The importance of building a strong brand presence cannot be ignored today. Your brand is everything you do, from the way you speak to customers to the design of your website. Being able to build a clear picture of what is your business is all about is key if you’re hoping for customers to easily relate to you and also to remember who you are.
One such way of building your brand is through imagery, and it’s important that you consider which type of photography or imagery will best represent your brand’s values and message. Here, we take a look at brand photography, why it is important and what difference it could make for your business.
What is brand photography?
Brand photography can mean a number of things, but typically it refers to photos that are able to capture the true essence of your brand. Another example is to have bespoke images that are created specifically for your brand. However, businesses often use brand photography to represent the business’ values, products and overall message.
This can include the images you incorporate in your blog posts, on social media, and images used in your print media as well. Finding the right images can take careful thought and research, making sure they give off the right impression. You can use a number of sources to find images, such as photo sharing websites. This type of platform is home to a huge range of great images from aspiring photographers. You will be able to search through a huge collection of photographs, which are being added to all of the time so that there are always new images for you to browse.
Why is brand photography so important?
Brand photography is critical because the images you use help to build up your brand image and what people think about your business. It creates the right impression of what your business is all about. For example, if your business is very corporate and professional, you will likely want images that reflect those qualities. On the other hand, if you’re hoping to create a more approachable and light-hearted brand image, the right images can create this disposition.
Consider what the mood and feel of the images say when they are sat on your website or social media page. What do they represent? What sort of emotions do they create in the viewer? These are some of the important things that you are going to need to think about.
As a consequence of this, using a unique photo sharing site that is home to work from budding photographers can be a much better option that using stock photography. Much of the stock photography out there can be dated and doesn’t always look genuine, and it’s important that your brand isn’t associated with qualities such as these.
What’s more, these photographs and images are often used on thousands of websites, and so they do not offer you anything in terms of setting your brand apart and making a unique and lasting impression on your website viewers and customers.
Hopefully, you now have a better understanding of brand photography and why it is so critical for businesses today. You need to consider every move that you make with your brand in mind, and this is certainly the case when it comes to selecting images for your company.
5 Best Chance Games From Around The World (And How To Play Them)
There’s a certain freedom in games of chance — while some may involve a particular degree of skill on the player’s behalf, the ability to win is mostly left to fate. Of course, some games are more random than others, but the core thrill remains the same.
Throughout human history, many variations of this formula have arisen. Cultures from around the world have each crafted their own games of chance. Below, we’ll delve into five of our favorites, along with a brief background on their history, and how to play them.
Undoubtedly one of the most well-known games of chance; the lottery has been around for centuries, and has managed to maintain its appeal right up to the present day. The first known lottery was held in China in the year 205 BC; the proceeds from which were used to finance the construction of the Great Wall of China.
Lotteries began in America during the colonial era. Roads, bridges, and other public works were later financed with lottery proceeds. A majority of states banned lotteries in the early 19th century. However, they continued to be popular, and in 1964, New Hampshire became the first state to legalize the lottery.
Today, lotteries are held in many countries around the world, and they are used to finance a wide variety of public projects. There are also a great number of variations, from national draws to international lotteries. Prizes are traditionally delivered in lump sums, but certain games pay winnings on a monthly, weekly, or even daily basis.
For example, the Cash4Life lottery will pay $1000 out to the lucky winner every day for the rest of their life. You can find a variety of different lotteries on Lotto247, or if you’re feeling a little nostalgic, why not head down to your local convenience store and fill in a physical ticket?
Roulette is a casino game named after the French word meaning ‘little wheel’, first devised in the 18th century. A big appeal of the game stems from the variety of factors players can bet on – this includes single numbers, groups of numbers, colors red or black, odd or even numbers, as well as high or low numbers (19-36) or 1-18.
Croupiers spin the roulette wheel to determine the winning number and color, then spin a ball around a tilted track running around the perimeter of the wheel in the opposite direction. Once the ball loses momentum, it falls onto the wheel and into one of the 37 (or 38 in American roulette) colored and numbered pockets.
While often regarded as a classy past-time of the rich and glamorous — partly due to its depiction in classic films like Casablanca and Diamonds Are Forever, players needn’t don a suit and head to a flashy casino to enjoy a game of roulette nowadays. The game can be played online, but fans of the wheel tend to insist that the real, physical roulette experience cannot be matched. Whichever way it’s played, it’s certain to provide a thrill!
Thought to have originated in French casinos in the 1700s, where it was known as “vingt-et-un”, or “21”, the game gained popularity in the United States in the 1800s, where it became known as “Blackjack”. Surprisingly, several states outlawed the game, while others kept it legal. Las Vegas casinos reintroduced blackjack in the early 1900s. Since then, the game has grown in popularity, becoming one of the world’s most popular casino games.
The object of the game is simple: achieve a hand value that is closer to 21 than the dealer’s hand, without going over 21. To begin, the player is dealt two cards. They must then decide whether to ‘hit’ (request another card) or ‘stand’ (keep their current hand). If the player goes over 21, they ‘bust’ — automatically losing the game. Once the player has finished their turn, it’s the dealer’s turn.
If the dealer’s hand value is 16 or less, they must hit, and if their hand value is 17 or more, they must stand. Any remaining players in the game automatically win if the dealer busts. The player with the hand value closest to 21 at the end of the game wins. Unlike many casino games, the odds of beating the house are unusually high — around 51%, which would explain part of its enduring appeal!
For players looking to snag a sizable jackpot with minimal investment, slot machines (or simply slots) deliver in spades (forgive the pun!). The appeal isn’t just the ability to win big using loose change either — their mesmerizing designs incorporating light, sound, and themed artwork all help to add a unique charm to every machine out there. Gamers don’t have to take a trip to the casino to enjoy a spin on the slots, either — machines are still commonplace in most pubs or bars, and as with all the games on this list, there’s always the option to play online, too.
The first slot machine was invented and manufactured in 1895, and at the time, there was just one kind of slot machine game — The Liberty Bell. The game had three reels with five symbols on each reel: diamonds, spades, hearts, horseshoes, and the Liberty Bell. Remarkably similar to the slot machines of today, the player’s aim was the same then as it is today — match 3 symbols to win.
Of course, the modern incarnations of the machine have had a few upgrades; slots are now computerized rather than mechanically operated, and players have the opportunity to ‘hold’ symbols to increase their chances on subsequent spins. With their low entry requirements and simple rules, it’s easy to see how the slots have managed to maintain their appeal over a hundred years after their invention!
Once far more than a mere game — Bingo was an event to be marked on the calendar and eagerly awaited, a staple of the weekend. Players would head down to their local ‘Bingo hall’ and spend the night wishing for a big win, all among the company of friends. Sadly, while some halls are still in operation, the rise of online bingo caused the closure of many venues.
While the game’s rules remain relatively unchanged around the world, Bingo has many names — in Quebec, it’s called Kinzo. In India, Tambola. Upon its first introduction to the UK, the game was referred to as ‘Housey-Housey’. The history of the game spans back to the 15th century, with Bingo’s roots tracing back to Italy and its aristocracy. It’s a simple game, with winning conditions determined entirely by chance.
Players mark off numbers on a ticket as they are randomly called out, to achieve a winning combination. While the popularity of the humble Bingo hall may have waned among younger generations, the game has recently enjoyed a new lease of life: The simple motion of ‘dabbing’ numbers out with a dedicated ‘Bingo dabber’ meant the game was easily translated to the touchscreen devices which flooded the market in the mid-2000s.
The Importance of Cloud Computing for the Healthcare Industry.
Cloud Computing in Healthcare: How Can the Industry Use It?
According to the Nutanix Enterprise Cloud Index Report, 91% of enterprises have migrated one or more applications to the cloud. In healthcare, the share of such organizations is lower: 35% of institutions store more than 50% of their data in the cloud. The industry begins to realize the benefits of this innovation and gradually implement it into work. The global technology market will grow from $28.1 billion in 2020 to $64.7 billion in 2025. This pace is determined by the fact that the cloud is becoming the basis for storing, exchanging, and processing medical information. Let’s consider the benefits of cloud computing in healthcare.
Before the advent of the health cloud, software was installed on a specific computer and worked only on it. With the emergence of online cloud storage, the situation has changed. Remote servers have appeared, to which users connect via the Internet, from any device. What does cloud computing bring to healthcare?
How healthcare institutions use cloud services
Hospitals and clinics are migrating the following processes to the health cloud:
Medical institutions process a huge number of emails. Local solutions limit email experience. With the cloud, staff members view emails from any device and promptly send important patient information. An organization freely adjusts the number of user licenses, storage capacity, and processing power as needed.
Hospitals and clinics host EMRs/EHRs and corporate systems in the cloud. With cloud hosting, medical staff access software from any device. Doctors from different healthcare facilities, laboratories, or research centers take information from a patient’s EHR. Thus, people promptly receive treatment, wherever they appear. They no longer need to transfer printouts of records from one hospital to another.
Cloud services instead of the fax
Despite its being old, the fax is still used to transfer information between departments of the same hospital. With the health cloud, medical professionals get important information on the go without having to use a fax machine.
Cloud types in healthcare
Medical institutions can combine several types of clouds in their work. Cloud structures are delivered to businesses in different ways:
- SaaS (software as a service) – when a hospital rents a cloud infrastructure and deploys an operating system and a cloud in it.
- IaaS (infrastructure as a service) – a clinic hosts its app in the health cloud and operating system from a cloud provider.
- PaaS (platform as a service) – a medical institution uses a cloud app from a provider, where the infrastructure, operating system, and software are in the cloud.
Also, healthcare organizations choose the appropriate level of accessibility of the health cloud. It can be private, store confidential institutional information, and reside on personal equipment. A hospital may designate a community cloud for a group of employees who have their security and privacy requirements. In cases where patient data needs to be transferred, clinics use a public cloud. As a rule, medical organizations are moving to a hybrid cloud with a combination of different types of access. An IT partner experienced in cloud application development services and aware of the industry legislation (HIPAA, GDPR) will implement cloud solutions with minimal upgrade costs.
Benefits of the cloud in healthcare
Cloud computing in healthcare removes many barriers and opens up new opportunities for the industry:
No need to maintain your data centers
A hospital does not have to buy equipment, allocate a separate room for data centers, monthly maintain computers, and pay money for electricity. Operational issues are taken over by a cloud service provider, and the hospital pays per use.
The cloud is easily scalable
If the influx of patients has grown and an organization needs more capacity, it can negotiate with its cloud provider to increase the amount of storage at a different rate. This is convenient because the clinic does not have to buy computers, and hard drives and hires IT specialists to maintain the infrastructure and protect data.
Medical information becomes available
Health information stored in the cloud can be accessed from any device, no matter where patients and doctors are located. With the cloud, it becomes easier to collect, store and transfer data. Patients receive high-quality medical care because the participants in the treatment (hospital, insurance company, pharmacy, accounting) quickly exchange data. EHRs, patient lists, test results, and other documents are available from any device connected to the network.
Clinics do not lose medical records
Paper medical records can be lost or damaged. The health cloud guarantees the safety of a patient’s personal information. Medical records and images are archived and stored in the cloud. There is an automatic backup, so restoring data is easier.
The cloud supports remote healthcare
With the health cloud and the Internet, teleconsultations, remote treatment, health monitoring, medication control, or doctor appointment scheduling have become possible. Cloud applications simplify the exchange of medical data between patients, doctors, pharmacies, or laboratories. All of this allows doctors to easily collect information from different sources and add it to EHRs.
Cloud computing in healthcare is rapidly gaining momentum. The combination of the cloud with other nanotechnologies (Big Data, IoT, or artificial intelligence) will optimize medical services. The main thing is to find a suitable SaaS, IaaS, or PaaS service provider that will offer profitable cooperation options. A healthcare facility should build a cloud app together with a healthcare software development company.
Sun Charity: A Philanthropic Project Launched by an IT Company.
Saving Lives with Sun Charity by Andersen
Currently, numerous businesses across the globe are striving to help Ukrainians who are bravely fighting for their homeland. Andersen, an international IT company, is no exception. It has a close bond with the country: many of Andersen’s professionals work in Kyiv, Dnipro, Kharkiv, Odesa, Cherkasy, and Chernihiv. With a large talent pool, Andersen is one of the leading IT outsourcing companies in Ukraine.
As the war broke out on February 24, it took immediate action and allocated money to its Ukrainian employees who needed urgent material and financial assistance. In addition to this, the company has created a non-profit organization aimed at providing Ukrainian healthcare facilities with the necessary equipment and medications.
Helping healthcare facilities
Andersen condemns the Russian invasion. Therefore, since the very beginning, it has been helping Ukraine in various ways. The company’s management firmly believes that supporting the country’s economy is one of the top priorities. Ukrainian infrastructure has been seriously damaged, and many enterprises are at risk of demolition. However, with spiritually strong people and powerful companies, organizations, and businesses, it will be possible to overcome the aftermath of the disaster.
Obviously, one of the most fragile areas nowadays is healthcare. And the reason is not only ongoing hostilities when certain hospitals have already been ruined. Under these circumstances, more people than ever demand urgent medical assistance. Besides patients receiving treatment in various hospitals and clinics, these are wounded soldiers and civilians from areas affected by the war, people suffering from mental disorders, and newborn babies and their mothers who cannot do without quality care.
The IT company has set a goal of helping Ukrainian healthcare by supplying drugs and medical devices. This will alleviate the pain of those who suffer the most. Moreover, it will facilitate the lives of doctors and nurses working under an increased load and improve the overall quality of services.
The war has forced many people to flee their homes either for neighboring countries or other Ukrainian cities. One of the relatively safe areas is the Cherkasy region; it has already sheltered numerous refugees. People in need of medical help turn to local institutions, that’s why healthcare professionals must perform an increased number of operations a day. Therefore, any assistance is of great importance right now.
Andersen has successfully raised funds to help Cherkasy Regional Oncology Center obtain patient monitoring systems. Also, with the company’s aid, Cherkasy City Maternity Hospital has received important items for monitoring the health of infants. You can learn more about Andersen’s ongoing fundraising campaigns and donate here
Saving lives with digital art
One of the most striking initiatives within Sun Charity is a collection of NFTs created to raise funds for the people of Ukraine. Exquisite tokens in form of pysanka (Easter eggs) and motankas (traditional dolls) remind us of the richness of Ukrainian culture. They also assure us that life still goes on. Art has always been a resort for people seeking consolation during hard times. It helps to stay sane and strong. Nowadays, it is vitally important to notice not only disastrous but also beautiful things. They give hope and help us remain humans.
When buying such a piece of digital art, you are both aiding people suffering from war and obtaining a unique item. The proceeds will go to Sun Charity responsible for supplying medical institutions with the necessary stuff. Andersen’s designers are constantly working to expand the collection. Around 100 new NFTs are added daily. Browse this splendid gallery to choose your piece.
Andersen keeps on expanding its philanthropic activities. The company’s employees willingly arrange charitable events and help their Ukrainian colleagues feel secure in their new homes. Ukrainians are undergoing a terrible ordeal now; however, one thing is sure. With solidarity and a fight for a better future, a fairer world is just a matter of time.
The Development Stages of The Casino Industry Over the Years
Gambling has remained part of society since the earliest civilizations. It has evolved with each phase of human development until where it is in the present day. Not much growth has been recorded throughout history, but major changes began in the 1990s.
Gambling is not a new idea in the US. It’s been present in various forms since the country was founded. Here are key moments in the development of the casino industry in the US.
Real money online casinos changed betting preferences in the US
The casino industry in the US has taken many years to evolve to where it is today. Today, every American can place bets in an online casino with real money and win big. Gamblers get more rewards as they play more and can reach higher levels of betting, such as VIP programs. The higher levels have the most attractive rewards, such as bonuses, cashback, and other exclusive rewards.
The earliest casino legalization legislation
In 1910, almost all forms of gambling were illegal in the US except for horse race wagering in Maryland and Kentucky. Many states relooked into the legalization of gambling in 1930. Most of them legalized horse wagering and other forms of betting.
There was a deep recession in the nation and states needed to get a solution. The construction of land-based casinos began in Las Vegas, and casinos’ growth continued until after the end of World War II. After that, there was not much that happened in the history of the casino industry in the US until the 1990s.
From Nevada to other states
For many years, Nevada enjoyed almost exclusive rights to gambling in the US. In 1978, New Jersey was the first state to have a legal casino outside of Nevada. The scene changed in the 1990s after nine additional states legalized casinos. Among them were Michigan, Colorado, South Dakota, Mississippi, Illinois, Missouri, Indiana, Louisiana, and Iowa.
US casinos in the 2000s and 2010s
Technology was changing fast at the beginning of the 2000s. The internet had significantly spread throughout the US and the world. More people began to watch sports online, and the desire to place bets for their teams was growing more.
In the early 2000s, more states such as South Carolina, Tennessee, and North Dakota allowed rotaries. The popularity of Native American Gambling investments has been continually gaining popularity since the 1970s. The 2010s recorded the highest number of states that legalized gambling in the US.
The rise of internet gambling and online casinos
The first internet gambling in the US started in the mid-1990s, although its main focus was on poker. The evolution of online sports betting started at the same time between 1996 to 2000. Live betting started in 2002, and individuals began betting on basketball, football, and soccer.
The biggest change ever experienced in the US was between 2018 to this date. Mobile technology has given rise to mobile casinos, where individuals place bets online on their mobile devices. The future of online casinos is bright as more technologies evolve. Each technological evolution is positively affecting the casinos and the gambling experience of every American today.
An easy Guide to TEFL for beginners in 2022
TEFL courses are all the rage right now, and for good reason. If you’re looking to teach English as a foreign language, a course can give you the skills and confidence you need to succeed. But with so many TEFL courses available, how do you choose the right one for you?
This detailed guide will help beginners navigate the world of TEFL courses and make the best decision for their careers. So whether you’re just starting or are already researching this particular subject matter, read on for everything you need to know!
A Definitive Guide to TEFL:
When it comes to choosing a TEFL course, there are a few things you need to consider. But don’t worry, this guide will help make the process a little easier for you.
1. Choose the Type of Course
The first thing you need to decide is whether you want an online or offline course. There are pros and cons to both, so it’s important to think about what will work best for you.
If you choose an online course, you’ll have the flexibility to study whenever and wherever you want. You’ll also be able to access a wide range of resources that can help you with your studies. However, you may find it harder to get feedback from a tutor, and you’ll need to be self-motivated to stay on track.
If you opt for an offline course, you’ll benefit from face-to-face interaction with a tutor and other students. This can make the learning process more enjoyable and help you to stay motivated. However, it’s important to note that offline courses can be more expensive, and you’ll need to be able to commit to attending classes regularly.
2. Choose Your Course Provider
Once you’ve decided which type, of course, is right for you, the next step is to choose a provider. Many different companies offer TEFL courses, so it’s important to do your research before making a decision.
3. Read Reviews
It’s also a good idea to read reviews of different courses before you choose one. This will help you to see what other students thought of the course and whether it’s right for you.
4. Start Learning
Once you’ve found a course that you’re happy with, the next step is to start learning! The best way to do this is to find some practice materials and start practicing your new skills.
You can find plenty of free resources online, or you may want to consider buying a course book or audio course. These can be a great way to make sure you’re getting the most out of your studies.
5. Start Teaching
When you’re ready to start teaching, there are a few things you need to bear in mind. The first is that you’ll need to have a good grasp of the language you’re teaching. This means you’ll need to be able to speak it fluently and be able to understand the grammar.
You’ll also need to be familiar with the culture of the country you’re teaching in. This includes things like the customs and traditions, as well as the education system. It’s also important to remember that you’ll be working with real students, so you’ll need to be able to build rapport and trust with them. This means being patient, understanding, and flexible.
6. Get Your Job
Once you’ve got all of this sorted, the final step is to find a job! There are plenty of opportunities out there, so it’s just a case of doing your research and applying for the ones that interest you.
With all of this in mind, you should now have everything you need to get started with your TEFL course. So what are you waiting for? Get started today!
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