In the 2.0 era, the new marketing approach is known as “newsjacking,” or “news hijacking,” has grown even more relevant.
What is newsjacking, and how does it work?
Its term stems from the combination of news and hijack, making it a “newsjacking.” The term “newsjacking” refers to a marketing strategy that takes advantage of breaking news and uses it to promote your business.
Individuals who might otherwise have missed out on our message because of a trending hashtag or a spike in the number of people searching for articles about a major event are now more likely to view our material.
With the help of new technologies like social media, we can find out about current events and trends so that we can be better informed and give our users interesting, high-quality information.
Using newsjacking in your company (big or small) requires five critical elements:
1. Know what’s going on in the world.
Our industry and the rest of the world are always changing, so it’s imperative that we stay up to date on everything that’s going on in our industry and the world at large.
2. Examine the current trends in your field:
Monitoring industry trends, like how people search for keywords on Google Trends or what people talk about most on social media networks, will help find these opportunities for social media message enhancement.
3. Tolerance for change:
In order to make use of newsjacking, one must let go of organizational rigidity and create some (even if modest) margin for maneuverability. If we plan too much, we might lose the attention of our audience, which could mean we miss chances to be creative and surprising.
4. Quickness of action:
Immediacy and speed are what make online media work unique. This means that breaking news that can spread our content through newsjacking can happen at any time, and we need to be ready to react right away.
5. Previous online visibility and presence experience:
Without earlier work to develop online visibility through social networks, the newsjacking action’s potential will be severely limited. Even if you have a brilliant idea that has the potential to reach a large audience, it will be in vain if you don’t first focus on building an online community of loyal fans.
It’s important to keep your audience’s attention by utilizing newsjacking. Act now to make your brand a leader in your industry by giving your target audience content that is timely, relevant, and interesting.