Digital marketing is one of the growing fields for product marketing, social media marketing, influencer marketing, content marketing, email marketing, and search engine marketing. It targets a large number of interested customers at the same time. Unlike traditional marketing methods, it is a cost-efficient way that allows businesses to avail all services under one umbrella. Digital marketing tools like internet fax services have a crucial role in helping digital marketing companies and businesses to grow.
Each of these tools eases the process of digital marketing in one way or the other. Some of the tools are free, whereas some are paid depending upon the services provided by them. These tools might look a bit technical but are extremely easy to use and with the right knowledge, it becomes convenient to target the audience.
Over the past few years, there has been a development in this field and many new tools have been launched. Some of the popular digital marketing tools are MailChimp, BuzzSumo, Google Analytics, Hootsuite, SEMrush, Kissmetrics, Trello and Hubspot. Among the many marketing tools available in the market, it is necessary to select the best, which are well-equipped with all the needs of the present scenario. To simplify this tedious process,
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Here is the list of top free and valuable digital marketing tools to grow your business in the year 2020.
SEMrush
SEMrush is an SEO tool that helps with keyword tracking, keyword research, pay per click advertising, social networking etc. It is widely used by various internet marketers across the globe. It has also helped many small and big businesses in achieving great heights. Overall, SEMrush is a great choice of platform for devising SEO strategies and an excellent analysing tool to track the user data and keywords used by your rivals. From keyword analysis and website tracking to backlink analysis and SEO audit, you can achieve it all with ease.
Google Analytics
Google Analytics is a web analyst software that has become very popular ever since it was launched in the year 2005. It is a free tool that helps to track visitors’ activity and aid analysis. It also helps in finding out about marketing techniques and analysing the results of your campaigns. There are various tutorials available to learn Google Analytics. Even the most experienced digital marketing company in Noida, Mumbai etc cannot find a better free tool than Analytics for data-oriented performance tracking. This tool provides a learning curve, but its features cover the entire range of analytics evaluation for your site.
If you have spent a lot of time devising a great digital marketing strategy, then you definitely deserve to know how well it performs. Google Analytics is the right choice to help you assess results – get to know everything from the number of visits to your website to the profiles of visitors. You can also find out which of your web pages are performing the best and worst in addition to finding tools to improve the performance weak pages.
Canva
Website design goes a long way as a digital marketing strategy to attract visitors. In this respect, Canva has gained popularity recently. As you all know, people get attracted to what they see. Therefore, it becomes important to design beautiful websites. Canva helps in designing these professional looking websites in a very easy way. You can customize needs accordingly with the help of image, filters etc. With its user-friendly features and innumerable fonts and images, you can never go wrong with Canva.
MobileMonkey
MobileMonkey is a chat board that allows customers to receive answers to the questions within no time. This tool eases the process of customer interaction, thus enabling new customers, increasing sales and product promotion.
MobileMonkey is a great tool if you want to automate your communication on your Facebook business page. If you have absolutely no idea of how to use Chatbots and Messenger, then too, this is your go-to digital marketing tool. This is the leading option for digital marketing professionals and businesses due to its multi-channel marketing abilities and ‘easy to use’ interface. You can make the most out of its free features.
HubSpot
HubSpot is one of the most versatile digital marketing tools available. This tool helps in content curation, SEO, website development and marketing, marketing automation, and analytics. It also has a feature of Key Performance Indicator (KPI).
From marketing to sales to customer success, Hubspot can actually support all the main aspects of a growing business. This tool can be your ideal companion in every step on your way as you grow your business, thanks to its wide range of amazing features. From managing your website to tracking prospective customers, it is quite easy to handle this tool.
These free digital marketing tools are just the right pick to start strengthening your outreach. You can find many more tools out there to help you in each and every digital marketing campaign that you wish to execute. Make your picks and ace your digital marketing strategies from every angle.
