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What Is Employee Engagement and Why Is It Important?

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What Is Employee Engagement and Why Is It Important

There are many challenges that can occur in the workplace and harm productivity. While challenges are something that no business can avoid, they can cripple the growth of a business.

Employers should think of employee engagement as a miracle drug to rectify this. What is employee engagement?

Can it really help reduce internal challenges within a business? Yes.

The only true way to resolve complications is with effort. This involves care and engagement. Keep reading to learn what employee engagement is, why it’s important, and what you can do as a business to increase it.

What Is Employee Engagement?

When someone loves and enjoys what they do and they are serious about it, they are engaged. This is no different in the workplace. Employee engagement is the level of enthusiasm workers have concerning their work and how devoted they are to it. 

If an employee is passionate about what they do, they are likely to go the extra mile to contribute to the success of the company and increase customer satisfaction. A worker can display employee engagement in a number of ways and do so in a physical, emotional, or cognitive manner.

Employees who are engaged have the focus and energy to be dedicated and present with whatever task. Aside from passion, having a purpose is another important factor that increases employee engagement. Employees who feel the importance of what they do will do their job and do it well. 

Why Is Employee Engagement Important?

Employee engagement is good for everyone. It means an employee is happy and dedicated to their job. This will translate into happy customers and happy employers. 

Ensuring your employees are engaged is important because it ramps productivity by over 20%. The level of work employees put into their work increases quality. This will heighten the perspective of your business.

Employee engagement also allows you to keep the best of your workers in the long haul. Those who hate their jobs are more likely to quit, come late, or clock in at unusual hours. When an employee doesn’t like what they do, they may quit sooner than you may want them to.

This will result in high turnover rates and will cost any business. You lose workers you train and must train a new worker the same tasks.

If you value employee retention, and you should, you can avoid this by finding ways to engage them. Believe it or not, it’s not always the pay that causes workers to leave. Their work environment also plays a big part.

The employee retention you will see also ties into enhanced company culture. Those who stay in their line of work long-term are easier to work with.

This is not because they are happier (although it’s often true). It’s because there is cultural employee engagement.

The atmosphere of the workplace changes for the better. Company culture involves employers checking in with their workers. This helps align business goals with the way employees work and look for ways they WANT to work.

Employee Engagement Ideas That Work 

When you want to engage your employees, you should think of a few ideas that will help start it. There are many ways you can do this. For some, it can help to give incentives.

For others, it makes a difference to give out challenges or add responsibilities. If you want to find out where to start, try a few of these tips.

Start an Employee Rewards Program

Offering incentives is a good way to start when you want to create or increase employee engagement. Axomo is a wonderful platform an employer can use to find incentives and keep track of rewards.  You can offer these rewards for your employees to redeem online.  

Build a Relationship

Workers do come to work to earn money. However, the relationships they build at the workplace are better determinants as to how well they do their jobs. This doesn’t mean with their co-workers alone. It also means with their boss too.

Employers should make an effort to interact with their employees whenever possible. When it’s not, opt for ways for employers to know their employer and know their employer cares. 

Whether or not an employer can be present isn’t a major factor. Employers can do this by finding any means to build trust at the core.

Increase Motivation and Employee Satisfaction

 Employee engagement cannot happen without motivation and satisfaction. Businesses should always look for ways to spark interest in the tasks they assign their workers.

This is different from offering rewards. Personal motivation occurs by sharing business results and recognizing hard work. This will take performance to another level and increase contributions.

You can measure employee satisfaction by the level of happiness and well-being of your workers. Many factors can go into satisfaction rates such as their income, team, and employer.

However, don’t forget that opportunities, benefits, challenges, communication, and equality matter too. Be a compassionate business and speak with your workers to find what will help them

Employee Engagement: A Symptom of Success

No business can truly thrive without its workers. Any business has a good chance of being successful by implementing employee engagement; a prerequisite for success. You can measure this type of success by the level of personal or team success and communication.

 What is employee engagement? It matters not in the sense that workers are more productive or easy to work with. It matters because your workers will feel like the work they do matters. They have a sense of value and purpose. When you recognize this, they will feel like they made a positive impact and want to continue.

If you enjoyed this article and are on the hunt to find more interesting content, check out more blogs on our website and follow us on Facebook.

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Affordable handmade jewelry.

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Jewelry is the favorite thing of females. Jewelry makes a female more beautiful and shows her sense of trends. We follow trends and fashion to look stylish and up to date. Sunflower Pendant brings you near nature, and their uniqueness makes them awesome that bright your personality. It’s easy and convenient to buy a sunflowers pendant. You track orders, and we send them to your home.

Customized Handcrafted

When you order us, we made your sunflowers pendant handcrafted. As we said, we deal in handcrafts jewelry. We deliver you the same that we show you. We are not made it with machines. When you create an order, we make it for you with and handcraft methodologies. We use the traditional method that our forefathers used. It’s included in antiques that give a new look to your personality.

Anniversary sale

If you are thinking of the best gift on the anniversary for your wife. Sunflowers pendant is the best gift for your wife. And another thing, we want to make your love deeper. We offer your 50% off as a gift from our side on your anniversary. You can order and give your wife a handcrafted pendant.

Unique design

The sunflower pendant is a unique design that will give a more bright look. It will attract everyone because it’s a unique design that will make your events more attractive. You can wear a sunflower pendant and wrastles on causal and other events.

High quality

We offer you a high-quality sunflower pendant. We offer you all jewelry of high-quality, beautiful handcraft designs. We want to repolish our traditions in this way. We provide traditional handcraft pieces of jewelry that give you more attractive looks.

Affordable prices

As we want to repolish our tradition and show the world how our designs are. We offer you sunflower pendants. You can have pendants for you and your friend’s sisters. You also can gift it to your girlfriend to make her feel more special. We offer high quality at low prices. We also maintain quality as we show you low prices.

Returnable

If you are not satisfied or feel unconvinced, you can quickly return and refund your money. If you face any problem regarding our jewelry pieces, you can send us back, and we will pay you back. As we are confident with our quality, you will never feel any issues with the sunflower pendant if you feel you send us back. You care about your convince and your satisfaction.

Customer support

we offer you 24 our customer support. If you have any problem or want to ask questions or like any information, you can contact us any time. Our support will guide you and answer all your questions.

In short, the sunflower pendant offers you high-quality pendants and jewelry at an affordable price. You can purchase jewelry for your events that will make you different. The sunflower provides you high-quality products that are handcraft and give you antique pieces of jewelry. The sunflower is a reliable and high-quality provider brand that offers you handcraft jewelry.

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6 Tips For Choosing The Best Web Designer in Phoenix

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As business owners prepare to take the next step and create a new website or redesign their existing site, they almost always run into difficulty with choosing a designer. There are so many things to consider when selecting which of the best Phoenix website design companies to go with that it can be confusing, and some agencies will tell you anything to earn your business. Even the savviest business owners understand that taking on this task on their own is not the best of ideas. Business owners really do not have the time, knowledge, or creativity to take on a task of this nature, and therefore need to bring in a professional to handle their Phoenix website design. But how do you choose the best website designer for your business? 

Here are some qualities that the Phoenix Web Designer you chose should have: 

Good designers absorb your thoughts

You know your business better than anyone else. You live and breathe it every single day. You know your target client or customer, your products, and the business industry you are in. If the company that you are going to potentially engage with thinks they know better and refuse to take in your suggestions, it’s time to move on. The role your website design firm should play is to hear your ideas and then expand upon them to make them better and form the website that helps your business succeed. 

Conversion should be a strong suit

A great design is essential for your website, but you also need a site that is maneuverable and easily understood. The goal is to have a website that will not only inform, but engage and convert viewers. You want people to interact with the call to action buttons, forms, and sign-ups that you have placed on the website. The website must be to the point, easy to use, and clear to the viewer what action it is that you are wanting them to take.

Find a versatile web designer

Many of today’s website designers focus solely on one industry, only practicing designs that relate to one field. For example, restaurant owners may be tempted to work with a company that specializes in restaurant designs and build-outs. There is a major flaw in this logic though, as many companies and specialty freelancers end up producing the same design on repeat, making small variations to fit your requirements. This common practice leads to your website looking like everybody else’s except, you’ve changed out the words and maybe a few pictures (and you probably paid more for their industry expertise). If you couldn’t predict, that’s’ a bad thing, and your return will surely suffer, especially if you are in a very competitive market. You want a website that will stand out, be different, and be memorable so that people come back for more and you don’t blend in with everybody else.

Web designers should be updated on trends

The website design business is always adapting. There are always new tricks that are coming out to impress customers and make websites stand out. Parallax scrolling was quite popular a few years ago if you can remember that, but that has taken a back seat along with many other “flash in the pan” elements. Scrolling web banners were all the rage, but we now know that most people don’t stick around long enough to even see the second slider, so why bother? To take us even further back into history, flash animations were once something that you saw on almost every website. However, that is now a thing of the past and has been replaced with simple GIF animations. Or, not used at all because the flat design style is popular.

Your web designer won’t vanish

Be skeptical of a web designer that operates like an assembly line where they cycle out websites as fast as possible. A solid website design company is there for you before, during, and after the build of your website. A quality Phoenix web designer should continue to be a partner for you as your business grows and evolves. They should be there to answer questions, help you get unstuck when there are issues, and make suggestions or walk you through problems that need to be solved.

Choosing the right website design company is a challenge, but you can do it Finding the top Phoenix website design company for your new website or redesign project can be tricky, but paying attention to the business details will help you make a perfect choice. Start by taking referrals, reading testimonials and reviews, and most importantly- interview your designer and ask tons of questions.

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7 tricks about cardboard food packaging that must be implemented for powerful branding

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food packaging

Cardboard food packaging is a pretty popular packaging type all over the globe. This packaging is manufactured with cardboard stock. But the quality of stock depends upon the requirements of the business. Brands can use different types of options to make them more fascinating. Most of them come without any printed colors, but some brands love to get them with amazing themes. You can find many of these packages with the special shape die-cut window. But it is sealed with a transparent sheet for protecting the food. The lid of these boxes is also sealed with great care to protect the edibles.

Cardboard food packaging is considered pretty amazing for food brands. You can find numerous brands using them as a powerful branding tool. But branding cannot be done without proper attention to the designing process. You need to be creative and clever as well to have the benefits in this regard. We will show you some tips and tricks about these packages to turn them into a branding tool. 

Position your logo cleverly

Positioning the logo on the most visible side of the food packaging is essential to get the desired result. The logo is the main thing in this regard, as this element can help you build brand identity. This thing is exceptional for you to ensure there is a great position on the packaging. But you have to design many other things to highlight the logo for powerful branding. You can use artwork and illustrations along with the logo. It can help improve the highlighting effect on the logo. People can directly see this identity mark to boost recognition of the business. When you position it cleverly, your packaging can become an ambassador of the business. It is an interesting cause why this trick is here among the best ones for your help. 

Attach other promotional items

Using different types of promotional materials along with custom food packaging can help improve the business’s marketing. A major item in this regard is the brochure. You can attach it with the packaging to make a huge impact on the customers. It will not only provide additional details about the company but also market effectively. People will pay attention to it because they will have to detach it before taking the food out. You can also use many other promotional items with these packages. Placing a gift card inside them is also beneficial. Provide a calendar or other thing that people can reuse along with these packages. It will help them to remember your company most of the time. That makes it an impressive trick to boost your business promotion powerfully.  

Integrate digital marketing with it

It is the era of the digital revolution, so you have to link digital marketing with cardboard food packaging. How you can do this is a big question. You need to ensure there are proper links to your online platform. A great thing in this matter is highlighting your website. People can visit your website and can get a lot of information about your company. Not just the information about the company, but they will also get the product list and details. It is helpful to improve your recognition. Redirecting them to your social media accounts can help them interact with you. Doing this can help get their trust. It is a good cause why this trick is pretty interesting for you. Do not ignore it as it can yield great results. 

Colors should represent your brand

Well, it is quite amazing if you can print your company’s theme on the packaging. It can make your packaging represent the business. Every business has a specific theme of the logo. You can choose the same colors as your logo has. It is interesting if you can print this theme on the entire package. If not, then you can use it on a major portion of your box. Doing this can make it your ambassador. Another great thing about this is the use of a theme that you use in the campaign. It is helpful to communicate the same colors through all your platforms. Your recognition will get a boost due to this thing. Another big thing is that you can try the theme your restaurant has. It can make a great impact on the customers. 

Present information with special typography

Different branding elements are there that you can choose on custom printed boxes, but typography can stand out. It can become your unique identity. If you do not have a unique and specific typography style, try to have one now. Using that specific font style on all platforms for communication can make people identify your company. They will quickly remember you after they see specific typography. It will make your packages stand out among the others as well. Due to this, you will face a great boost in recognition among people. It is quite an interesting reason why you have to focus on this advice. 

Use die-cut windows creatively

You can use the die-cut window in the shape of the logo. It is beneficial for enhancing the abilities of your packaging to promote your business. Die-cut technology can efficiently make any type of logo on the packaging. Try to enhance the size of this window. Not just the window, but you have to use illuminating graphics that point towards the window. It can help you have a great influence on the customers. When they see your logo, it will fascinate them in many ways. Your identity will improve as it is a unique way of presenting it.  

Associate various graphical elements

Different types of graphics are helpful for branding through custom packaging apart from the colors only. Do not rely on theme customization only. You have to use the images of the restaurant or your business facility to improve your identity. It is also beneficial to use the artwork that is associated with the company. You can show specific patterns through all of your communication mediums. It can make people aware of your brand whenever they see specific patterns. Print your slogan there in this matter as well. 

Cardboard food packaging is impressively designed to provide many benefits. But its advantages in the case of promoting the business are amazing. It can become a powerful branding tool. The aforementioned tricks can help you to make these packages an impressive tool for branding. 

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The Undeniable Benefits of Joining the Local Chamber of Commerce

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The Undeniable Benefits of Joining the Local Chamber of Commerce

When starting your own small business, you have a lot on your plate. Picking a great location, securing funding, driving early marketing, insuring your business, and much, much more. The last thing you want to think about is trying to network with other local companies.

However, joining your local chamber of commerce is a crucial step of business ownership if you want to see lasting entrepreneurial success. Don’t believe us? No worries! Our guide will explain what, exactly, the Chamber of Commerce does, and why it’s so beneficial to any business to join their local chapter.

What Does the Local Chamber of Commerce Do, Exactly?

If you’re a new small business owner, you may not know exactly what a local chamber of commerce is, much less what it does. A chamber of commerce is an organization that advocates for local businesses. It’s membership-based and offers local businesses the chance to connect with each other, share resources, and help their community grow. 

The board of the local chamber of commerce is comprised of local small business owners, which makes it uniquely capable of handling their political or financial concerns. On a grander, national scale, the Chamber of Commerce can handle things like infrastructure, as seen in this clip with Suzanne Clark.

How Much Will a Small Business Owner Pay to Join?

Membership fees for a chamber of commerce will depend on the size and location of the chamber in question. However, a new business can expect to pay between three hundred and four hundred dollars as a yearly fee. This comes in addition to the monthly fee of around thirty dollars.

If you’re running on incredibly slim margins, this might seem a bit steep, especially as a new small business owner. However, the benefits can vastly outweigh the costs.

What Are the Benefits of Joining Your Local Chamber of Commerce?

Now that you understand the basic functions that the local chamber of commerce handles and what membership might cost, you may be wondering how this benefits you. The ways that your business can benefit from joining this type of group include, but are not limited to:

Your Business Looks More Trustworthy to Customers

People like to check, double-check, and cross-reference any business they choose to interact with. Especially in the local small business scene. Consumers are a solid sixty-three percent more likely to buy from you if they see that your business partners with the local chamber of commerce. 

Plus, in addition to looking more trustworthy from the membership, your fellow chamber members will be able to vouch for the quality of your services or products, increasing customer trust.

Become More Visible to the Local Community

People want to be more involved in their communities, building up small businesses, and giving back to their neighbors. By joining the chamber of commerce, you become a political force in the community, increasing your visibility. This can, in turn, help you raise the worries of your customers to the local government where they otherwise might go unheard.

Massive Business Networking Opportunities

Naturally, any collective of businesses presents a wealth of business networking opportunities. As a member of your local chamber of commerce, you interact often with other local business owners, allowing you to form working relationships or even business partnerships in times of need. Plus, as long as you remain on good terms, you can recommend and forward customers and clients to each other.

Easy Access to Mailing Lists

Do you work in the business-to-business (or B2B) sales field? If so, joining the chamber of commerce is an opportunity that you can’t pass up. Membership grants you the contact information of basically every business in the area, giving you a direct line to the people with actual buying power and decision-making abilities.

Fun fact: This directory also includes businesses that are not members, but work within the same community, further increasing your reach.

You May Get Free Stuff

When you join your local chamber of commerce, you might get a package including some free swag or merch to celebrate your membership. However, that’s not where the freebies end. Many businesses that have this membership offer discounts or little extras to their fellow Chamber members. It might be worth joining the local chamber if it gives you a free coffee before you open up shop!

You Can Advocate for Your Business’s Rights

During times when business is in a state of flux, having the ability to advocate for your concerns is crucial. The Chamber of Commerce does this whether you are a member or not. However, if you’re a member of a marginalized community or otherwise struggle to get your voice and your concerns heard, joining the chamber of commerce can give you a platform.

Chambers May Have Small Business Resources

Another side benefit to joining the chamber of commerce? Many of the larger chambers have access to business resources like coaching, SEO work, mentorship programs, or even health insurance coverage. They could even offer your business discounts on energy costs or professional headshots.

As a new business owner, you may be able to avail yourself of these resources without any extra cost after membership fees. That’s a learning opportunity that no one can miss.

Are There Any Drawbacks?

Of course, as many benefits as there are to joining the local chamber of commerce, it’s not without its drawbacks. Some of the potential issues you might encounter if you join include:

Continual Membership Fees

Just like that Costco membership that you forgot to renew after the start of the year, you lose all of your Chamber of Commerce membership benefits if you miss your fee payments. If you decide to join, you need to factor in your monthly and yearly membership costs to your regular business expenses. 

Failure to do so could result in loss of the membership, which may take some time and finagling to get back on track.

It May Take Longer to See the Results

Joining the local chamber of commerce isn’t like buying a social media advertisement or purchasing an ad slot on television. The latter two offer some sort of immediate feedback metrics so that you can see the benefits and the return on your investment. The membership offers benefits that are less tangible, thus harder to track.

You may feel like your membership isn’t accomplishing anything for several months. Plus, you need to ensure that you’re putting in the effort to build your brand in two places: the chamber and the local scene.

You Need to Work With Your Competitors

If you work in a popular industry in your area, it’s all but inevitable that chamber membership will force you to behave amicably with your direct competitors. If they’re doing better than you are, it might stir the urge to snipe at them the next time you see them with some snide comment. Or, if you’re doing better than them, you might want to brag about your successes to make your competitor feel bad.

Such behaviors might seem immature (and they are), but they’re a natural result of competition. Chamber membership will force you to at least pretend to play nice with businesses that might want you to fail.

You Have to Manage Your Schedule Properly

Let’s face it: any governmental or pseudo-governmental agency will have a full itinerary of events. As a member of the local chamber of commerce, you will be expected to attend most, if not all of these events. This is in addition to running your business as usual and any special events that you’d already committed your time to attend.

So, if you join, you need to manage your schedule to a degree that you otherwise might not need.

Their Politics Might Not Agree With Yours

Being a small business owner who’s a member of a marginalized community brings a special suite of challenges. Not least of which being that the local chamber of commerce might oppose your very open existence within their community. Make sure you conduct your research before you try to join, as the last thing you want is to force yourself into contentious political grounds.

Let’s Review What Your Local Chamber of Commerce Can Do for You

Joining your local chamber of commerce can offer you the chance to network with local businesses and government officials in ways that simple online networking cannot. You can receive freebies, have an advocate on your side, and even get mentoring and other important resources. 

As long as you research the local chamber before you join, you can be sure that you’ll bolster your entrepreneurial success with your membership.

If you need more tips to help get your small business up and running, why not check out our blog? We update each day with more helpful and informative business articles like this one!

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Local SEO & Google my Business

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Small businesses and storefronts of all kinds have a growing need to enter the digital marketing world, but many are not sure how. Local SEO is a cost-effective, accurate way to increase your appearance in Google search results and spread relevant business information to potential customers.  Google my Business management plays a vital role in obtaining more traffic and improving your position in local search results. Read along and find out how Google my Business and Google maps can boost your online presence and get new customers.

Local SEO Explained

Local search engine optimization (SEO) is a practice that’s based on improving your position in search results, however possible. There are many approaches to increasing your online presence locally, but Google my business is by far one of the most effective tools that you can use to find potential customers.  According to Statista, approximately 92.5% of searches are through Google, so your listing is sure to be seen when customers search for your service; if you can appear in Google Search or Google Maps. Local SEO experts use your business account on Google to improve local search results in a few ways, but a GMB optimization is the most effective starting place.

Starting On Google My Business

The first step that you will have to take is claiming your Google Business listing if you haven’t already. Once you claim ownership or complete your profile setup, you should make sure that the business has a physical location attached. Having an accurate business address will let potential customers know where to go, and usually gets preference in Google Maps. If you don’t have an address, Google Search will assume that your business listing is less relevant than businesses with a physical location.

After adding your address, Google my Business will require you to verify. A myriad of verification methods are used, and the required means will vary each time, so it’s best to actually be at the physical location that you add to the business listing. Google may send a text to whatever number you add, they may call, or they could request a Zoom meeting or send a postcard. It’s a frustrating process, but the result is worth a bit of a headache. 

Once your business listing has been verified, you should add any and all of your business information to your profile. Adding images, services, categories, service areas, a business description, updated hours, and other important business details gives potential customers helpful insight that builds trust and promotes increased foot traffic. If you are a local business, Google my Business should be your priority, however, it can take some time away from your other responsibilities. 

Use Your Website

A huge factor with your Google my Business profile will be an effective website. Not only does your site let you appear in local search results, it connects to your Google my Business account for increased rankings, depending on your site’s relevance. When used properly, your site will generate backlinks and the content will become increasingly relevant, making it easier to climb Google Maps and Google search simultaneously. It’s a slow process, but building the relevance of your website will boost your Google account and make you more relevant to customer’s search queries.

Rank Faster & More Effectively

If your local business can’t wait for search results to naturally improve, talk to a digital marketing agency that specializes in Google my Business and local SEO. While you may be hesitant to pay for services, a digital marketing agency can provide detailed insights, improve your customer experience, share relevant information, and help you rank in local searches. If you’re tired of stagnant business listings and a defeated website, take your marketing efforts to the digital world and put your business online with local SEO and Google my Business management.

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