Currently, the total population of Singapore is over 5,000,000. The country has the fastest internet in the world, and there are over 4,000,000 active Internet users. Over 79% of the population are active on various social media platforms and over 75% access social media on mobile phones. A vast chunk which is around 80%, watch online videos on their mobile phones. Because of this, a digital marketing strategy is an absolute non-negotiable for a business in Singapore.
Most internet users will never search beyond Google’s first page. Thus, the potential of a business to reach a new audience and increase revenue will depend on good SEO strategies. Having a beautifully designed website isn’t enough if there is no traffic. Although it is possible to pay for ads, organic search traffic still yields the most incredible benefits even if a business isn’t online.
It must also be noted that 50% of people who visit the local business website will be visiting the store on the same day. It can be said that SEO makes a considerable impact on the behaviour of customers. It is especially critical to apply good SEO strategies for a business in Singapore, making it necessary to hire an outstanding digital marketing agency in Singapore.
Currently, there are trends in SEO to watch out for. First off, content is becoming more prominent, with a majority of businesses amplifying content marketing in their marketing tactics. The majority of businesses will also be utilising chatbots to answer customer queries in real-time. Voice search numbers will also be more prominent since a majority of people are utilising them, and website owners are starting to optimise their content for voice searches.
- Timesaver
Time is money, especially in business. Although a business can teach itself SEO’s best practices and techniques, it will take time and a lot of investment. Also, a business might make critical mistakes when optimising websites on its own. These mistakes may take some time to correct.
A business can save itself time and the owner sleepless nights if they hire an SEO expert. Business owners outsource their SEO tasks to agencies because they don’t have the time to commit to learning and implementing complicated SEO techniques.
- Saves Money and Resources
Although SEO tools can be of great help, these are unserviceable for someone who isn’t very good with SEO’s complicated language. A Majority of SEO software can cost up to hundreds of dollars to thousands of dollars. It is a lot of money to spend on tools that an in-house team is clueless about operating.
The truth about SEO tools is it does only half the work. A business needs an actual SEO expert to do the legwork that yields measurable results. These people know which tools work best and how to utilise them. Aside from this, they know how to make improvements to a website.
Additionally, with an SEO consultant, a business can rank better on search engines. A good search engine ranking means optimum organic traffic. Enhanced organic traffic will result in ROI and money saved on paid advertisements.
- Optimum Results
SEO consultants will have years of experience under their belt. Business owners can rest assured that the job will be done efficiently. SEO consultants have likely worked with businesses comparable to yours. These experts know a lot of information about the target audience and can improve the website to draw them in.
The reason is one of the things that SEO consultants are absolute experts at is keyword research. Meaning they can discover popular and most searched keywords or phrases. Not only that, they can strategize and include them on your website so that it runs optimally on search engines.
Thus, it is crucial to hire a digital marketing agency in Singapore to make sure that your digital property is optimised primarily for your audience in Singapore.
