Connect with us


Why professional website translation is a must for multi-lingual websites



Other countries, other customs – and often other languages and other customers. If you want to enter into a foreign-language market with your company, you face a challenge that should not be underestimated. Addressing potential customers and business partners in a foreign language requires sensitivity.  If you hire Chinese Translation Agency, you can win new markets for yourself. The basic prerequisite for this in the 21st century is a multilingual website that leads to more traffic and finally to international sales.

Website translation

For many, the first thought leads to English-language markets. This is not particularly absurd, considering the number of English-speaking people worldwide. However, many companies should not stop here. After all, what about the customer whose mother tongue is not English? Who is already looking for information or products in a non-native language online? More than three billion internet shoppers do not speak English, more than half of online trading is done in a language other than English, and the probability of the user buying something online is four times higher if the website is written in their own language. Find out why professional website translation should be considered a must for multi lingual websites.

Translating online content – the investment is worthwhile

Admittedly, the translation of a website is complex and not done from now on. Nevertheless, every company should be aware that the translation can be worthwhile quickly. With a translated website, you invest in the long term and address customers and partners directly – this is how you generate trust that benefits both sides. It is important to invest in professional translation – and we do not say that, because we, as a translation agency, make our money from it. Finally, the website should be tailored to the target group and target market in each language. A free machine translation is nowhere near what a professional translator does. As is so often the case, if you want to make a turnover, you have to invest beforehand. Good and long-term planning is essential to ensure that the translation project goes smoothly. It is best to start with the organization three to six months before the website’s relaunch date.

Website translations: Preparatory work pays off

If you start on time, you don’t get under time pressure so quickly. Fewer errors happen and important steps are not overlooked. If a website is set up from scratch, the internationalisation of this should be considered directly in the conception – so that content and structure for the most important target markets are adapted in advance and less need to be localized in the process of translation. If you are faced with the task of implementing an existing page for a relaunch in another language, you should contact the translation agency about two to three months before the relaunch date so that all important steps can be taken to prepare. We have compiled here which are in detail:

Clarifying technical requirements

Even if it is not everyone’s favourite topic and not all project managers deal with the topic equally, the clarification of the technical prerequisites is crucial for the success of the website translation. Because the way data is exported and re-entered from the CMS has an impact on the time and cost of the entire project. The goal is to read the data in and out automatically and not manually – this ensures efficiency and prevents errors. It is therefore important to consult with the IT experts and clarify the following points:

Content management system: Most CMS can export all content to a translation-friendly format such as XML or XLIFF thanks to plug-in, connectors, API or proxy servers – so the texts to be translated can be easily and clearly provided and easily integrated and edited in CAT tools (computer-aided translation tools). For example, Typo3 import/export succeeds in just a few steps. In addition, it is necessary to clarify in advance whether the CMS supports the desired target languages. After translation, the content can be imported again, avoiding errors when copying and pasting the texts. Tip: Before translation, it is important to run an export and import test run with the translation agency to check whether the technical implementation is working.

Online shop: If the page to be translated includes an online shop, it must be clarified whether product descriptions or only the main texts should be translated. In general, of course, product text translation is also recommended, but in individual cases these texts are already available in the target language or are often created by machine with rapidly changing assortments. In addition, payment methods, delivery options and opinions and assessments of customers must also be examined and, where appropriate, adapted to the target market for translation.

Layout View: An appealing and user-friendly layout is also important for the success of the page. This includes, for example, the interplay of text and image, but also the position of CTAs. Therefore, the translator should have the opportunity to see the text in the finished layout. Where is the text that is currently being translated? Ideally, this point should be taken into account when exporting the file. Here it is worth generating separate files for each web page.

Good to know:

The exported XML or XLIFF files are analyzed using CAT tools. The use of these tools has several advantages: they improve text consistency, guarantee the use of correct localterminology and thus reduce costs. In addition, word repetitions and recurring formulations are filtered out and not retranslated each time. Clients therefore only have to pay once for the translation of these passages and make sure that these passages are always formulated in the same way in the translation.

Complete original texts

Once the technical requirements have been clarified, the actual textual work can finally be used. However, in order for the texts to work optimally in the target language, the text to be translated must be checked in advance:

Does the text meet current SEO requirements or does it need to be improved again? For translation, we always recommend a keyword efficiency check in advance, in which keywords are checked for their relevance in the destination country. If the source text is written without taking SEO into account, SEO is also excluded from the translation. Keywords can also be researched and added for translation afterwards. It is important to clarify the exact requirements in advance – subsequent adaptations are expensive and should therefore be avoided.


Although Google is by far the most widely used search engine in many countries, this does not apply to all regions of the world. Yandex or Baidu are used primarily in China and Russia and are subject to their own rules for optimal findability on the net.

With a multilingual website, you can increase reach and visibility in organic search and open up new target markets.

Create a glossary and localization briefing

Each company has a repertoire of fixed terms, phrases or phrases that are not to be changed. This sets it apart from others. For this reason, the translator needs a glossary that is pre-delivered and maintained during the project. The glossary includes:

Company-specific terminology

Style presets such as



Parts of the company language

Explanation of terms that are often used incorrectly

No-go terms that you don’t want to use in your texts

Special abbreviations

In addition, an accompanying briefing should define and record other elements that are important for translation. In addition to information on tonality and speech, the following points should also be clarified here:

Currency and time zones

Spelling of dates, numbers, times, and phone numbers

Dimensions and weights

Company names

Job titles

Localization – much more than a translation

Especially when the market is a completely foreign, culturally different space, the translation must go much further beyond a translation into another language. Depending on the topic and target group, this can lead to the creation of new content and layout changes. After all, your website should be well received – no one should notice that it is a translation, but feel that the site comes from their own country.

Therefore, a website should not only be translated, it should be localized. The boundaries are fluid. A close examination of the pages to be translated and detailed information on how to deal with, for example, text and image elements are therefore a high priority for both the translation agency and the company.

What does localization mean?

The content is adapted to the cultural realities: this can range from a different formatting of date and time to a new color design due to a different connotation in the target culture. On the latter points, regional web agenciesin particular are the right partners.

It is not only the texts that need to be adapted to the target market for a successful translation. Visual materials such as images, graphics and video content should also be in line with the country’s customs – so the way we translate these elements should be defined in advance. If you create images, graphics and videos for your website, you should remember that contained text elements are easy to extract before making them. In addition, videos in the target language should be subtitled or re-set. In addition to the actual website, other documents usually have to be translated. Especially delivery notes, invoices or gtared terms and conditions are often forgotten. The translation of legal texts is particularly important, as they are often based on a different legal situation. The respective chambers often offer sample texts for such texts.

Continue Reading


Top Reasons Small Businesses Achieve Success



Unfortunately, it is sad to say that the vast majority of small businesses do not succeed. It is a highly competitive market out there, and many are simply not able to sustain themselves. When you start a company, you want to do everything that you can to maximize your odds of success. These are just a few of the ways of the reasons small businesses succeed.

A Clear Vision

Many entrepreneurs are in such a rush to launch a business that they simply don’t put enough thought into clarifying their vision and business plan. This is important for a number of reasons. In the first place, you are more likely to obtain business loans with a viable strategy for your business. Also, you have a clear document that you can keep referring back to time and time again. Whenever you start to drift off course, this can help to pull you back onto the right path.

A Detailed Budget

One of the main reasons that small businesses do not achieve success is the simple fact that they aren’t built on a firm financial footing. Generating revenue can take a great deal of time and effort. For this reason, you should put yourself in a strong financial position before your business launches. You don’t want to have to worry about your personal expenses all the time. Keeping a tight grasp on your finances also means constantly tracking your expenditures and not overspending when you don’t have to. Also, you should get into the habit of questioning everything before you buy it. As for your essential costs such as utilities and internet, you should keep these as low as possible through the process of renegotiation.

Strong Networking

The world of business is not just about what you know; it is also about who you know. So, this means that building up a strong network of contacts is also important. This way, it becomes much easier to generate business when you need to. Not only this, but you may find doors opening to you that you otherwise would not have had access to. Also, if you find yourself in times of hardship, you are much more likely to be able to come up with a successful backup plan that sees you through to the other side.

Careful Investment

Another one of the main reasons businesses achieve success is through careful investment strategy. There is a balance to be struck between not hoarding all of the profits and spending them in a way that is wise and will help to bring your business up to the next level. Investing doesn’t always mean buying up physical products; it also means investing in talented staff members and the right equipment etc.

While there are no guarantees of business success, these are some of the ways that you can maximize your odds of getting your company to the level that you want of it and staying ahead of your competitors.

Continue Reading


How To Have A Mini- Vacation On Any Business Trip




Vacation on your business trip

While we may not always be in a position to choose our business trips and destinations, we can choose to have fun while on them.

1Business traveler 

For most, having a holiday while on business sounds impossible.

But as the saying goes, every dark cloud has a silver lining, and even the dreariest business destinations can have a fun element if only we looked closely. 

While the prospect of business travel seems exciting initially, the novelty of it soon wears off, leaving us with trips we dread going on.

Surprisingly, however, a holiday or mini-vacation while on business does not take much time or effort.

In fact, with proper planning, you can avoid getting jaded and make your business trip fun. How?

In this article, we guide you on how you can vacation on your business trip.

5 Tips To Turn Any Business Trip Into A Business Holiday.


Before you travel to your business destination, ask yourself what the place offers in terms of attractions.

Is it a quaint old town with a rich history? Is it a seaside locale? Or is it one of the world’s best safari destinations?

This will help you determine what kind of fun activities you can slot in your itinerary.

Also related to this, you might want to consider whether it is an ideal destination for a family holiday.

However, it is perhaps prudent for those traveling on company business to check on your company/ employer’s policy first before tagging your family along.

A well-researched business travel trip yields dividends. 

For example, it will serve you well to determine whether you will take a road trip and, if so, the scenic route you will travel on to max out the fun!

Prior research also enables you to pack adequately for the trip and all its attendant fun activities.

Imagine how regretful you would be if you arrived at the hotel and discovered that they have a pool and you do not have your swimwear ready.


This tip is handy for those who have the flexibility and luxury of determining when and where to travel.

Will you be using a company credit card or a personal one? 

Remember, always make a comparison of what different service providers have on offer.

Some airlines and hotels, for example, offer bonuses such as frequent flier miles to regular clients.

So why not capitalize on these? 

Who knows, the bonuses you stack up might eventually even afford you free return trips and stays at great destinations.

Another critical element to consider is what time you wish to travel for your work holiday.

On his trip to Kenya a while back, Aadvik and his wife Prisha booked their business trip to coincide with Masai Mara’s annual wildebeest migration

According to the couple, their ‘business lunch came with a wildlife cocktail, which was a welcome bonus.’

Thanks to their strategic planning, the two undertook successful business meetings and had opportunities to see Kenya’s fantastic wildlife.

Some of the places they visited during their work holiday included the Masai Mara Game Reserve and the Nairobi National Park, the only protected area in the world with a diverse wildlife population within a major city.


Now that you have found out all there is to know about your destination; it is time to travel and close some deals with loads of fun during your downtime.

It is always a good idea to explore the environs where you will be staying. 

If the business meeting or seminar ends at 3 pm, for example, what fun is it to just lounge in your hotel room watching telly?

Tour the town or local village a bit.

Hunt for souvenirs. 

While at it, sample some of the local delicacies. In short, be adventurous.

Business trip holidays are an excellent opportunity to learn about other people and their culture.

These may be persons with you on business or the local community at the venue. 


To capitalize on your business trip, you could also consider extending your stay by a few days after the business part of the trip is done.

Extended stays allow you to explore the destination a little more while on a budget. For starters, you will not have to incur extra travel costs while at it.

3 Business Holidays on a beach

The extra time will also allow you to visit areas that need a more significant amount of time. 

But always remember, all this is dependent on your planning and the work arrangement at hand.

What is important to note is that with proper organization, extended business trip holidays are a sure-fire way to create lasting memories with minimal hustle.


‘A man sees in the world what he carries in his heart’ Johann Wolfgang von Goethe.

Sometimes things may go awry during business travel.

The airline might lose our luggage, your hotel staff may treat you horribly, or your business party may turn out difficult and intolerable.

A little positivity may, however, take us a long way. Positivity includes being tolerant of other people’s way of doing things and finding beauty in bland situations.

For example, if you are traveling by road for business and get lost while on your road trip, you may choose to enjoy the scenery on your unplanned detour.

It does not detract from your original goal or destination. Whether mad or joyful, you will ultimately have to get to the venue, so why not enjoy yourself along the way?

Continue Reading


Business Valuation Done Right: A Quick Guide



Small Business Loans For Startups

A business valuation helps business owners to understand the current market value of their businesses. So, let’s say you want to sell your business, but you don’t have any idea about the current value of the business—business valuation will assist you.

When seeking to know the value of your business, a business valuation will factor in several aspects of the business, like the current and future income of the business, as well as its assets and financial structure to determine its accurate value. Now, once you understand the accurate market value of your business, you don’t have to worry about being conned or manipulated by buyers.

Factors that determine the value of a business

The following factors play an important role when determining the worth of a business. Please note that these factors are universal, and will cut across all businesses, regardless of the industry. These factors include:

  • Size of the business – generally, the bigger the business in terms of industry performance and revenue, the higher the value.
  • Profits – a business that has been making profits or one that has a higher profit margin has a higher value than the businesses in the same industry with lower profit margins.
  • Potential future growth – if projections show that your business is set to grow in the future, or you have plans to expand your business, products, or services, the value of the business will be higher.
  • Competitive advantage – here, you have to ask a few questions like; what makes your business unique? What makes it different from other businesses in your industry? The services or products you provide should not only provide value to your clients, but they should do in a manner that sets your business apart from similar companies.
  • Market traction and growth rate – these two key factors greatly determine the value of your business. The larger the market share, the higher the value of the business.

So, what’s the best way to determine the current worth of your business? Read on for more details.

Asset-based valuation

This approach focuses on the business’ assets. The price of the assets determines the value of the business. To get the worth of your business using this approach, you need to minus the total liabilities from the value of the total assets. However, you should note that there’s room for clarification for the assets and liabilities that should be used to value the business.

The asset-based valuation approach aims to define the cost needed to start another business, similar to the business you want to sell. However, this approach has one major challenge—you cannot value intangible assets. Thus, the asset-based valuation methods don’t apply to all businesses.

Income-based valuation

This approach focuses on the income of the business. To get the total income of the business, you should get the total net operating income, and divide it by the current capitalization rate. The income-based valuation approach is mostly used in the real estate industry, although it can be applied to other businesses.

And, just like the asset-based approach, the income-based valuation approach has its challenges too. The approach focuses more on the business’ cash flow, rather than the current condition or status of the business. While the income-based approach is the best way you get insights into the worth of the business, it doesn’t provide an all-encompassing picture of the value of the business.

Market-based valuation

This is the third and last method of valuing a business. The market-based valuation approach assesses previously sold businesses, which are in the same industry as the listed business. Thus, the current worth of your business will be determined by the average value of similar businesses. However, the market-based valuation approach considers other factors of the business being sold. Adjustments must be made to the value depending on the quantity, quality, and size of the business, compared to similar businesses.

Just like the other two approaches, the market-based valuation approach has its drawbacks. At times, your business might be compared to other businesses that were sold at a significantly lower price because it wasn’t properly evaluated. In addition, the market-based valuation approach applies only to some businesses.

Bottom Line

Always work with professionals when valuing your business. Besides, you should note that none of the above three methods is perfect. Valuing a business isn’t an easy task, considering that there are a lot of considerations to make. Apart from the tangible assets that you can see, businesses have intangible assets, which can significantly increase the value of the business. However, it’s hard to determine the intangible assets.

So, always get your business evaluated if you want to sell it. When you consult a professional like Orlando Business Broker during this process, you have better insights into the value of the business. Besides, since professional business brokers do this job frequently, you will get an accurate value of the business. Avoid selling your business for too little—consult a business broker and let them evaluate your business.

Continue Reading


How Telecom Billing Can Help Your Business to Save Money: 5 Top Hints



20+ Best Practices for Software Development and Testing

Every business desires to save money on its telecom bills, reduce costs, and maximize its profits. These are some of the concerns that most business owners, especially in today’s economy, where competition among businesses keep on increasing. Statistics indicate that telecommunication costs are fast running out of control, and most businesses are struggling to control these costs.

Sadly, today it’s not all about adding extra telephones and looking for telecom companies with the lowest rates. The telecommunications infrastructure cannot meet the ever-increasing demand, and this has led to increased telecommunication costs.

While most businesses are under constant pressure to control their telecommunication costs, they are still flooded with many options and costs—more than it’s ever been before. And, mostly it seems like, despite the reduced rates, the expenditure rates are ever-increasing.

But, did you know that investing in telecom billing software can help your business reduce telecom bills and save money? In this post, we shall discuss the top 5 ways how a telecom billing software can save your business money.

Helps you to audit your telecom services

Telecom billing software such as telecom billing software, Kansys provides one of the best ways to conduct a service audit for your telecom services—and this helps to identify whether there are any major issues with the services. And, you don’t have to do the audit alone today—the billing system will assist you to audit and optimize your telecom system. So, if you have a reliable telecom billing system, you will get a telecom audit of your services every month. This, in turn, will ensure that your business is getting the best services from your service providers. Besides, this will ensure that all your organization information is restructured.

Helps to consolidate your bills

A telecom billing software allows your business to consolidate all your monthly bills into a single bill. Thus, you will have a reduced number of bills that you will need to process every month—and this is very important if your business operates in more than one location. This, in turn, will reduce your administration costs, since you will not need to process multiple bills all at once. Besides, consolidating your bills allows you to have a clear picture of all your telecommunications inventory, as well as your monthly expenditure.

Assists you to do away with all unwanted services

Some telecommunication companies can provide your business with some services that you don’t need to run the business. And, these services mean extra costs to your monthly telecom bills. However, you can easily eliminate these costs with telecom billing software. A billing system will help you evaluate all the services you get from your telecom service provider, and eliminate the services you rarely need.

For instance, certain services like call waiting and call return are good, they are ideal for residential users—not your business. These are some of the services that your business doesn’t need. And, by doing so, you’ll automatically cut all the unwanted telecom costs your business has been incurring.

Helps to reduce any possible billing mistakes

A telecom billing process is very complex, and it should be done accurately. Thus, all telecom companies should understand the essence of a highly accurate billing process. However, not all telecom companies provide accurate bills—and such errors can end up eating into the finances of your business. However, having telecom billing software ensures that all final bills generated are accurate and error-free.

Detailed bills

Most businesses today like to optimize their telecommunication expenses, as well as other expenses associated with phones. That’s why getting detailed telecom bills assists these businesses to optimize these costs since they have an opportunity to review all the transactions.

A detailed bill should provide your business with full details about your monthly usage. This should include a clear breakdown of the information, like the time and date each call was made, as well as the call duration of each call. Other details include message details, tacking dialed calls, and internet data expenses. Thus, a telecom billing software ensures you get detailed bills, which in turn allows you to monitor your expenses.

Bottom Line

While most businesses overlook the importance of telecom billing, it’s one of the best ways of monitoring and regulating your telecommunication expenses. So, you need to get telecom billing software and avoid being a victim of the ever-increasing telecom bills.

Continue Reading


How Custom Printed Rigid Boxes Work in Your Favor?



Cardboard Boxes vs. Corrugated Fiberboard

Create a luxury feel of your brand by using custom printed rigid boxes to package expensive items. Easy to use packaging will change your company’s outlook for good.

Packaging of luxury goods is an arduous task. You can create a lasting imprint in the minds of potential buyers by using quality custom rigid box. Customer will be attracted towards your brand after seeing the sustainable packaging.  One big feature of using the rigid box packaging is its ability to tolerate pressure. Your items will remain safe inside the boxes so you can ship them easily.

Quality of Rigid Box Packaging

You can use custom rigid boxes for all sorts of products. Since the quality of raw materials used in the manufacturing of these containers is supreme. Unlike typical cardboard box, the rigid box packaging is more durable and pressure resistant. Mostly, people use rigid box packaging to pack shoes, board games, electronic gadgets, and more. Even luxurious brands don’t hesitate to use the boxes. For example, several jewelry brands use this hard packaging to flaunt and place their gems like rings, earrings, and more. That’s because rigid packaging looks elegant from the outside and tells a lot about your brand standards.

Use of Custom Printed Rigid Boxes

These boxes are made out of tough material. As a result, they keep the contents safe from all sorts of harm. The Legacy Printing can create these packages at affordable price as compared to others. Yet, the company produce top quality rigid boxes for your products. You can use these boxes to boost your sales and increase customer retention. The company also ships the custom printed rigid boxes free of cost. The turnaround time is also short, which means you receive the packaging within the desired time. The process for order placement is frictionless as you can do it with a few clicks using their website. Customer sales and support is available to address your concerns and queries regarding the order. uk time

Additional Benefits of Bespoke Rigid Boxes

There are myriad ways to harness the power of rigid boxes. Besides packaging the delicate watches and smartphones, people can also use custom rigid box to send gifts to their loved ones. The value of precious items increases when they are packaged inside them. Inside this box, your gifts can remain safe from any perils. You can manually place ribbons on the top of custom rigid box to give them an alluring look.  Name and logo can be printed as well to let people know about your brand. Customer is likely to pay attention and take interest if the packaging is captivating. In the designing of customized boxes, skilled professionals are needed. They are the ones who manufacture the packaging box and add designs according to the demands of clients. Luckily, The Legacy Printing has large number of clients across the globe and it has earned their loyalty. These versatile boxes will keep your products free from harm and the stylish design will allow them to establish a positive brand image in the eyes of customer.  

Continue Reading