With the advancement of internet speed on mobile devices, a video production and photography agency can help you produce countless hours of video material for your customers. As a business owner, this opens up intriguing possibilities.
There are numerous reasons why visual content is critical for successful marketing, especially in the digital age. To effectively execute your marketing plan, here are four important purposes of video production and photography you must know about.
4 main purposes of video production and photography for your business
Every day, new sites such as TikTok, Likee, etc. emerge, demonstrating digital media’s success. Consumers now prefer to watch product review videos over reading lengthy articles about them. So how do you grab their attention? The following information will tell you what utilizing quality video production and photography can do for your business.
- Develop an engaging visual brand
In today’s world, video production is your most powerful asset. It’s adaptable, lively, informative, accessible, and easily shared. The brand image, culture, personality, and philosophy of a company can all be seen through graphical representation.
Hence, the importance of your visual content cannot be overstated. They create opportunities for you to demonstrate all aspects of your brand to your audience. Watching a video is a quick way to know how a business ‘looks,’ ‘sounds,’ and ‘feels.’
- Deliver essential stories with exceptional speed
The best storytellers are generally the best communicators. A good story is bound to captivate audiences. It is easier to tell engaging stories with videos. Anyone who has seen a movie or a documentary knows how emotionally immersed you can get in the plot. While static photographs convey abundant information, sharing stories through motion can add more depth to your content.
- Promote products & ideas
You can’t avoid it anymore regardless of whether you work for a major corporation, a small firm, or an educational institution. Videos can attract the attention and interest of your target group in under two minutes, which is very beneficial for new enterprises.
Research shows that viewers recall 95% of the content when watching a video but only 10% when reading text. They’re lured in swiftly and then they stay to discover what you offer them. It’s a win-win situation. The audience enjoys your content and your viewership increases, expanding your brand reach. This strategy is far more successful than traditional written content. Furthermore, purchase intent rises by 97%, and brand association rises by 139%.
- Showcase portfolios & reach out to prospective customers
This is a wonderful strategy for displaying photographs in a more dynamic manner. The photographs could focus on your marketing campaigns, product usage, customer reviews, and other aspects of your business.
There are myriad benefits to presenting still photographs in this manner. This largely includes using music, animation, or movement of your product images inside the frame. It also means that your visual portfolio can be displayed on platforms like YouTube, TikTok, Pinterest, and more.
Conclusion
If you have spent a great deal of time online recently, then you must be fully aware of the rapid increase in images and video content. This mostly user-generated content ranges from professionally produced to home films of products and services. The need for video content has never been higher and it will only continue to grow.
Video and photography create opportunities to interact with the audience in new ways by incorporating storytelling elements, allowing you to build deep connections that can only be achieved through motion and sound. It is high time to start exploring how video and photographic content can take your brand to the next level.
