Digital marketing is one of the growing fields for product marketing, social media marketing, influencer marketing, content marketing, email marketing, and search engine marketing. It targets a large number of interested customers at the same time. Unlike traditional marketing methods, it is a cost-efficient way that allows businesses to avail all services under one umbrella. Digital marketing tools have a crucial role in helping digital marketing companies and businesses to grow.
Each of these tools eases the process of digital marketing in one way or the other. Some of the tools are free, whereas some are paid depending upon the services provided by them. These tools might look a bit technical but are extremely easy to use and with the right knowledge, it becomes convenient to target the audience.
Over the past few years, there has been a development in this field and many new tools have been launched. Some of the popular digital marketing tools are MailChimp, BuzzSumo, Google Analytics, Hootsuite, SEMrush, Kissmetrics, Trello and Hubspot. Among the many marketing tools available in the market, it is necessary to select the best, which are well-equipped with all the needs of the present scenario. To simplify this tedious process,
Here is the list of top free and valuable digital marketing tools to grow your business in the year 2020.
SEMrush is an SEO tool that helps with keyword tracking, keyword research, pay per click advertising, social networking etc. It is widely used by various internet marketers across the globe. It has also helped many small and big businesses in achieving great heights. Overall, SEMrush is a great choice of platform for devising SEO strategies and an excellent analysing tool to track the user data and keywords used by your rivals. From keyword analysis and website tracking to backlink analysis and SEO audit, you can achieve it all with ease.
Google Analytics is a web analyst software that has become very popular ever since it was launched in the year 2005. It is a free tool that helps to track visitors’ activity and aid analysis. It also helps in finding out about marketing techniques and analysing the results of your campaigns. There are various tutorials available to learn Google Analytics. Even the most experienced digital marketing company in Noida, Mumbai etc cannot find a better free tool than Analytics for data-oriented performance tracking. This tool provides a learning curve, but its features cover the entire range of analytics evaluation for your site.
If you have spent a lot of time devising a great digital marketing strategy, then you definitely deserve to know how well it performs. Google Analytics is the right choice to help you assess results – get to know everything from the number of visits to your website to the profiles of visitors. You can also find out which of your web pages are performing the best and worst in addition to finding tools to improve the performance weak pages.
Website design goes a long way as a digital marketing strategy to attract visitors. In this respect, Canva has gained popularity recently. As you all know, people get attracted to what they see. Therefore, it becomes important to design beautiful websites. Canva helps in designing these professional looking websites in a very easy way. You can customize needs accordingly with the help of image, filters etc. With its user-friendly features and innumerable fonts and images, you can never go wrong with Canva.
MobileMonkey is a chat board that allows customers to receive answers to the questions within no time. This tool eases the process of customer interaction, thus enabling new customers, increasing sales and product promotion.
MobileMonkey is a great tool if you want to automate your communication on your Facebook business page. If you have absolutely no idea of how to use Chatbots and Messenger, then too, this is your go-to digital marketing tool. This is the leading option for digital marketing professionals and businesses due to its multi-channel marketing abilities and ‘easy to use’ interface. You can make the most out of its free features.
HubSpot is one of the most versatile digital marketing tools available. This tool helps in content curation, SEO, website development and marketing, marketing automation, and analytics. It also has a feature of Key Performance Indicator (KPI).
From marketing to sales to customer success, Hubspot can actually support all the main aspects of a growing business. This tool can be your ideal companion in every step on your way as you grow your business, thanks to its wide range of amazing features. From managing your website to tracking prospective customers, it is quite easy to handle this tool.
These free digital marketing tools are just the right pick to start strengthening your outreach. You can find many more tools out there to help you in each and every digital marketing campaign that you wish to execute. Make your picks and ace your digital marketing strategies from every angle.
Differences Between Web Design and Graphic Design
A lot of people believe that web design and graphic design are similar. They are not entirely wrong. Both have a lot of similarities. However, they are different in many aspects as well. They require different areas and levels of expertise. In simple words, you can’t hire a web design agency in New York for graphic design and vice versa.
For better understanding, we have jotted down some of the major differences between web design and graphic design. Read on to know more about them:
Web Design is More Dynamic and Interactive
The thing about web graphic design is that the end result is not interactive. They are used more for conveying messages. You can find them in books and other forms of printed materials. For example, if you have printed a brochure, which is a specimen of a graphic design, you can’t interact with it. It’s not made for this purpose. On the other hand, a website requires users to interact with it and web design facilitates exactly the same.
On paper, skills they require are identical to an extent as well. For example, both web and graphic designers need to know about color palettes, right combinations, composition and layout rules, and typography, of course. However, the major difference is that web designers focus on utilizing these skills so that they can interact with users efficiently.
Load Time, File Size Matters for Web Designers
If you look at top websites, you’ll notice that they feature minimal designs. They don’t have fancy and captivating animations on their landing pages. The reason? These things add to the load time, which can hamper its performance in terms of search engine rankings (SEO). Simply put, a web designer has to deal with a lot of issues when designing a website. These relate to load time and the size of images. They can’t use images and animations that are heavy, solely because they will make the website load slow. And since the user has plenty of options at their disposal, they wouldn’t take much longer to move to the next one. Resultantly, the business will suffer.
The crux here is that no matter how appealing a website is, if it takes time to load, all the hard work of the designer will go down the drain. A graphic designer, on the other hand, doesn’t have to worry about these issues.
Typography Can Be a Hurdle for Web Designers
Another challenge web designers have to face that somehow limits their creativity relates to typography. Although we mentioned earlier that typography is one of the similar skills that both web and graphic designers possess; however, how they use it can be quite different.
Graphic designers have more leeway when it comes to the use of fonts. They can use any font that goes with the theme of the image and is readable. For web designers, a lot more goes behind the selection of the font. They need to keep into account the factor that how the font will appear on different browsers and screens.
This problem, however, has been vastly fixed thanks to CSS @font-face rule as web designers now have a wide variety of fonts to choose from. However, the challenge remains the same. It should be easily readable on every device, regardless of its size.
The Element of “Responsiveness”
With most internet users shifting on mobile devices, it has become the need of the hour for web designers to create responsive designs. Failing to do so will limit their reach abundantly. As the website will be difficult to be browsed from smartphones/tablets, no user will take the pain to use their laptop for the said website when there are plenty of options available for them. This is where the element of responsiveness comes into the picture. Web designers need to make every design responsive so that it could be viewed seamlessly from every device, be it PC, laptop, smartphone or tablet.
For graphic designers, this isn’t an issue, let alone be a challenge. They have set specifications to follow to create the design. They do not have to worry about how the design will appear on different screens or devices.
Having said that, it is nowhere implied that graphic designing is an easier task as compared to web designing. It, too, has its own share of challenges, which makes their job tough.
Web Designs Require Continuous Upgrades/Changes
A website design never remains the same for an enhanced period. As a business adds new products and/or services, introduces new offers, the web design needs to be upgraded as well. This is a requirement that every web designer has to follow. They must design the website in such a way that it should be expanded in the future and accommodate changes.
When it comes to the work of a graphic designer, their work does require changes only until the project is finalized. However, once it is approved by the client, there is rarely a case they need to make changes to the design.
Direct Interaction with the Audience
The basic purpose of a web design is to engage users. It should compel them to visit the website repeatedly. This is why it is said that web designers have a direct interaction with the audience. It allows them to get direct feedback, which helps them to improve the design.
Graphic designers get feedback from the client, not from the audience, while it is in the development stage. However, once the design has been published and reached the audience, they may get some feedback on their project but there isn’t much they can do during this time.
To sum it up, it is evidently clear that web design and graphic design have a lot of differences. At the same time, one thing is common; you must hire professional services for both. Never make the mistake of designing your company’s brochure or website on your own. Your lack of expertise will not produce the results you desire. Just like you need professional SEO services to boost your website’s ranking, you need experienced designers.
Common Mistakes in Laser Engraving
Laser Burns through the Material
The very first step in preventing burning cloth using a laser engraving/cutting system is to realize which materials can defy the procedure and at what temperatures. Heartier fabrics like lace, lace and leather may withstand increased energy settings. Nevertheless, when it comes to delicate materials, it’s crucial to begin your preferences at high speed near or at 100 percent and very low electricity around 5 percent to 10 percent. Evaluation these first settings on several spare materials, also perhaps the cloth could defy that, subsequently enhance the vitality and soon you’ve got the outcomes that you’re looking for. If it comes to direct-to-garment engraving, it’s helpful to reduce the dots per inch (DPI) where you engrave. Engraving in a lower DPI helps to ensure the laser only marginally outperforming the upper coating and does not burn completely through the cloth. Most cloth engravings do well in 150 to 300 DPI. You can see boss laser reviews on facebook for more details.
Acrylic Doesn’t Produce a Frosty
Probably, this is due to using the wrong acrylic from the program. Two sorts of acrylics are usually utilized in laser engraving and are both acceptable for different programs. Cast acrylic sheets and items are created from a liquid oil that’s poured into molds which may then be put into different shapes and sizes. This sort of oil is excellent for engraving because it functions out a frosty white color when engraved, which makes it appropriate for plaques and awards. It may be cut using a laser, but it will not give jobs flame-polished edges. Extruded oil is generally less costly than cast acrylic since it’s formed via a higher-volume manufacturing procedure. But, it does respond differently using the laser engraving machine. This sort of acrylic cuts cleanly and easily and generates a flame-polished border; nonetheless, when dunked, it does not create that frosted appearance, but instead a very clear engraving. So be sure that you are using throw oil if you’d like a frosted white end.
Wood Engraving Produces Different Results
Wood is among the very laser-friendly materials accessible not only as it can be cut quite easily, but also since it engraves quite well. But, different forests have different reactions when they can be laser engraved and create various outcomes. Lighter woods, such as cherry or walnut, create a wonderful contrast in which the laser burns off the timber, while warmer forests need more laser power to cut or engrave. Grain density can vary radically based on the kind of wood you’re working with. For example, if a big square was engraved right into a slice of cherry, then it might have a very uniform look; the place engraved will be smooth with minimal variation in height. But if the exact same square was engraved right into a sheet of pine, its look will change considerably in height and could have an extremely non-uniform look.
How to work with your Designer to get the Best Logo Design
A brand’s personality and identity can be expressed via the logo. These logos are the face of your brand, and they help to attract the right customers. These are the logos that let people understand who you are and what you stand for and what you are selling. In brief, logos play a vital role in building a brand reputation. There are numerous online logo design services as well to save your time and money.
There are many ways in which a logo can serve the company and its popularity. To design the best logo for them, all you need to know how to work with your logo designer. Here are some tips and tricks for you to start working on your logo with the designer.
Perceive Your Brand
Before you start to design your logo, you must have some information and insight into the brand and what it serves. Every brand has its ideology and inspiration it holds for the future; thus, you must know what your business and brand are all about.
You should know that what is the personality and nature of the brand is. What is the tone of the brand? Is it tough or soft? What is the way that it wants to present itself to the customers and the market? When you have gathered all such information and basic details, these will guide through to creating your logo properly.
Consider The Nature Of Your Brand
Usually, logos reflect the nature of the business. Moreover, the logo is capable of representing a brand. So, before starting, you must select the correct colors and images for it. They should align with the products and services you deliver. In a competitive market, your logo will create your brand identity.
Communication skills are the key to success in every step of your life. You need to portray the correct information to the designer about your brand and what type of logo you want. A designer is capable of designing the best logo only when you have given the right information.
Decide Your Strategy
To establish a perfect and splendid strategy, you have to work with the designer and the creative team. You have to create a guideline of what you want to achieve, who do you want to reach, how can you achieve it, how can you identify the audience, set your goals, and which tools you will use.
These guidelines together will make a strategy to create the logo and will keep you on track with your mission. Similarly, you need to strategize with your designer how to create a different and unique logo from your competitors.
Start Your Groundwork
To make the best logo, you have to know what is out there in the market. Afterwards, you need to determine your place and where you stand in the market. Let your designer know about your customers, what is the history and culture of your company, traditions, and culture of the target customers.
Since your logo must be appealing to the customers, you need to know them well. Moreover, you must be up to date about your competition and what they are doing. You need to think out of the box and also follow the trends on your logo.
How Much Will It Cost?
Your logo is an investment in your brand and company identity. Thus, this is an important question to ask your designer. A good designer must have an estimation of how much it will cost to make a strategy, implement it, meeting costs, revision, final work, and file preparation. Hence, this will allow you what the designer’s fee is at what services and how much you are going to invest.
A logo is the main character between a company and its customer. So you need to carefully select a designer who is experienced as well as passionate and thoughtful to create an identity for your brand.
Likewise, a responsible and informed company and designer together can create a logo that is not only satisfactory but also attractive and will virtually assure that the customers will have a seamless experience of your brand. Determine your needs and preferences properly. And express all your likings to the designer so that an attractive logo can become the identity of your brand.
Jack Leo is a professional digital marketer that is working for a leading Logo Design Agency – Ingenious Guru. Apart from that, he is an active blogger who admires reading and sharing information regarding the latest tech trends and gaming news. He is an avid gamer who spends his nights taking on any challenger he finds in all leading FPS games.
How Technology Is Changing The Real Estate Industry
Technology seems to be changing almost everything, and property sale and purchases have not been left behind. Nowadays, you don’t have to wait for newspaper listings or visit a real estate agent’s office as you can easily look for your future home via the internet and complete all the transactions from the comfort of your home.
Despite using the traditional real estate agents when it comes to the actual purchase, a lot of home buyers start their research for available houses for sale online. The number of people who go beyond looking for information to actual house buying through online sites is also on the rise. Below are some ways in which technology is redefining how we buy or sell a house.
It is Simpler to Find a House
Traditionally, homebuyers had to physically visit different real estate agents’ offices or wait for the newspaper listing to find the houses on sale, but this has changed since most of the agents have their websites where they post their properties on sale. There are also a variety of real estate websites that are readily available for anyone with an internet-enabled device. Homebuyers can give specifications of their dream house, and the online listing websites will automatically notify them when there is such as a house on sale.
Most of these websites all have apps that also make the house buying and selling processes easier. The ability to check new listing through your phone means that you can be checking as frequently as you wish. Users can sign up to get notifications about properties that may be suitable for them in terms of size, location and other specific features.
Once you have identified a prospective property, you can use the internet to research more about the neighborhood. The use of readily available resources such as Google maps will help you check the house’s proximity to facilities such as schools, hospitals and communities. You can also find other vital data such as the area’s environment, crime rate and any additional information that you need to make the purchase decision.
The use of drones has also enabled better viewing of the exterior parts of the house and its surroundings. Real estate agents can provide a bird’s eye look at the house’s roof and its neighborhood. Some people end up finalizing a deal without inspecting the roof as it is not easily accessible.
Use of Virtual Reality
Virtual reality is increasingly becoming popular in the real estate business. Buyers can now visit the prospective property through a virtual tour. Unlike pictures or videos, virtual reality allows users to navigate the whole house digitally and inspect all aspects. If you don’t want to spend much of your time visiting different places for inspection, you can use virtual reality to get a good sense of how the house looks like without leaving your office or home.
In the case of sellers, you don’t have to spend much of your time taking customers around when you have a house on sale. VR allows potential customers to view the property from home, and they can come for physical viewing when they know what to expect. There is also a higher possibility of making a sale if the potential customer wants to view the house after the VR tour physically.
Easing the Process
If you have ever purchased a house through the traditional way, you must be aware that the closing process can take months due to the involvement of different parties. But today, the process can take just a few days, thanks to new technologies like data management apps. The available digital platforms allow easier completion of the house buying processes and making it official. For example, lawyers and financial institutions will use less time if they provide all the required documents through transaction management apps.
New techs such as Blockchain can also have a significant impact when it comes to transparency in the real estate industry. The ability of Blockchain technology to pass information between two points in a safe and automated makes it easier to make all the people involved accountable. The fact that Blockchain is a decentralized record-keeping technology is important is instilling trust and authenticity in its transactions. All these new features in Blockchain will enable the development of new efficient solutions in real estate.
Use of Artificial Intelligence for Efficiency
AI technology may end up adding efficiency in the real estate industry, as there are a lot of data that need automation for better predictions and analysis. AI technology can help individuals to predict which neighborhoods will grow in popularity in the future and whether the value of a property you purchase will rise or fall in the future. AI can also help individuals find the house for them among thousands of listing if they provide data about their personality, age, size of the family and any necessary information.
It is Easier to Find Home Loans and Mortgages
A majority of property buyers need home loans and mortgages to finance their home purchases. With the availability of online platforms that compare different lenders and their terms, homebuyers can easily choose a secure the best possible deal. Some the lenders will also provide estimates of the highest loan amounts you qualify for using the personal information you provide and your credit score. The finalization process is also simpler now since electronic signatures have been made binding in real estate deals.
It goes without question that technology has greatly impacted how we sell and buy houses nowadays, and more solutions are expected in the future. The fact is that it is now more comfortable and less stressful to buy or sell a house for anyone who embraces the new technologies in the real estate industry. All the information you may require when looking for a home is readily available online from sites like We Buy Any House, plus there are tools to make the process of buying or selling more efficient.
10 Web Design Best Practices for Learning Sites
Web design plays a vital role in getting traffic to your site. It also gives credibility to a business. More than one-third of visitors will leave a site if they deem it to be unattractive and complicated to navigate around. That’s why you need to ensure that every aspect of your site is optimized as much as possible.
When it comes to learning sites, having a great design and easy-to-navigate menus and pages will create a healthy work environment. Visitors who come to know should find what they need quickly, whether through the search bar or through the menu bar you provide.
But before getting into web design, you need to have a reliable platform that holds the site. No matter what design choices you make, a slow or insecure site will make all that work null and void. You can check this, a web hosting company known to be reliable and gives value-for-money prices for their hosting plans.
Additionally, you must make sure your website is well secured. The bare minimum is an SSL certificate that encrypts data packets that get transferred between a visitor’s browser and your website. You can get a free SSL by visiting Cloudflare.
Now here are the ten web design best practices that you should know for learning sites.
Show Your Credentials
It’s crucial to position your site or yourself as a professional that can be trusted — highlighting what makes your site qualified as a learning site. You can add your professional certificates, educational background, and teaching experience to show that you are indeed a professional.
Highlight Your Students
It’s essential to build trust by showing what your students achieved after learning on your site. You can place ex-students testimonials directly under the course that they took. If you don’t have many courses and testimonials yet, you can create a dedicated page where all classes’ testimonials are shown.
Having student testimonials increases your site’s trust and reliability, and it can result in gaining conversions.
Sneak Peaks Make for Conversions
Things like lesson plans and overviews of course materials are a great way to show what a learner can expect.
Students can see the list of lessons that they’ll take part in and see whether the contents there are what they need or not. If they find the topics they are eager to learn, they will be more likely to register for the course, thus creating conversions.
Represent Your Niche
Your overall website design should represent the niche that you are aiming to teach. If you’re running a learning site about marketing, its design should reflect that, or if you’re running a course for game creators, it should also reflect on the design.
This reinforces the credibility that you have. Focusing on a single niche with the certifications, you have means that you are indeed a professional teacher. In turn, trust and credibility will increase.
Using high-quality illustrations allows you to be inclusive and easily represent your values and encourage people from any background to join. Aim for universal appeal by using neutral colors and having diverse content. Make it clear that anyone is welcome at our site by creating diverse imagery with neutral and ageless looks.
Not only that, having illustrations can break up long informational texts and reinforce what the text is trying to convey. Students will get a chance to slow down on reading and remain comfortable as they continue to read the course content.
Highlight Specific Benefits
Highlight the exact skills a person will learn when choosing your site or program. You can place them directly below the program and course descriptions. This minimizes the chance of someone choosing the wrong course or program.
Another way to help visitors enter the right program and course is by encouraging them to type in the skills they want to learn on your site’s search bar. Then highlight them on the result pages, so the visitors will see which courses offer that.
Colors are one of the things that define a brand. Having visual elements can help show who you are and what you do. Take an example of the University of Michigan’s blue and gold letter “M.” The colors became one with the university and are reflected throughout the entire website.
People are more likely to remember it because of the color being represented on every page of the website and that the logo is present on top of every page.
Additionally, using colors for communicating the difficulty of a specific course is a great way to further improve on user experience.
Make Course Comparisons Easy
If you’re offering different types of courses, the benefits they’ll give to students should be easy to compare, helping learners find the right fit for them.
You can create a separate page where it is dedicated to comparing two to three courses. Ensure that it highlights the benefits and shows what the differences between them are.
Don’t Be Afraid to Have Fun
Students should be motivated to continue studying while being able to monitor their progress. To do this, you can add motivational triggers and some elements of gamification to keep students motivated.
The Sensei LMS plugin for WordPress is one plugin that implements motivational triggers when students finish their tests and quizzes by giving words of applause and encouragement.
You can further have students engage with your courses by creating a gamified point system where they’ll get some rewards once they reach a certain amount of points.
Make Sign-Ups easy
It’s crucial to make web design choices that will allow visitors to convert from almost anywhere on the site.
You can add a floating top menu bar that always has a call-to-action that leads to registration. The CTA should be placed on key places on every page of your site so that when visitors are interested in joining, they don’t need to go to the home page to register.
Now you know the ten web design best practices for learning sites. You should now be able to create your learning site and attract your target audience effectively. Let’s recap on the ten best practices:
- Show Your Credentials
- Highlight Your Students
- Sneak Peaks Make for Conversions
- Represent Your Niche
- Illustrations Help
- Highlight Specific Benefits
- Color-Coded Content
- Make Course Comparisons Easy
- Don’t Be Afraid to Have Fun
- Make Sign-Ups easy
All that’s left for you to know is to start applying these best practices as you’re building your learning website. Remember that you need to have a good and reliable web hosting first if you want to get the best out of your website. Good luck!
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