi range extender. They bring various new features along with security enhancements to make your device work at its optimum level. So, on the off chance if your Netgear WiFi extender is running on an outdated firmware version, you may experience intermittent WiFi connection on all your devices.

Solution – Update your Netgear WiFi extender’s firmware immediately. To get the job done, access mywifiext web-based page and go to the Firmware Update section. Just in case if any new firmware version is available, follow the on-screen steps to update the firmware of your Netgear range extender.

3. WiFi Interference

Another reason why you are getting intermittent WiFi connection even after proper Netgear extender setup is WiFi interference. Your home may include certain devices that emit radio waves or interfere with the WiFi signals of your extender.

Solution – You can get rid of the WiFi interference by placing your Netgear extender away from devices that emit radio waves. Such devices are microwaves, refrigerators, Bluetooth speakers, cordless phones, baby monitors, aluminum studs, metal doors, cellular phones, and much more. In addition to that, keeping your extender at a far distance away from reflexive surfaces like mirrors and glasses can also help you fix the spotty or sluggish WiFi connection.

4. WiFi Leeching

Netgear WiFi extender will not provide you seamless internet connection if someone is leeching your WiFi. In case you have not changed the default Netgear extender password yet, chances are that your neighbors or other unknown users are connected to your WiFi, stealing your bandwidth.

Solution – Change the default password of your Netgear WiFi extender right away. To do so, access the extender’s dashboard using IP, navigate to the Settings, and click on the Change Password option. Now, you are required to enter the new password for your extender. It is suggested that don’t use your personal information like your name, spouse’s name, birth date, vehicle number, and mobile number as the password. Remember to set up a creative and unique WiFi password for your Netgear wireless extender.

5. Improperly Configured Extender

Perhaps you have not configured your Netgear WiFi range extender in the right way. The setting changes might not match with your WiFi needs, due to which you are getting intermittent WiFi connection.

Solution – Make sure to configure your Netgear WiFi range extender in a proper manner. Just access the Netgear genie setup wizard and make setting changes as per your WiFi requirements.

That’s how you can fix the intermittent WiFi connection issue with your Netgear extender. For more helpful posts, stay in touch with us.

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How to create call-to-action within a podcast



Content marketing experts nowadays prioritize creating high-quality content and include precise call-to-action (CTA) in the content. CTA is a key part of a website or content. It is something like telling your audience directly what they should do. It is excellent for driving your audience into a particular action by creating urgency. Marketers use CTAs as a vital element for their sales funnel. CTAs are a mostly visual element. It can be a button, banner, graphical object, or even text. So, they are usable in a blog post, image, or video. But, when the podcast is your primary form of content, you have to think differently. In this post, we are sharing how to create CTA within the podcast. Enjoy the rest.

Common CTAs to use in podcasts

Using appropriate CTAs in podcasts is essential to growing your audience and promoting your product and services. It also reduces the communication obstacles and enhances the opportunities for sale. Here we mention some widely used CTAs to include in your podcasts:

– Subscribe

– Click the button

– Comment here

– Check out the following link

– Leave a review

– Download my freebie

– Join our Facebook group

– Watch my video on YouTube

– Follow me on Twitter and Instagram

– Buy it now etc.

You will find CTAs with hundreds of variations. Including them in podcasts better attract the listeners. As a beginner, you can start with Soundcloud and buy soundcloud plays to make your podcasts eye-catching. The following are a few more strategies to apply while using CTAs.

Make the CTA straightforward

CTA in a podcast should be crystal clear. It needs to be uttered in such a way that will catch people’s attention. If you listen to popular podcasts, you should notice that the podcasters are excellent in delivering the CTA straightforward as well as in a creative way. Usage of precise CTAs helps you to keep listeners’ attention from beginning to the end and compel them to come back again. So, use CTAs carefully so that they can easily understand what they should expect. 

Offer a bonus

You should always appreciate listeners’ opinions about your podcast. It also creates an opportunity to add some good CTAs to the episode. Offering a bonus episode is a good technique here to apply. For example, you can ask listeners’ feedback about the last few episodes. Then you can announce a bonus episode on the same topic if you get a good number of responses. Including a CTA in this approach will help you get a huge engagement and generate new ideas for the next episodes. 

Mention deadlines

Mentioning a deadline in your podcasts is one of the clever CTA strategies. When you talk about a deadline, people become more attentive than usual. It automatically creates urgency among listeners. For instance, if you are reviewing a product with money off through a podcast, you can mention the last date to have the discount. After listening to the review and the deadline, customers will hardly try to buy the product within the given date. 

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