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What impact did the COVID-19 have on Toronto’s real estate market?

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The COVID-19’s impact cannot be played down at any cost. Apart from affecting the global Economy (including that of the United States, People’s Republic of China, the European Union, and others), it has affected Canada in multiple aspects, real estate in particular.

The impact of the COVID-19 on the Canadian Economy and Canadian cities’ housing markets has been monumental. The spring season was a bit cold compared to past years, but record sales were observed in the summer.

Toronto’s market remains stable. Interest rates currently are at a historic low, and rents for most housing units decline. This indicates that making a move in real estate right now is the perfect time to do so.

What impact did the COVID-19 have on Toronto’s real estate market?

Without any doubt, Toronto is Canada’s financial and business capital, and the city has all ethnicities of the world (all) literally. The onset of the 1970s saw the city receive immigrants from all around the world. By the late 2000s, more than 49.1% of the city’s population was foreign-born.

A unique aspect of the city’s urban planning is mixing apartment buildings in residential lots to curb urban sprawl. After the 1990s, the sprawl began to spread towards cities and towns like Mississauga, Brampton, Vaughan, Richmond Hill, Pickering, Oakville, and Oshawa, the city’s urban planning is still the best of any large city.

The latest figures from the Toronto Regional Real Estate Board (TRREB) reveal that many Torontonians leave inner-city areas for homes in the suburbs. Some go to areas near holiday cottages and farms for what they term as ‘peaceful living.’ It also indicates that sales are rising in the 905 area (near the city) in comparison to the 416 area (city center).

According to experts, the reality of all this is quite complicated. Moving to the suburbs, or exurbs has been a trend affecting the Greater Toronto Area (GTA) real estate market among a specific demographic. This is also due to Toronto’s expensive real estate market. This trend has intensified due to the COVID-19 pandemic.

A survey carried out by the Mortgage Professionals of Canada in August this year among Torontonians revealed the following reasons for purchasing a home in the suburbs/exurbs instead of a condo are as under:

  • 28% of respondents said they want to live in a more immaculate home.
  • 14% revealed that their current home is no longer suitable.
  • 14% revealed that the current situation is an excellent time to get a good deal on a home.
  • 12% stated that low-interest rates make it a perfect time to buy a home.
  • 11% stated that they want to live in the least expensive place.

A vast majority of millennials are renters of Toronto condos, and they see a sharp fall in interest rates as the stepping stone to owning a home. The same phenomenon is also seen in other towns and cities other than the Greater Toronto Area (GTA).

Is right now the best moment to make a move in Toronto’s real estate market?

Here are some factors to prove that right now is the best time for Torontonians to make the best real estate move:

Reduced interest rates

Thanks to low-interest rates, mortgage rates across Canada are experiencing an all-time low. HSBC Canada has reduced its five-year fixed mortgage rate to 1.99%, which has broken Canada’s 2% barrier. Depending on the buyer’s/resident’s situation, a drastic cut in these rates can mean massive savings for them.

With the Canadian Economy recovering amidst easing COVID-19 induced restrictions, it projected that economic activity would bounce back quicker than expected in the third quarter. The Bank of Canada indicated that it might keep these rates historic low in supporting economic recovery. This is itself a good omen for those who want to buy a home, refinance their mortgage, or amalgamate their debt.

There is relief in the rental market

Short-term rentals were banned for the pandemic duration, forcing landlords and property owners to list their short-term rental properties as long-term rental properties (Airbnb ones included). Consequently, inventory grew as prices fell.

Evens students moved out of the city too. This trend was witnessed in the previous couple of months due to a drop in employment rates. Meaning, no one could afford to live in Toronto without a steady income (as it is also ranked among the world’s expensive cities to live in).

It was announced on September 17 that rental prices wouldn’t increase from January 2021, and will be kept that way up to December 2021 to help unemployed tenants pay rent with ease. It is relatively early to predict if rents will remain low, but those who wish to get a property for rent in the city should know the time to make a move.

A summer of record-breaking home sales

When the market was put on hold due to COVID-19, buyers were on the sidelines, which resulted in an upward surge in home sales in the summer when restrictions started cooling off. The pandemic moved the busy spring season of real estate through the summer as housing prices in the Greater Toronto Area (GTA) broke records in July and August.

The market saw a surge of condo listing too. Other than that, buyers were vying intensely for both detached and semi-detached homes.

Tightening of the detached housing market and softening of the condo one

Both detached and semi-detached homes were selling like red hot properties. Two reasons led to this: 1). People are becoming comfortable working from home, and 2)—residents looking to buy decent homes outside the city.

The months of July and August saw the highest recorded numbers for prices in these segments. The same period also saw tight competition due to low inventory.

While on the other hand, listings for condos outstripped the sales, which resulted in balanced conditions in the condo market. This was further reflected in a slower pace of price growth in this segment. However, condos prices did not drop as selling prices for them in Toronto grew by 17%, and listings were raised by 25% compared to the previous summer.

For the city’s (and country’s) Economy, it is a good sign, but for new buyers dreaming of having their own home, the sign is worrisome.

The immigration factor

Canada’s population is seeing its slowest growth since 2015 and due to the COVID-19 pandemic too. With supply and demand in misbalance due to border restrictions, housing markets of other cities like Calgary, Edmonton, Montreal, and Ottawa have been affected because of this.

Despite the decline in immigration, Toronto’s market is steady and resilient due to monumental competition to the limited supply.

Selling prices have risen

Amid unemployment and a record wave of bankruptcies, a surge in selling prices has been observed. When the pandemic started, there was speculation that there would be a drop in housing prices, but that was not the case with Toronto’s market. Low-interest rates and a rise in activity from buyers and sellers are likely the reason for continued competition in the city’s real estate market.

The Canada Mortgage and Housing Corporation (CMHC) has tightened borrowing rules, yet the market booms. Another reason for this may be residents’ self-isolation, and the fact that inner-city residents were living in was not enough.

It might also be that sellers drop a home’s price when it isn’t getting sold. However, this has not been the case as it has been proved that sellers are waiting for the right price to sell their home.

Conclusion

Even though residents are now shifting towards suburbs, Toronto’s housing market is still red hot and is gaining momentum. Housing prices are not falling right now but can fall soon. A large part f this phenomenon can be attributed to COVID-19’s impact on the market itself.

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US Retail Sales Are Growing

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US Retail Sales

The coronavirus pandemic has had an impact on everyone. This includes the economy. This is one of the biggest medical crises in history, rivaling that of the Spanish Flu pandemic back in the early 1900s. Now, it is important to take a look at the impact of the pandemic on the economy as well. With numerous businesses having to close their doors, there are countless people who are being laid off. Unemployment numbers are not getting any better and some businesses have closed their doors, never to open again. One industry that has been hit particularly hard is the retail sector.

Clearly, the retail sector is not an essential business. Therefore, many of these companies have been closed for an extended period of time. Some of the biggest companies in the world that had to file for bankruptcy. Now, it looks like retail sales are on the road to recovery. There are a few reasons why.

Of course, one of the biggest reasons why the retail sector is recovering is that many of these businesses are starting to open again. In the past, many jurisdictions were closed down, following shelter-in-place order is in an effort to reduce the spread of the virus. Now, many of these regulations are being lifted, allowing these businesses to reopen. For businesses that have the cash to sustain such a prolonged shutdown, they are finally opening their doors once again.

Another reason why US retail sales are growing has to do with online sales. In order for these retail businesses to stay open, they had to adapt to the changing times. Studies have shown that online sales have been poised to pass brick and mortar sales for some time. The coronavirus pandemic simply escalated this. The reality is that many people have been unwilling to set foot in the store because they do not want to expose themselves to other people unnecessarily. Therefore, they are looking for other ways to purchase goods and services. This has led to the growth of online sales. Retail industries that are succeeding right now have shifted most of their sales online.

Right now, it is important to note that the coronavirus pandemic is still with us. It is going to be with us until we have a vaccine. Even though there are some people who are saying that a vaccine is going to be available in the next few months, this is not necessarily the case. A vaccine might not be available until well into 2021. Therefore, it will be interesting to see how the retail industry continues to respond to this difficult time. The changes that are happening now could persist in the future.

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Quality comparison of two leading CCTV companies

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Comparing Dahua Vs. Hikvision

Naturally, when it comes to products on the consumer market, everyone wants to get the best for their needs as well as one that fits in their budget. The more options there are, the more everyone wants to know which is best. That question is no different when it comes to security cameras and surveillance system equipment. Among companies producing the best components on the market today, there are two top names to compare: Dahua and Hikvision. So in the question of Dahua vs. Hikvision, which comes out ahead?

ONVIF and RTSP: Dahua Vs. Hikvision

In comparing various features of Dahua vs. Hikvision, there are certain things to consider – not the least of which is the ONVIF and RTSP in each of the manufacturer’s IP cameras, especially if you have existing NVR. ONVIF ensures that the camera is compatible with third-party equipment. RTSP refers to a feature that allows software and other equipment access to the camera’s video stream. Both Hikvision and Dahua security IP cameras support them well.

Sensor Size Comparison

Next, are the sensors used in the IP cameras produced by Hikvision and Dahua. Hikvision and Dahua IP cameras each have 1/3-inch Progressive Scan CMOS sensors, which is the most commonly found type of sensor in IP cameras of this kind. When it comes to security cameras, the size of the sensor is extremely significant, as it directly affects the low-light ability of a camera. Larger sensors are better able to operate in low-light conditions. The more pixels a sensor has without being increased in size, the greater the detail reduction in the video produced – which makes the need for a larger sensor imperative. The larger the sensor, the less risk for lack of detail. In comparing the sensor size of Dahua vs. Hikvision IP cameras, the two are generally the same.

Minimum Illumination of Dahua Vs. Hikvision

The minimum illumination of Dahua vs. Hikvision IP cameras is also a matched game. Minimum illumination refers to the measurement of the minimum amount of light required for a CCTV camera to generate viewable images.

Camera Lens Option Comparison

Camera lenses are another important feature to compare. The security cameras produced by both Hikvision and Dahua each allow multiple fixed lenses with different focal lengths. However, while Hikvision has 2.8mm, 4mm and 6mm, 8mm and 12mm lenses, Dahua offers only the choice of 2.8mm, 3.6mm and 6mm lenses. If you’re looking for more options, Hikvision is the front-runner.

Dahua Max Bitrate Vs. Hikvision Max Bitrate

Max bitrate is another area in which the Dahua vs. Hikvision comparison sways in favor of Hikvision’s IP cameras. Hikvision’s model has a max bitrate of 16Mbps, as opposed to the max bitrate of 10Mbps offered in Dahua’s cameras. Both are generally more than enough, but if that number is important to you, Hikvision wins the prize.

Weight and Dimension of Dahua Vs. Hikvision

Weight and dimensions of the cameras are also comparison points. Both share a similar weight, but Hikvision cameras have a dimension of 4.4 inches × 3.2 inches, while Dahua’s camera is 4.33 inches × 3.19 inches.

Price Comparison

Hikvision IP cameras are generally more affordable than Dahua IP cameras, though there are various ranges of IP cameras offered by both companies with different features whose price ranges vary.

Other Similarities Between Dahua and Hikvision

Resolution of the cameras produced by Hikvision and Dahua are the same, as is the fact that each offer motion detection features.

For more information about these companies, or for any other enquiry, get in touch with CCTV Melbourne friendly team of experts today

Business name – Smarter Security Melbourne

Address: 67/170 Forster Rd, Mount Waverley VIC 3149

Hours: 9am – 9pm 7 days

Phone: (03) 8513 0479

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Print is Not Dead, it’s Thriving

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Who said print is dead? It seems we have been faced with the same scare at least once every decade: the print culture is dying or it’s already dead. Not so fast. If that were the case, why are so many mailboxes filled with direct marketing mailers each day? Or, why are people still getting brochures and business cards printed for their businesses? It’s because a well-rounded marketing campaign has room for both digital and print media. And, some would argue that the oversaturation of digital marketing makes print stand out that much more.

At least that’s what, Vladimir Gendelman of CompanyFolders.com, a well-known presentation folder printing business, thinks.

“It’s the perfect medium for driving engagement because it’s more concise, more enduring, and less prone to distractions than a digital ad or a TV/radio commercial,” he said.

By putting the brand in the hands of the people, print marketing provides a tangible way for consumers to interact with the brand. It also can have a longer shelf life than digital messages, as many people like to keep them around to refer back to later.

By comparison, a saved email has a higher chance of getting lost in the shuffle as more and more emails are received, to push that saved message further and further toward the bottom of the inbox.

Brandon Oritz of Salesforce.org agreed that there is a place for print in advertising.

“The ubiquity of digital media has given print media a strange new power,” he said.

“Think of how special it is to get a written letter as opposed to an email. If you’re trying to target a C-level audience, forget email — their assistant will just hit delete. But if you take your e-book, print it as a nice brochure and mail it to the exec’s office, it might get to their desk and leave a lasting impression.”

In fact, the Direct Marketing Association (DMA) has found direct mail’s response rate is higher than the average email response rate, 4.4% to 0.12%.

Yory Wurmser, director of marketing and media insights at the DMA echoed Gendelman’s sentiments about why this is possible.

“Because of the proliferation of emails and the onslaught of display ads everywhere, there is an advantage of going through direct mail,” Wurmser told dmnews.com. “Direct mail has become less cluttered.”

People are also more excited to see mail in their mailboxes outside their door over another email, according to Gallop findings. About 41% of Americans look forward to checking their mailboxes each day, displaying an overall more positive reaction to the physical mail over the electronic.

Don’t forget about those people who prefer to read their articles from an actual paper in their hands, whether it’s a newspaper, magazine or pamphlet. Using printed materials for your advertising could be opening up your business to a new audience.

This is where the print and digital world can merge by using a QR code or social media link on your print materials as a bridge to the digital. It doesn’t have to be only in direct mail. It can be through business cards, print magazines or brochures.

Not only will this help put clients in touch with your brand, but it will also expand your ability to provide information about your company past the confines of the printed material.

As long as people still receive information physically and digitally there will be a place for print, whether it’s a magazine, a billboard, or a postcard. A great marketing campaign recognizes that. So while others continue to talk about the death of print and focus only on digital advertising, others will recognize its worth.

Long live print.

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3 Spectacular Halloween Marketing Ideas for Your Business

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Manyof you don’t know, but Halloween is one of those holidays that make people open their wallets (of course, after Christmas, Easter, and Thanks Giving). However, most of the time, retailers are focused on Thanks Giving and other holidays. As a result, they fail to brew up any marketing ideas around Halloween and misses the opportunity to see more sales on holiday. 

Don’t make the same mistake. Trust me, Halloween is a big sales opportunity. It’s a massive industry covering almost all sorts of products ranging from candies, toys, costumes, and more. If you fail to jump on the bandwagon, you won’t be able to reap the benefits.

The truly consumer holiday allows folks to express themselves by celebrating the festival creatively and uniquely. So you must start working on some holiday marketing ideas. Don’t know what exactly you should do to promote your business on this occasion? Here are some money-making Halloween marketing ideas that you can use to kickstart your holiday season craze. 

Halloween Themed Sleeve Boxes

Novelty shaped sleeve boxesare a fascinating way to encase your products. For instance, you can have something like coffin shaped sleeve boxes. The uncanny idea will undoubtedly set your products apart on this Halloween. If youare managingan online business, you can go all out and send your products in the uniquely designed sleeve box packaging.

If you have creative inclinations, you can carve these boxes yourself. However, if you like to stay away from arts and crafts, hire a cardboard sleeve packagingsupplier like The Legacy Printing that can provide you the desired boxes within budget and your preferred time frame. Either way, your customers will love receiving their purchases in novelty shaped sleeve boxes.

Halloweenise Your Products

Worried that your business doesn’t sell anything related to Halloween? Well, you won’t have to scratch your head to figure out how you can boost your revenue this holiday season.

Halloweenizing your products is an excellent way to get into the spirit. Your business doesn’t need to be spooky to bring in holiday shoppers. For example, if you have a successfulclothing brand, introduce a new line of Halloween themed shirts. In case you run a restaurant, offer your customers some Halloween desserts.

You could also organize a Halloween contest and giveaway your best products in theme-based packages. In short, the possibilities are infinite.

Remember, Halloween isn’t reserved for businesses that sell masks, candies, and costumes or fall in line with the spooky culture. You can always adapt your offerings and services according to the occasion and easily attract people by piquing their interest. The uk time

Add Halloween Symbols into Branding

One of the simple ways to get your business in on the fun is by incorporating popular Halloween graphics, images, and symbols into branding. Whether you opt for lanterns or simple jack signage, adding them into your branding can have a terrific impact on your sales and revenue because these scary images will help you create buzz around your products or services.

If you dabble in social channels, it will allow you to have more fun while doing business. So let the holiday spirit take over your social platforms, such as Instagram and Facebook. You can post Halloween-themed messages and images to grasp your ideal customers’ attention. In fact, you can attract many likes from new customers who are obsessed with this holiday and are keen to try some new products or services.

We hope that these enticing Halloween marketing ideas will help you make the most of the opportunity by engaging your ideal customers. 

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The Initial Phases of Product Packaging Design

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The product packaging has become the absolute choice for manufacturers who need to create the exterior of the product. These terms of custom boxes with logo depend on the graphics, materials, fonts, and color tones because it helps with wrapping. These advents are the same for boxes, bottles, and packaging containers. 

Sure, product packaging is a practical tool but it has become more than packaging. Believe us, the packaging of the product plays a role in creating a business story. In the same way, the custom packaging boxes with logo create the sensual experience through which people are engaged through sound, sight, and touch. 

These details are essential to understand the prime edge behind the product and how the product should be utilized. In the same way, the packaging speaks about the target market and the value proposition of the production. So, in this article, we are sharing the guide on product packaging designs to help you create the captivating story behind your products!

The Essential Questions 

Before you start with the product packaging, you need to think about the critical questions. So, let’s see what the questions are!

What is my product?

Well, this is no tricky question and it is the easiest question out there. With this being said, you need to answer what you are selling, what is the size of the product, what is the material construction, if the product is fragile, and more. This question will help you determine the intricacies of shipping and delivery. For instance, if you have delicate products, it needs to have a sturdy and secure packaging. In addition, if the product size is huge, you might need to switch to custom packaging. 

What is my target market?

Secondly, you need to understand your target market. With this being said, you need to determine if the product is for men, women, or is it unisex, is the product for adults or kids, is the product suitable for people concerned about eco-friendliness, is the product for people on a budget or the elite consumer base. This is because the packaging must attract and grab the attention of the consumer base. Also, you need these answers before initiating the product design processes. In this case, if you have an adult consumer base, the font on packaging should have a bigger size. Lastly, if the customer base is elite, the packaging must be an image of luxury and premium factors. 

What is the product buying source?

This question means how your target customer is going to buy the products. For instance, if they will buy the products from the supermarket or boutique, if the product will be bought online. This is because the shopping source will majorly impact the packaging, depending on the shipping and shopping configurations. This is because if the products will be shopped from the supermarket, it must have the packaging that stands out on the shelf. 

Essential Information You Need 

First of all, you need to outline the brand requirements because the products tend to stand alone. With this being said, you need to create a brand aesthetic through your packaging. First of all, the colors need to match the printing and overall tones of the products. Secondly, the fonts need to be proper and you need to comply with the instructions. Thirdly, there are logo prerequisites; you need to choose the vector logo. 

Now comes the content that will be printed on the packaging. This is because you need to be vigilant about what goes on the product packaging and complies with the user’s needs and preferences. Firstly, you need the written copy and it talks about the description and product name. Secondly, there is imagery because you obviously need to add something to the packaging. Thirdly, you might need to work on the association marks, barcode, or nutritional information, depending on the product. 

On top of everything, you need to consider the styling ins and outs. With this being said, we suggest curating the style research before dwelling on the design process. It is suggested to take photos of the desired packaging or collect the desired ones. Also, you can opt for the Pinterest boards. However, you must not plagiarize anything, rather you can use these aspects to gain innovation. 

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