Digital marketing is one of the growing fields for product marketing, social media marketing, influencer marketing, content marketing, email marketing, and search engine marketing. It targets a large number of interested customers at the same time. Unlike traditional marketing methods, it is a cost-efficient way that allows businesses to avail all services under one umbrella. Digital marketing tools have a crucial role in helping digital marketing companies and businesses to grow.
Each of these tools eases the process of digital marketing in one way or the other. Some of the tools are free, whereas some are paid depending upon the services provided by them. These tools might look a bit technical but are extremely easy to use and with the right knowledge, it becomes convenient to target the audience.
Over the past few years, there has been a development in this field and many new tools have been launched. Some of the popular digital marketing tools are MailChimp, BuzzSumo, Google Analytics, Hootsuite, SEMrush, Kissmetrics, Trello and Hubspot. Among the many marketing tools available in the market, it is necessary to select the best, which are well-equipped with all the needs of the present scenario. To simplify this tedious process,
Here is the list of top free and valuable digital marketing tools to grow your business in the year 2020.
SEMrush is an SEO tool that helps with keyword tracking, keyword research, pay per click advertising, social networking etc. It is widely used by various internet marketers across the globe. It has also helped many small and big businesses in achieving great heights. Overall, SEMrush is a great choice of platform for devising SEO strategies and an excellent analysing tool to track the user data and keywords used by your rivals. From keyword analysis and website tracking to backlink analysis and SEO audit, you can achieve it all with ease.
Google Analytics is a web analyst software that has become very popular ever since it was launched in the year 2005. It is a free tool that helps to track visitors’ activity and aid analysis. It also helps in finding out about marketing techniques and analysing the results of your campaigns. There are various tutorials available to learn Google Analytics. Even the most experienced digital marketing company in Noida, Mumbai etc cannot find a better free tool than Analytics for data-oriented performance tracking. This tool provides a learning curve, but its features cover the entire range of analytics evaluation for your site.
If you have spent a lot of time devising a great digital marketing strategy, then you definitely deserve to know how well it performs. Google Analytics is the right choice to help you assess results – get to know everything from the number of visits to your website to the profiles of visitors. You can also find out which of your web pages are performing the best and worst in addition to finding tools to improve the performance weak pages.
Website design goes a long way as a digital marketing strategy to attract visitors. In this respect, Canva has gained popularity recently. As you all know, people get attracted to what they see. Therefore, it becomes important to design beautiful websites. Canva helps in designing these professional looking websites in a very easy way. You can customize needs accordingly with the help of image, filters etc. With its user-friendly features and innumerable fonts and images, you can never go wrong with Canva.
MobileMonkey is a chat board that allows customers to receive answers to the questions within no time. This tool eases the process of customer interaction, thus enabling new customers, increasing sales and product promotion.
MobileMonkey is a great tool if you want to automate your communication on your Facebook business page. If you have absolutely no idea of how to use Chatbots and Messenger, then too, this is your go-to digital marketing tool. This is the leading option for digital marketing professionals and businesses due to its multi-channel marketing abilities and ‘easy to use’ interface. You can make the most out of its free features.
HubSpot is one of the most versatile digital marketing tools available. This tool helps in content curation, SEO, website development and marketing, marketing automation, and analytics. It also has a feature of Key Performance Indicator (KPI).
From marketing to sales to customer success, Hubspot can actually support all the main aspects of a growing business. This tool can be your ideal companion in every step on your way as you grow your business, thanks to its wide range of amazing features. From managing your website to tracking prospective customers, it is quite easy to handle this tool.
These free digital marketing tools are just the right pick to start strengthening your outreach. You can find many more tools out there to help you in each and every digital marketing campaign that you wish to execute. Make your picks and ace your digital marketing strategies from every angle.
Why is Live Chat Preferred over Voice?
Every process in business needs improved interacting technology for the hype of performance. The customers expect the same logic at call centres. Connecting your customer via video call technology is the best way to interact with them. Generally, various call centres use phoning technology to improve their customer interaction. But customers from worldwide expect even more when you approach them for marketing. Live marketing through your mobiles can absorb a positive response from the customer. Do you need even more suggestions about including live marketing in your business? You can go by this page and find the comparison result of voice marketing and live marketing.
Difference between live chat and voice conversation
Which session of meeting do you feel is more interactive? Video call conference or voice call. Many of you might have the same response to this question. Yes, video call conferences are more engaging and interactive. When this live chat feature is being implemented in business, it gives even more benefits than interaction. A survey from various call centres in Australia says that live video conversation results in a more positive response compared to voice conversation. To find the reason behind the result of this survey, there are several comparison results below:
When you initiate a business, all you expect from the client is an immediate response. If you receive an immediate response at every stage, it may speed up your business. To achieve this, you must effectively approach the customer. Customers are connected to the customers in various forms, such as messages and calls where they possibly ignore them and hardly respond to them. When you connect a number of a customer under live chat, there is a high chance of a proper response. And by connecting multiple customers to one live chat, you can save and easily interact with them just like your conference. By interacting with customers through live calls, you can gain their trust, which will achieve an immediate response from the customer. This process highly helps the call centre in Australia to handle customer traffic effectively.
Convenience your customer
Through a video call interaction, you can approach the customer in a more friendly way. You can approach your customer with a smile at live interference, whereas you can greet them during a phone conversation. A feature like this gains the customer’s attention and allows them to trust the employee and your product. These factors help your employee to probably convenience them and commit to the sale.
The employer can fetch real data from the customer at the live call interface. The direct eye to contact the employee and customer may secure more approval rates from the customer side. Whereas in phone conversation there is more chance to abort the deal and move on with other products. This concept facility at live marketing increases your sale ratio and brings the effectiveness of customer services.
Texting makes them more convenient.
Most of the customer community wants their live mode of interaction, but they may feel slight trouble with an accurate response due to their pronunciation. Live chats highly support such customers by providing inter chatting facility. When the executive is stuck for clarity, they can also source accurate data with the message chat facility. Whereas at phone conversation, the customer’s face struggles to clarify their details, which may lead to wrong data information. Sourcing for incorrect data is messier and will end in the loss of a promising customer.
Through a live video interface, the employee may reach the reactions of customers and handle them accordingly. This increases interactiveness and achieves a positive response. The customer service executive can handle the customer more psychologically and push for a positive response.
If you’re continuing your customer service with a phone interface and could not yield an effective outsource, then prefer call centres in Australia with live chat interference.
The 10 Essential Website KPIs And How to Measure
There is no single magic number that will tell you if your website is succeeding or not. However, there are a handful of metrics that have consistently proven to be extremely helpful in measuring how well your website is doing – and understanding what steps you need to take to improve it.
These ten KPIs are the most important indicators for web performance, which will help you know how your website is doing and what can be improved.
First off, what are KPIs?
What is a KPI?
KPIs (Key Performance Indicators) are the numbers and figures you monitor regularly to determine how your website is performing. With enough data, it’s possible to make good predictions about where your site will be in the future – as well as predict why certain areas need to change.
So, what are the 10 essential website KPIs and how to measure them?
1. Bounce Rate
What is the bounce rate?
Bounce rate is the percentage of visitors to your website who only view one page, and then leave. This means they aren’t interested in what you have to offer, whether that’s a product or a service – and it costs you money.
A high bounce rate will cost you money, as you invest in website traffic that never converts. It’s important to keep a high quality score for this metric – which you can do by looking at your user demographics and improving site usability.
How to measure bounce rate?
A quick way to monitor the bounce rate on your website is with Google Analytics. This will tell you what percentage of total visits bounced and give you a score from 1-100.
Another option is to look at the number of people that only visit one page before leaving your website, then divide this by your overall pageviews. This will give you a similar percentage.
2. Time on Site
What is time on site?
Time on site is the average time that a visitor spends on your website. This is an extremely important KPI, as you need to spend enough time on making your content engaging – but not so long that it becomes tedious.
This is tricky to measure, but there are two main ways you can do this. The first is through Google Analytics, which will show you the average time on page for each post – or how long someone stays on your website if they read multiple posts.
Another option is to ask a question at the end of a blog post, which will reveal how long someone spent reading it for. For example: “How long did you spend reading this article?”
In general, the longer a visitor spends on your website, the better. However, if they’re spending too long without finding what they’re looking for – or without becoming engaged in your content – you may need to tighten things up a bit.
3. Traffic Sources
What are traffic sources?
This is one of the most important KPIs to track, as you need to know where your website traffic is coming from. If your main traffic source suddenly disappeared, how would you find out?
How to measure traffic sources?
There are two main ways to monitor this KPI – using Google Analytics and Search Console. Both will tell you all about where your web traffic comes from, including organic traffic that comes from SEO and other sources.That will help you measure the effectiveness of your SEO strategy.
If you use Google Analytics, click on Acquisition -> All Traffic -> Channels to show this information. You’ll be able to see if your traffic is coming from social media, organic search, or direct visits – as well as where they’re located in the world.
Search Console will display similar data – but it’s only available to those with AdWords accounts. Just click on the Keywords tab, then Traffic Sources -> Search -> Organic, to see how your traffic is found.
4. Conversion Rate
What is a conversion rate?
Conversion rate is the percentage of visitors to your website that take the desired action. This could be anything from buying a product to filling in an inquiry form or signing up for something.
How to measure conversion rate?
Monitoring your conversion rate is straightforward – with Google Analytics, Kissmetrics, and the Facebook Pixel.
Google Analytics will show you how many people have taken the desired action on your site, based on goals you set up in advance. Simply go to Conversions -> Goals -> Overview, then select the Goal Set that you want to review. You’ll be able to see how each post or page on your website contributes towards the overall goal.
It’s also possible to monitor conversion rate through Kissmetrics, which visualizes this metric for you – along with how it changes over time.
Facebook Pixel works in a similar way, allowing you to track user interactions with your brand across different platforms. You can set up a Facebook Pixel through Ads Manager or Power Editor, and it will track conversions on your website so you can see the most effective social media ads.
5. Pages per Session
What are pages per session?
A page per session KPI measures the average number of pages viewed by each visitor. This is another important metric, and it tells you how engaged your visitors are – and whether they’re finding what they’re looking for.
How to measure pages per session?
Google Analytics will automatically calculate this for you, and display it in the Audience Overview section. Just click on Users -> Sessions -> Page Views per Session, then select a time frame. You’ll be able to see how many pages your visitors are viewing when they land on your website, which is useful if you have high bounce rates.
6. Sessions per User
What are sessions per user?
Sessions per user is another important KPI that tells you how long visitors stay on your website. The longer they stay, the better – because it means they’re interested in what your content has to offer.
How to measure sessions per user?
It’s easy to monitor this metric with Kissmetrics and Google Analytics.
Kissmetrics will show you the average number of sessions, along with their total duration. You can view this data in Real-Time, over a certain time period – or compared to other metrics such as traffic sources and conversion rate.
Google Analytics will display this KPI on the Sessions -> Overview page, which you can find under the Audience section. It will also show you how this metric changes over time, along with where your sessions are coming from and what devices they’re using to access your site.
7. Page Load Time
What is page load time?
Page load time is the average amount of seconds it takes for your website to finish loading. If this KPI increases, visitors will become frustrated and leave – so it’s important to keep track of this metric.
How to measure page load time?
You can measure page load time using Google Analytics. Simply go to Real-Time -> Behavior -> Site Speed, then select a timeframe and the content that you want to track. You’ll be able to see how long it takes for your website pages to load, compared to previous months – which is useful if page load time has increased recently.
What are acquisition metrics?
Acquisition metrics are the most common KPIs – they measure how many new visitors you’re attracting. The acquisition will give you an idea of how effective your content is, and whether it’s working to attract new audiences.
How to measure acquisition?
As well as Google Analytics, Kissmetrics, and Facebook Pixel can also measure how many visitors you’re attracting.
Google Analytics will display this KPI on the Acquisition -> Overview page, which you can find under the Audience section – it shows you your website traffic sources and breaks them down by referral websites, campaigns, keywords, etc.
Kissmetrics will show you similar data in Real-Time – you’ll be able to compare the number of new sessions with other KPIs, which is useful if you’re seeing a drop in referrals.
Facebook Pixel will display this KPI on the Customization -> Overview page, allowing you to track conversions and how many users are completing different tasks – such as clicking ads or making purchases.
What are retention metrics?
Retention metrics measure how many people are returning to your website. It’s also useful if you’re running a blog – as it tells you whether your content is engaging enough to keep users coming back for more.
How to measure retention?
Kissmetrics will show this KPI in Real-Time, allowing you to break it down by traffic sources and compare it with other metrics such as page loads or sessions per user.
Google Analytics will display this KPI on the Audience -> Overview page, under the Behavior section – it breaks down your website visitors by loyalty and retention rates.
Facebook Pixel can also measure your website’s retention rate, so you can watch how new visitors are engaging with your website over time.
10. Average Session Duration
What is the average session duration?
Average session duration is the average amount of time that each visitor spends on your website. This metric usually increases if you’re receiving more traffic, or if there are fewer new visitors – so it’s important to keep track of this figure.
How to measure average session duration?
You can use Kissmetrics to measure this KPI in Real-Time, allowing you to compare it with other metrics such as page views or visitor devices.
Google Analytics will display this metric on the Audience -> Overview page, under the Behavior section – just select a website from the list and scroll down to check out your average session duration.
KPIs are a great way of tracking your website’s performance and showing whether it’s achieving its goals. It can be tough to stay on top of everything, but using the right tools such as Google Analytics and Kissmetrics is a good place to start.
Do CCTV Security Cameras Work In The Dark/At Night?
Not all CCTV security cameras work in the dark or at night, but there are types designed to work perfectly on areas where lights at very low, whether it’s outside or inside the house. The technology behind this is remarkable, though it’s already an old technology present in devices such as nightvision lenses and some of the cameras on our phone. That’s why in this article, you are going to learn more about the in-depth details behind CCTV cameras that have the ability to view images with clear quality even when there’s almost no light around.
It’s The Evolution Of Technology
First of all, you should be fully aware that technology evolves over time thanks to the several improvements being done to it. Cameras for security purposes back in the day can cover an area with low quality only, and might not work fine during the dark. Nowadays, all you have to do is just search a camera that can perform with infrared or night vision, and there will be multiple brands who sell these in the online stores, ready to be delivered at your doorstep. That’s just how fast technology has grown over the years, while ensuring that the cameras will become more convenient for a variety of purposes.
The Different Types Of CCTV Systems That Work In The Dark/At Night
Thanks to the evolution of technology for CCTV cameras, several manufacturers have even developed different types of lenses that work perfectly in the dark. They all play the same purpose of giving you excellent imagery when it’s dark, but through the means of different technologies and/or mechanisms.
The very first one is the infrared cameras. Through the help of infrared lighting technology, intruders will never be aware of the fact that you actually possess a high quality camera in the dark. These are hidden specs in the camera that does not light up when it’s dark, making intruders think that they cannot be seen in the dark. But little do they know that this technology can capture clearly even when the levels of light are almost none already.
So far, the infrared CCTV cameras are regarded as the most expensive type of CCTV system that works well in the dark. You can even get a night vision cctv camera with recording.
Another notable feature present in modern CCTV camera systems that work in the dark are the lux numbers. This is also called as the lighting levels, which manipulate the lighting level of your camera so then it can be adjusted to easily capture and secure dark areas when the light levels go low. If you’re familiar with editing images and video on your phone or computer, this is just the same when it comes to adjusting areas that seem too shadowy or too bright so then a clearer image will be captured.
All you have to do is to just adjust the lighting levels of the camera if there’s an abundant amount of lights on the area that might cause the camera to produce a very bright footage. On the other hand, you can also adjust the lighting of the camera if it is mounted on an area that’s usually dark.
Of course, the list of the types of CCTV cameras that are good for the dark will never go complete without those that have the power of night vision. This is an old technology already, but was extremely expensive before. Nowadays, even those that are not too rich can finally afford this nifty technology that’s meant to protect you during the night. The night vision cameras use low lighting to cover a dark area clearly. It also uses image intensification in order to provide color to the images, too. A security camera that has a clear picture can be a good sign that it makes a good CCTV system.
But take note that since this is a low light type of camera, be sure to have at least a low level of light around the area where the camera will be mounted. Night vision still relies on a little bit of light for it to work, since night vision is still a type of light that works well when it’s not pitch dark. If there’s any downside to the night vision cameras, it’s the fact that it has a low range of capture compared to the other cameras listed above, which is also the reason why this is the cheapest in the market.
Note that CCTV cameras that work well in the dark have served as a live-saver to a lot of business owners and household owners for several years already. It’s always best to keep track of what’s outside of your home or other property so then you can see what impending danger might occur, before it even enters. Gladly, thanks to the advancement of technology, CCTV cameras that are perfect for nighttime or dark areas are now affordable for most to buy, giving you a decent investment for security that will surely come a long way.
What Makes A Good CCTV Security System?
There are different types of “good quality” CCTV security systems out there, where some brands even claim that they are the number 1 in the market. But of course, we want specific answers that can help us differentiate the best ones for our own tastes, since we all have different opinions. These differing opinions include the layout of our home, the need to install an outdoor camera that’s good for the dark, our budget, and many more that will be covered in this article.
But how can we make sure that these will be explained in full detail? What you are going to learn here are more on the qualities of the right CCTV security system so then you can finally narrow down your options because there are simply a lot of CCTV systems out there that truly have a good quality. We are just here to give you a helping hand in choosing the perfect one that suits your home or business. To do so, we are not going to dive into reviews about the product, and we are going to disregard any brands to prevent any biased opinions for some of the readers. Without further ado, let us begin!
Specs That Meet Your Needs
Due to the wide variety of cameras in the market, there are also a lot of specifications that differentiate each one of them. You need to check the right combination of specs that meet your actual purpose. For example, getting the best outdoor camera needs you to pic specs that consist of wide angle lens, as well as the ability to capture with clear quality even when it’s dark. That’s why you must not ask what’s available in the store, but what you specifically need for a camera once you step into the store.
Also, you need to take note that when choosing the specs, you also need to check the amount of cameras present in the list. If your house needs a set of cameras that consist of 4 to 6 indoor and 1 to 2 outdoor cameras, then do not settle for a package that only consists of indoor cameras only. Take note that indoor cameras might not provide clear footage if the indoor camera is installed outdoors.
The Service Matters!
Sure, the product you are taking a look right now might be made of the finest specifications that define world-class CCTV security systems. But does the company itself have a good service that will make you feel that you’re dealing with the right people and not just the product? If there’s any issue on the system, such as a hardware problem, but the technical support that you’re getting from the cctv installer company is lowly-skilled, then that is something that you can raise a doubt at.
Criteria For The Camera
The following should be present if you are looking for the best CC camera for your security system:
- The bigger the size of the sensor chip, the bigger the size of output quality that the video images will yield once the footage is recorded. For example, a 3/4” CCD is always better than the lower ones because it can produce a clearer video.
- For outdoor camera, consider the ones that have a high IP rating with at least IP65 in it.
- The camera should both have a CCD ( Charged Coupled Device) and a CMOS in it to ensure the top quality video. Take note that you always need the best quality video for your security because all details should be clear and crisp when protecting your place.
- Lastly, a warranty of at least one year or higher is a requirement.
Criteria For The DVR
The Digital Video Recorder for the CCTV security systems is very important to consider as well, which is why the following criteria must be followed:
- User-friendly GUI is needed so then operating the CCTV system will be much easier, particularly for those who are non-tech-savvy.
- The DVR should fully support CODEC techology. The CODEC technology saves a lot of storage when saving lengthy CCTV footage because it shrinks the overall file size, but without ruining the quality of the video.
- The DVR should be flexible enough to support a number of media sources, not just HDMI. It should still support VGA, as well as BNC video outputs so then it can work on any kind of device.
- DVRs should have at least 2 years worth of warranty for the best service.
These are the basic information that you need to know if you want to get the finest type of CCTV security system that will surely protect your home at all costs, and with clear image that will surely cover every detail that it captures. When protecting your home, mediocre quality should be out of the topic at all times, because what you need is an investment that’s worthwhile if you want your home or business to be safe and sound at all times.
How to Backup Android Tablet before Factory Reset
If you are looking to do a factory reset on your Android tablet but want to make sure that all of your data is backed up first, this article from (Tablets Wiki) will walk you through how to do just that. We’ll cover the different ways in which you can back up and restore your data from an SD card or other backup services.
Why do you need to perform a Factory Reset?
Your Android phone is a valuable tool, but it’s also prone to problems over time. A factory reset can help you to fix any problems with your phone. It’s also a must if you plan on selling or giving away the device, as it wipes all personal details and removes risks for data theft by new users who may have access to sensitive information like passwords and files.
This is a serious step you are about to take, so we should have some ground rules. First off- this action will permanently erase all personal data on your device, and there’s no turning back from it. That means before performing any factory reset or otherwise erasing devices with the Android operating system installed in them. Make sure you create a backup first, just as I recommend for my clients who need backup storage space too much these days because things only get worse if they don’t.
How to Backup Android Tablet before Factory Reset
The backup and restore process on your phone can be different depending on the make or model of the device you have. However, I will provide an outline for a basic procedure that should work with most flavors of Android unless otherwise noted by the manufacturer’s documentation.
The specific steps in backing up one’s data vary from person to person based upon what kind they’re using and which version it is running at the time point being made- at least until newer versions come out with even more variations within those models themselves.
Instead of worrying about backing up your device, make sure to use an option available on any Android phone or tablet by using the Google Account feature in this case and linking it back with Drive storage for data backup. Backups aren’t always easy. But they’re essential if we want our devices safe from damage such as loss through theft or accidentally deleted files. Over time though, accidents happen, and sometimes people don’t realize how much could’ve been lost until later.
Backup to a flash drive
If you want to transfer all of your phone’s photos and videos onto a flash drive:
- Make sure that there is enough space on the device for this process.
- If needed, purchase an inexpensive adapter before copying over any important data.
- Insert it into both devices when ready. You can do everything else from inside either App.
If you’re not sure how to find your phone’s file manager, download Files by Google from the Play Store.
Backup files to a PC
You can now move your phone or tablet from being charged to a computer with just one click. If you’ve got a computer with enough storage, connect your phone or tablet over USB and copy the DCIM (and other desired folders) in just a few clicks. Make sure to have it set up as MTP – not charging from the notifications shade. Connect over USB, make sure you’re in MTP (not charging) mode from the notification shade, and wait for it all to be done.
Backup files to a Mac
The official method for copying files to and from a Mac is the Android file transfer tool. This App has been notoriously bad, with many users reporting it just straight-up refusing to work at all or being an absolute headache in general. Many other tools are available to copy files on Mac, but the Android File Transfer Tool is notorious for being outdated and problematic. Many people don’t recommend using this App as it often just doesn’t work out of the box, making your life more difficult than necessary! We have an article here dedicated solely towards some better alternatives if you want one of them instead.
Backup Using Google Account
Remember the days when you had to back up your computer manually. You can now automatically store files on Google’s cloud with Android’s Automatic Backup feature. To get started, make sure that this option has been enabled on both devices. If not, then follow these simple steps. Connect an account through iTunes sync or online storage options like drop box; after setting up accounts, go ahead and enable “Automatic Backup” under settings.
Now, you have known four methods on how to back up your Android phone before factory resetting. And with the help of this article’s Samsung backup and restore program. You can do a factory reset without any hassle. It takes two steps. Get in touch for more information about setting things up securely or follow these simple instructions via email if need be; then select “Restore from Old Backup.” It’ll take less than 5 minutes from the start.
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