There are many different ways to market your dental practice, but one of the most effective is through dental SEO. Dental SEO is the process of optimizing your website and online presence so that you can rank higher in search engine results pages (SERPs). When potential patients are searching for a dentist in their area, you want your website to be the first result to come up. Dental SEO Marketing is extremely important for modern dental practices because over 80% of people conduct their search online and it only takes one click for a person to make a purchase or sign up for your email list.
What Does Dental SEO Marketing Entail?
Dental SEO marketing entails many different strategies to increase your digital footprint. By following these easy steps, you will be on the road to dominating the SERPs in no time.
Increase Your Website’s Presence
This is essential for SEO because it gives Google an exact location of where your business is located. If Google can’t find out what city you are located in, it won’t be able to rank you properly. Make sure that your address, phone number, and website are all correctly listed on every page of your website. You can also boost your website’s presence by creating local profiles on Google My Business, Yahoo Local, and Bing Places for Business.
Optimize Your Website for Search Engines
In order for your website to rank higher in the SERPs, it must be optimized for search engines. This includes adding keywords and phrases throughout your website, optimizing your titles and meta descriptions, and setting up 301 redirects.
Develop Quality Content
Google loves high-quality content, and by publishing fresh, original content on your website, you will improve your SEO. According to HubSpot, “content marketing” is the #1 priority for companies in 2016. You can create quality content through blogging, white papers, social media updates, infographics, checklists and how-to videos.
Build Relationships with Influencers
Influencer outreach is an excellent way to increase your digital footprint. By reaching out to influencers in your industry and building relationships, you will receive incoming links with valuable SEO juice.
Social Media Marketing
This is a great way to increase brand awareness and reach a large audience of potential patients. It also helps with dental SEO because it increases the authority of your website as well as distribute interesting content for people to share.
There are many different ways to market your dental practice, but dental SEO is one of the most effective. By following these simple steps, you can dominate the SERPs and increase your website’s presence online.
Dental SEO Marketing – Choosing a Dental SEO Company
Now that you know a little more about dental SEO marketing, be sure to incorporate some of these strategies into your marketing plan. By increasing your website’s presence, optimizing your website for search engines, and publishing high-quality content, you will be on the road to dental SEO success! If you’re looking for a Dental SEO expert, be sure to check out WHR Marketing who will be glad to help you like the hundreds of other Dentists on their books.