Search engine optimization (SEO) is optimizing your website with keywords and phrases, to help generate traffic to your website as well as making your website friendly and accessible (easy to navigate/search for). It is about increasing both the quality and quantity of traffic to your website to increase exposure to your brand/topic/blog/whatever your website focuses on. For these reasons, it is important for your business and because it helps you get more exposure for your business through your website that has been optimized for search engines. This is why choosing the right SEO Solutions to boost your rankings is important.
It is also important to note that while paid ads help businesses get traffic, most online traffic is driven by search engines. Therefore, it is most beneficial to your business to be optimized for search engines. Whereas ads are specific to the brand/product that they are paid to advertise, search engines and the results they provide cover a wide variety of items, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. This again proves how beneficial optimizing your website for search engines can be for your business.
Another reason that SEO is beneficial to your business is that it is a skill that can be easily learned. There are a ton of resources and articles out there to help you learn the basics of SEO. The way you optimize your website is up to you, there is no “one size fits all” way to optimize your website for search engines. You can choose how little or how much you want to optimize your website and how you go about doing it. You are in control. If you find that you are still struggling to optimize your website after doing some research and learning the basics, you can hire experts to help you. While you do usually have to pay for expert help, it can still be cheaper than advertisements, plus a more optimized website can earn you more business in the long run, therefore being beneficial to your business. If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can harm your site more than they will help. Again, there are numerous resources and articles online that can help you do this.
Search engine optimization is a tool that can be used to help your business get out there and gain more traffic online. It is just as cost effective, if not more cost effective, then paying for ads. It also helps your readers/users by helping your website be more readable and accessible, while still getting your target/point across. These are just some of the few reasons why SEO is important to your business.
