Companies are increasingly becoming aware of the importance of having a strong corporate social responsibility reputation. Not only is it good for business, but it’s also good for employees and customers alike. If you’re wondering how to improve your own company’s CSR, here are four ways to get started:
1. Be clear about your values.
If you’re thinking about how to improve your company’s CSR, it all starts with being crystal clear about the values you stand for and how they relate to the community. Customers want to know what issues are important to you, where your money is going, and which charities you support. By being transparent and consistent in sharing this information on your website and social media channels, customers will see that CSR is an important part of who you are as a business.
2. Engage with employees on community-oriented projects.
Your company’s CSR efforts don’t have to be limited to just donating money or time off for volunteer work. You can engage employees by organizing community-oriented projects such as beach cleanups or tree planting initiatives that involve everyone from interns on up to executives.
3. Reduce, Reuse, Recycle—and Save Money
Not only is reducing waste good for the environment, but it’s also great for your bottom line. Simply reducing the amount of paper you use can save money on printer ink and paper costs, which can be significant if you have employees who print regularly. A few other money-saving measures include using recycled paper products and reusing things like packing materials whenever possible. Don’t forget about the electronics in your office, either—if an item is no longer functioning properly or you’re upgrading to a newer model, consider donating it or selling it at a deep discount so that someone else can put it to use instead of sending it straight to the landfill.
4. Encourage and reward volunteerism.
Your employees might already be actively involved in their communities, and if so, you should acknowledge and celebrate that as a company. Encourage everyone to take one day of paid time off a year to do something for a cause they care about, whether that’s volunteering at a soup kitchen or walking dogs at an animal shelter. If someone goes above and beyond, give them a gift card or other reward for their contribution. Not only does this show respect for the employee’s time, but it also creates goodwill for your company among members of your community.
KindLink csr consulting is a leading provider of strategic sustainability and corporate social responsibility (csr) services to businesses and organizations around the world. Our mission is to help companies implement effective, sustainable business strategies that create value for society.
Corporate social responsibility is more than a buzzword. It’s an important concept and one that really matters to the future of our society. And as with anything, there is room for improvement. By following these four steps, your company can effectively improve their CSR and grow into a more sustainable business in the long run.
There’s no one-size-fits-all approach to good CSR. Each company will have unique needs that can’t be met with a simple template, and different resources that each company will have access to. The very first step should be for your company to assess its current situation, and then decide how it can best serve the community around it.