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Why Diversifying Your Products And Services Is Crucial To Business Growth

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It’s very common to see a well-established brand launch bold new products or services in different markets. It goes without saying that business growth should be the long-term goal of every company and brand. By diversifying products and services, companies of any size or industry can do just that.

Product diversification is a serious undertaking, and it isn’t without its risks. However, once you’ve taken the time to identify market opportunities and develop a business growth strategy, the benefits should far outweigh the risks. Not only will diversification sell more products to existing customers, but it will also reach out to new clients and expand into markets that might otherwise have been restricted. This is fundamental for business growth.

Identifying market opportunities

Diversification involves entering into new markets and industries that your business doesn’t currently operate in. It might consist of creating an entirely new product for that new market, or it could be a matter of tweaking an existing product to reach out to a new audience. There are many different ways to diversify and develop new products or services. It’s a significant process and one that you have to get right.

How do you decide what’s going to work? That’s where market research comes in. This should be the first, vital step of any diversification process. Before any new products or services are developed, it’s imperative that every company first takes some time to analyse the market. Consider if there is space for new products, what competitors are doing, and if your new product will offer a solution to a common problem. Market research goes a long way; without it, you’re setting yourself up to fail.

Why is diversity crucial to business growth?

Now that we’ve established how to identify business growth opportunities, let’s take a closer look at how product diversification helps you do just that.

You can reach more customers

Companies that focus on a narrow range of products and services have access to a limited number of customers. It’s great being a market leader and establishing a loyal customer base, but there’s still untapped potential. And when you operate in a small market with limited outreach, new competitors and new technology can quickly throw you off your perch. A diverse range of products promotes business growth because it helps you reach a greater range of customers – whether that’s by demographic or geography.

The impact of market change is greatly reduced

Many businesses have learnt the hard way that volatile market changes can have a devastating effect on trade. COVID-19 is a testament to that, as is Brexit. With a portfolio of products in several different niches, you’ll always have a way to generate revenue. Suppose one branch of your business begins to suffer due to new regulations or reduced customer uptake. In that case, you can look to build on the success you’ve created in another area that remains unaffected.

No more seasonal peaks (and troughs)

Many companies find that their products are tailored to suit customers at a particular time of year. So, it’s worthwhile looking for ways those products could be varied and redeveloped to generate revenue year-round. You’ll quickly grow and develop as a company when you have the resources to sell new products and services at each stage of the calendar year. Diversification means that instead of relying on one small, sharp uptake, you can increase profits throughout the year and get an edge over your competitors.

Diversifying your products and services costs time, money, and resources. However, after carrying out effective market research and identifying potential opportunities, the advantages of branching into new industries and markets will far outweigh the risks. This exciting process helps your brand grow in stature and puts your business in a position to benefit for years to come.

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Content Marketing: 7 Great Reasons to Get Started Today

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Storytelling is human nature. Centuries ago, before there was even writing and printing, people sat around the campfire and exchanged stories and information. So it is hardly surprising that content marketing – the promotion of products and services through “stories” – is so incredibly successful. After we have devoted ourselves to the origins of content marketing in the first article of this series and clarified how content marketing essentially works, in this second part, we will deal with the question of why. Why should you be using content marketing to promote your products and services? We have listed and explained 7 excellent reasons for you. 

# 1 Content Marketing doesn’t require any seed capital

First things first. Many marketing strategies require start-up capital – possibly not too little. Placing a television advertisement, an advertisement in a newspaper, or even a Facebook ad costs money. However, content marketing offers the unbeatable advantage that all you need is time and creativity – but no additional capital. Uploading a podcast, creating a blog, and operating a YouTube channel are completely free of charge.

Certainly, “classic” forms of marketing such as television advertising or advertisements bring faster success. However, the wastage is also much higher here, so that large parts of your investment will always come to nothing. Content marketing needs a little more patience, the successes are all the more sustainable because you will only reach those people who are really interested in your company.

# 2 Growing brand awareness

The more content you publish (regularly), the more you can be found. It goes without saying that this increases your brand awareness. 

At the same time, of course, you have the opportunity to convey your company values ​​in your content. The more regularly you do this, the clearer the picture of what your company stands for. So, content marketing is an excellent way to draw attention to your brand in a big way and to communicate your company values.

# 3 More credibility

At the same time, of course, you make yourself more believable with every single “content.” Think of yourself: If you visit the website of a company you have never heard of before, and they say “We are the best!”, You will always be somewhat skeptical. However, if this company proves its technical expertise and authority with well-founded blog posts, for example, you are more likely to believe the company. If you do the same, you no longer just pretend you have expertise, you prove it. Content marketing is the ideal marketing strategy to position yourself as an industry expert.

# 4 More trust and stronger customer loyalty

In this way, you will gradually get more trust from your (potential) customers and thus also strengthen the bond with them. Because in content marketing, the more and better you solve your customers’ problems and help them, the more your customers will give you back in the form of trust and loyalty. Again, ask yourself: If you want to buy a pair of hiking boots, who are you going to? To the unknown online retailer or to the outdoor shop you trust that has given you good advice so often? 

# 5 SEO authority

Another advantage that you have “incidentally” is the higher rankings on Google. Google loves in-depth, high-quality content. Google indexes every single piece of content you post. The math is simple: the more great content you have, the more great rankings result from it. This has the nice side effect that you will be found on Google, and you will no longer be embarrassed to invest huge amounts of money in advertising. So instead of imposing your products and services on people, you come to you all by yourself. 

# 6 Increased traffic

It follows that the more you appear in various Google searches, the more often you will be found. For you, this also means more traffic to your website – regardless of whether it is a blog that is integrated directly into your website, or the traffic comes from YouTube or a podcast platform. Of course, this effect is still small at the beginning. But once you have built up a content archive, visitors will come to your website in flocks. If the visitors like what you see there, they will also be happy to share the content via social networks. The effect will increase if you only have enough patience at the beginning.

# 7 More conversions

Of course, as a marketer, you also know that more traffic usually means more conversions. No matter what your goals are – whether you want to subscribe to the newsletter, booking a service, or purchasing a product: the more visitors come to your website, the more will sign up, book, or buy. Provided your content is good. Another advantage is that in this way, you can obtain the contact details (email address) of these people, and they no longer haunt your website as unknown visitors, but become known (potential) customers. With the appropriate consent, you can now contact these people by email and introduce them to your sales funnel in this way. The entire magical world of email marketing is open to you.

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Everything to know about online matka

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Online matka is a game that allows people to make money and provide them entertainment too. It is like casino games and gets a lot of popularity in the past few years. If you don’t know much about online matka and want to know, this post is best for you.

Information:

Matka is basically a lottery game in which people invest money and then wait for the results. It was played traditionally in old times, but with the arrival of the internet, people also start playing this lottery game online. There are many websites today that allow gamblers to play online matka.

Reasons to play:

There are so many reasons why people play online matka, and you can read them below:

Easy to play – it is an easy to play game people just need to select three numbers after placing money on it, and the rest will depend upon their luck. Even the new gamblers can easily play and enjoy this game, and this is why it becomes very popular. Don’t worry if you have zero experience and recently join the betting area; you can play online matka without any fear of having no experience.

No strategies – online matka play contain zero strategies which mean that you don’t have to fear the pro players if you have very little or no experience of playing this game before. Many players think that matka is also a game like other strategic games, but this isn’t true as this game includes zero strategies.

Better odds of money – playing online matka provide people better odds of money, and this is another reason why people love playing it. Entertainment isn’t the only reason for playing this game but money as well, so if you are looking for a lottery game that provides you better odds, then try online matka.

Tips for playing:

Even online matka is a game with no strategies; you should play it by keeping a few common things in mind.

Play with small bets – while playing online matka, try to place small bets because, in the end, you don’t know that whether you are going to win the cash or losing the one, you invested too. If you play with small bets, you’ll lose less. Never risk big unless you can easily afford to lose a lot of cash.

Stop playing if you keep losing – some people continue placing bets even after losing so many times; they should stop playing if they continuously lose 2 to 3 times as it may not be their lucky day. They play continuously to recover the money they lose, which makes them lose more instead of recovering.

Select the reliable site – not every site which provides online matka to play is credible. So, stay alert while selecting because a wrong selection can lead you to lose all the money you deposit. You can read various guides to select a reliable site, and you can take suggestions too. So, online matka is a popular game nowadays, and these are the things you should know about online matka.

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5 Key Tips for Boosting Employee Morale

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5 Key Tips for Boosting Employee Morale

A recent study showed that only 10% of employees want to work full-time, following the COVID-19 outbreak. That’s why boosting employee morale is essential for retaining valued employees. 

But how can you do this, and what are some effective techniques? 

If you want to know how to improve employee morale and reduce employee turnover, then keep reading!

1. Provide Incentives

Providing incentives for your employees can help with employee turnover reduction. Employees want to feel appreciated and valued for their hard work. By providing fun incentives, your employees will look forward to something.

For example, whoever has the highest sales by the end of the week can win a challenge coin! When looking back at challenge coins, you will see that they were mainly used on military bases. However, now all types of companies use them to boost employee morale.

2. Create a Safe and Open Environment 

Knowing how to boost employee morale is essential for you and your employees. However, when problems arise, your employees should be able to discuss a plan of action. 

Often, employees feel misheard by their supervisor, which can create tension. However, if you make a safe and open environment, your employee will be more open to discussing changes and fixing internal issues.

3. Positive Verbal Affirmations

Understanding positive actions and words are the first step in knowing how to improve employee morale. For starters, incentives can only go so far. Your employees need to know that you appreciate their hard work in other ways.

By giving positive affirmations like “thank you for your hard work” or “you’re a valued employee,” your employers will have more confidence and energy!

4. High Energy Work Areas 

Your employees will feed off your energy. Therefore, if you always have negative energy, your employees will too.

Therefore, you should keep your energy high and have a lot of enthusiasm throughout the day. Of course, this can be easier said than done, especially on slower days. However, it can affect the office dynamic and morale!

If you struggle with this as a manager, try changing your internal thoughts and beliefs. For example, instead of “having to deal with a difficult client,” you’re “maximizing customer service and by providing great care.”

5. Keep It Fun and Professional

Knowing how to reduce employee turnover rate means knowing how to provide a fun work environment! Believe it or not, there is such a thing as having a fun work environment and still having a good productivity rate! 

Your employees should feel excited about coming to work every day! A fun work environment can foster creative ideas, reduce anxiety, and create more attraction for those looking for a job.

Boosting Employee Morale Starts Today

Boosting employee morale will excel your business. Not to mention, having happy employees will only make your life as a supervisor a lot easier.

So always remember to put your best foot forward, and others will follow. If you enjoyed this article, check out the rest of our website for the latest news.

Employee morale can determine how successful a company is. Employees with high morale possess a better attitude, maintain higher customer service levels, and are generally more productive. Poor employee morale reduces productivity, negatively affects other employees and customers, and reduces efficiency. Here are reasons why high employee morale is important:

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Dispute Resolution Tips and Advice for Consumers

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Dispute Resolution Tips and Advice for Consumers

Jess had been holding for 10 minutes.

What she thought would be a quick call about an internet outage, was quickly eating up her lunch break. Outraged, Jess hung up the phone before the representative had a chance to provide her with a date the internet would be back.

If you’ve ever called to file a complaint but hung up before getting a resolution, you’re not alone. About 57% of consumers get so heated, they hang up the phone before making any headway on their problem.

Whenever you call for a dispute resolution, resist the urge to push the end button, and instead wait to get the information you need. What other tips should you follow when filing a customer complaint or dispute? Read on to find out!

Do an Emotional Check-Up

For starters, when seeking out a dispute resolution, it can cause feelings of disappointment, sadness, and anger to bubble up. Before you call or send out an email to express your discontent, take a moment to check your emotions. Close your eyes, and take a deep breath in, and fully exhale.

Remember that the company isn’t personally attacking you, and it’s likely that they’ll be eager to make you a happy consumer once again. Instead of feeling like you’re going into a battle, think of your dispute as a business meeting.

You’re simply going to be contacting a company to let them know that their business has let you down in some way. When done correctly, you can get tremendous results and even wind up with a few customer perks!

Get the Facts First

Are you going to be calling to make your dispute? Whether you’re calling to learn how to file an Equifax dispute, or you’re filling a bill-related dispute, it helps to get the facts. Once you get a customer service agent on the line, you’ll want to gather a few facts. As politely as possible, let the customer rep know that you’d like their name and a contact number in case you get disconnected.

The representative might not be able to provide you with their real name or a direct line to their phone. However, you should at least be able to provide your name and number so that if you’re disconnected the customer service agent can call you back.

Next, ask what department you’re speaking with before you provide all the details of your dispute. The last thing you want to do is explain the ins and outs of what you’re dealing with, only to be told you’re talking to the wrong person!

Give Relevant Details

Once you’re ready to launch into the details of your dispute, you’ll want to make sure you stick to the facts. Since it can be easy to go off course, we suggest jotting down a few notes before calling customer service.

Your notes should include the most important details of your dispute. For example, when did the incident that you’re unhappy with happen? Get the time and day if possible. After writing down the date and time of your grievance, list the ways that this incident has impacted you.

For instance, let’s say you’re filing a dispute because the company charged you twice for the same product. After letting the customer service agent know when the charge took place, let them know how this overcharge has impacted you. Perhaps, you weren’t able to buy your groceries of the charge. Maybe you had to deal with an overdraft fee. When you let the customer service and set you for the inconvenience.

Get Clarity About the Resolution

After you tell the customer service agent what happened and when the next step is to find out the course of resolution. Will the customer service representative be opening up a ticket to resolve the issue? Is your grievance something that can be taken care of immediately over the phone?

Ask for details about how your situation is going to be resolved, and make sure you fully understand them before you get off the phone. If the company is going to open up a ticket to resolve your problem, then double-check that they have all of the right contact information.

Provide them with the most convenient email, and phone number, so they can provide you with updates regarding your dispute. Next, ask when you can expect to receive an update, and write that date and time down.

Avoid Hasty Decisions During Consumer Disputes

At the beginning of this article, we talked about how filing disputes can be an emotional experience. Keeping your cool when you cal, helps ensure that the customer service agent gets the right information for your problem. However, staying calm is something you’ll need to do far beyond making that first phone call.

Next, on our list of consumer dispute resolution advice, we want to talk about escalating complaints. If you’re not getting the results you want, in the time frame you want, you might be tempted to jump ship. However, switching companies because you’re upset, could wind up costing you time and money in the long run.

The next time you call for an update on your problem, let the customer service agent know that you need to speak to a supervisor immediately. Once you have a supervisor on the phone, let them know that you’re getting ready to take your business elsewhere if the issue isn’t resolved promptly.

Finding a Dispute Resolution

There you have it, the best tips for finding a dispute resolution, no matter what type of company you’re calling. Remember that your frame of mind is crucial to finding a resolution, so you’ll need to keep your cool throughout the entire dispute process.

Since having a detailed written account of what’s wrong can help you avoid rambling, go ahead and grab a piece of paper right now. Write down the details of your dispute, and be sure to include any date or time information you have. For more advice, explore the rest of this site.

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Complete Guide of Selling Hospital Bed in 2021

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A hospital bed is a movable bed on wheels designed for persons who are unwell, bedridden, or need medical treatment. These beds have unique characteristics that offer users with security, comfort, and well-being. They even make the lives of patients and caregivers simpler.

Hospital beds may provide a variety of benefits and privileges. Wheels to enable the bed to be moved about, electric lifts on both sides to let patients elevate their feet or heads while still making it simpler to get in and out of bed, and sturdy bed rails on both sides that can be elevated for protection so a patient does not fall out of bed are some features that may be included. hospital bed for sale Toronto are offered in fully mechanical, semi-electric, and manual forms.

Different Types of Hospital Bed are Available in Today Markets

Invacare Hospital Bed

Invacare was founded in 1885. Since then, the brand has gone through various changes and added various unique goods to its product ranges. Invacare Home Care Hospital beds are built to endure and save you money in the long term. These beds are not only long-lasting, but they are also often washable, which helps to reduce the expense of costly repairs, cleaning, and upkeep. They are often popular because they are reversible, having bed ends that can be switched from a headboard to a footboard. These beds make shipping and setup easier.

The majority of Invacare Hospital Beds have scratch-resistant and easy-to-clean bed end panels that have a high impact and durability. Any of the more recent beds include a high-quality DC low-voltage compact motor system that is stronger, smaller, and quieter than previous systems. They also include watertight casings that enable you to wash the whole item with standard water pressure. Invacare provides an extended repair plan for their beds that is supplied every three years or with each new client.

Invacare Etude Hospital Bed

The Invacare Etude hospital bed is the most versatile electric bed available today. Because of their appealing aesthetics, accessible storage, and easy servicing, as well as their adaptability, these beds are a perfect choice for any patient in a hospital, a local home care facility, or at home. They are also the only hospital beds that have Shear Management Technology, which reduces friction and shear for unrivalled protection and comfort. Etude beds, on the other hand, offer simple yet elegant elements that are simplified to fit practically any home design.

Invacare IVC Hospital Bed

The Invacare IVC Full-Electric bed offers the optimal balance of efficiency and cost, as well as patient and caregiver comfort. These mattresses are easy to clean and endure a long time. They include half-length chrome-plated Invacare bed rails with welded steel structure designed for heavy-duty use that you may attach for vital accident prevention protection.

Invacare CS7 Hospital Bed

The Invacare Carroll Hi-Low cs7 Hospital Bed is the industry standard for long-term care hospital beds. This bed is appropriate for patients on long-term bed rest because to its increased comfort, easy instructions, and smooth movement whether raising or lowering the head, feet, or whole bed height. Patients may keep stable when resting in place or adjusting themselves thanks to auto contour, which raises both the head and the knees at the same time. The simultaneous function often benefits in the avoidance of skin shearing during repositioning.

Trendelenburg Hospital Bed

Another kind of hospital bed available for rent in Toronto is the Trendelenburg bed. We may sometimes suffer from more severe ailments, such as paralysis, which necessitates the purchase of medical beds with enhanced functioning. Trendelenburg beds may be useful in several situations. For enhanced convenience, users should adjust the bed’s height and other components. Pillows are not required since the bed may be reclined to a sitting posture. They are more costly and take up more space than the other options.

Drive Delta 1000 Hospital Bed

The Drive Delta Ultra-Light 1000 Medical Full-Electric Hospital Bed is perfect for individuals who want to utilize a hospital bed for sale greater Toronto area, in a hospital, or in a nursing care facility. This lightweight bed’s channel structure is very strong. Because it is so light in contrast to conventional hospital bed motors, the self-contained motor may be installed in seconds without the need of any tools, even if the patient is already in bed. The junction box and UL-approved single motor are self-contained in order to function and prevent disruptions. Patients or nurses may modify the rotation of the bed’s high-low shaft by using the transfer box on the foot segment.

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