Publishers are always looking for the best tools and solutions for their content. And, love it or hate it, email has stood the test of time. If you’re talking e-commerce lead generation and conversion, it’s played an enormous role in connecting brands with users who need them. This article discusses AMP emails and how email publishers can learn to milk the technology for all it’s worth.
Email publishers sensed opportunity and urgency after Google announced the testing of AMP content in Gmail. AMP stands for Accelerated Mobile Pages. The breath of fresh air from publishers was because Google’s announcement breathed new life into email by addressing some of the biggest concerns about this communication channel. Many of these issues border on including dynamic elements within email to match what visitors find on a typical website. They say the devil’s in the details, so let’s dive in.
- AMP for Email: The Basics
Within a few short years, Google Accelerated Mobile Pages format had redefined web pages in terms of speed and performance. Would it be possible to bring the same experience to email and offer a more robust email solution? Google was willing to try. Thankfully, they delivered AMP for email, a dynamic-first technology that allows users to fill out forms, browse product catalogs, swipe through carousels, make purchases, and complete actions from their inbox that were only available on websites.
Users would love the experience, but publishers can now update email content even after it has arrived in subscriber inboxes. Indeed, Google is up to something, and publishers will receive great benefit from it.
Right off the bat, several heavyweight email clients, including Gmail, Mail.ru, Outlook.com, and Yahoo Mail, made varying commitments to the AMP for Email project.
AMP emails are different from regular emails by content. AMP features a text/x-amp-html MIME part in your email’s MIME tree. The official AMP for Email documentation provides plenty of information about this MIME type.
Any publisher can send AMP emails. That is, anyone can use this novel technology. Besides, it’s open-source, so you can tweak it as you want and contribute to making the project better for everyone.
However, sending an AMP email requires Google’s approval. That might be a drawback for some publishers. But that’s a subject for another post.
Using AMP for Email does not mean you can use every AMP component in email. There is an inbox-specific subset that publishers can use to create the content they want.
When recipients are forwarding AMP emails, they need to remember that email clients will remove the AMP MIME part for Reply or Forward actions. Therefore, it’s essential to provide fallback content in the spirit of graceful degradation.
While AMP for Email has obvious potential for marketers, publishers seem to have a different animal to tame.
- Text-AMP for Email for Publishers
Publishers have not seemed to have a pleasant experience with AMP. The most significant issues are those of branding and interference. AMP pages replaced original URLs with a google.com/amp variant. Such is never desirable. Is this the case with AMP emails? Not exactly, but there are other concerns that publishers share about AMP.
AMP allows users to do a lot within an email. But, publishers want the readers to visit their site. It’s a core goal for effective monetization of the lead.
Adopting AMP for Email means publishers need to do a radical reassessment of their business models. AMP ad components are unsupported in AMP for Email. This approach sorely limits the ability of publishers to grow their revenues as AMP-backed content allows on websites.
Besides, newsletters serve different functions and each publisher and each recipient. Some readers want news content in one neat capsule, while others share stories by forwarding them. The secondary recipient will not see the right content when the client strips the AMP MIME part of the email.
A critical characteristic of the modern audience is that they like things more accessible, and AMP for Email can achieve that. However, will your AMP efforts as a publisher actually do that?
- Important Considerations for Publishers Thinking of Using AMP for Email
Here are a few things to consider before jumping on the AMP for Email bandwagon.
- Do you have what it takes to develop AMP emails?
Would you be willing to build two versions of each email? It’s essentially what AMP emails require because of the additional MIME part that AMP requires. Is this something you’re willing to do for the long haul?
- Are you clear on the goals for your email program?
Do you want to build website traffic or grow revenue? Or, do you want both traffic and revenue? Maybe you only want to sustain the user’s awareness about your brand. Whatever your goals are, you need to align them with the possibilities available to you via AMP. We assume it’d be important to you not to lose onsite ad revenue.
- What client does your audience read email on?
Client support for AMP emails is still scarce. In fact, some clients will never support AMP (it’s a lot of work!). If your AMP-ready audience is not yet a critical mass, you might as well consider waiting until they are to justify the effort.
- What makes your audience use email for news?
Newsletters allow a reader to digest news quickly and promptly forward it to others. A dynamic AMP email could upset the delicate balance for your audience.
- Review your email content plan.
There should be solid and non-emotional reasons why you should build AMP emails. However, AMP content needs to contribute to the value of your audience’s email experience. Otherwise, you might try a different and more rewarding strategy.
4 Ways Publishers Can Use AMP for Email
AMP for Email is attractive, but it’s a tricky piece of technology. As a publisher, you need to use it in a way that supplements or reinforces your current business model. Here are a few ways to do this.
- Include it as a benefit for paying members.
AMP emails require much effort. It’s advisable to make them part of a paid product, especially as universal support is still a long way off.
Beyond filling out forms from the inbox, AMP forms may serve business purposes such as event registration and so forth.
- Alerts for breaking news
Sharing news as it beaks is a way to sustain audience attention. AMP allows updating emails after sending, so this function can help improve the story while the reader follows from their inbox. Use this if it’s more effective than trying to woo the subscriber to your website.
- Managing email preferences.
Setting email preferences within an email can convince readers to try a different communication channel instead of opting out of all interactions with the brand.
AMP for Email is growing, and Google (along with its partners) is doing all it can to increase awareness and adoption of its unique email technology. The prospects are exciting for everyone. While marketers are raving about AMP emails’ potential, publishers have much to benefit from it. It takes a good mix of creativity, ingenuity, and patience to work out a successful business model.
Restaurant operations 101: How to categorize your QR code menu?
One of the critical factors to a successful QR code menu implementation is categorizing your selections. Customers can easily find the food or beverage they want to eat, which means quicker ordering processes for restaurants.
While menu categorization may be straightforward for the most part, it can be tricky, mainly when categorizing bestsellers, new items, discounted meals, limited-time vouchers, and more. That’s what a menu QR code generator addresses in its range of solutions, including real-time updates, customization, and more.
Consequently, depending on the dish, some meals can be served as the main course or a side. Customers also make modifications to their meals, like excluding onions, no chili, or well-cooked eggs making it all the more tricky.
Fret not! Here’s a quick guide on QR code menu categorization.
What categories should restaurants put on the QR code menu?
Of course, the categorization in your QR code menu depends on the selections you have in your restaurant. Generally, the common categories most restaurants can include in their QR code menu are:
- An appetizer, also known as a starter, is a dish served before the main meal. Some appetizers are served cold, but most are served hot.
- The Main Course is the highlight dish of the meal. It can contain several courses of food, including sandwiches, pasta, and rice, among others.
- A dessert serves as the final dish of the meal. It usually consists of sweet food selections like cakes, confections, and beverages.
For most casual dining, and even in some fine dining restaurants, these three categories are enough to serve a filling meal to customers. Most QR code menus consist of these categories, along with other in-house specialties of restaurants.
Depending on the restaurant and market it serves, the menu categories can include:
- Hors d’oeuvre
- First main course
- Palate cleanser
- Second main course
- Cheese course
Note that these menu selections may only apply to European-style restaurants. While restaurants can adapt menu categories for food selections in other cultures, they can also set the best menu categories that match their needs. Moreover, they can also serve fusion cuisines.
Where can you categorize best sellers?
If you have popular menu selections in your restaurants, increase their visibility by placing them at the top of your QR code menu. This way, people can easily scroll to each category to find trending and popular products in your restaurant.
Similarly, restaurants can indicate the best seller in each category through a star or highlighted text in the menu. Even if customers scroll through the best seller section, they can always see the best sellers for your restaurant.
How to dish out discounts and limited-time vouchers
If you’re giving away discount codes or limited-time vouchers for customers, a QR code menu generator can apply changes in the system automatically. Once the time is set, customers can save on their orders for either dining in, takeaway, or both.
Restaurants can dish out discounts and limited-time vouchers in one of two common ways:
- Show the code as a popup upon scanning the QR code, which customers can apply when ordering
- Automatically apply price changes to ensure all customers can take advantage of the discount
Whatever method the restaurant chooses, tweaking, real-time tracking, and seeing the sales and performance growth can be done through a QR code generator.
Which menu QR code generator to use
There is plenty of menu QR code software online, but they’re not all similar.
Some may require you to commit to a full-time plan to take advantage of their packages and features. Some may advertise a free platform but offer limited features or require an expensive monthly plan.
The great thing is that some QR code generators offer their specialized tool for restaurant menus, with a 14-day free trial period and no credit card information required.
Antigua and Barbuda Citizenship Benefits
Are you thinking about getting a second citizenship? It could be due to a number of factors, from the unstable political situation in your country to a desire to try something new. Fortunately, there are programs around the world that can help you get all your documents and become a legal resident in any country.
The specialist of the company Immigrant Invest Svetlana Gorchakova notes that small island states offer some of the most favorable conditions. They are interested in attracting investors. Therefore, they create pleasant conditions for them. For example, you can now apply for citizenship in Antigua. Almost anyone can do this. It is only necessary to be of legal age and pay a certain amount of money. This will allow you to claim to get all the necessary documents.
The main advantages of Antigua citizenship
You can get Antigua and Barbuda citizenship in a few months. The procedure has been well established for a long time. The fact that it can be done online is an additional pro. You do not have to fly to the country and spend time on this. If highlighting the other advantages, it is impossible to pass by:
- Political stability, a guarantee of security for all countries. Many people choose this country for migration, because it has a low crime rate. If there is political tension, instability in your country, you will appreciate the features of a quiet life, where you can pursue your career and family.
- Quality infrastructure. The country has comfortable conditions not only for recreation, but also for permanent residence. There is a good level of education, so even your children can learn from the best professionals.
- Opportunity to develop your business. Investing can be done in various spheres from tourism to modern technology. The country offers benefits and favorable taxation. It allows starting a project without facing high taxes.
- Favorable conditions for the purchase of housing. Real estate is relatively inexpensive. You can rent it and get a steady income from it in the future. The travel industry in the country is very well developed. Thanks to this, you can get a passive income almost all year round.
- The possibility of visa-free travel around the world. This is one of the main trump cards of this country. The number of Antigua and Barbuda visa-free countries is increasing regularly. The list already consists of almost 150 countries. With the passport of this country, it is easy to travel to the European Union, Asia, Africa, and many other corners of the globe.
- Minimum requirements for residency. If you want to get full citizenship and to appreciate all the benefits of Antiguan passport, you only need to live in the country for 5 days within 5 years. It is almost impossible to find such favorable conditions.
- Opportunity to enjoy the beautiful nature and quality conditions for recreation. There is a wonderful climate in the country. Everything here is designed for relaxation and harmony. However, by taking part in the Antigua citizenship by investment program, you can also make sure that you can live here permanently and work.
- Possibility to bring family members with you. It is possible to include relatives in one application.
All this makes the choice of this country almost the best solution for anyone who is looking for new opportunities for relocation.
One of the advantages of Antigua citizenship is also the ability to complete all procedures online. This will allow investor to save a lot of time. Everything can be done without having to travel to the country. his is why many people choose this country as a future place of residence. Your children will inherit a passport and will also be free to travel around the world, count on the support of the state and receive other preferences.
Here’s Everything You Need to Know About Bulk Hot Melt
In addition to being available in glue stick form, the hot melt can also be bought in bulk in solid, gummy, liquid cube, pillow, and pellet forms. For many sectors we use daily, like cabinetry and furniture, food packaging, countertops, large appliances, shoes, beds, and more, these types of bulk hot melt are dispensed using specialized bulk equipment.
Making the best option possible when selecting the bulk hot melt and dispensing equipment can be challenging if you lack the necessary information and resources. We hope this article will be a useful starting point for you as you begin considering your alternatives for bulk hot melt. Click here for adhesives to meet your project needs.
Advantages of Bulk Hot Melt
Its greatest benefit is the financial savings that bulk hot melt offers over conventional hot melt glue sticks. Because bulk hot melt often goes through less manufacturing and packing, you can get the same product for less money per pound than if you bought it in individual stick form. Additionally, bulk hot melt purchases typically come with wholesale prices, so you can be confident you’re receiving the greatest deal.
Bulk hot melt also boasts versatility, which is a great characteristic. Because it may be used in many devices, bulk hot melt is often regarded as a more versatile adhesive than traditional hot melt glue sticks, which come in precise sizes that only function with particular glue guns.
Because it can be applied with various machines, at varying speeds, and for a wide range of applications, bulk hot melt is a favorite in the packaging business. It can be used on a variety of substrates. Additionally, it can tolerate harsh environments.
For your adhesive to be applied correctly, foam packaging needs to meet certain requirements, such as a slow set time and excellent tack.
Bulk hot melt is vital to the labeling industry because it can easily expand and contract and is specially prepared to stick to delicate substrates.
Bulk hot melt is ideal for applications requiring high levels of thermal resistance in the woodworking industry. There are numerous formulations for woodworking for pre-coating, profile wrapping, edge banding, soft shaping, v-grooving, top laminating, and general assembly. When it comes to creating strong, flexible bonding, woodworkers frequently employ strong ones. Strong adhesive can withstand a wide range of temperatures and offers impact resistance, and it can be applied as a spray or in bead form.
Assembling a Product
The adaptability of hot melt enables various formulas to connect a variety of materials, including metals, wood, plastics, glass, and more. You can select from various products to ensure you’re using the appropriate bulk hot melt for your particular product assembly application.
Finishing a Print
Because of its exceptional ability to lay flat and open, bulk hot melt is utilized in bookbinding, catalogs, magazines, and other print-finishing applications.
Despite occasionally going unnoticed, hot melt is important to the florist industry. Even very specific uses, like adorning parade floats, call for it, such as making floral arrangements.
How to Use a Walker Effectively for Older Adults
A walker is easily the most preferred walking aid for persons with mobility issues. With a walker, they can move around unassisted, but some may find it helpful to practice and read up on how to be able to use it effectively. Learning how to use a walker effectively can significantly reduce the chances of falls or body discomfort.
Price isn’t the only factor to consider when getting a walker. One also has to be sure they are getting the right one. This article describes the four different types of walkers, what situations they are best suited to, and factors to consider when shopping for one.
We’ll be reviewing how to walk with a walker the right way and why you should get the most suitable walker.
Why you may need a walker
Typically, one may need a walker if they experience discomfort when moving around, get tired quickly or find it challenging to maintain balance while standing.
People with heart health issues, a pre-existing injury, just recovering from surgery, or not getting enough support from a cane may also find a walker very useful. According to a survey, approximately four percent of Canadians require a walking aid.
Using a walker effectively
There are many sides to how to use a walker correctly. These are some of the most important considerations to make when using a walker:
How to adjust a walker to the correct height
Using a walker without making the proper adjustments may have gradual adverse consequences on the user. For instance, it may cause some strain on the shoulders of older adults or persons with mobility issues.
As such, before use, a walker should be adjusted to match the height of its user so they can use it ergonomically and effectively. This adjustment can be done by either a healthcare professional or the user or their loved ones.
The shoulders must be relaxed when using the walker, with the hands firmly gripping it. The elbows should be at an angle of about 15 degrees, and while the user’s arms are just on their sides, the top of the walker should be adjusted to align with the wrist.
How to walk correctly with a walker
As has been highlighted earlier, it is not enough to get a walker. Knowing how to walk with a walker is equally important. To begin, it should be placed within arm’s length, with the handles of the walker used as support for balance.
Mildly push the walker and take a forward step with the more hesitant leg to the midpoint of the walker. The user can make the first step with any of their legs if they are equally strong.
Push the walker straight down while still holding the handles and move the other leg forward so that it is now in line with the first leg. Be careful not to push the walker forward, as this could lead to a fall.
As much as one would like to see where they place their leg, it’s also essential to look up when moving. You can try this routine several times till you can use it correctly without it too much thought.
If the walker has wheels, push it ahead to move. Otherwise, if it has no wheels, lift it gently and place it in front (but not too far) to proceed. Now, you know how to use a walker correctly.
How to sit, stand and turn safely when using a walker
A walker should not be used as support when sitting or standing. Doing so could lead to a slip or fall.
When sitting down, move back until the legs come in contact with the chair. Next, extend the hands behind till you feel the chair armrest. Then, gradually descend into the chair. You may use the armrest for support if need be.
When standing up, position the walker such that the open side faces the body. Grip the armrest and push upward with the arms. Then grab the walker handles as you stand up. It is risky to drag or bend the walker to support standing up, so avoid it at all costs.
When turning, take small steps and move the walker gradually in a circle while walking.
How to move up and down a curb
When moving up, place the walker on the curb and ensure that all four tips or wheels are on the ground. Step up the curb with the stronger leg first and bear your body’s weight on the walker as the weaker leg is lifted to the curb.
When moving down, step down the curb with the weaker leg first. Bear your body weight on the walker and bring the stronger leg down, even to the weaker leg.
Precautions to take when using a walker
Using a walker helps to redistribute the user’s body weight throughout the walker frame. This reduces the pressure on the user’s hips and knees and protects their joints. The following precautions should be taken when using a walker.
- The walker must be in excellent condition. Grooved rubber tips should cover the bottom of each leg of the walker for a better grip on the floor.
- Always maintain an upright position, always.
- Keep the walker within a reasonable distance.
- Older adults should not be allowed to climb staircases using a walker unsupervised.
- They should not be used on slippery surfaces.
- Ensure that all four tips or wheels of the walker are firmly on the floor before bearing weight on it.
- Put on shoes with non-skid soles, and avoid shoes with heels.
- Loose rugs and unsecured cables on the ground can lead to tripping over. Ensure that they are firmly secured.
- Avoid stepping too close to the front of the walker, as this could lead to a loss of balance.
Older adults with walkers can take leisure walks with their pups, visit nearby friends and engage in tens of other fun activities unsupervised. These walkers are comfortable to use and generally not too pricey.
For best results, one must learn how to use a walker correctly. Then, they can enjoy its many benefits. Walking is essential for enhancing blood flow and muscle strength. Getting a walker and using it correctly can help one achieve their daily walking goals.
How to buy an Apartment on the Secondary Market in Spain
One of the most popular ways to improve your living conditions is the purchase of real estate in the secondary market.
The tendency to search for it is the secondary housing remains, despite the popularization of share construction, which helps to optimize costs when buying.
Reliable partners when buying and selling real estate – estate agents Torrevieja.
Secondary Housing: The Advantages and Disadvantages
When considering the secondary market apartments catches your eye several obvious advantages: this is ready-made housing, which you can “see and touch” (as opposed to the equity apartments), in addition, housing can have a suitable repair and may have the furniture, which makes the property suitable for habitation “right now”.
The buyer can move in immediately after signing the contract – there is no need to wait for a long time for the completion of construction, which can be delayed due to the problems of the developer.
Of course, there is a downside – there are many nuances, associated with financial and legal security of this kind of purchase. In real estate transactions involve a lot of money, so it is extremely important to be aware of all the aspects and rules of such transactions. For fear of becoming a victim of fraud, many people prefer to trust a professional realtor, who can calculate and foresee all the risks, but the intermediary, in fact, does not guarantee anything, it is only important to conduct the transaction and get the reward.
How to Choose the Right Property?
Before looking for a suitable apartment, the buyer should clearly define all his needs, because only a clear vision of the final result will help to insure a person from the acquisition of housing, which does not fully meet the requirements.
In addition to other parameters of the property, separate consideration should be given to such issues as:
The absence or presence of a balcony / loggia (and many are looking for options with the placement of the loggia on the south side);
Availability of comfortable parking and a playground for children;
The noise level (is it acceptable to have a freeway under the windows, etc.);
Remoteness of bus stops and subway, social and household infrastructure (schools, clinics, supermarkets).
It is best to set your priorities and requirements for your new home well in advance in order not to be disappointed later.
However, it is worth bearing in mind that every “plus” is balanced by the “minus” in the form of increased costs, so it is worth determining exactly how much you need a particular “plus”.
If there are a number of basic desires, such as clean air or a view from the window, it is best to continue the search until you find an option that perfectly satisfies the buyer. Do not stop too quickly on the proposals from the category of “more or less”, because the secondary market in any region, not to mention the capital, daily replenished with new interesting options.
Even if by some miraculous circumstances it happens so that the first apartment you see completely satisfies your needs, do not stop looking for it.
It is better to postpone this option, having agreed with the owner, but after that to view a few more apartments. In this case, when buying will be sure that the first chosen option was really the best in comparison with other similar ones, but it may well be the opposite.
During the inspection, apart from the apartment itself, it is better to check the work of the elevator, garbage disposal and the general condition of the entrances, examine the infrastructure and the stores nearest to the house. You can check the legal aspects of the purchase of an apartment on your own or ask for help from a specialist.
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