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5 trends of the digital marketing to focus in 2022
As we know, 2020 has been the year of live events, webinars, conferences… Due to many problems, many brands are pre-recording their Lives to keep control over quality and contingencies.
There were a lot of mistakes: webinars, dematerialized fairs, visits or JPO… The interest is not to talk only about your product, but above all to talk about concrete subjects that concern your target. I think these events will continue, knowing that it will soon be possible to buy during a live broadcast. Live streaming became bigger and bigger over the last two years. YouTube and Twitch are dominants in this space. So, you should focus on these platforms. For instance, start live streaming on YouTube. Get ready to buy YouTube likes before the start of the stream to boost the video’s presence to the algorithm and get more attention from the organic search users.
Audio / Podcasts
The format is not new, but there has been a popularization of podcasts and a rise in audio (note the arrival of ClubHouse). Audio passively becomes part of our way of life, so it’s easier to consume this type of content. Today it is still possible to find a place in the podcast market (800K podcasts VS + 400 million blogs) and build an audience.
Automation of advertisements
For 2 years, the automation of ads has not stopped evolving: dynamic creative content, dynamic ads, automatic placements, optimization of the campaign budget… Facebook sincerely thinks that its algorithm is more smarter than humans to target your target.
Today we are encouraged to spend less time creating and optimizing our campaigns, however it is strongly advised to spend more time thinking about your strategy, the diversity of content, the creativity of content. And it is this last point that will make all the difference with your competitors.
The end of third-party cookies
The death of third-party cookies is announced in 2022 on the Google Chrome browser (the most popular browser). Apple has already started with its IOS 14 update which asks for explicit consent to collect and share data using the Ads ID.
Today’s Facebook conversion API allows sharing of key web and offline events, customer actions directly from your server. It is certain that this will still evolve and that it will be necessary to follow this information closely to optimize its Facebook and Instagram ads campaigns.
Augmented reality advertising
Facebook is testing augmented reality ads. We will soon be able to virtually try on a lipstick or a cap through the camera of our smartphone. It’s a real feat that will strongly support interactive advertising and mobile-first.
We often hear marketers and communicators who are still hesitant about their presence on a platform. Most of the trends mentioned are already implemented by big brands, but SMEs still have a long way to go. If you are one, it is important to remember that engagement is the most important factor, regardless of the social network or platform. We advise you to try these different points in your strategy.
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Unveiling the Future: Redefining Creativity with the Ultimate AI-Driven Design Platform
In today’s fast-paced digital world, design plays a crucial role in capturing attention, conveying messages, and building brand identities. Small businesses and freelancers often face challenges in creating high-quality designs due to limited resources, time constraints, and budgetary constraints. However, with the advent of AI-driven design platforms like Designs.Ai, the creative landscape is being redefined, empowering these individuals and organizations with accessible, efficient, and affordable design solutions.
Artificial intelligence (AI) has revolutionized various industries, and the design field is no exception. Designs.Ai harnesses the power of AI to provide users with a streamlined design process, collaboration capabilities, personalization options, and an extensive asset library. By leveraging these features, small businesses and freelancers can enhance their design workflow, save time, and achieve professional-quality results without the need for extensive design expertise.
The Rise of AI in Design:
Designs.Ai exemplifies the integration of AI into the design landscape, offering users an innovative approach to design creation. AI algorithms have been trained on vast design datasets, enabling Designs.Ai to generate design suggestions, templates, and layouts tailored to users’ needs. This AI-driven approach allows businesses and freelancers to explore a wide range of design possibilities efficiently.
Empowering Small Businesses and Freelancers:
Accessibility and Affordability:
One of the key aspects of Designs.Ai is its commitment to accessibility and affordability. Small businesses and freelancers often operate with limited budgets, making it challenging to invest in professional design services. Designs.Ai addresses this issue by providing various pricing plans and packages suitable for businesses of all sizes. With affordable options, even startups and solo entrepreneurs can leverage the power of AI-driven design without breaking the bank.
Streamlined Design Process:
Designs.Ai simplifies the design process by harnessing AI-generated suggestions. When users input their design requirements, Designs.Ai’s AI algorithms analyze the data and provide design suggestions that align with the user’s vision. These suggestions act as a starting point, fueling creativity and saving valuable time that would otherwise be spent on brainstorming and ideation.
Templates and Layouts:
In addition to AI-generated suggestions, Designs.Ai offers a vast collection of design templates and layouts. Users can choose from a wide range of design styles, themes, and formats, ensuring their designs align with their branding and project goals. By utilizing these pre-designed templates and layouts, small businesses and freelancers can expedite the design process and produce visually appealing results.
Collaboration Made Easy:
Designs.Ai features an intuitive interface that promotes collaboration among team members. Whether working in the same office or remotely, designers and stakeholders can easily access the platform and collaborate seamlessly. The intuitive interface eliminates the barriers of time and location, allowing teams to work together in real-time, provide feedback, and make design iterations efficiently.
Real-time Collaboration Features:
To further enhance collaboration, Designs.Ai incorporates real-time collaboration features. Multiple team members can work on the same design project simultaneously, ensuring everyone’s input is captured and incorporated. This collaborative environment fosters creativity, encourages teamwork, and enables businesses and freelancers to leverage the collective expertise of their team members.
Personalized Design Experience:
User Preference Learning:
Designs.Ai goes beyond providing generic design suggestions by learning from user preferences. As users interact with the platform and create designs, Designs.Ai’s AI algorithms analyze their choices, style preferences, and design history. Over time, the platform gains insights into the user’s preferences and tailors design suggestions to match their unique style and requirements.
Tailored Design Suggestions:
By offering personalized design suggestions, Designs.Ai enables small businesses and freelancers to create content that resonates with their target audience. The platform’s AI algorithms leverage user history to generate design recommendations that align with the user’s previous successful designs, ensuring consistency and maintaining brand identity across various projects.
Extensive Asset Library:
Designs.Ai boasts an extensive library of high-quality design assets, including images, illustrations, icons, fonts, and more. This comprehensive collection provides users with a diverse set of resources to enhance their creative projects. By utilizing these assets, businesses, and freelancers can elevate the visual appeal of their designs and deliver a professional touch to their brand representation.
Designs.Ai offers a broad range of real-world applications that empower small businesses and freelancers in their design endeavors.
Branding and Logo Design:
Designs.Ai’s AI algorithms can generate a range of logo options, adapting to the user’s requirements and brand identity. This feature enables businesses to create unique and memorable logos without the need for extensive design knowledge or hiring professional designers.
Social Media Content:
With Designs.Ai, users can quickly generate social media graphics that maintain brand consistency and appeal to their target audience. The platform provides templates and design elements optimized for popular social media platforms, simplifying the process of creating engaging and eye-catching social media content.
Designs.Ai enables users to create visually appealing and responsive web designs, optimized for user experience and search engines. By utilizing AI-driven design suggestions and pre-designed templates, businesses and freelancers can streamline the web design process, ensuring their online presence is both visually compelling and functional.
From brochures to business cards, Designs.Ai facilitates the creation of print-ready materials that make a lasting impression. Users can leverage the platform’s design templates and extensive asset library to produce high-quality print materials tailored to their specific marketing and branding needs.
In addition to static designs, Designs.Ai also offers AI-powered video editing and animation tools. Businesses and freelancers can create engaging video content without the need for specialized video editing skills. By utilizing AI-driven video editing features, users can produce captivating videos that enhance their brand storytelling and capture their audience’s attention.
Designs.Ai stands at the forefront of AI-driven design platforms, empowering small businesses and freelancers with accessible, efficient, and high-quality design solutions. By streamlining the design process, facilitating collaboration, offering personalized experiences, and providing an extensive asset library, Designs.Ai enables users to compete effectively in the creative landscape. With Designs.Ai, small businesses and freelancers can elevate their design projects, save time, and achieve professional results that give them a competitive edge.
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Check Out the Importance of Property Software Solution
Property management software is the same as real estate software. Many homeowners have shifted to the use of software in managing their property. Managing the property manually is costly and can result in some errors. Tracking the rent payments using the software is much easier as compared to handling the issue manually.
The article will focus on the importance of property solutions. There are various benefits of using software to manage the property. The software enables the property owner to automate various operations. This innovative business strategy has enabled most of the business to run more efficiently and effectively.
Here are the benefits of property software
Real-time access to data
It is much easier to access updated information when one is using software to manage operations. The cloud-based management software enables the users to access the real-time time. One will not have to be in the office to access the data as the data can be accessed anywhere through a smartphone device. The system will also simplify the data to enhance its accessibility. You will not have to pile the records in the cabinets as all the information can be accessed virtually. The system ensures that the data is updated automatically and stored virtually allowing both the tenants and the owner to access the information from their devices.
The system allows for data security and confidential information cannot be easily leaked to unauthorized people. The software providers will ensure that the software has a secured environment such as backup or recovery modules, encryption, and firewall. Sensitive information details of the tenant such as their lease agreements and credit checks should be secured. As the property manager, you will be required to secure all this information.
Allows online payments
The system ensures you do not have to go door to door collecting the rent from the tenants. When the rent is collected manually, it becomes difficult to track the payments. When using manual spreadsheets, one can easily miss a payment track. The property software enables tenants to pay their rent online using their mobile phones. You can easily receive the payments within seconds once the tenants have paid. With this, it is much easier to monitor payments from every tenant once you keep the records online. It now becomes possible to run financial reports virtually.
Easy to manage communication
When managing the property, you will be required to communicate with your tenants. During the lease agreements, you will be required to have an effective communication. Excellent communication is required and it is impossible to attain it through phone calls or emails. The software enables instant access to the contact information and you can easily track the tenant’s response. The tenants can use the system to make maintenance requests. They all have to log into the system and make requests and perform other operations online. The tenant portal is considered the best tool the tenants can use to channel their complaints and other requests. The system makes it easier to track the necessary updates made regarding the issues raised by the tenants through the software.
Time-saving and economical
Tackling the administration work manually is time-consuming and costly. Recording the data in manual spreadsheets is prone to errors. Processing the data is also time-consuming as you will not get the results immediately you will have to analyze the results on your own. Analyzing the data manually is time-consuming and costly. The software analyzes the data automatically hence making it easier to get real-time data. You can easily generate comprehensive reports from the system whenever needed. With this, you can easily control both your finances and the company. With the system, the owner will not have to send notifications and reminders to the tenants manually as the system will do that. It becomes possible to save a lot f time and focus on other strategic plans which will help boost your business. The system ensures you save a lot on property management.
Allows for the quick property inspection
Most of the property managers find it challenging to inspect the property as they will be required to visit the property regularly. It is considered to be a time-consuming activity. The property owners will be required to visit the property and note down all the necessary information. After noting down the notes manually, the managers will now then key in the notes into the computer manually and this is time-consuming. The property software will automatically carry out the property inspections and then generate the appropriate reports. When the managers shift to the use of inspection templates, you can easily save a lot of time.
Helps in tenant screening
The property managers are required to conduct a background check on the tenants. When the process is conducted manually, then it becomes easier to have the papers lost or even destroyed. Using the software ensures that the information collected is secured. The system is featured with a scanning tool hence making it easier for the managers to search for the necessary records from the state registers. The system will ensure that complete information is provided regarding the tenant’s background.
Enhances the customer experience
The software helps in enhancing the customer experience. The system is always active 24/7 hence making it easier to help your clients anytime. The system is featured with the voice agents and the Chabot to enhance communication with the tenants. The clients will feel valued when are given feedback on time on any issues they rise. The system can also be featured in different languages and currencies hence helping in boosting your relationship with the tenants.
In conclusion, there are various benefits of property management software. The above article has illustrated some of the benefits a business can experience. These benefits include: enhanced customer experience, aids in tenant screening, and help manage communication among others. It is always advisable to get the software from a reputable dealer. This will ensure you get the right software to help you manage the property with a lot of ease.
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SOLARAXY Solar Outdoor Commercial Lighting Products Display at Light Fair International 2023, USA
Light Fair International 2023 is the world’s most prestigious international lighting exhibition, held in New York, USA from May 23rd to May 25th.In this exhibition, SOTTLOT New Energy with SOLARAXY commercial lighting made to show the North American market customers the core technology and unique products of the company.
After 18 years of experience in the solar lighting industry, SOTTLOT New Energy proposed the concept of “Solar Outdoor Smart Lighting” in 2020, and independently developed the SRE-MESH system to officially enter the field of commercial lighting intelligence. At present, SOLARAXY series products are used in UN government projects.
The SOLARAXY commercial lighting series products brought by SOTTLOT New Energy was very popular among customers at the show. SOLARAXY series products focus on creating smart lighting in high-end communities, villas, hotels and other residential or commercial locations. It demonstrated a number of industry-leading lighting technologies such as ALS 7-day rainy day lighting, TCS temperature control protection, FAS fault alarm detection, “Dark Sky” eco-friendly lighting, which broke through the solar outdoor lights of low charging efficiency, lighting instability in rainy days and other industry bottlenecks, and solved the solar lighting industry’s long-standing pain points of short backup time.
SOLARAXY commercial smart lighting star product Tracker Bollard Post Light 360 ° sun-chasing landscape light, can automatically track the sun’s best light angle to improve the charging efficiency of 30%, this solar light has been purchased and applied by a number of global engineering project providers, and can be seen everywhere in the public environment in Australia and Europe, its The “Dark Sky” environmental design concept won the European Design Award.
For commercial parking lots, the Navigator Area Light is used in the community with FAS technology, in the case of lighting fixture failure, the FAS technology can accurately identify fixture failure parts, and correspondingly display the failure indicator, helping you more efficient and convenient to complete the roadway fixture maintenance, saving maintenance costs. Navigator Area Light has been widely recommended by engineers in several commercial parking lots in Europe.
The Navigator Wallpack Spot Light, which is commonly found in commercial hotels and shopping malls, has the biggest feature of split design to achieve separate installation of solar panels and luminaires for full sunlight and power, and this product is also gradually applied within home community projects.
In addition, SOTTLOT New Energy also showcased new products unveiled for the outdoor smart eco-home: such as the Adelot series of products are independently developed smart apps used in conjunction with IoT intelligent technology, thus allowing users to enjoy a customized experience in different scenarios in the home, backyard or outdoors. The Adelot series of home outdoor smart home luminaires are designed around enhancing the home outdoor space and lighting design to create the perfect home atmosphere for recreational applications.
Alpha series products, which will be launched in June 2023, are debuting in North America. Alpha series are energy storage system products required for home outdoor power consumption, targeting scenarios such as short-distance travel, emergency backup, or home power outage, and is also a major breakthrough for SOTTLOT New Energy to build an outdoor home ecosystem. The portable energy storage product Alpha800 on display – the world’s first solar portable energy storage station combined with the use of AI technology, with the freedom and flexibility of DIY Lego module splicing, equipped with removable lighting blocks to meet the needs of aerial photography, off-road, camping and other outdoor activities, to provide outdoor enthusiasts with a lightweight Lighting and charging experience, the product will be officially sold to the market in the second half of the year.
SOTTLOT New Energy’s brand team originates from Europe and has rich experience and product innovation ability in the commercial lighting field, with successful implementation cases of municipal, villa, island, shopping mall and other lighting projects, and is committed to providing professional lighting solutions for customers. Through this exhibition’s on-site product display, SOTTLOT New Energy communicates and cooperates with more North American companies and customers, further expanding the brand’s global influence. In the future, SOTTLOT New Energy will continue to develop more new lighting products that perfectly solve users’ lighting needs.
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How Can IT Staffing Companies Help Startups Scale and Grow?
In today’s fast-paced digital world, startups often need help to expand and achieve sustainable growth. One key factor that can significantly impact their success is having a skilled and reliable IT workforce. However, finding and hiring top IT talent can be overwhelming for startups with limited resources and time constraints. That’s where IT staffing companies come in. They offer a valuable solution to meet the staffing needs of startups, helping them scale and grow efficiently.
This article will discuss how Top IT staffing companies can support startups in hiring, making it more straightforward.
How can an IT staffing firm benefit Startups?
1. Makes recruitment process easy for startups
IT staffing companies help startups by making finding talented IT professionals easier. They have extensive networks and databases of skilled IT workers, so they can quickly find suitable startup candidates. This saves startups time and effort because they don’t have to search through resumes or interview many people.
Instead, they can rely on the staffing company for recruitment. This lets startups focus on their primary business activities while leaving the hiring to the experts.
2. Access to Specialized Skills
Startups need specific IT skills to be innovative and competitive, but recruiting permanent employees with those skills can be expensive and complicated, especially in the starting. IT staffing companies help by giving startups access to various IT professionals with expertise.
Whether it’s software development, cybersecurity, data analytics, or cloud computing, startups can find the suitable talent for their projects or short-term needs. This way, startups can have the requisite skills to grow and succeed without the long-term commitment and cost of hiring full-time employees.
3. Maximizing Efficiency and Minimizing Expenses
Startups often experience unpredictable demands that can change quickly. Having a fixed IT team in such situations is difficult for them. However, IT staffing companies can help by offering flexible options. They provide temporary or contract-based staff, which means startups can scale their workforce based on their immediate needs. This flexibility saves costs because startups don’t have to hire full-time employees.
It also reduces the risks of having too many or too few staff members. Using an IT staffing company, startups can efficiently meet their changing IT needs and stay agile.
4. Faster Time-to-Hire
Startups need to move quickly to succeed in the market. Traditional hiring processes can take a long time, causing delays that can hold back growth. IT staffing companies speed up the hiring process by doing initial screenings and interviews for startups. They also check the qualifications and references of candidates.
This way, they provide startups with a smaller group of candidates who fit the job well. This saves a lot of time and helps startups bring in the right people faster.
5. Enabling Startups to Concentrate on What They Do Best
Small businesses face many challenges and have many tasks to handle. If they take time away from their main strengths, it can hurt their chances of growing. Small businesses can hand over finding and managing IT professionals by teaming up with an IT staffing company. This lets them concentrate on their main activities. It means they can put their time and money into creating new and exciting products, building good customer relationships, and growing their business overall.
By partnering with an IT staffing company, startups can focus on their core competencies, save time and resources, and quickly bring in the right IT professionals. If you’re a startup looking to scale your IT team and drive growth, consider partnering with Arokia IT, a leading IT staffing company that can connect you with top-notch IT talent.
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Will AI transform the market for web design in London?
Many industries have been transformed by artificial intelligence, and web design is no exception. There is considerable interest in how AI will change the web design business in London, where the tech environment is blooming. We will look at how it could affect web design in London in this post.
How is Artificial Intelligence related to web design?
First, it’s critical to comprehend what artificial intelligence is and how it relates to web design. When a machine is built to learn from data and make judgments based on that learning, it is said to have artificial intelligence. A-I may be used in web design to analyze user data and behavior, then provide customized designs based on that data.
– The development of chatbots
The development of chatbots is one area of web design that has already had an influence. AI-powered software tools called chatbots may converse with people and provide advice or information. Many companies in London have deployed chatbots on their websites to enhance customer service and engagement as they have grown in popularity over the last few years.
– Usage of machine-learning algorithms
Using machine learning algorithms is another way AI is changing site design. To create individualized website designs, machine learning algorithms may analyze user data and behavior to spot patterns and trends. This enables companies to design websites that are customized to the unique requirements and tastes of their visitors, thus increasing engagement and conversion rates.
– Enhancing website performance
AI may be used to enhance website performance in addition to creating customized website designs. AI-powered technologies, for instance, may analyze website performance and pinpoint areas for improvement, including optimizing pictures or simplifying the code. This may result in quicker load times and a better user experience in general.
– The design of a website
Of course, there are worries about how it will affect site design. One worry is that AI-powered tools can prevent site designers from being innovative and creative. Designers may become less ready to take chances and attempt new things if they depend too much on AI-generated designs. Furthermore, there is a chance that AI-generated designs may grow to resemble one another, making it difficult to distinguish across websites.
– Replacing human designers
The possibility for AI to completely replace human designers is another issue. It may undoubtedly help designers in their job, but it is doubtful that it will ever totally replace their originality and intuition. Additionally, there is a chance that firms may stop needing as many designers on staff as a result of AI-powered web design tools, which might result in job losses in the sector.
Despite these reservations, it is probable that A-I will keep playing a significant role in web design in London and elsewhere. The ability to create even more individualized and efficient website designs will increase as AI-powered technologies grow more complex and powerful. To guarantee that A-I is utilized in a manner that fosters innovation and creativity rather than constraining it, it is crucial for companies and designers to approach it cautiously.
– Understanding the ethical issues
There are ethical issues to take into account when it comes to web design in addition to the before listed worries. One worry is that designs produced by A-I can reinforce prejudices and preconceptions, especially if the data being analyzed is not sufficiently varied. For instance, a machine learning algorithm may produce designs that are more attractive to one demographic while neglecting the demands and preferences of other groups if it is trained on a dataset that is mostly composed of white male consumers.
– Role that designers and developers will have to play
Designers and developers must actively try to ensure that their datasets are varied and representative while also being cognizant of the limits of AI in order to handle these issues. Additionally, by carefully analyzing and analyzing the data, they should attempt to reduce any possible biases that may be present.
– It can also revolutionize the web design industry in London
Despite these obstacles, there are several chances for A-I to revolutionize the London web design sector. The creation of AI-powered design tools that may make designers’ jobs easier and more productive is one possible avenue for progress. It may be used, for instance, to automate monotonous activities like picture resizing or code optimization, freeing up designers to concentrate on more imaginative and strategic work.
– Voice-enabled interfaces
The creation of voice-enabled interfaces is another area where A-I may have a significant influence. Businesses will need to change their websites to be voice-friendly as more customers engage with web pages via voice assistants like Alexa or Siri. Even for consumers who are not used to using speech technology, designers may develop voice interfaces that are simple and straightforward with the aid of AI-powered tools.
– Enhancing accessibility
Finally, A-I can assist companies in making their websites more accessible. A-I can identify locations where people with impairments may have trouble navigating the site or accessing information by analyzing user data and behavior. The site may then be made more accessible for all users by implementing design improvements that boost accessibility.
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