custom packaging

Which custom packaging will be suitable for you?

Let’s be honest here. We all might be thinking about the next big marketing gimmick that will take over the world of business and product manufacturing in the upcoming year. Surprisingly, the answer was right in front of our eyes all this time. We are talking about custom packaging boxes and their impact on your business. Here are some prevalent dynamics of custom packaging boxes and their impact on your products sales.

  • Cardstock based

The cardstock-based custom packaging boxes are the most popular ones out there. As the name already indicates, these boxes are cardstock, giving them a rigid and more durable appearance. These are the main reason why these are widely used in almost major global product niches.

With cardstock, you also get quite some space for customization. The cardstock itself has various variations available all of them differ based on the thickness of the stuff. Also, you can change the coating dynamics over the cardstock, which will give it a more distinct look.

  • Eye-catching prints

This section is where you are completely free to customize the box just like you prefer. Remember, the world of retail is super competitive. It will help if you put some serious effort into the design and print department to stand out from the rack of similar products.

The prints you can try out ultimately depend on your brand dynamics and color scheme preference. But try to go with more vibrant colors that are easily recognizable. This will give your products a prominent psychological advantage over other similar brands and packaging.

  • Variable opening styles

The more effort you will put into designing the custom packaging box, the more fruitful it will be for you in terms of sales and growth of your business. Running out of ideas about doing something from your competitors? Well, here’s an idea that even your expert designers might not have had. Go with a unique opening style for your box instead of traditional techniques.

Yes, there is indeed regular box opening styles and pattern that we all are pretty familiar with. But try to do something different. Something unique that promotes awe and innovation in the box design.

  • Wholesale boxes

Such boxes are super effective and a blessing in disguise for small businesses and start-ups in particular. In the beginning, you need to save as many assets as you can for an upcoming rainy day that you will be facing a lot in the first days. Plus, considering the average cost of marketing and related stuff these days, you are going to be in for one hell of a financial crisis if you haven’t planned stuff well.

Going with wholesale boxes allows you to order in bulk that can be used for a very long time with the right approach. The best part, most of the wholesale custom packaging boxes manufacturers offer an affordable rate for start-ups.

  • Ability to hold products perfectly

What’s the point of getting a custom packaging box if it can’t even hold the products perfectly in? A custom packaging box means that the products will fit perfectly within the box so anyone can carry them around easily.

We are talking about the larger product carrying box and the individual packaging boxes used to enclose one or two product units. You need to thoroughly dictate to the designing team the possible dynamics f the box. This way, you will be saved from re-designing the boxes from time to time.

  • Brand promotion

The term customization refers to the fact that you will include all the personalized branding your company requires for its promotion. Using the custom packaging boxes to attain this marketing hype is one of the most intelligent decisions you will make this year.

Looking for ideas that can help you include brand dynamics in custom packaging boxes? Experts believe that the best way is to have a logo at least in the front or the back end of the box. The consumer must know that this box belongs to this particular brand.

  • Rigid handle designs

The idea of rigid handle designs is suitable for particular niches of products. But considering the global impact and popularity of such niches, we need to talk about the rigid handle designs and how they can help your products stand out.

Let’s assume that you deal with the luxury products division, such as bags, shoes, etc. The custom packaging boxes you are going to order will not only be more prominent in size but will be durable enough to hold the item in it successfully. For such products, you need to include rigid handle designs that will last quite some time.

  • Approved for shipment

Last but not least, the box should be approved by shipping partners and associates. It’s not just a precaution, and it is what the law says in powerful nations around the globe. The box must be following the design and durability dynamics for certain products and shipments.

When assorting shipments in their respective columns, the durable and more rigid boxes are essential to ensure the safety of the employees dealing with the load. If a package doesn’t follow the safety guidelines in the first place, the shipping partner can refuse to work with the distributor by law.

Final note

This concludes our list of some prevalent custom packaging boxes dynamics that will be affecting your product distribution and management in the long run. No doubt, every single one of such packaging has pros and cons of its own.

But as a manufacturer or distributor, it is your responsibility to make sure that you are using the correct box for the suitable goods. Also, in the United States, in particular, law enforcement and supply chain management regulating authorities are working tirelessly to develop a standard for shipping specific packages. Of course, we all will customize the boxes according to the brand dynamics. But there will be some additional precautions to note that will be placed for better safety dynamics.

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Christophe Rude

Christophe Rude

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