Why Must Businesses Use Explainer Videos on Their Website?

Any digital marketer out there, who is worth his salt, wouldn’t argue with the fact that videos serve as better content marketing tools than articles. A study has suggested that when people read something, they tend to retain just 10% of the information. 

However, the information retention increases to 50% when the content is in video form, where people can hear and see the information.

Thus, if you are an entrepreneur wanting to stand out in today’s saturated digital space, videos must be your priority. But what type of content should you be making exactly? 

According to a 2019 Wyzowl report, when asked about the kind of video content they want from brands, an overwhelming 39% of respondents preferred explainer videos. But this only solves half your problem. You still must spend a lot of time understanding the ins and outs of video content creation to get it right. 

It’s where hiring the best video explainer company makes the most sense. It will help you leverage the talent, skills, and experience of the best in the industry. They can help you determine what works best for your specific business needs. 

  • What are explainer videos?

An explainer video essentially answers the what, why, and how of a particular product/service. However, if the explainer video is about your business as a whole, it communicates to the viewer what your brand goals are and how you aim to achieve those goals through your product offerings. 

A well-made explainer video should be able to convey the purpose of the product and how users can use the product to benefit from it maximally. Most importantly, the message should be conveyed in the most simple, concise, and time-effective manner possible. 

An explainer video should be as uncomplicated as possible so that many people can watch, understand, and resonate with the message you are putting out.

  • Why should you use explainer videos on your website?

Below are some of the incredible advantages that are going to convince you to add explainer videos to your website:

  • 1. Explainer videos boost your SEO rankings.

According to Brightcove, the organic traffic coming to your SERP(Search Engine Result Page) could be increased up to an average of 157%. Not only that, but you would also be able to increase the time each user spends on your website by 105%. Both of these factors play a crucial role in determining your SEO rankings. 

Another important factor is the number of backlinks that refer back to your domain. By hosting a video directly on your website, you can improve your numbers on that front as well. By implementing a well-thought-out video content strategy, you can boost your search engine presence.

  • 2. Explainer videos can help increase your brand awareness.

According to video marketing statistics released by Wyzowl for 2022, a whopping 96%of potential customers learned about a product or service through an explainer video. Meaning you can easily increase your website traffic and brand awareness by creating a product explainer video for business.

The same report also suggests that when people come across a good piece of video content, they are 2x as likely to share it among their family, friends, and colleagues. 

This means you can easily get organic reach among your target audience if you promote video content on social media.

  • 3. Explainer videos get you more conversions

As per findings reported by Tubular insights, videos have a 41% higher click-through rate, as opposed to articles in terms of overall search results. More importantly, videos can help you convert more visitors into customers. 

As suggested by a Vidyard report, more than 70% of sales professionals who included custom-recorded videos in their virtual selling process improved both their response rates and close rates. 

To put it simply, more people responded to them, and they ended up closing more deals. Hence, posting well-made explainer videos on your website can positively impact your website conversions.

  • 4. Explainer videos make for bingeable content

A staggering 99% of respondents in original research conducted by Lemonlight stated that they enjoyed watching video content online brands are making. And it is hardly surprising. Video as a medium makes it easy for a viewer to consume content. 

Moreover, explainer videos do a good job of breaking down complex information using infographics, animation, and other such visual tools. As a result, the information becomes easily comprehensible to an average viewer.

  • 5. Explainer videos deliver better engagement

According to research, between 2000 and 2015, there has been almost a quarter reduction in average human attention span, going from 12 seconds to just 8 seconds. 

What does this mean? Quite simply, you won’t be able to keep the attention of your target audience for long. So what should you do? Well, you should make the most of the 8 seconds you have got.

This is why having explainer videos on your website is such an advantage. In addition, videos can be designed creatively, incorporating infographics, colorful images, animation, among other aspects, to make them more visually appealing. 

The beautiful and eye-pleasing visuals of a video can capture and engage the attention of an average website visitor for long, compelling them to watch all the way through. In that case, you would have a higher chance of getting them intrigued about your product or service.

  • 6. Explainer videos can serve as a great brand introduction

In order to persuade someone to invest in your product, you should first make them think favorably about your brand. Only then can you to convince them that your business delivers value. 

Videos can do a much better job of shaping the viewer’s perception of your brand. You can use the various visual tools at your disposal to craft an engaging narrative about your brand. 

A well-crafted explainer video that entertainingly conveys your brand story can be an incredibly effective way of endearing your brand to your target audience. Explainer videos can enhance the storytelling aspect of your message. In addition, it can help you establish an emotional connection with the viewers. 

Videos also make it easier for viewers to associate certain colors and designs with your brand identity. This means there is a higher chance of the viewers remembering your brand message and recognizing your brand’s logo if they encounter it online.

  • 7. Explainer videos are cost-effective

For any business taking baby steps to establish its online presence, the cost is a major factor to consider. As a business owner, you probably think you have to spend a fortune to create a successful content publishing and distribution machine. But fortunately, that is not true, at least not for explainer videos.

A little creativity is all you need to craft a well-produced explainer video that would do wonders for your business. Compared to what a typical corporate ad agency would charge you, explainer videos are a no-brainer. 

There are a lot of resources available online that you can use to make effective explainer videos. Better still, if you want professional guidance and assistance, you can hire a production company to make the videos for you.

  • Conclusion

It is a lot more convenient for someone to watch a 3-minute video than to read a 15-minute in-depth blog about what your business can do to solve its problems. Explainer videos do an amazing job of compressing all the important info into brief, engaging visuals that can capture attention and resonate with the audience. 

If you can connect with your target audience, they are more likely to take action and buy your product and services. So make the most of explainer videos and take your business to new heights.

Author bio

 Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.