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3 Persuasive Reasons to Hire an SEO Consultant

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Currently, the total population of Singapore is over 5,000,000. The country has the fastest internet in the world, and there are over 4,000,000 active Internet users. Over 79% of the population are active on various social media platforms and over 75% access social media on mobile phones. A vast chunk which is around 80%, watch online videos on their mobile phones. Because of this, a digital marketing strategy is an absolute non-negotiable for a business in Singapore.

Most internet users will never search beyond Google’s first page. Thus, the potential of a business to reach a new audience and increase revenue will depend on good SEO strategies. Having a beautifully designed website isn’t enough if there is no traffic. Although it is possible to pay for ads, organic search traffic still yields the most incredible benefits even if a business isn’t online.

It must also be noted that 50% of people who visit the local business website will be visiting the store on the same day. It can be said that SEO makes a considerable impact on the behaviour of customers. It is especially critical to apply good SEO strategies for a business in Singapore, making it necessary to hire an outstanding digital marketing agency in Singapore.

Currently, there are trends in SEO to watch out for. First off, content is becoming more prominent, with a majority of businesses amplifying content marketing in their marketing tactics. The majority of businesses will also be utilising chatbots to answer customer queries in real-time. Voice search numbers will also be more prominent since a majority of people are utilising them, and website owners are starting to optimise their content for voice searches.

  1. Timesaver

Time is money, especially in business. Although a business can teach itself SEO’s best practices and techniques, it will take time and a lot of investment. Also, a business might make critical mistakes when optimising websites on its own. These mistakes may take some time to correct.

A business can save itself time and the owner sleepless nights if they hire an SEO expert. Business owners outsource their SEO tasks to agencies because they don’t have the time to commit to learning and implementing complicated SEO techniques.

  1. Saves Money and Resources

Although SEO tools can be of great help, these are unserviceable for someone who isn’t very good with SEO’s complicated language. A Majority of SEO software can cost up to hundreds of dollars to thousands of dollars. It is a lot of money to spend on tools that an in-house team is clueless about operating.

The truth about SEO tools is it does only half the work. A business needs an actual SEO expert to do the legwork that yields measurable results. These people know which tools work best and how to utilise them. Aside from this, they know how to make improvements to a website.

Additionally, with an SEO consultant, a business can rank better on search engines. A good search engine ranking means optimum organic traffic. Enhanced organic traffic will result in ROI and money saved on paid advertisements.

  1. Optimum Results

SEO consultants will have years of experience under their belt. Business owners can rest assured that the job will be done efficiently. SEO consultants have likely worked with businesses comparable to yours. These experts know a lot of information about the target audience and can improve the website to draw them in.

The reason is one of the things that SEO consultants are absolute experts at is keyword research. Meaning they can discover popular and most searched keywords or phrases. Not only that, they can strategize and include them on your website so that it runs optimally on search engines.

Thus, it is crucial to hire a digital marketing agency in Singapore to make sure that your digital property is optimised primarily for your audience in Singapore. 

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Top 7 Stocks To Buy In 2021

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Top 7 Stocks To Buy In 2021

Every year, the stock markets make winning investors as well as losing investors. Some have been on the winning side for so long that they’ve made a fortune. But unfortunately, most of the participants are not profitable.

To get you started on the right foot, in this article we find out which are the best stocks to buy now. It is important to note, however, that the advice given here should not be taken as a call to invest in any particular security.

That being said, let’s start by showing you the top 7 stocks of 2021 that you should put in your portfolio.

7 Best Stocks to Buy Now

With so many titles available, the choice is sometimes difficult to make and that’s how you can make mistakes. We wanted to make it easier for you by reducing your options to just 7 stocks based on our analyzes.

Keep in mind that this is not investment advice, but just a starting point to help you research worthwhile stocks.

  1. Apple

Apple is currently one of our favorites for 2021, why? Apple is launching the M1 chip which will revolutionize the next versions of computers and laptops on the market.

The M1 processor is up to 3 and 4 times more efficient than any Intel processor currently on the market. Besides performance, the cost of mounting its own microprocessor is huge, so the reduction in cost translates into increased sales and profits for the business.

  • Amazon

Another great and good example is a company that everyone is familiar with, Amazon. Today, Amazon is one of the largest companies in the world, and in 2020 it was named one of the top three companies by market capitalization. If you are interested in buying Amazon stocks, we recommend that you read the Invezz investment platform guide which gives you a great overview of trading platforms and how to choose the best broker.

  • Microsoft

Microsoft was founded by Bill Gates and Paul Allen, two of the richest men in the world. Microsoft Corporation is also one of the largest software companies in the world, with many famous subsidiaries including Skype, LinkedIn, Microsoft Azure, Xbox Game Studios, GitHub, and many other technology companies.

Due to the global coronavirus (Covid-19) pandemic, Microsoft has benefited greatly from increased sales thanks to the implications of remote working. Working from home has become a global trend and has seen a proliferation of products, from Microsoft PCs to the Windows operating system, allowing people to work and learn from home.

With distance work and learning booming and ready to permanently adapt to the new normal reality, this makes Microsoft more of a clear growth stock to buy in 2021 than ever before.

  • Visa

After the disappearance of the real money that we live gradually and that the current situation has accelerated, the system will give way to the support of 100% of payments digitally.

And which company will be the biggest beneficiary of the elimination of physical money, hopefully it will be Visa.

Analysts agree that the elimination of paper money will be slow until the end of 2022, beginning of 2023, so we can think of making a long-term investment for this company.

  • Netflix

With over 195 million subscribers reported in its 2020 quarterly report, the streaming company ranks in the top 3 for the number of subscribers subscribed, and in the United States, it has the highest number of subscribers in a country with just under 75 million.

Following the new changes that have brought us to live a life at home, the business has continued to grow, being the undisputed king of online subscriptions.

  • Paypal

PayPal is the world’s largest digital platform providing money transfer services. In addition to this year’s forecast, PayPal also has another high forecast for next year, which is why PYPL is listed as one of the top 7 to invest in 2021.

PayPal’s results show the company has 361 million active accounts, which was announced in the last quarterly report.

The digital world continues to evolve, which is why purchasing PayPal in 2021 is such an event you shouldn’t miss.

  • Alphabet

For those who don’t know, Alphabet is an American multinational whose main subsidiary is Google. Alphabet develops products and services related to the Internet.

To give you an idea of the potential of this business, it includes companies and product lines such as Android, Google Search Network, YouTube, Google Maps, Google Ads, Nest, Google Ventures, Google Capital, Google Cloud, as well as certain biotechnologies and health.

The company is ranked 11th among Fortune 500 companies. It is the fourth US company to achieve a billion dollar market capitalization.

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PERSONAL VERSUS CORPORATE BRANDING

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CORPORATE BRANDING

There are two types of brands: Personal and Corporate. Choosing the best fitting title for your company requires asking some questions, getting objective answers and some future considerations. A Personal Brand is based around a person, just like it sounds. Oprah, Martha Stewart, Tony Robbins, etc. These brands can be applied to any number of products or services that can reasonably be affiliated with the individual such as Oprah’s Magazine “O” and Martha Stewart’s many lines of home décor. The brand holds the values, skills and notoriety of the person after whom the brand is named. Corporate Brands are not centered around any one person, but rather a concept, idea or industry of focus. In some cases, the brand name is nonsensical, like Google or Trivago, which makes them catchy, but increases the cost of advertising. 

Corporate Brands are more flexible because it matters less who is at the helm of the brand, allowing corporate brands to be bought, sold and expanded seamlessly into multiple industries. Example: Microsoft, Apple, and Starbucks. While the CEOs of these companies are able to reach high levels of fame, just like with Personal Brands, that person can also be switched out without the brand losing all of its value and credibility. Example: Steve Job’s passing and subsequent appointment of Tim Cook as CEO of Apple. Apple is worth more now than when Steve Jobs was CEO. Are you searching for a corporate branding strategy that could assist in raising awareness of your company? Businesses from many different sectors such as hospitality, finance, and even the automotive industry have found that printing their logo onto bottled water can be a simple yet effective way to advertise their products and services in a strategic way. Bottled water can easily be sold or provided complimentary at hotels, offices, and even at trade shows or exhibitions, so if you are intrigued and wanting to give branded bottled water a try, head to the Custom Water website for all the information you need.

So… Personal or Corporate? How do you know which one is right for you?

Questions:

  1. Will customers buy from anyone selling the products or services you make?
    1. Yes: Corporate
    2. No: Personal
  2. Is having you in the sale critical to making the sale happen?
    1. Yes: Personal
    2. No: Corporate
  3. Is your type of product or service specific to you as a creative, innovator or inventor?
    1. Yes: Personal
    2. No: Corporate
  4. If you were taken out of your business for 6-months, would it negatively affect the sales of your company?
    1. Yes: Personal
    2. No: Corporate
  5. Do you want to be able to sell your business in the future?
    1. Yes: Corporate
    2. No: Personal

Corporate Brands are more flexible because it matters less who is at the helm of the brand, allowing corporate brands to be bought, sold and expanded seamlessly into multiple industries. Example: Microsoft, Apple, and Starbucks. While the CEOs of these companies are able to reach high levels of fame, just like with Personal Brands, that person can also be switched out without the brand losing all of its value and credibility. Example: Steve Job’s passing and subsequent appointment of Tim Cook as CEO of Apple. Apple is worth more now than when Steve Jobs was CEO.

Now that you know what sort of brand you require, take the next step in working with a brand design agency to develop the logo design, messaging, design style, color palette, typography and guidelines that will guarantee consistency wherever your brand appears.

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What Is Bridging Loan And How Does It Work

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No matter how efficiently we manage our finances, there are some unforeseen circumstances in life. We need instant financial help, such as the renovation of a home, paying medical bills, repairing cars and more. A bridging loan is a short term loan that provides you with instant cash flow to fulfil your current financial obligations. It is a secured loan designed to provide the fastest access to cash that borrowers can use for almost any purpose. Bridging loans are different from traditional bank loans in both criteria and primary uses. Typically, bridging finance is used by property developers and investors as a temporary loan or short term mortgage. 

How Does Bridging Loan Work?

In most ways bridging loans are similar to traditional secured loans in which borrowers need to submit an application form to get money using an asset as collateral. However, in bridging finance, a loan is provided against the property of the borrower. The lender has a right to take ownership and sell the property if the borrower fails to repay the loan amount. One thing that makes bridging finance different from conventional property loans is that the loan amount is repaid as one lump sum at the end of the loan term. As it is a short term loan, the loan is usually offered for a period of 1 to 18 months. With this type of loan, you have the option to pay the interest rate monthly or at the end of the loan term. 

Moreover, the application process of bridging loans is easier and quicker than other types of loans. You may need to wait for weeks or even months when you apply for a mortgage loan, but bridging finance is approved within days or sometimes within 24 hours. It makes bridging finance an ideal option in time-critical situations, such as when purchasing a property at auction or completing the property purchase before the sale of existing property. However, be mindful that bridging loans come with high interest rates and fees, and they make financial sense only when used correctly.

Uses Of Bridging Loan

Although bridging loans are usually used to complete the purchase of a property, they can be used for almost any legal purpose. Some of the most common uses of bridging finance are as follows: 

  • Purchasing property at auction 
  • Renovation of property to increase its value before the sale.
  • Paying unexpected tax bills. 
  • Purchasing uninhabitable or non-standard properties.
  • Preventing your property from repossession.
  • Solving business financial problems 

Other than that bridging loan is worth considering when a significant amount of money is needed quickly and can be repaid within months. 

The demand for bridging loans is increasing day by day because of the ease and flexibility they provide to the borrowers. Several bridging loan providers are present in the UK, so you should shop around to choose a well-reputed and trusted platform. You can check online customer reviews to know borrowers’ experience with a provider. Always choose a provider that has a transparent lending process and following best lending practices.

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Things to do on getting a rapid enterprise inc. notification

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Something that has been doing the round more often than ever are these rapid enterprises inc. notifications! People need to understand that it can be anything from a genuine order shipment or a scam.

There are certain things that you need to do if you get a notification of mails from rapid enterprises inc. It will help you understand which notification is coming from trusted sources and which one isn’t!

What is Rapid Enterprise?

Rapid Enterprises Inc. is a brand that has been in the business of trading since the year 1994. It offers postal service solutions and has a great amount of outstanding customer reviews. It has multinational level business.

Here’s the truth behind the notifications from rapid enterprises Inc. stamps

If we talk about the authenticity of the notifications from rapid enterprises, we can say that it depends on various factors, and it can be anything – a trusted shipment or a scamster try to make a fool of you.

In either of the scenarios, all you need to do is to perform a simple test of the notification or parcel (if you receive one) and it will help you know more about the source of the notification or parcel.

People in the US can check if the parcel is from US postal service, you will get a tracking number through mail. Next, you can go to the USPS website and track the shipment through tracking number. If it is a genuine parcel, you will get all the information from the website.

If you don’t find any relevant information, you can contact the USPS customer care, drop a mail or call on the 24*7 available number – 1-800-275-8777.

Why do we get such notification?

Many people experienced that it is indeed a genuine shipment that they received. One of the individuals who received the parcel said that he got a parcel as a gift from Amazon for dropping a positive review in appreciation for a product.

Is it really a scam every time?

It is the perception of the people which makes or breaks trust on a brand or business. Therefore, we would say that due to the perception and half knowledge of people about the whole thing, the masses have developed this thinking that parcels from rapid enterprises are total scam.

But the fact is many times it is not a scam, but a stupid glitch which sends the mail to your address.

How do you contact rapid enterprises Pvt. directly?

Rapid Enterprises Pvt. is based in India. In order to get all the information or relevant details about Rapid Enterprises Pvt., you can directly visit their official website.

Here you can get all the information you want and also check their various offerings and plans if you want their services anytime in the future.

What can we conclude?   

As of now, there is indeed a little known about the notifications that claims to be coming from rapid enterprises inc. stamps. However, being cautious is what’s in your control.

The thing is simple, if you get enough information from trusted source about the parcel or mail, then it is indeed coming from rapid enterprises Inc. and you don’t have to worry.

But! If you have the tiniest of doubt about the mail, and you don’t get relevant data to prove the authenticity of it, then it is scam! So, beware and stay alert.

In case of it being a scam, don’t forget to inform the postal service about it and then just ignore everything from that source.

That’s it! This is all you need to do.

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What is peer to peer lending?

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It is an online platform where investors are connected with borrowers directly. The peer to peer lending firm pools investor’s funds and lends them to borrowers at different interest rates based on risk assessment. Typically, borrowers benefit from this kind of process as peer to peer firms might be able to offer quick access to finance or might be able to secure better interest rates compared to those offer by high street banks. Remember that all the individuals and businesses who borrow peer to peer loans have to undergo extensive credit checks and their creditworthiness is assessed by the platform. While some firms allow investors to perform their own due diligence, investors usually depend on the due diligence carried by the peer to peer lending internal credit control teams. 

How does P2P lending differ to property crowdfunding? 

While peer to peer firms allow investors to put money in debt instruments, the crowdfunding allows investors to take an equity stake. This means that the investor owns a proportion of the property in which they are investing.

 How is peer to peer platforms different? 

The main differences between p2p lending platforms are the following: Secured vs Unsecured (loans are not backed by assets) Loan term (how long the loan will last) Loan loss provision fund (the level of cover provider offers vs The expected bad debt) If loan is secured then what type of security it offers (i.e. business assets, property and personal goods) Manual vs Automatic investment (i.e. extent to which a lender allows hands-free investment)

ISA providers:

Peer to peer lending is a method where people can lend to businesses or individuals, removing the middleman, which is typically a bank. In 2016, the government recognized the growth of this industry by introducing an ISA to make tax-free investments and profits. Like other types of ISAs, individuals can invest up to £20,000 each tax year. A person can set up only one IFISA per tax year. A lot of Innovative ISA providers allow users to choose specific businesses, consumers or other projects to invest in. Other providers can take your funds and distribute it automatically over diverse loans, to keep a particular return and risk profile. Fees and returns differ based on the nature of the loan, the work that the provider puts in and the security that is in place. These lending platforms are not protected under the protection of the Financial Services Compensation Scheme that covers investments and savings in case the platform goes bankrupt. Some platforms set up provision funds to cover the investments. However, this doesn’t guarantee any money back, particularly with market conditions. With the majority of Innovative Finance ISA  if users wait for the investment to run its term, they will not have to pay any other fees. But, if users opt to withdraw funds early or sell their investments to others, they will have to pay a fee. In order to do this, users need to find investors to buy their investments because they cannot be sold back to the platform.

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