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Why Fashion Nova is Uniquely Qualified To Survive The Retail Apocalypse



Fashion Nova

One question many people are asking is how fast fashion will survive the retail apocalypse. However, it is quite obvious that Fashion Nova has done more than survive – but is very much thriving – during this period.

Before we go into how Fashion Nova is uniquely qualified to survive the retail apocalypse, let’s look at what the retail apocalypse means – and how it has progressed over the years.

What is the Retail Apocalypse?

The retail apocalypse is the closing of numerous brick-and-mortar stores across a wide array of industries, and all over the world.

Brick-and-mortar stores have always been popular. People go to purchase various items ranging from electronics to kitchen utensils and clothes. However, since 2010, these stores have been closing around the world.

Mall visits declined by about 50% between 2010 and 2013. In 2017, retailers shut down 102 million square feet of storage space. That was when the term ‘retail apocalypse’ was coined and people talked about it for a while in articles and thinkpieces. Business Insider called it the “Amazon effect.” They calculated that Amazon cashed out on the apocalypse, generating massive amounts of revenue while their competitors lost big. 

In 2019, 9,302 stores were closed in the United States, a whopping 59% drop from the number of stores closed in 2018.

The coronavirus pandemic will even result in more store closures in 2020 and for years to come. People are no longer going to shop for goods in physical stores when they can get what they need online and delivered straight to their homes. 

Let’s take a look at some of the causes of the retail apocalypse.

Causes of the Retail Apocalypse.

The growth of e-commerce:

This is the major reason for the retail apocalypse. As technology grows even further, people are finding it easier to shop online than to buy from retail stores.

Apart from that, e-commerce is also very competitive in terms of promotions and pricing. So, if they can get the same price or even cheaper online, why be at the brick-and-mortar store?

Too many malls:

The growth of malls in the United States between 1970 and 2015 was twice the population. Also, when people visit malls, they prefer to spend their money on restaurants and movies than actually buying items. As a consequence, people selling products barely make any gains.

The decline of middle-class customers:

Large retail stores like Macy’s and Sears closed down as a result of decreasing numbers of middle-class customers. Because they were unable to compete with larger chain stores that cut down their price to keep their customers, they lost in the end.

Bad retail management:

If retails stores were properly managed, maybe some people would have stayed and continued shopping as usual. But this isn’t the case. Cases of poor retail management include debt accumulation and lack of accurate inventory, which results in underperforming merchandise or, worse, a lack of merchandise that people want to buy.

Now that we know what the retail apocalypse is, let’s see why Fashion Nova is qualified to survive in the chaos.

Why Fashion Nova Will Survive the Retail Apocalypse?

In less than 15 years, Fashion Nova became one of the top fashion brands in the world, with a footprint bigger than designers brands including Gucci, Louis Vuitton, and Dolce and Gabbana – all of which have decades of history behind them. 

There’s something unique about this brand:

They do not have many retail stores.

They only have 5 brick-and-mortar stores in Los Angeles, and that’s all.

While other brands are busy trying to sell in stores and get people to view expensive, high-budget fashion shows to keep their customers, Fashion Nova doesn’t do either – and they likely never will.

With almost no retail presence, how do they do so well? 

They sell online.

All customer orders are placed on the Fashion Nova website, with as many as 600-900 new designs made available each week.

People close to LA can get items they need from one of the retail stores, or even have their order delivered same-day via Postmates. But, since there are only 5 retail stores, even if all retail across the United States shut down altogether, Fashion Nova’s business would be almost entirely unaffected

Affordable Pricing:

The retail apocalypse has caused many large stores to drop the prices of their products in order to compete with online businesses. In order to cover rent payments and franchisor agreements, they’ve had to put large discounts on some of their products. Macy’s didn’t survive because they weren’t able to do this.

Fashion Nova, on the other hand, has products set at prices that can withstand the test of time and circumstance.

You can get great shoes for as low as $30 and you will find dresses that cost only $28, with the most expensive items priced not much higher than $50.

So, because the prices are already affordable, people are less likely to stop shopping with the brand. Instead, they have experienced a robust and fast-growing customer base as shoppers leave other brands behind.

Good marketing strategy:

Fashion Nova’s solid marketing strategy will keep them safe from the retail apocalypse and the changing landscape of fashion sales.

They have a huge influencer network of over 3,000 fashion and lifestyle bloggers with thousands of followers. So, as they release over 500 new styles weekly, people are readily available to buy their pieces.

Also, Fashion Nova uses high-profile celebrities like Cardi B, Nicki Minaj, and Kylie Jenner to market their products. According to the CEO, Richard Saghian, one post from Kylie Jenner can generate about $50,000 in sales.

Fashion Nova has thrived so far, and will even wax stronger in the coming years as their customer base grows.

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What Ties Should Your Groomsmen Wear?




Your wedding is the most important day of your life, but it can also be an incredibly nerve-wracking experience. Fortunately, you’ll have your groomsmen at your side to help with any struggles you may have. One of the main questions you need to ask yourself is how you want to dress your groomsmen, and a major component of that question is what groomsmen ties you should choose. But you aren’t alone in this, and there are some tips you can follow to create the look that’s perfect for your wedding.

Type of Neckwear

As a general rule of thumb, bowties are more appropriate for formal weddings while neckties are better suited to slightly more casual weddings. More specifically, bowties are paired with tuxedos, while suits are paired with neckties. However, the lines of what is and isn’t appropriate is significantly less rigid than it used to be.

In other words, go with what feels right. There’s a very classic and vintage look to the bowtie, but it might seem stuffy or tight for a more modern and stripped down wedding. Coordinate with the other half of the aisle on this one, and try to find a style of tie that suits the ensemble of the bridesmaids and the overall theme of the wedding.

Color Choice

The color choice is going to be limited somewhat by both the parameters of the wedding’s style and the style and color of the suits your groomsmen are wearing. Fortunately, there’s still a wide breadth of coloring options to choose from when you’re planning a wedding. The most important thing to remember is that you don’t want anything to clash too much, and you don’t want the style of the groomsmen to overshadow the rest of the wedding.

Coordination With the Groom

The most important thing to remember when picking out the fashion for your groomsmen is that the wedding is explicitly about the bride and the groom. The uniformity of bridesmaids and groomsmens outfits are about enforcing the uniqueness of the couple at the heart of the wedding, and that’s why you should strongly consider distinguishing the ties of the groomsmen from the tie of the groom.

That doesn’t mean you should go dramatically off course. For the most part, you’ll just want to distinguish the ties of your groomsmen through subtle variations in tone or brightness. If you’re really looking to stand out, you can work with complementary colors, but be careful to go so distinct that your color schemes start to clash or look too loud. In either case, you should stick ties with ties and bowties with bowties. Mixing up styles within the wedding will simply create a recipe for disaster.

Letting the Groomsmen Take Charge

Micromanaging the fashion of your groomsmen is a sensible choice for putting together the perfect wedding, but it’s not the only option. After all, these people are by your side because they’ve had such a significant impact on your own life. Many couples decide to let their groomsmen pick out the outfits themselves.

That extends to ties as well, but to avoid any avoidable conflicts, be sure to set some parameters for what they can wear. Assigning a particular color family for the suits and some limitations for tie coloring will ensure some level of consistency when you’re walking down the aisle.

Whatever route you choose to take with styling your groomsmen, the tie is going to be important. While many weddings are ditching neckties and bowties in favor of something more casual, they’re still one of the most defining factors in the look of a wedding party.

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The Gentlemen’s Mark: 5 Marc Jacobs Luxury Watch You Should Know About



Luxury watches are one of the best accessories to pair with any attire, especially if you love to dress up all the time. Different types of timepieces are being sold in the market, and each one has its features, which helps them stand out from the rest. Signature brands such as Marc Jacobs have a fantastic collection of luxury watches.

The Marc Jacobs company has been in the industry for so long that many people are buying their products, especially their watches, due to the designs and quality they have. The watch collection of Marc Jacobs is a must-have, and they complement any outfit you’re wearing. Here is a list of 5 Marc Jacobs luxury watches you should know about.

Marc Jacobs Gold Henry Icon Automatic Dove Dial Watch

Gold accessories are one of the luxurious accessories anyone can wear. If you like wearing gold-themed accessories, then you should probably take a look at this one. The Marc Jacobs Gold Henry Icon watch is one of the most popular and outstanding timepieces they have in their collection.

The dials design is so unique because of the dove icon in its dial face. This is an automatic watch, and it’s easy to use. This watch’s weight is unbelievably light, and the durability of the strap and glass is very impressive. This Marc Jacobs watch can be paired with any outfit because of the simplistic style it has.

Marc Jacobs Men’s MBM1316 Brown Leather Strap Watch

Leather watches are known to bring out the class to anyone who wears it because it makes any outfit look more luxurious and fancy. If you’re looking for a simple yet classy looking wristwatch to buy, then this is the perfect timepiece for you. The white dial face compliments well the brown leather strap it has.

It doesn’t have a lot of details, which makes it perfect for any occasion and attire. It’s also water-resistant, and women can also wear it. You can wear this one to any activities you have, and it’s also an ideal gift. There are a lot of watches out there that have complicated designs. That’s why a lot of people are looking for wristwatches such as this one.

Marc Jacobs MBM2583 Black Dial Stainless Steel Chrono Quartz Men’s Watch

Chronograph watches are handy because they have other features that most common wristwatches don’t have. The Marc Jacobs Black Chrono quartz watch has a date window, an hour, and a second indicator. You can keep track of time much better with this time, especially if you’re an athlete because it has a stopwatch feature.

The buttons are very durable and easy to use. You can see the difference between cheap watches and this one because some of the buttons of the cheap watches being sold in the market don’t work properly or are very hard to push. It also has a silicone cover to protect its strap.

Marc Jacobs Men’s Jimmy Stainless Steel Watch with Brown Leather Band

Aside from the alluring appearance, it’s also known to be durable because of the materials used to create this masterpiece. The leather is very sturdy and doesn’t break easily because it’s made out of calfskin. It also has a locking buckle to help keep the watch intact to the wrist of the person wearing it.

This watch is perfect for people who don’t like wearing oversized wristwatches. It has a 43 mm steel case, and it’s very comfortable to wear. You won’t have trouble reading time with this one because of the basic analog display it has. It also has a date window to help you keep track of the day.

Marc Jacobs 10th Year Special Edition Ion-Plated Men’s Watch Set MBM9027

Marc Jacobs released a one of a kind special edition timepiece during their 10th year, and the design is unique. It has a yellow lightning design hand, which blends perfectly with the rest of its color. The number 10 in its face is the only large number on display to highlight the 10th year of Marc Jacobs.

The case width is only 38 mm; therefore, it’s not too big on the wrist. This watch’s strap is interchangeable, meaning you can replace the stainless steel band with a rubber band. You can also buy a women’s version of this watch. This wristwatch is a good conversation piece, and you can wear it on all occasions.


Signature brands will surely cost you some money. That’s why it’s best to make sure that you’re financially stable before making any purchase. You can buy watches that don’t cost a lot, but those products’ durability might not be the same as the branded ones. You should ask watch experts to know more about the watches you’re planning to buy.

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An Effeminate Movement: Emporio Armani Watches For Empowered Women



Emporio Armani is a part of the Armani Group of companies founded by Giorgio Armani in 1975. Several history lessons later, the brand has gained global popularity and success by tirelessly producing high-quality clothing and accessories for the younger generation. Today, Armani products’ target market has expanded beyond the youth and into the whole spectrum of society.

A comprehensive collection of watches that Emporio Armani offers is manufactured at the heart of watchmaking paradise, Switzerland, where their engineers employ only the finest techniques to ensure the highest quality. An Emporio Armani is a great dress watch for empowered women worldwide looking to spice up their next attire, and here are some of our recommended choices.

Floral Motif Quartz White Dial

Our first entry is the Floral Motif Quartz with a white dial, and this is certainly given a design concept aimed towards younger women. Most of the Emporio Armani ladies watches have unique aesthetics about them, but the Floral Motif on this one is a laid-back yet chic design that appeals to females in their early twenties and thirties.

The hands have a rose gold finish, and pair that with the gold-tone stainless steel case and body, it makes for one elegant yet straightforward wristwatch that can be worn daily. The holidays are coming up, and if you’re still undecided on what to give a lady on Christmas eve, the Floral Motif Quartz in a white dial is a perfect gift to give.

Chiara Quartz Multicolor Dial

A very classy and sophisticated fashion watch that pairs well with light-colored outfits is the Chiara Quartz with a multicolor dial. Emporio Armani tends to lean towards seamless color combinations with their women’s watches, and the Chiara Quartz is a perfect example of that. The watch design is a perfect blend of rose gold and stainless steel silver material that exudes an aura of nobility.

At just around 28mm in diameter, the Chiara Quartz is brilliant for slimmer hands to take advantage of its sparkling beauty. The indexes are graciously finished in rose gold with a geometric design to add to that minimal yet artistic harmony. A water-resistance of 50 meters is also a great feature making the watch safe from most common indoor water accidents.

Classic Stainless Steel Dial

Recommending one of Emporio Armani’s general merchandise watches that don’t belong to any collection seems like an offbeat choice, especially for a handpicked list like this. Still, this watch doesn’t have to stand out to be an excellent choice for potential buyers. With a silver finish on stainless steel, the Classic design makes this an ideal ladies’ watch for those that don’t need all the complications.

The diameter is approximately 26mm making this watch one of the smallest options on this list. However, the flowing and rounded design of the strap going into the case gives the illusion that the watch is bigger than it looks, so it may be ideal for wearing it alone without other accessories.

Gianni T-Bar Quartz Crystal Rose Gold Dial

A perfect symmetry of silver, off-whites, and rose gold is miraculously showcased in the Gianni T-Bar. This watch is one of the rare creations from Emporio Armani that gives a feeling of something with a higher price tag. There’s no doubt that any budding young lady wearing this timepiece will attract onlookers wanting to start a conversation about the piece of art she’s wearing.

A crystal-set index is used for the chronological elements. With the 32mm diameter, it accentuates the body of the Gianni T-Bar quite elegantly without standing out too much. You can’t find a more well-balanced watch at 32mm than the Gianni T-Bar as it stands right in the middle, not too big and not too small.

Quartz Crystal Blue Dial

Leaning towards the dark and mysterious look is the craftsmanship ideology behind the Quartz Crystal Blue Dial from Emporio Armani. Taking a look at this watch, you would mistake it for a masculine timepiece; however, an even closer inspection will reveal the effeminate features it has. It starts with the finish and ends with the surprisingly intermediate size despite its looks.

The Quartz Crystal Blue Dial has a diameter of 32mm, and because of its intermediate sizing, the watch is ideal for any wrist size. You can find that taking this watch to literally any setting will find you admirers, and even the simplest of outfits can be elevated by wearing an Emporio Armani classic.

Classic Mother Of Pearl Stainless Steel

The Mother Of Pearl in stainless steel finished in gold gives every bit of personality that a royalty person would exude. This watch is one of those rare pieces that can’t be seen at your regular weekend party but appreciated at high-class events such as weddings and corporate gatherings. Only a handful of fashion designer watches pull off this feat at such a competitive price point.


Emporio Armani is an excellent fashion brand that aims to empower women and the younger generation about the beauty of individuality and sophistication at significantly lower prices than luxury brands. You don’t need to spend a pretty penny to look fabulous; you just need to know where to look.

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Hats are never odd. They are always in trend for the purpose.



When it comes to fashion, hats are a very recognized accessory as the face grabs the onlooker’s first attention. It is the most prominent fashion item suiting anyone. According to an old saying, ‘if you want to get ahead and get noticed, then get a hat.’ Here, ‘ahead’ means “one head further forward.”

Associated with some ancient rural traditions of Europe and Anatolia, there were hats made of plant fiber. In his old age, an emperor, Augustus Caesar, set a new fashion by never going out without a hat.

Hats have a lot of cultural significance. They are worn from the beginning for style or protection. Various nations opted for fashions of headwear—different world zones used to wear hats of specific kinds. As hoods of heavy fur or leather were used in the Arctic, hats made of palm fronds, banana leaves, or other fiber material were used as headwear in tropics and temperate rainforests.

Check here the shop women’s fedoras

Today, when worn, hats are either meant for a special dressy occasion, for instance, a wedding ceremony, or conversely as casual statement attire in the way that caps might be worn the wrong way around. However, functional hats are in the use of uniformed workers for corporate identity. Sometimes they have a purpose of protection as well as by peers in inclement weather. Fur hats or simple fleece beanie hats are common outfits in cold weather, while sunhats are worn on a too sunny day. Some people who cannot have a hat on have a headwear, form of hat built into a garment, such as in a hoodie casual zip top.

Hats are the symbol of authority and status because it is worn over the head. It enhances the nobility of one’s personality. Hats are representative of different orders in the social hierarchy. Their style varies from class to class and gender to gender. Sometimes, hats tell us about one’s occupation and rank. These also show the social and political status of the wearer.

Besides this, hats have protective functions. It saves us from sunlight and harmful rays emitted by the sun. Hats save one’s head from direct exposure to the sun and save from sun burn. These also kept one’s hair clean from a polluted environment.

Hats have become a paramount part of fashion. These increase the dignity of the wearer. These also represent the culture of a particular society. Usually, hats are stylish and enhance the beauty of the wearer. It has emerged as a major part of the particular dress code. These change the overall look of a person and make one look more gorgeous. Both men and women use hats. People like to wear new and stylish hats and dresses at upcoming events such as spring and Easter.

It is unlikely that that will ever die as an accessory as it has enough potential for drawing attentions. Fashion designers can never deny its importance to their industry as they know the grace it gives to its wearer. In this era of logos, branding, and countless status symbols, a hat is an easy way and usually very affordable to have one from any designer’s shop.

Our shop also offers women’s fedoras; you would love having one and move in the world with a great trend.

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6 Things That Can Ruin Your Rug Beyond Repair



Rugs are more than just a floor-covering. They’re that one décor item that can turn a cold, dull, and boring-looking living room into a lively, cosy, and welcoming space. And they don’t just look great, they feel amazing too!

All these factors and many more are the reason why intricate handmade rugs tend to be quite pricy. But, let’s face it, a custom handmade rug would last way longer than a machine-made carpet.

However, there are some things that can ruin a durable wool rug to the extent where you can’t get it repaired.

Wondering what?

Read on to find out!

  1. Water and Moisture

Ever heard a rug owner complaining about bad rug odour?

If yes, then water is the culprit.

If your rug gets wet or moist, and you leave it that way for days without drying it out, it would most likely start smelling bad.

And beware! This is just the first step towards permanent rug damage. If you don’t look into the problem and address it right away, your valuable rug would soon become home to mould, and from here onwards, things would only get worse.

Also, once mould starts growing, you can’t really do anything for your rug apart from rolling it up and replacing it with a new one.

So, avoid washing an expensive handmade rug, such as a custom Ziegler rug, at home. If you do, make sure to dry it out properly before you put the rug back in its place.

  • Mites, Moths, and Carpet Beetles

Yes! you read it right.

If your custom rug is made of wool, it can get infested with insects and mites that can eat the fibres of your rug and damage it completely in no time.

Carpet beetles are small and reddish-brown or blackish in colour. They can develop in the wool fibres from wool-eating larvae. And while it’s not really the moths and beetles that cause damage to a rug, their larvae would feed on the fibres of a wool, silk, or any other rug made using natural materials.

What causes a rug to become infested?

Dirt, debris, moisture, and uncleanliness.

  • Your Pet Cat or Dog

Although pets are really adorable, they can sometimes be a nuisance, especially if it’s an expensive custom handmade rug that we’re talking about.

While dogs have a habit of chewing and biting things, cats can scratch your rug fibres with their claws and cause unrepairable wear and tear.

Pet urine, vomit, and excrement can also leave permanent stains if not cleaned properly and on time. The odour can linger on for a really long time period and can be quite difficult to get rid of. In case of such accidents, its best to treat the affected area right away with a solution of baking soda and white vinegar.

Apart from this, both cats and dogs shed a lot of hair that can stick to your rug, making it appear dirty and old. Use a brush, window squeegee, or rubber gloves to remove stray pet hair from your rug.

  • Too Much Dirt, Dust, and Debris

Dirt, dust, grime, mud, and debris can reduce the life of your rug. If not cleaned properly and on a regular routine basis, the dirt particles can damage a wool rug’s fibres, causing wear and tear to start sooner than expected.

To avoid this, clean your rug using a vacuum cleaner at least 2-3 times per week, place it in a low foot traffic area, and don’t walk over it with muddy shoes.

  • Ultraviolet Rays

Whether its dyed using natural pigments or synthetic dyes, the colours of a handmade rug can fade if placed in direct sunlight. Although the naturally dyed ones may not fade too much, their fibres would soften over-time if exposed to intense sunlight for days on end. 

Try not to place your rug near windows where it may receive direct sunlight daily. Or, if you do, replace glass with UV reduction panels or apply a UV reduction film to the windows.

  • Spill Accidents and Stubborn Stains

With a rug covering your living room floor, spills are bound to happen. But the challenge is not to let your rug get scarred for life.


By tending to spills and stains ASAP!

In case something edible such as juice, wine, or coffee gets spilled on the rug, soak it up with clean paper towels and treat the affected area with a good rug shampoo or detergent until the stain fades or goes away completely.

Letting the stains dry out before cleaning them can be the biggest mistake of a rug owner. That’s because dried stains are extremely hard to clean and may not even go away.

Lastly, when cleaning a stain, remember not to rub the spot, ever. Doing so can lead to the stain spreading further and damaging a larger portion of your custom area rug.

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