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Why Fashion Nova is Uniquely Qualified To Survive The Retail Apocalypse



Fashion Nova

One question many people are asking is how fast fashion will survive the retail apocalypse. However, it is quite obvious that Fashion Nova has done more than survive – but is very much thriving – during this period.

Before we go into how Fashion Nova is uniquely qualified to survive the retail apocalypse, let’s look at what the retail apocalypse means – and how it has progressed over the years.

What is the Retail Apocalypse?

The retail apocalypse is the closing of numerous brick-and-mortar stores across a wide array of industries, and all over the world.

Brick-and-mortar stores have always been popular. People go to purchase various items ranging from electronics to kitchen utensils and clothes. However, since 2010, these stores have been closing around the world.

Mall visits declined by about 50% between 2010 and 2013. In 2017, retailers shut down 102 million square feet of storage space. That was when the term ‘retail apocalypse’ was coined and people talked about it for a while in articles and thinkpieces. Business Insider called it the “Amazon effect.” They calculated that Amazon cashed out on the apocalypse, generating massive amounts of revenue while their competitors lost big. 

In 2019, 9,302 stores were closed in the United States, a whopping 59% drop from the number of stores closed in 2018.

The coronavirus pandemic will even result in more store closures in 2020 and for years to come. People are no longer going to shop for goods in physical stores when they can get what they need online and delivered straight to their homes. 

Let’s take a look at some of the causes of the retail apocalypse.

Causes of the Retail Apocalypse.

The growth of e-commerce:

This is the major reason for the retail apocalypse. As technology grows even further, people are finding it easier to shop online than to buy from retail stores.

Apart from that, e-commerce is also very competitive in terms of promotions and pricing. So, if they can get the same price or even cheaper online, why be at the brick-and-mortar store?

Too many malls:

The growth of malls in the United States between 1970 and 2015 was twice the population. Also, when people visit malls, they prefer to spend their money on restaurants and movies than actually buying items. As a consequence, people selling products barely make any gains.

The decline of middle-class customers:

Large retail stores like Macy’s and Sears closed down as a result of decreasing numbers of middle-class customers. Because they were unable to compete with larger chain stores that cut down their price to keep their customers, they lost in the end.

Bad retail management:

If retails stores were properly managed, maybe some people would have stayed and continued shopping as usual. But this isn’t the case. Cases of poor retail management include debt accumulation and lack of accurate inventory, which results in underperforming merchandise or, worse, a lack of merchandise that people want to buy.

Now that we know what the retail apocalypse is, let’s see why Fashion Nova is qualified to survive in the chaos.

Why Fashion Nova Will Survive the Retail Apocalypse?

In less than 15 years, Fashion Nova became one of the top fashion brands in the world, with a footprint bigger than designers brands including Gucci, Louis Vuitton, and Dolce and Gabbana – all of which have decades of history behind them. 

There’s something unique about this brand:

They do not have many retail stores.

They only have 5 brick-and-mortar stores in Los Angeles, and that’s all.

While other brands are busy trying to sell in stores and get people to view expensive, high-budget fashion shows to keep their customers, Fashion Nova doesn’t do either – and they likely never will.

With almost no retail presence, how do they do so well? 

They sell online.

All customer orders are placed on the Fashion Nova website, with as many as 600-900 new designs made available each week.

People close to LA can get items they need from one of the retail stores, or even have their order delivered same-day via Postmates. But, since there are only 5 retail stores, even if all retail across the United States shut down altogether, Fashion Nova’s business would be almost entirely unaffected

Affordable Pricing:

The retail apocalypse has caused many large stores to drop the prices of their products in order to compete with online businesses. In order to cover rent payments and franchisor agreements, they’ve had to put large discounts on some of their products. Macy’s didn’t survive because they weren’t able to do this.

Fashion Nova, on the other hand, has products set at prices that can withstand the test of time and circumstance.

You can get great shoes for as low as $30 and you will find dresses that cost only $28, with the most expensive items priced not much higher than $50.

So, because the prices are already affordable, people are less likely to stop shopping with the brand. Instead, they have experienced a robust and fast-growing customer base as shoppers leave other brands behind.

Good marketing strategy:

Fashion Nova’s solid marketing strategy will keep them safe from the retail apocalypse and the changing landscape of fashion sales.

They have a huge influencer network of over 3,000 fashion and lifestyle bloggers with thousands of followers. So, as they release over 500 new styles weekly, people are readily available to buy their pieces.

Also, Fashion Nova uses high-profile celebrities like Cardi B, Nicki Minaj, and Kylie Jenner to market their products. According to the CEO, Richard Saghian, one post from Kylie Jenner can generate about $50,000 in sales.

Fashion Nova has thrived so far, and will even wax stronger in the coming years as their customer base grows.

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How to Find the Perfect Pakistani Wedding Dresses at Reasonable Price



Congratulations you’re getting married – but wait, that means you have to find a wedding dress now at a reasonable price. You can search the Internet for hours looking for the best places to shop or you can read this article which compiles them for you. Good luck in your search for perfect Pakistani wedding dresses, and congratulations once again. 

Studio by TCS

If you’re more comfortable shipping for a wedding dress at an online store with a high pedigree then take a look at Studio by TCS. This store is full of big brand name Pakistani wedding dresses that are sure to satisfy every taste and longing. 

On this website you will find traditional Pakistani wedding dresses that are colorful and bejeweled, you will also find more modern examples of Pakistani wedding dresses perfect for summer occasions. Don’t take our word for it, have a browse and see for yourself. 

Pakistani wedding dresses, and congratulations once again.


Easy is not only a boho platform for selling handmade jewelry and crafts, it is also a proper online shop and e-commerce platform with a lot to offer. You can find pakistani wedding dresses on Etsy both new and second hand  

You might be wondering why you would want a second-hand wedding dress, this is a perfectly valid question and some people prefer one that’s new for a new beginning. But a second-hand dress is great for the planet if you of that mindset.


eBay is one of those platforms you don’t tend to think of for wedding dresses, don’t you go there for bits of tech, car parts, and second-hand household goods? The answer is yes, but you also find some beautiful second-hand pakistani wedding dresses, and some stores selling them new. 

eBay might not be your first hub for searching for your perfect pakistani wedding dresses, but don’t discount it just because you have some preconceptions. There’s always a chance you will find the perfect t dress and the perfect price. 

Libas Gallery

If you love the traditional look you get from the classic pakistani wedding dresses, then you have to check out Libas Gallery. As the name suggests this is a gallery of traditional wear for both men and women, it gives you the latest in trends blended with traditional materials and accessories. 

Shopping for a wedding dress might be something you enjoy, on the other hand, it might seem like a bit of a chore – depends on your personality. In any case, this website makes the task super easy with everything you need in one place.

Shadi Dress

Sometimes people want to shop outside of Pakistan for their pakistani wedding dresses, this is understandable since many of the Pakistani e-commerce websites can’t always be trusted. You don’t want to waste your time, effort, and money, chasing someone for an item that wasn’t delivered correctly  

One answer is to shop for pakistani wedding dresses overseas, this means online shops based in Europe and North America. Shadi Dress is a store like this, you will find some special pakistani wedding dresses here that will make you tear up. 

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Lash Perm Vs Lash Lift: What’s the Difference?



Eyelashes might be a small feature but can have a big impact on your overall look. Thick, long, and curly lashes can make your eyes look wider and beautiful.

But not all women are fortunate enough to enjoy the large and voluminous eyelashes. Don’t get disappointed!

With the technological advancements in the  world of beauty, you can achieve natural-looking and fuller lashes using lash perm and lash lift techniques. 

Though the goal of these two procedures is the same, yet they’re two different things. Keep reading the blog to find out the exact difference between the two options.

Lash perm

Curled and raised lashes throughout the day sound unrealistic. 

You can get curled and gorgeous lashes with the help of a lash perm treatment. 

In this procedure, the lashes are twisted around a cylindrical rod. Additional chemicals are also used to achieve those attractive and desirable curls.

Lash lift

Lash lift is not new to the beauty world. It is a semi-permanent treatment to widen your eyes and to give you the illusion of longer lashes. 

It elevates your lashes up from the roots with the help of an arched fan-like device and a chemical solution.

You can also buy a lash lift kit online and perform the procedure in the comfort of your home.

How are they different:

  1. Lash type

When choosing between an eyelash perm and eyelash lift, consider your lash type.

A lash perm treatment is ideal for women having wider eyes and longer lashes as it tends to make the lashes look slightly shorter.

However, a lash lift procedure can be performed on all types of lashes, except for smaller ones as it raises the lashes up from their base.

  1. Technique

Lash perming is a quick procedure that uses a cylindrical rod to curl your lashes. 

However, a lash lift not only curls the lashes but raises each lash right from its roots with the help of fan-shaped equipment.

  1. Results

Lash perm can cause over-curling, which can slightly reduce the length of your lashes, thus making your eyes look shorter.

On the contrary, lash lift gives you long, luscious, and natural-looking curls.

The result of this treatment lasts longer and can be considered as an upgraded form of the lash perm.

  1. Life

Lash perm can last up to 12 weeks and are inexpensive as compared to lash lift. 

Lash lifts can also last up to 12 weeks and after the first 24 hours of application, you can use makeup and get back to a normal routine. These are life-proof and require less maintenance as compared to lash perm.

In the end…

Both the procedures are safe and can help you achieve the desired look of your lashes.

However, make the decision as per your need, budget, and lash type.

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Be yourself with Christian t-shirts




Americans are always sincere about fashion and the latest clothing trends. They try to put on accurate dress according to the program and occasions. And normally, it is really important to maintain a dress code wherever you go. The importance of putting on correct clothes in spiritual and religious even means a lot. And the US doesn’t want to avoid the manner anyhow. And this tendency has made spiritual clothing a normal fashion that will never go too old. You will also be familiar with Christian Apparel. In this article, get some tips on why you should try Christian t-shirts more!

1. The most usual outfit of America:

In every country, including America, teenagers, and the youth generation set the year’s fashion trend. What they wear in their casual and formal occasion, that become trendy. And it is also one of the main reasons for the popularity of wearing Christian t-shirts. As the young people of the USA are trying Christian clothes, the market for this outfit is growing faster over the past few years. And in this way, the Christian clothing sector has gained the most popular sector in the fashion industry of America. If you live in the USA, you can try them at least once.

. Desirable to the youth:

DATOmana has conducted a survey, and it says that when the youth generation of America properly thinks about clothing, they keep some facts in their mind. The design needs to be trendy that can match the present choice and make it attractive. Christian clothing has got a big market, and the reason behind it is those t-shirts are eye-catchy. Christian T-Shirts also are the best clothes that can show a smart appearance. The selling rate can say that Christian clothing is how much famous in America. The industry earns more than 4.5 billion US dollars every year.

The most comfortable:

There is another point of the popularity of Christian clothing. Those t-shirts are so much comfortable and wearable in every place. Most teens and young Americans love to put on all those clothes that are comfortable to wear everywhere. They love to put a comfortable vibe for the regular cloth than fashion. When they both are available in one type of t-shirts, it will catch attention. And this feature easily can go with Christian clothes. They are easy to wear casually and formally both way. You can put them on in your office time again. It is also perfect for beach time.

A common tradition for the youth:

Christian clothes become viral for showing honor to GOD, and it is the most important reason behind wearing them. The way is very smart to make a sign that he or she believes in Christianity. It can give social approval in believing God and religion. At the same time, they are comfortable for casual dress as well. So teenagers wear those clothes more often. And what most of the people wear, it becomes a fashion or trend. That’s how there is a tradition for the American of wearing Christian clothes as their regular dress.


The major part of the youth generation is comfortable wearing spiritual t-shirts. Christian dresses are available in different kinds of styles and graphics. You even can paint your favorite quote to your Christian clothes. There is more! Again when you get well-designed and well-stitched Christian shirts, t-shirts, polo shirts, hats, and other clothes, you will go with the flow and wear them as your regular dress. You also can buy hoodies and caps. So it the high time to be yourself with Christian t-shirts.

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Comparison of human hair wigs and synthetic hair wigs



Comparison of human hair wigs and synthetic hair wigs

Human hair wigs and synthetic wigs are becoming extremely popular nowadays. This is why so far many are still confused as to which of the two is better. However, in this fight, the human wig will always win. This is because most people prefer to use products that look natural when worn.

On the other hand, there are still some who prefer to buy synthetic wigs because they are more affordable. To evaluate which of the two is better, here is a brief comparison of the advantages and disadvantages of the two products.

Synthetic hair wigs

These wigs are known to have a shorter lifespan than human wigs even after proper care. One of the major problems with these products is that you can’t use hot styling tools with them. They can easily get damaged if kept in heated areas like fireplaces, ovens, etc.

Another downside to these wigs is that they can breathe less than human hair wigs. This means that once you wear them, your scalp is sweating. Although it may be, these wigs are less expensive than human wigs and will retain their style after you wash them.

Human Hair Wigs

Like any other product, human wigs have their own advantages and disadvantages. Let’s find out what they are. First, these wigs can last a long time with proper care. Unlike synthetic wigs, you can use hot styling tools when styling. Also, they are safe to use even when you are standing next to heated areas.

How to apply lace front wigs?

Lace front wigs are the secret to many celebrities ’ fabulous-looking hairstyles. Available in a variety of textures, colors, lengths, and styles, lace part wigs and full lace wigs allow women to have the necessary structure and hairstyle that matches their lifestyle.

In addition to providing women with eye-catching hair, another advantage of using lace part wigs or lace part wigs is that they have invisible airlines. They provide the most natural-looking hairline among all the available options and make a person look stunning.

Practice the right way to apply the wig to the front of your lace and you can get a great look whenever you want!

If you bought a new lace front wig and still don’t know how to apply it properly, keep reading to know-how.

There are two ways to apply the wig to the front of your lace:

Using double-sided tape and using liquid glue to hold the wig straight. Some retailers sell adhesives together with 4×4 lace part wigs so you should have no problem choosing which one will work best with the wig. If no glue is sold with the lace front wig, choose two adhesives, but make sure your desired product is specially designed for this purpose.

In addition, you can color them at any time and they give you a more natural look. The good thing about them is that when you touch them they will like the way they feel on your fingers. Because these are made from smooth and real hair. In addition, these wigs are extremely expensive and need to be styled after washing.

Now that you know the opinion in favor of each product, it is clear that the better choice is the human wig. If you evaluate the products carefully, human hair wigs are good because they have several advantages over synthetic wigs so choose them now and you will never regret your decision.

Find more valuable information about Human Hair Wigs and find the Human Hair Wigs you need to see today Hair and Beauty.

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T-Shirts Style Inspired By Dwayne Johnson That Every Dad Must Follow



T-Shirts Style Inspired By Dwayne Johnson

With solid body and killer looks, Dwayne Johnson ‘The Rock’ continues to steal millions of hearts. But it seems that Rock has recently entered a new runway where he has started inspiring dads for fashion. Dads should learn from him how to look cool and stylish while leaving the age barriers behind. Such as how plain t-shirts for mencan look dashing and how as a dad, you should try them; this blog decodes every statement piece inspired by Rock that carries huge potential to give you an upgraded look.

So you could also feel super comfortable about your styling, explore these truly breathtaking fashion cues inspired by one-and-only Dwayne Johnson for dads. You could also make your kids proud of you.

  1. Mr Johnson In Commando Black Tees

Black has always been on the priority across men’s likings. It makes a man look young and feel confident about their styling. Rock also follows the same fashion statement that helps him look extraordinarily young despite being the father of three.  Rock is often spotted in this staple dress code wearing in his super hit movies.

  • Tight Grey Tee On A Ripped Body

This tight grey tee proves that t shirts for men can look incredibly cool if styled in the right way. However, there’s no need to wish for a body like Rock. If you are in a good figure and confident enough that tight clothes can suit you well, consider this tight-grey tee. The Rock looks truly amazing in this marvellous statement piece, and you can also expect the same. 

  • White Henley T-Shirt!

This outfit proves that Rock also shares a strong bonding with Henley tees fashion. We have often seen him dressed in Henley tees, especially this white t-shirt that gracefully highlights the well-carved body lines of this hulk guy. If you are also a muscular dad like Dwayne Johnson, go with this Henley tee as it is made for you.

  • A Big Guy In Printed Tee

A printed tee is often considered an illogical statement piece when it comes to finding a staple dress code. But if you put forward some creative insights rather than conventional thoughts, you would see that men can genuinely get the most out of their hopes from this dramatic garment. Such as the big buy “Rock” does never hesitate to wear a printed tee as it gives him an upgraded look.

  • Plain T-Shirt

A plain t-shirt is undoubtedly the most versatile fashion ensemble that can be found easily in a man’s wardrobe. But Dwayne Johnson seems uplifting the overall grace of this plain fashion. The way Rock choose dual coordination outfit to complete a look with a basic tee looks truly breathtaking. However, when it comes to simple style, Rock always loves to keep everything minimalistic as much as possible, which is a vital fashion cue for men to get inspired from. 

  • The Rock In Full Sleeve Tee

We should definitely learn from Dwayne Johnson how to rock the full sleeve t-shirt fashion. Dwayne looks truly dashing in this full sleeve concept. Even though the guy does not need to do it as it would become a bit unfair with those bulging biceps, the colour coordination and tight appeal still add more strength in the outfit that genuinely steals attention. 

  • That Logo T-Shirt

When you want to stand out from the crowd through your fashion, go with a logo t-shirt just like Dwayne Johnson, who follows the same rule when he genuinely likes a t-shirt for its unique logo. If you find it catchy, beyond a doubt, others would also find it appealing to their eyes. It is a powerful tool to get into the limelight that every dad must try. 

  • Dwayne In His Gym West

Gym west perhaps looks not a good thing from a dad’s perspective. But it can miraculously alter your style from standard to most stylish if you pick a nice pair and dress in it smartly. Dads can team up this outfit with jogger pants or pyjama or use it as an extra layer on a simple outfit. But if you are from those days who have recently started spending hours on an intense gym session, you should definitely go with this fashion ensemble.

The Bottom Line

It seems that Dwayne Johnson is unstoppable because his coolest range of outfits proves that this beast is the most popular fashion influencer for dads of every generation. However, Dwayne Johnson’s daughter is also not far from inspiring us for how t shirts for women should be styled. In the end, if any style cue all the way from Dwayne’s fashion diary has inspired you and now you are compelled to make a wise shopping decision, visit and find your favorite tees at the best price. 

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