Connect with us

New in Tech

Animations Vs. Motion Graphics – What’s The Difference?

Published

on

There are tons of innovations popping out here and there in animations, which is why the whole idea of understanding the difference between various animation styles is becoming increasingly difficult.

Therefore, today I’m going to tell you the difference between two of the most popular mediums of engaging the audience – animations and motion graphics. I don’t work in an animation studio in New York; however, my interest in both fields has enabled me to learn more about what they’re actually all about.

Although motion graphics are a part of animations, there’s a difference between the two by definition and visuals, delivery, format, style, and much more. While being a part of animation, motion graphics are closely connected with objects, including cartoons to Claymation.

On the other hand, we’ve got animation, a parent term used to describe all types or graphic design, styles, elements, and movement incorporated in any video. From the storytelling narrative to the unmatched engagement, animations rest assure you that you get the most amazing results through your video marketing efforts. Animation studios in New York have learned all the ins and outs of both of these video formats, which is why they’re capitalizing on their understanding to create great videos for their customers.

Comparatively, motion graphics are less of a storytelling approach than other types of animations have. Well, this was just the intro; let’s start uncovering some of the most intriguing details of both of these and find out how both of them actually differ from each other.

What Is Animation?

 Animation is the parent term that is used to define all types of video formats related to it. Even motion graphics falls under the umbrella of animation. Additionally, the history of animation dates back almost 100 years.

With the inception of new technology, modern methodologies, and tools, creating animation has become easier than ever. Well-known Animation studios in New York have started offering animation services.

However, to become such a pro in animations, one needs to understand what they’re all about. Therefore, in the fewest possible words, any technique making a static object move in any kind of motion can be considered animation.

The following are some types of animations:

  • Whiteboard animation.
  • Cartoons.
  • CGI.
  • Anime.
  • Claymation.
  • Motion Graphics

What actually distinguishes motion graphics from other types of animations is the content involved within the videos. Motion graphics are generally centered around objects, text, or other graphic elements representing any type of motion. However, when you’re bringing a graph, web design, or inanimate characters to life, this is animations, but specifically, this is called motion graphics.

In comparison, Animations are more specifically centered towards creating cinematic effects, storytelling narratives, or aesthetically pleasing visuals to engage the audience.

A great example that would explain the core difference between the terms would be that; if your video is making graphics move to illustrate a message or purpose – it is called motion graphics. If your video has a human character that follows an emotional journey, this is more likely animation.

So, what other differences set animations apart from motion graphics?

Animations are perfect for storytelling

Animations are perfect for storytelling especially considering the fact mentioned above that they include characters. Whether you’re a grown-up or a kid, you must have seen Disney’s or Pixar’s animated movies.

Ever noticed the storytelling narrative? The characters within the movie that create an emotional bond with the audience? Although every second and scene of the animated film is fictional, it contains the power to connect with the viewers. This is what animation is known for.

More Costly Than Motion Graphics

Animations are more expensive as compared to motion graphics. This is simply because animations are super-difficult to produce as compared to motion graphics which is relatively easier. Motion graphics can also be considered as a less complicated form of animation.

However, when you’re considering making your stop motion video more CGI, hand-drawn, or photorealistic, you can expect to invest more money because this will surely cost you more than a simple stop motion.

Now that you know all about animations let’s explore what motion graphics are all about.

What are motion graphics?

Motion graphics tend to be more direct, static, and usually observed without following a special narrative. They are more drawn to the cause of making static graphic designs move hence, the word “Motion Graphics.”

For example, you want the percentage of a specific motion in your pie chart to increase with some extra visual flair – for this, you can use motion graphics. If you want your website’s logo to spin, rotate, move, change positions or perform anything movement-related – that’s motion graphics.

Furthermore, if you want to bring an entire kid’s fairy tale to life, that’s actually not motion graphics. That’s a completely different type of animation.

We learned from the above details that “Story” is one of the most noticeable factors that differentiate between motion graphics and animations. Some objects included in the motion graphics are shapes, text, graphics, boxes, designs, etc.

With the motion graphic details out of the way, let’s explore some other ways in which motion graphics differ from animations in general.

Illustrate sophisticated ideas

One of the core advantages of using motion graphics is that they can be used to visually illustrate sophisticated ideas.

For example, there are times when your audience may require a visual explanation of a subject than conventional text or images. Here, motion graphics take the teaching approach up a notch by clearing everything up perfectly by moving inanimate objects.

Just think of any bar in which you’re supposed to enter data. When you enter the wrong data, it turns red, signaling that your entered data was wrong and that you need to try again.

Motion Graphics are quite a in demand nowadays

It’s true! The outstanding property of motion graphics to clear a point easily and conveniently makes them different from other animation styles or animation itself.

Leveraging cartoons for the sake of promoting a product or service may feel a bit bland for an entrepreneur. On the other hand, motion graphics can be applied to various mature topics because of their property of making complex topics easier to understand.

Motion Graphics & Animations: When to use Them

The internet is full of viewers/users who are always ready to watch engaging videos from a brand, a studio, or any other type of digital or physical commodity. Therefore, it doesn’t matter whether you use motion graphics or animations to increase engagement, traffic, or even conversions.

What actually matters is that you know the difference between the two; you learn the logic behind both formats and then apply any one of the styles to your video.

This approach would help you to make a more informed decision hence, yielding much higher results than a video that is made just for the sake of making videos.

Furthermore, there’s a huge community of marketers that prefer videos as the best medium of attracting and engaging new customers. So, where creating videos is important, it is equally important to select the best type of video perfectly arranged according to your brand and business goals.

Over To You

That’s all, folks.

Gone are the days when you used to think of motion graphics and animations as the same thing.

As I told you earlier – with the inception of different animations, a lot of overlap between the two formats was observed. This cluttered the whole concept of both of them, making it difficult for the general audience to tell them apart.

But one thing’s for sure, and that is – no matter which type of video you’re willing to leverage for your brand. You can be rest assured that if the video is compelling, it has the power to not only attract but also convert your audience.

Moreover, now that you know the differences between the two, I believe that you’ll make a better decision when creating your next marketing or client’s video. Some of the best animation studios in New York know the difference between stop motion and animation, which is why they’re creating business, product, or service-oriented videos for their customers that are yielding amazing results.

Author Bio

Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.

Continue Reading
Comments

New in Tech

Here’s What Industry Insiders Say About Sending Emails Online

Published

on

By

They tell you that in sending mail online, it’s crucial to use a strong subject line, add value outside the offer, and segment your email list to maximize deliverability rates. Emails with personalized content are also a must. These tips will help you get your message in front of the right audience and get the best possible response rate.

Subject line optimization

There are several factors to consider regarding subject line optimization for email. The first thing to consider is how people will interpret your subject line. People hate being “baited” into opening an email with a confusing subject line. Your subject line should get the message across without deceiving the recipient. Misleading subject lines are also lousy practice because it may turn the recipient off. Sometimes we’re trying to be clever but sacrifice clarity in the name of cleverness.

Whether you’re sending an email to a small or large list of subscribers, make sure that your subject line is as relevant to the content of your message as possible. Many marketing experts suggest keeping your subject line between 45-and 60 characters. However, there are other ways to make your subject line stand out. In this article, we’ll look at some best practices and how to optimize your subject line for your particular audience.

Time-sensitive promotions

When sending emails online, consider time-sensitive promotions. For example, you might be promoting a limited-time sale, a discount offer, or a limited-availability announcement. Make sure to emphasize this in your subject line. Otherwise, your customers may not feel the need to read the email, and it will not be opened. Instead, make sure the subject line is clear, with a deadline for opening the email.

To make your email online more appealing to customers, use time-sensitive promotions. Time-sensitive marketing campaigns are an effective way to promote flash sales and significant events. However, customers may feel left out if they don’t act fast enough to take advantage of the offer. Time-sensitive emails are a must for businesses, as they can get your customers’ attention and ultimately convert them into buyers. In addition, time-sensitive promotions help keep your customers in the loop when promoting new products and services.

Adding value outside of an offer

Adding value to messages is the key to establishing a relationship with your customers. This value can take many forms, such as a product or service. While there are many ways to add value to your messages, you should focus on giving your customers something that they don’t already get. You can provide value before, during, and after a sale and at different stages of the customer lifecycle.

Creating newsletters

There are many benefits to creating newsletters online. Newsletters are short and easily digestible, and they provide your subscribers with a variety of helpful information. These communications include PDF attachments, sales announcements, samples, seasonal discounts, and jobs. Creating newsletters that work is to keep the content relevant and engaging. Using A/B testing is an excellent way to determine what your audience wants. For example, if you have a high-traffic newsletter, you can test it out to find what your readers respond to.

Once you’ve selected a template, you can easily change the design and add your content. Thousands of free images are available to help you make the best possible newsletter. You can even save the newsletter for future use and edit it whenever you’d like. Consider purchasing a subscription to the premium Creative Cloud Express plan for more advanced features. You can have your logo automatically applied to all newsletters with this plan.

Mobile responsiveness

When you’re sending emails online, make sure they’re mobile-responsive. Responsive design means that your email layout and images adapt to the size of different devices so that users can view your content in various formats, no matter which device they’re on. Responsive email uses CSS and HTML to create two separate versions, one for desktops and one for mobiles. As a result, your email will look the same on desktops and tablets, while it will appear a little smaller on mobile devices.

Creating mobile-responsive email designs is an essential part of effective email marketing. The mobile experience forces marketers to apply discipline and use fewer words and simpler graphics. This causes them to make tough decisions about content hierarchy and make faster message creation cycles. While rethinking the design and creating a responsive template can take time, moving forward is faster. Luckily, there are some mobile-responsive email templates available for purchase.

Compliance with CAN-SPAM

CAN-SPAM is the law that governs how and from whom you send commercial email messages. This act applies to all commercial emails, whether bulk-emailed or sent individually. However, some exceptions to CAN-SPAM requirements include emails that provide updates on current commercial transactions or relationships, such as reminders of upcoming meetings. While most commercial email campaigns do not violate CAN-SPAM requirements, there are still several considerations you should keep in mind when sending an email.

CAN-SPAM enforcement includes enforcement by state attorneys general and federal regulatory agencies. Violations of the law can result in significant fines of up to $43,792 per violation. Luckily, most email service providers have built-in enforcement mechanisms that automatically block emails that do not contain an unsubscribe link or a physical mailing address. You can find more information about CAN-SPAM at the U.S. Federal Trade Commission.

Continue Reading

New in Tech

Critical Considerations to Check When Purchasing a Vacuum Cleaning Machine 

Published

on

Vacuum Cleaning

Hygiene a very important aspect of living that should always come first.. This article will assist the readerin finding out the perfect vacuum washing machine equipment as one of the cleaning tools. The article covers the existingcategories with applications and the ideal purchase tips.

A vacuum cleaning machine explores the suction mechanism to clean up surfaces by dirt removal. The sucked debris collects into a bag for later disposal. To achieve this function, the machine uses an electric motor to spin a fan that sucks air and any small particles within the space.

Vacuum washers vary in design to the intended function. Thus, understanding your work surface is the prime factor that determines the perfect hoover you need. Hence, it is necessary to be familiar with the following:

1. Robotic cleaner

It is the latest technology of hoovers. It performs the cleaning task under a program. You only need to set the operating time and the cleaning sequence/path, and then it completes the task autonomously. Robotic hoovers are suitable for any floor space to collect any dirt or small particles. It is applicable for a medium-sized floor area.

2. Deep Cleaner

It is also referred to as a carpet cleaner. Its application is restricted only to carpets. It performs what other vacuums cannot {stain, dirt, and spot removal}. It sprays soapy warm water on the carpet surface, brushes it, and sucks the water back. If you need your carpet to look sparkling clean, then this type of cleaner is worth.

3. Upright Cleaner 

Upright cleaners are best suitable for rugs, hard surfaces (hardwood floors), and large carpet floors. A beater brush applies for the cleaning action, and it may either have a bag {for debris collection} or not. Its upright feature is by the height adjustments for easy operation.

4. Canister cleaner

These washers come with a flexibility feature {a retractable cord and a separated motor unit} to serve hard-to-reach areas. Hence this type is suitable for automobiles, stairs, small-carpeted floors, and hard surfaces.

5. Handheld Cleaner 

Are applicable where the upright vacuum can hardly fit. Their lightweight and cordless design add them an extra mobility feature to suit a variety of surfaces. They most suit the hard surface and carpeted floors. However, their reduced power function means a limited power output.

6. Stick vacuum cleaner – resembles the vertical feature of the upright vacuum in design but of middle performance. Most are battery-powered and feature a portable design hence appropriate for quick cleaning {small floors}.

Purchase Tips

Each type of vacuum has unique features to suit a given application. Therefore, the intended task becomes a checkpoint for every cleaner purchase. The following should form your thesis for argument when contemplating on the type of a vacuum cleaner to purchase.

Total cost – should fit within your budget. However, do not just go after cheap equipment.

Power unit – this defines how long the battery can drive the motor with a given suction power and adequate air filtration.

Operation – how easy is it to handle. Is it coded or cordless? What is its mobility and maneuverability level? 

Dirt bag capacity – this will determine the frequency of changeover for a given working time. Ensure that the size selection suits your work.

Conclusion

A clean environment is the simplest ergonomic element for a productive floor. Hence, it calls for the most suitable vacuum cleaner equipment to eliminate any dirt particles.

Continue Reading

New in Tech

Top Six Best Sugarcane Juice Pressers 2022

Published

on

Sugarcane Juice

A sugarcane machine is an important gadget for your domestic set up or business. The machine extracts the sugarcane juice by pressing cane via stainless steel rollers.

This article focuses on top sixbest sugarcane juice pressers 2022. There are two types of sugarcane machine presses: electric (automatic) machine and Manual machine.

Over the past, most people used hard pressing technique to extract sugarcane juice. Technology advancement has led people to develop research new ways of extracting juice from sugarcane. This has led to development of automatic juicers and manual juicers. 

Discussed below are top six best sugarcane juicer pressers 2022 that are efficient and convenient.

Ridgeyard Manual Sugarcane Juicer

It is one of fantastic machine for making juice at restaurants, home, in office or even your local juice shop. The machine is operated manually and designed in such a way that it requires little effort for cranking. The machine produces juice output of about 50 kg per hour. 

In addition, it is made of food grade stainless steel to make sure your color or flavor of pressed juice is not affected and to get a clean product. Ridgeyard manual sugarcane juicer separates the juice from the cane, run it through filter to ensure you get the cleanest product.

Intbuying Commercial Cane Press With 3 Rollers

This is the best model for commercial use. It has three food grade solid stainless steel rollers that can be switched to rotate anticlockwise and clockwise. The output of machine is 300 kg of juice per hour. In addition, the machine uses less power compared to other models.

Shikha Electric Commercial Cane Juice Press

It is a high yielding juice machine and made for commercial use. This sugarcane juice machine has output of 280kg of juice per hour. It is made from 304-food grade stainless steel, which will not rust, corrode or affect your juice flavor or color. The machine presses a wide variety of ingredients but it is very bulky and comes at higher cost.

Taishi Commercial Electric Sugar Cane Juicer

The difference between Shikha and Taishi is the price. Its juice output is about 280kg per hour. Taishi is more expensive compared to Shikha. In addition, the model produces low noise and has adjustable knobs to make sure your sugarcane fits well.

Vevor Manual Sugar Cane Press

The model has less commercial and more professional look though it’s bulky. The machine has multi-gear system that separates fibrous cane from juice. Its output is 50 kg of juice per hour though you can adjust size of rollers that speeds the juicing and saves time. In addition, the machine is made of high quality steel for easy cleaning and durability.

Samger Hand Wheel Sugar Cane Juicer

It is a manual press machine. The hand wheel is used for controlling the pace of juicing, giving you time to apply more power to harder sugarcanes. The output of machine is about 50 kg per hour and is mostly designed for small operations. The stainless steel makes it easy to clean, prevent juice contamination and for durability purpose.

It’s important to know the quality of machine, durability, cost, output and purpose when purchasing one. The above article will help you to choose best machine for juice making whether for commercial or local use.

C:\Users\content creators\Downloads\s j..jpg
Continue Reading

New in Tech

Choosing the Perfect Solar Battery: The Ultimate Guide

Published

on

A solar battery is a must-have gadget alongside the solar panels and the inverters. These batteries are important for any home relying on solar power. Its work is tostore surplus electric power harnessed from the sun by the solar panels thus ensuring power supply even after the sun is gone.

This article discusses the must knows before making your next move in the pursuit of a solar battery.

In recent years, people have gained consciousness on the need to harness free natural energy. Among a variety of methods of free energyharvesting is photovoltaic energy harvesting. It is not rare to find solar panels on rooftops since this is the dominant method of free energy harvesting. 

However, there is a need to ensure that this solar energy harvested isn’t just used at the time of harvest, but also for a longer periodafterward. As such, solar batteries come in handy for the task. 

Below are some important aspects to consider when buying a solar battery.

Power Rating

The power (electricity) output (discharge) of the battery at a given time is a key thing to consider. It is expressed in kilowatts (1000watts). This factor helps you know the number of appliances that can run simultaneously under its power providence. For the best suiting battery, always consider your gross power consumption.

Battery Size

There are different battery sizes, all of which influence the performance of your solar battery. Battery size is expressed in kilowatts hour (kWh), which is the amount of stored power the battery is capable of discharging per hour of use. This happens when solar panels can’t generate enough power for the appliances, usually at night or on cloudy days.

In other words, this could be termed usable storage power. Perhaps, your choice of battery should be influenced by the power consumption of appliances to be run by the battery. Size also determines how long a battery provides power.

Battery Type

Lead-acid batteries used to be very common solar batteries. However, Lithium-ion (Li-ion) batteries have become the favourite batteries for many people. They last longer with high rating performance than the lead-acid batteries. The solar battery prices in Kenya are heavily influenced by the battery type. 

The efficiency and high performance of the Li-ion batteries give them a chance to be very pricey as compared to the lead-acid accumulators hence the best type you could choose.

From left; The lead-acid and the Li-ion solar batteries.

Roundtrip efficiency

This is the amount of power you can use from the battery in comparison to the amount it used to store it. For example, a battery thatgets 8kWh from the solar panels, but actually stores 6kWh of usable electricity, then, it uses 2kWh to store the 6kWh energy and release it. Therefore, the roundtrip efficiency of the battery is 75%.

To get the best service battery, you can go for one with greater or equal to 80% roundtrip efficiency. 

Lifespan

Of all the other factors, lifespan remains in the list of aspects for all products you like to buy. The lifespan of solar batteries is expressed in terms of years, Estimated cycles (amount of times the battery can be charged and discharged), and estimated throughput (quantity of electricity released by the battery at a given time that depends on its starting capacity.

A battery warrantied to operate at greater than or equal to 70% of its original capacity or over 10 years is a gadget worth your money.

Conclusion

The solar battery is a very important device that should be bought with a lot of care to avoid frustrations thereafter. This article contains most of what you need to use when buying a solar battery.

Continue Reading

New in Tech

Amazing facts about safety boots and why you need one

Published

on

Safety boots also known as steel boots are boots that have protective reinforcement in the toe. These boots are mostly protecting the feet of the worker from falling heavy objects and sharp objects as they carry out their daily industrial duties. It also protects them from rolling objects, reducing degree of injury incase of accidental fall outs. Workers who work in slippery conditions also use these boots as they have rubber soles with grips reducing chances of sliding in these slippery surfaces.

Introduction

There are several factors that makes the safety boots to be considered fit for work environment. Various factors are considered such as durability and comfort. Also risk assessment is supposed to be carried out first in the work place, which is the process of evaluating potential risk that may occur as workers continue with their daily duties at work place. This process is important to both employer and employee.

The assessment helps the employee to answer what process, activity or substance that could harm the health of the employee and how these safety boots can protect then and reduce the harm or fully protect then. Mostly in Nairobi, these factors range from extreme weather conditions mostly cold weather for security gads and extreme high temperatures for industrial workers, wet surfaces, falling objects, acid, metals and chemical splash.

Sectors in Kenya having intense use of Safety Boots

Oil and petrochemical industries

Nairobi has undergone industrialization. Among the industries is Oil and Petrochemical. These industries require safety work boots that are waterproof and have thermal features. The boots should also be made of genuine leather for durability as well as rubber sole that make it slippery resistance. The boots should also be resistant to oil, acid and chemicals. The availability of these bootsis a great relief to workers in this industry.

Foods and Drinks Manufacturing

Most of these manufacturing industries are associated with wet surfaces exposing its workers to risk of slipping and falling. The safety work boots recommended to be used should be: water proof, slip resistant, steel toecap, shocks absorber soles and also easy to clean due to contamination with food waste. The safety boots Kenya are of big relief to workers in food industries.

Construction Works

This is among the major working sectors in Nairobi. This sector is associated with rolling heavy objects, falling object, sharp metals such as nail. Workers at this sector are at a high risk of encountering one of them there for the need of protective safety work boots with metallic toecap, genuine leather and rubber sole. These bootsare readily available for workers in this sector.

In conclusion safety work boots are essential to all workers in most of the workers for the good of their feet all day long, keeping their feet safe and comfortable. Choosing the right work boot that brings satisfaction to your needs is important for the health of your feet. Workers in Kenya   are very lucky as these boots of all types are available in Kenya. Check https://safetyshoes.co.ke

C:\Users\content creators\Downloads\SAFETY B.jpg
Continue Reading

Trending