Even if the site has interesting, unique and useful content, it does not mean that the resource will be popular. Indeed, how will potential visitors learn about your business? The competition in almost all spheres is incredibly high, which means you need to help search engines allocate specifically your resource to hundreds of thousands of others. We gathered the list of workable and already proven approaches to increase your site’s success rate.
Methods To Boost Your Website
In the broadest sense, the promotion of the site is a set of actions that aim to develop and increase the share of resource visibility and turn potential customers into buyers. You have to spend quite a lot of time doing it. As most business owners are not too comfortable with this, you have to go to professionals. The promotion of the site includes several important activities.
Analytics
How do customers find your site or app? How do they interact with it? How much time do they spend on average on certain pages? The best way to get this information is to use special services like Google Analytics.
Google offers the highest number of features, and they are simpler to use compared to other platforms. Most site owners use only a fraction of its features. To get the most out of it, it is better to hire a team of experts. For more information and to discover the main digital services.
SEO
Search engine optimization is putting the resource in a state that will ensure its visibility in search engines. If everything is done correctly, the site will gradually begin to rise in the results of issuance, which means that the probability of its visit will grow. How to get to the top in a highly competitive environment? It is necessary to resort to SEO promotion of the site. It is performed in several stages:
- The first phase is working within the resource. This includes correcting errors, adding and revising the content, and much more. Specialists call these processes “internal optimization” or “on-site optimization”. Keep in mind that different search engines have different requirements for the state of the site.
- The second stage is the external promotion of the site. The purpose of this stage is an increase in natural links, which will improve your resource’s “authority“ and its position in search results.
- The third stage is holding the position taken. Your competitors are not dormant, but also constantly engaged in the promotion of sites. In order for their activities not to “push” your resource from its deserved place, you should constantly analyze the search results and competitors’ sites, and follow the trends in SEO, to implement updates to your site.
Useful Content
Articles, videos, guides, newsletters, case studies and generally all valuable content that a company produces allow businesses to boost traffic. Content marketing can help you to attract new customers and convert them into buyers. Over time, it can help you build a community and turn buyers into loyal customers.
Additionally, content marketing increases traffic. Regular content increases the SEO position of the site, and brings people to it from search engines and other sites – social networks or friendly blogs.
Content introduces the brand, product, or service to the audience and increases the recognition of the company. It tells what benefits the client will receive from buying specific products, immerses customers in the specifics of the field, and allows them to discover interesting facts and news.
Usability
The purpose of a commercial website is to sell goods or services to the visitor. Usability, that is, the ease of use of the resource, is one of the most important aspects in achieving this goal.
In fact, customers do not care what design decisions are used during the development – they are interested only in achieving their purposes quickly and without effort. If the interface is pleasant, interesting and comfortable, the visitors will not only buy something from you – they will also certainly return. Moreover, they also may recommend the site to their friends.
Contextual advertising
Text-graphic materials are located next to Google’s search results and similar services. The main feature of contextual advertising is the focus on those users who may be interested in your products. The principle is simple: you create and set up ads with specific keywords.
Users who enter these words in the search bar have a chance to see your ads. The system works on the principle of an auction – the more you pay, the higher the chance of exposure. Also, retargeting and remarketing are associated with contextual advertising. These are display ads based on resources already visited by the user.
Wrapping Up
So, what is website promotion? This is a variety of methods and tools that can be used to attract users to your resource. Remember that the result can be achieved only through a set of actions. The goal of advertising is to influence consumers’ emotions and persuade them to buy the advertised goods. As a rule, website advertising is a marketing tactic aimed at increasing sales by quickly encouraging customers to make a target decision.
