CPG Brands

Why CPG brands are using QR codes?

The Consumer Packaged Goods (CPG) market has witnessed a significant spike in recent years and with growing demand comes increased consumer concerns. People are becoming more aware and nit-pickier about the goods they buy. They intend to know the manufacturing details, and ingredient list before dropping a product in their basket. 

Catering to the customer’s needs has become the ultimate priority. The CPG brands are striving to be more transparent and are working towards providing in-depth information about the products for the consumer’s assurance. However, the product packages barely have enough surface area to provide all the relevant information to gain customers’ satisfaction. 

This is where the QR code generator for consumer packaged goods comes into the picture. In an effort to collect contact information, educate consumers, and measure the success of their products in-store, QR codes can be leveraged with tremendous success.

QR codes are a beneficial tool to build consumer trust, enhance brand reputation, attain transparency, and encourage sustaining brand loyalty. 

Here are five reasons why CPG brands are using QR codes- 

1. Gives additional information about the product 

Products with QR codes contain comprehensive details, making the consumer’s experience wholesome. QR codes on food packaging, for example, can have everything from nutritional facts and exciting recipes to bonuses and suggestions.

Website URLs, phone numbers, and up to 4,000 characters of text can all be stored in a QR code. Here are a few other ways to use QR codes:

  1. Ask for reviews & feedbacks via QR codes
  2. Create digital business cards by adding QR codes to your Business cards
  3. Add QR codes on marketing materials to boost your product promotions


QR code for product information helps you stand out from your competitors and positions you as the authority in the market and gain customer trust and loyalty.

2. Increases your social media presence

There are various kinds of QR codes. Some take you to a new world of recipes, and some to your socials. Social QR codes effectively promote your product and create a loyal community around your brand. QR is an effective way to encourage your customers to connect with you on all digital platforms. 

With the scan feature, you can assure that your customers reach the correct social handle and do not have to type in to locate you online. Giving them a list of your social media pages lets consumers choose their favourite way to connect with your business digitally.

When you are not out of sight, you will always be on their minds. 

Use of QR codes in your marketing campaigns is a powerful strategy if you’re trying to expand your social media presence. It has several advantages and can be carried out in a variety of ways.

When QR codes are used to complement social media marketing, they can:

  • Increase engagement
  • Create awareness
  • Differentiate you from competitors

3. Builds trust and transparency

Needless to say, consumers are now educated, aware and demanding. They need validation about the authenticity and the safety of the products they purchase. 

According to a research conducted by Label Insight, 94% of people expect absolute transparency from the manufacturers. 

For instance, with the use of QR codes, a food & beverage based CPG brand can tackle burning questions like –

  • Is it safe for my family and me?
  • Are the ingredients organic?
  • Do they have parabens and preservatives?
  • Does it contain artificial sugars?
  • What are the different ways in which I can use this product?
  • Where was this manufactured?

Transparency is the key to boosting customer trust and brand loyalty. The use of QR codes to tell a story, provide the history of your company, describe your product origin, or even track product deliveries are all innovative ways to provide the customer with the information they need to trust the company’s process before investing in their products. 

Information about the production process, the materials used, the working conditions offered to the employees and how sustainable the production process is allows the customer to connect with the brand and create a deeper level of trust with it.

4. Improve sales 

Who doesn’t love offers and discounts? 

Coupon QR codes allow you to advertise limited offers and deals on your products. The scan can include all the essential information about the offer, like its expiration date, the terms and conditions and benefits. These QR codes can be saved and stored in the customer’s smartphones until they are all set to redeem them, thus boosting your sales. 

Due to the substantial growth in shopping via QR code marketing and the increasing adoption rate of QRs across the globe in the last year alone by 37%. This made several established brands like Rockport, Dominos and Starbucks come up with new and innovative ideas to use QR codes to boost revenue and sales.

5. Helps you leverage the video advertisements

Videos are in trend now, and their demand has been ever increasing. Video marketing increases customer engagement, educates your target audience and reaches them through a different digital medium. 

A simple Video QR code on banners and posters can take your customers directly to your advertisement video. This process helps in grabbing your customer’s attention, and most of the time, they end up buying more!

Conclusion

QR code generators for CPG brands can prove to be an effective tool if used smartly. QR codes can significantly increase your sales and establish a better experience for your customers. Moreover, taking everything online into the web world has become a necessity to stay in demand and relevant in the market. It is the easiest, quickest and most efficient way of expanding your user base.

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Christophe Rude

Christophe Rude

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