7 Effective Ways to Reduce Your Small Business

What is technical SEO and how can it help your business in Maryland?

You’re certainly a business owner, mainly from Maryland, and have heard about SEO from somewhere. Well in short SEO means to bring traffic or people to your website with the help of organic search, the same way through which you stumbled across this website. SEO is the most powerful tool when it comes to attracting users to a website. It’s like telling search engines if a user searches for this thing/product then show my website. 

You can always learn to do technical SEO for your website but with the responsibility of managing your business it may be very hard to find time to do so. This is why it’s usually recommended by most business management consultants to hire a professional digital marketing company to get the job done. But hiring a professional digital marketing company may not be as easy as it sounds. With literally hundreds of internet marketing companies out there with huge differences in prices, how can you be able to make the best choice. Well, if you live within Maryland, we can help with choosing the best digital marketing company. We recommend Hyper-Loop Digital Marketing & SEO because of their high SEO and website design services. Best of all they are extremely affordable for almost every business out there. 

What is technical SEO exactly?

When a person searches up for something, search engines look up for that “query” in all websites, and the ones who present them with characteristics are shown onto the top, this is mainly decided by the % of how similar the content of the website is to the query. This is configured by website owners through SEO which stands for – Search Engine Optimization. In this, the content such as blogs or any other content of websites is written in SEO format, the query is included in the content and certain keywords (technical word used for query) are included in the metadata of the page. Such as if you search for Amazon, then amazon’s website will show google that it has the following keywords in its metadata, the keywords are also in their content, if it matches according to the query then the website is shown at the top. Many other websites would also have done the same thing such as in their blogs or product reviewing websites, but they don’t match according to the query so they are placed below amazon’s website.

How can technical SEO affect your business?

In simple terms, it will help your website to climb up and build up your brand name online. Let’s say you’re a watch seller in Maryland. Now, you have a website that isn’t SEO optimized, and your competitor has a website that is fully optimized, then Google will show your competitor above you. You’ll still receive a few visitors, but they will be half or even less than what your competitor is getting. It’s very important to optimize your website due to this reason. 

Technical SEO requires a lot of keyword mapping and research. You don’t only have to add keywords to your website which are currently trending, you’ll also have to predict which might trend in the future as SEO takes time to produce results, so you must think of the long term instead of just thinking about the present. If you’re thinking of opting for Ad campaigns, then you might fall into the trouble in near future, as they are good for building a brand “at the start” but SEO is always the one used for the long term. It’s also important to devise a complete strategy for SEO which has to be unique and effective. If you’re not able to optimize the website yourself, then there are many people out there who can do that for you, as SEO will surely maximize ROI, increasing your productivity!

If your still wondering technical SEO is important or not the we recommend reading this article. 

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Christophe Rude

Christophe Rude

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