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What are the benefits of cosmetic butter?



benefits of cosmetic butter

Cosmetic butter has been a popular product for many years, used in a variety of ways. Known for its moisturising properties, it is sourced from nuts and vegetables. With a soft, creamy texture, cosmetic butter is commonly used in skincare and body products to replenish the skin’s moisture.

Cosmetic butters provide numerous benefits and can be used with essential oils and other ingredients for a wide range of applications.

A natural product, cosmetic butter is a good option for those who prefer chemical-free products. With that in mind, it is important to ensure that when you buy cosmetic butter, it is a pure product and not a blend.

Some of the most common cosmetic butters include shea butter, cocoa butter and mango butter. Each contains unique properties and benefits.

Shea butter

Extracted from the Karite Nut tree, native to Africa, shea butter is widely used in beauty and skincare products.

Rich in Vitamin A, it is commonly used to achieve smooth, hydrated skin. It can help minimise the appearance of wrinkles and is often used to soothe irritated or damaged skin.

Shea butter contains oleic acid, stearic acid and linoleic acid, which are quickly absorbed into the skin. With both unsaturated fats and essential fatty acids, it also contains Vitamin E and D, phytosterols, provitamin A and allantoin.

As well as being a highly moisturising product, shea butter is also considered a good anti-ageing agent for the skin as it can help stimulate the production of collagen.

Shea butter is available in both unrefined and refined versions. Unrefined shea butter can be extracted by hand or through a mechanical process. No chemical or synthetic ingredients are introduced, resulting in an organic product with a stronger, natural aroma.

Refined shea butter has been steam-processed and has not undergone any chemical processing. While it may retain some of its moisturising properties, they may be reduced, and the butter will not be as strongly fragranced. This is a better option for those who are sensitive to strong scents.

Whether you prefer refined or unrefined, when you buy shea butter, make sure to purchase a high-quality, pure product to get the best benefits.

Cocoa butter

Cocoa butter is a natural vegetable fat extracted from the cocoa bean. Good quality cocoa butter comes with a delicious chocolate aroma, though you can also buy cocoa butter that has been deodorised if you’re sensitive to fragrance.

Cocoa butter is well known to produce numerous benefits for the skin. Rich in antioxidants, natural fatty acids and vitamins such as A, B1, B2, B3, C and E, cocoa butter is a popular ingredient in skincare and beauty products. The fatty acids allow cocoa butter to deeply penetrate the skin, providing maximum hydration.

It is often used to help reduce the appearance of stretch marks and improve the elasticity of the skin. This can result in more healthy, youthful-looking skin.

Due to being such an excellent moisturiser, cocoa butter is often used within soaps. It creates a barrier on the skin to offer protection from environmental elements. For people with easily irritated skin, cocoa butter can be a more gentle, soothing alternative.

As well as providing benefits for the skin, cocoa butter can also help manage the condition of your hair. It can help penetrate all the fibres of your hair and add volume, strength and moisture to your hair.

A great source of antioxidants, cocoa butter can help prevent signs of ageing for healthy and smooth skin.

An added benefit of cocoa butter is that it can prevent rancidity in all sources of products and can be added to any product that has a high oil content.

Mango butter

Extracted from the fruit kernels of the mango tree, mango butter is carefully refined and deodorised. It is a popular product for use in skin creams, lotions and balms.

Ideal for injecting moisture into the skin, mango butter is a rich, nourishing product good for adding hydration to more mature skin. It can also be used to help soothe skin conditions such as eczema and psoriasis, as well as assist in moisturisation of skin exposed to sun exposure and other harsh elements.

This natural product contains natural fatty acids and antioxidants that are nourishing for the skin.

Mango butter also provides benefits for your hair. It can help soften your hair and protect it from environmental damage. As with skin, it will also add hydration to your hair, making it look healthier.

This creamy, moisturising cosmetic butter is great for conditioning the skin and hair and providing lasting moisture. A soft solid, mango butter melts on contact with the skin to disperse and absorb easily into the skin.

Mango butter has a slightly fatty aroma, rather than a strong fruity scent. This can make it a good choice for those who don’t like a strong scented cosmetic butter. It can also be mixed with essential oils without overpowering their unique scents.

Buy cosmetic butter online

When you buy cosmetic butter, make sure to purchase a natural product. Naturally pure cosmetic butter is much richer than store-bought versions that have likely been mixed with added chemicals. Those with sensitive skin will enjoy using pure products, free from irritative additives, and with highly moisturising benefits.

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Cute Pink Baby Shower Dresses for a Perfect Rosy Look




Want baby shower dresses with a rosy glow? If cute pink baby shower dresses are all you want, check out these pink maternity dresses for baby showers!

Is there any more color more appropriate for a baby shower than pink? That’s a trick question — there isn’t. Classically feminine and super soft, a pink baby shower dress is a stunning choice for all mamas! Maybe we’re a bit biased, but pink maternity dresses for baby showers give off some fun vibes you don’t want to miss. Plus, there is a shade of pink to complement every complexion! Skeptical? We don’t blame you. Many moms have tried an unflattering shade of pink and given up on the color completely. Well, we’re here to ensure tragedy doesn’t repeat itself — especially not when you’re choosing your baby shower outfit!

If your baby shower is coming up, we would first like to say congratulations! You deserve a spectacular celebration with all your family and friends. After all, it’s no easy work growing a baby bump. Now, you face the challenge of finding cute pregnancy dresses for baby showers. It might seem like a small feat in comparison, but as you gather all your baby shower dress ideas, you might find there are too many to choose from. Do you want our advice? Pink is your color; you just have to give it a try!

Really, you can bring out your natural mama beauty (no matter your complexion or shape) with these rosy maternity dresses!

So, what pink baby shower dresses are we suggesting? Is a light pink baby shower dress going to reveal your rosy beauty? What about the season? Is it going to be a short or a long pink baby shower dress? Don’t bother yourself with any more questions! Our maternity fashion editors put together this list of pink maternity dresses for baby showers so you can find the gown that suits you best. This list of stylish baby shower dresses includes shades and styles for all mamas! 

Need more options? You’ll know just what to wear to a baby shower after you peep all these cute baby shower dresses

  1. Catalina Maternity Midi Flowy Baby Shower Dress from

Too too cute! This long pink baby shower dress is straight out of our favorite maternity boutique, but that’s not why it’s the best. Catalina is the perfect shade of pink that works well with fair and warm skin tones! Add in the sexy wrap-style V neck and flowing skirt, and you have a rosy look to die for.

All cute maternity dresses for baby showers flatter your figure and flaunt your bump. With its cinched waist and relaxed skirt, Catalina will do your pregnant form right! The design separates your bust and tummy for a defined, beautiful silhouette.

After you stun everyone at your baby shower, you can wear this pregnancy dress in your fourth trimester as a nursing dress! These are also the best baby shower dresses for new moms because they last forever. All in all, we say yes to this practical and pretty baby shower outfit for moms!

Oh, and it gets even better. Catalina is part of a whole collection of pink baby shower dresses designed for all the fun-loving moms of the world!

  1. Tiffany Rose Kimono Maxi Dress

There is no way to go wrong with this Tiffany Rose maternity dress. Did you notice the delicate white dots? Honestly, this maternity shower dress grows more beautiful the longer you look at it.

The white and pink design makes these baby shower gowns best for women with cool tones and paler features. If that doesn’t describe you, don’t worry! There are so many warm pinks in the Tiffany Rose collection — pink is kind of their specialty.

These stylish baby shower dresses keep a high waistline to bring out your bump. And with the gentle V neckline, no one can deny the appeal of this gorgeous pink baby shower dress! The gown even features a thigh-high split in the skirt for a chic touch.

  1. Pink Blush Light Pink Lace Mesh Overlay Maternity Maxi Dress

These beautiful baby shower gowns from Pink Blush Maternity drape pink all over you! Pink Blush makes breath-taking pregnancy dresses for baby showers, and this baby shower dress is a perfect example. The flowing lace and perfectly relaxed fit create a soft, feminine look that you’ll want to wear every day.

Lace gowns make really cute maternity dresses for baby showers in the summer. How come? When you stand in the sun, the light shines through the intricate design and illuminates your body. You look like a goddess without even trying!

The lace overlay on this pink lace baby shower dress creates that gorgeous effect and gets all eyes on you. This timeless Pink Blush maternity dress also softens your shape with its loose skirt — a blessing for moms in the third trimester.

If you love this relaxed, breezy style, you’ll love these gorgeous pregnancy maxi dresses.

  1. Seraphine Blush Lace Maternity Cocktail Dress

Fitted and chic! Some people think pink is just for casual maternity clothes, but this Seraphine maternity dress proves them all wrong. We love the elegant and upscale look this maternity shower dress has to offer. 

This light pink baby shower dress is the right shade to flatter fair-skinned mommies. Thankfully, it can also work on darker complexions, thanks to its sheer design. This is a baby shower outfit for moms of all skin tones!

The crew neckline keeps this long sleeve pink baby shower dress modest. Still, the length gives you a chance to flex your shoes (and sexy legs!). These are cute maternity dresses for showers in the summer or winter — it’s a year-round dress!

  1. Lukalula Maternity Sexy Shoulder Straps Backless Solid Color Irregularity Maxi Dress

Here is the warm pink baby shower dress that looks absolutely stunning on mamas with darker palettes. It’s not a hot pink baby shower dress, but its vibrant color (closer to red) complements warmer skin tones and dark hair. 

This Lukalula maternity dress boasts style far beyond its color, too! The asymmetrical skirt puts a trendy touch on the traditional maxi maternity dress and shows some leg. We also love the plunging V neckline and cami straps (they make a sexy X across the back). 

Lukalula offers very cheap and stylish baby shower dresses — this maternity gown is only $25! You can find plenty of affordable baby shower dress ideas on their site in minutes. 

  1. Show Me Your Mumu Jess Ruffle Midi Dress

Here’s a hot pink baby shower dress for you! This Show Me Your Mumu dress is soft, flowy, and everything we love. Plus, it’s super pink. 

Where do we start? We adore how the dress is wrapped to create a layered look all through the skirt and bodice. The ruffle details give this maternity shower dress a very feminine look and feel. The ruffles also help shape your chest and conceal bulges!

This is a baby shower outfit for moms in any trimester! Available in sizes from XXS to 3X, these gowns are approved for all bumps. 

  1. Boohoo Maternity Strappy Cowl Neck Dress and Duster

These baby shower dresses for moms to be are super chic with a floor-length cardigan. Can you say mama cool? This accessory immediately elevates your look! The dusty rose color is also muted enough to flatter all skin tones, warm or cool. 

Out of all the pink maternity dresses for baby showers on this list, we have yet to recommend one with a body-hugging fit. Well, these Boohoo dresses are here to deliver! These cute baby shower dresses are fitted all the way through to show off your new mom curves. 

If you have no clue where to buy baby shower dresses for cheap, check out Boohoo maternity. They make maternity gowns for baby showers, weddings, and more for a reasonable price. 

  1. Sexy Mama Maternity Strapless Sweetheart Maternity Dress

Sexy Mama Maternity dresses stun with understated and elegant designs. The strapless sweetheart dress is a perfect example! The bodycon fit, curved neckline, and ruched chest give these baby shower dresses plenty of flair.

These are the ideal pink maternity dresses for baby showers because you can layer and accessorize as much as you like! The strapless design turns your collar and shoulders into a blank canvas, waiting for your decoration. We highly recommend dangling earrings with strapless maternity gowns — they stand out brilliantly next to your bare shoulders.

  1. Kimi and Kai Maternity Clara Nursing Floral Print Maxi Dress

You can’t go all soft and pink without adding some blooms too! This Kimi and Kai maternity dress strikes a beautiful contrast with a vibrant pink print covered in black and grey blooms. The dark features make this pink baby shower dress very flattering for mamas with dark hair and complexions!

Let’s talk about the flounce top for a second, though. This loose material creates separation in your silhouette, highlighting your bump gracefully. The cut also leaves your shoulders bare and ready for your finest jewelry! 

  1. SHEIN Maternity Tie Backless Crisscross Shirred Detail Dress

We are in love with this light pink baby shower dress from SHEIN maternity wear! We can’t decide what’s best: the perfect calf length, the ruffle straps, or the shirred bodice. Actually, it’s definitely the pretty, pale lavender color.

The dusty rose color makes this pink baby shower dress suitable for all complexions. The shirred material also gives you a comfortable, flexible fit every time. So, it can be said this baby shower gown fits mamas of all shapes, too.

These are such cute pregnancy dresses for baby showers in the spring, thanks to the dusty pink color. Pair these pink maternity dresses with some rose gold or silver jewelry, and you’ll shine brighter than the summer sun!

  1. Motherhood Maternity Off Shoulder Maternity Photoshoot Gown/Dress

We think we may have found the most stunning, long pink baby shower dress of all! The folded, staples neckline, the long train — it’s perfect. As the name suggests, these are cute maternity dresses for baby showers AND photoshoots.

These Motherhood Maternity dresses sculpt your body to perfection with comfortable bodycon material. The gown is fitted from the chest to the thighs but stays relaxed from the knee-down to soften your silhouette. The result is a beautiful, eloquent shape that can pass at any upscale shower.

Besides the fit, we love the off-shoulder neckline. This graceful design elongates your neck and shapes your shoulders for a feminine touch. When you put it all together, you get the most beautiful and flattering pink maternity dresses for baby showers! 

  1. ASOS DESIGN Maternity Baby Shower Cold Shoulder Ruched Midi Dress in Pink

This ASOS maternity dress is super hot with its plunging V neck and off shoulder design! Everything from the body-conscious fit to the soft pink color brings out your inner diva. This is definitely a sexy baby shower outfit for moms who want to show their glamorous side. 

These stylish baby shower dresses even feature a ruched skirt. This design draws attention to your bump and shapes your hips — double win! The cold shoulder cut makes these the perfect pregnancy dresses for baby showers in the spring, though you can wear this style all year round.

If you don’t know what to wear to a baby shower, we highly recommend any ASOS maternity gown. Their site offers TONS of stylish and affordable maternity dresses for baby showers! You can get inspired with fresh baby shower dress ideas by just browsing their store. 

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Unique Experiences in Margaret River Wineries




Margaret River Wineries

Margaret River, geographically secluded and magnificent – known for its distinctive regional food and breathtaking landscape. Set against a backdrop of ocean and woodland. Margaret River is known for its white wines, particularly Chardonnay and Semillon Sauvignon Blanc blends, and is known for producing robust yet delicate Cabernet Sauvignon. The Best wineries in Margaret River fertile soil, and marine surroundings regularly yielding exceptional vintages, confirming the region’s status as one of the world’s premier wine-producing areas.
Margaret River lies in Western Australia’s far southwest corner. A popular wine destination with a harsh natural environment. Margaret River boasts a thriving culinary scene with great restaurants, boutique breweries, art galleries, and fresh vegetables in addition to its 155 wineries. Discover a fantastic blend of superb cuisine and wine, gorgeous beaches, and world-class surf breaks, towering trees, rolling farms, and ancient caverns when you visit Margaret River.


Professor Harold Olmo and Dr John Gladstone’s two scientists found the region in the mid-1960s and identified it as a potential excellent grape-growing location. Dr Tom Cullity, a regional pioneer, established the region’s first commercial vines in 1967. As a result, viticulture has taken root in this relatively new wine area, which celebrated its 50th year in 2017.

If you’re a regular traveller to the Southwest, you might be interested in trying something new on your next visit to this world-famous city. As a result, we’ve compiled a list of Unique Experiences in Margaret River Wineriesyou may not have considered.

Join a wine adventure trip. Wine tours are popular in the world-renowned Margaret River Wine Region, but if you’ve been there before, you’ve probably already seen some of the region’s most well-known vineyards. Consider Sean Blocksidge’s Margaret River Discovery Tour for a unique wine experience.

The camp is just stepping away from the Beach.

It’s easy to see why the beachside campsite at Conto’s is one of Margaret River’s busiest camping locations in a town known for its coastline. There are 116 campsites for tents, caravans, and camper trailers nestled under shady peppermint trees. Conto’s Beach is a short distance from the campsite and offers excellent surfing, fishing, and swimming opportunities. The camp also provides direct access to a section of the 123-kilometre Cape to Cape Track, connecting Conto’s and Redgate Beach. This 6.3-kilometre path is somewhat challenging and features a variety of wildflowers in the springtime. Stop for a picture on the cliffs above Conto’s Beach.

Get Hands-on with Reptiles.

The Discover Deadly Education Centre was established to promote a healthy attitude toward ‘dangerous’ creatures to dispel widespread misunderstandings about Australia’s infamous (and sometimes poisonous) fauna. They provide various participatory reptile experiences, such as crocodile feedings, snake bite first aid seminars, and the opportunity to touch pythons and lizards. In addition, there are more than 30 different kinds of reptiles, amphibians, and arachnids to observe around the facility if you’d prefer to appreciate them from afar, making it the largest display of its type in the Southwest.

Watch a Movie… In a Vineyard

Throughout the summer, the award-winning Cape Mentelle vineyard is known as a “winery by day, outdoor cinema by night” throughout the summer. The Movies at Cape Mentelle programme has a diverse selection of films presented on the lawn among the vines and in the shade of the karri trees. If you want to try local wines and gourmet delicacies while relaxing on soft bean beds, there are various seating arrangements and packages available. There’s plenty of room to spread out your rug and tuck in if you bring a picnic. Bottles and glasses of Cape Mentelle wine are available.

Visit the Shell Museum.

The Bellview Shell Collection has Australia’s most extensive private collection of shells and coral, with over 30,000 unique species acquired from all around the world. There are also special shark teeth and handcrafted shell jewellery on display, which you may purchase. Museums remain open on weekends, public holidays, and school vacations.

Caving Adventure.

There are hundreds of limestone caverns in the Margaret River region, but just a few provide self-guided adventure caving excursions by torchlight. At 86 meters below sea level, Giant’s Cave is the deepest cave in the Leeuwin-Naturaliste National Park. You’ll be given a helmet, a torch, and a briefing from a cave staff member when you arrive. It’s vital to note that children under six are not granted admission and that closed-toed footwear is needed.

Visit Australia’s Most Extensive Raptor Collection.

The Eagles Heritage Raptor Wildlife Centre was established in pure natural bushland to treat wounded, orphaned, and displaced raptors such as hawks, eagles, falcons, and owls. To view these gorgeous birds up close, attend one of two daily 40-minute flight demonstrations, then pose for a portrait with Ivy the Barn Owl. Proceeds from admissions go toward helping the centre continue to care for local animals and provide training for aspiring volunteer wildlife rehabilitators.

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Why Mega Personals Are Popular With Women Looking For Intimate Interaction



Mega Personals is a dating website, but it’s pretty obvious that money is much more valuable to most people than time. If you provide a service that saves people time and pays for it in advance, you won’t be required to charge for billing. The more basic the service, the less you’ll have to pay. However, all of the dating sites that I looked into had a few requirements. If you wanted to sign up, you had to be over eighteen, and you had to have a photo ID.

Also, read about fate rule 34 a role-playing fantasy game for couple partners.

On top of those requirements is the issue of payment. All of the dating sites require that you register with a credit card or e-check. This was the biggest deterrent for signing up with mega personals, because all of our escorts sent money through the United States Postal Service (USPS) and the money never made it to our house.

So how did we get around this? The answer lies in the terms and conditions that each dating site provides. Most of the online dating services will require you to register using a credit card or e-check. The reason they do this is so that they can charge for the delivery of your personal contact information, which is what most people expect from mega personals.

We never had a problem with this requirement. Our contact information was always sent through the mail, and we never had a problem with the charges. What the big companies in the escort services don’t want you to know is that they’re selling your personal contact information. That’s why mega personals are better than packages.

Now I understand that most people feel that since there’s no face-to-face interaction with most girls, they will be reluctant to use the services of an escort or hookup website that advertises itself as a dating website. This is sort of true. However, the majority of the escorts and hookup sites on the internet have very discreet ads. These are the types of mega personals that allow girls to view ads without having to reveal their personal contact information.

All this means is that girls can browse through hundreds or thousands of girls looking for an erotic, long term relationship. They can select one of the escort services that match up with their personality type. For example, some girls may have more of a social butterfly and like to meet new people in clubs and such. Others may be a bit introverted and like to get to know people in more intimate environments. When you’re using a dating site that only advertises itself as a dating site, you can take comfort in knowing that you’re not giving away any sensitive information that could put your data at risk.

Common Myths About Mega Personals

MegaPersons is presently one of the most popular hookup and dating in the online world having thousands of active users browsing and working from 3 continents and hundreds of countries. MegaPersonals utilizes a proven design to connect its members together in real life. The dating services are left by real live people who either seek companionship for a casual hookup or for money to pay for the dating services. This service is absolutely free for its registered users, but if you would like to enjoy the benefits of dating online and of being a part of an internet community, you may register as a free member today.

To date, MegaPersons is currently the most popular online dating website. However, it’s not only about love and hookups. It is also about intellectual property and setting up attractive ads on the site so that it can attract more advertisers. If you’re interested in being a member of this exciting dating community, you will have to decide first whether to use Megapersonals for your personal use or if you want to benefit commercially through its many services.

MegaPanel, as well as Mega Personals, have advertising options. In order to browse through these different options, you’ll need to create a user account and give out your contact information so that the dating services can set up your own advertisements. In this manner, MegaPanel can serve two purposes:

– Using the dating services

You can actually find a number of good, reputable online dating sites where you can register and start looking for a partner. Some of these sites include BackPage, PerfectMatch and TradeKing. There are also other dating sites, which include escrow sites, whose services are also handled by MegaPanel. Once you’ve registered at one of these sites, all you have to do is put in your own details and personal information. From there, you will gain access to a wide range of contacts, which you can then contact using the contact information you’ve supplied.

– Using the dating site for profit:

There are a lot of people who think that using Megapersonals to look for love online is a breach of their privacy, which is completely wrong. In fact, most of the escrow websites which feature Megapersonals or back page as their partner in crime are legal companies that handle payments for their clients. In this manner, they can legally charge for these services, which means that you won’t have to pay anything extra for using Megapersonals or the back page to search for an ideal date.

– Using Mega personals for illegal purposes:

This is a misconception that many people have, thinking that by using Mega personals they are putting themselves into dangerous situations, including having sex with underage girls. In actual fact, escrow services which work with MegaPanel and similar websites are legitimate and companies that work with law enforcement to ensure the safety of all of their clients. In this way, using Megapersonals or any other website to find a date or even an escort will not put your life at risk.

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Steps to Keep Your Brain Fit in Today’s World



Brain Fit in Today’s World

Your brain is the most remarkable part of your body. Your brain is a creative part of your body. It can create new ways to express yourself and coordinate movements, such as chopping onions or running an obstacle course. It’s easy to assume these powers are automatic.

Healthy Heart

She says that the best strategy is to keep your heart healthy by working with your doctor. Your blood must flow freely through your blood vessels and heart. She explains that high blood pressure, high cholesterol, smoking, and diabetes increase the risk of developing neurode generative diseases. They also impair blood flow to the brain.

Atherosclerosis is a condition where the walls of an artery become thickened with plaque or “hardened,” which makes it difficult to supply enough blood for Brain Wellness Support to nourish its cells. Ischemic stroke can also occur when blood clots form in an artery cutting off blood supply to a part of the brain. This can lead to permanent or temporary brain damage.

There are many qualities sleep options.

It is essential to shut down your brain for at least 7-9 hours per night to keep it working. Sleep is essential to your brain’s recovery, healing, and mental health. Research has shown that the brain flushes out beta-amyloids, which can cause Alzheimer’s disease and other forms of dementia during sleep. Take a digital detox. Make sure to get to bed at the same time every night. Turn off your electronics 30-60 minutes before you go to sleep. Take a moment to meditate. Meditation can calm the mind and help you sleep better. It has also been proven to reduce anxiety, depression, and fatigue. Meditation can help people suffering from insomnia fall asleep faster and stay asleep. She also says that Meditation can reduce inflammation in the brain. “Many people notice that they can focus better and sleep better.

Move your body

Walking 30 minutes per day, joining a dance class, or swimming can help you stay fit and healthy. It could also improve your cognitive health. According to a large Canadian study, more active people than others scored higher on memory and problem-solving tests. Exercise increases blood flow to your brain. Studies have shown that exercise can increase the size and function of the hippocampus (the brain part responsible for memory). This area naturally shrinks with age.

Take Good Care of Yourself

Your brain health can be maintained by eating a diet high in omega-3 fatty acids, low in saturated fat, and rich in nutrients such as Herbal Green Food Plus. Whole grains are also a good option. This means that many people follow the Mediterranean diet. It emphasizes fruits, vegetables, olive oil, and avocados while limiting red meat.

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Big Brother Naija: Why Nigerians are obsessed with the reality TV show



Big Brother Naija

Within the last five years, the Big Brother Naija reality TV show has become Nigeria’s most watched offering on television. Featuring a diverse mix of housemates drawn from across socioeconmic and cultural lines, this enduring TV content format has become a hot button topic. Now in its sixth season, the show continues to polarise the country. The Conversation Africa’s Joey Akan asked Alex Eloho Umuerri who conducts research into TV and Big Brother Naija, why the show has a strong hold on Nigeria, and about its benefits.

What is Big Brother Naija?

It is a reality television programme that showcases the true characters of participants. Real people are often placed in extraordinary situations and their every moment is recorded as they react to their surroundings.

The idea of reality television programming originated in 1948 in the US when Alan Funt came up with the series Candid Camera. This reality television show has been replicated in different parts of the world.

In Big Brother Naija, housemates are isolated in a house and the dictator/biggie oversees their activities. A prize winner emerges at the end of the show. The programme debuted as season one from 5 March to 4 June 2006. Eleven years later season two of the programme premiered with Efe Ejeba as the prize winner. Since then there has been no stopping it. It’s currently running its sixth season.

Opinions are deeply divided on Big Brother Naija. It has been seriously criticised for showing indecent scenes of nudity and the like. But the producer has also introduced rich content into the programme that explores culture, religion, education and health issues.

Why is it such a big drawcard?

A format is a form of television programme geared towards enlightening, educating or entertaining people. Television programming can therefore vary. The established formats of television broadcasting are news broadcasts, documentaries, drama, interviews, soap operas, musicals, magazine programmes, and so on. Reality television is the current fad programming in Nigeria. The other reality television programme types in Nigeria are MTN’s Project Fame, Nigeria’s Got Talent, Glo Naija Sings and Nigerian Idol.

I break down reality television programmes into two types. One is the confined environment programme, where a number of housemates live together over a period of time until a winner emerges to take the prize money.

The other is the television talent show which features participants who present their talents in front of a panel of judges. Through decisions by the panel of judges and voting by the audiences contestants are eliminated until a winner emerges.

It’s useful to look at Big Brother’s attraction to people from two angles.

First, attraction is from people who are interested in becoming housemates in the reality show. This makes people, especially young Nigerians, seek out an audition when there is an opportunity to participate.

The second attraction is from viewers and fans of the programme.

The cultural element of Big Brother Naija is a major pull factor. The show allows participants to promote their cultural identity through dress, work habits and through the way they speak and the language they speak in.

Production techniques are another major attraction. A good example is the use of the cliffhanger, or suspense, when the producer creates heightened interest in the programme on the part of the viewers. The production technique of keeping the housemates and viewers in suspense has been a hallmark feature of the show from inception.

There are lots of other reasons why viewers are attracted to the show. These range from curiosity to pleasure in others suffering and peer influence, to name but a few.

The programme has accumulated a huge fan base. Most viewers are between 18 and 40 years old.

How does Big Brother Naija benefit Nigeria?

In highlighting the contributions to the country, it is only proper to note a major criticism of the programme: the inclusion of obscene scenes created by the housemates through nude postures.

Another concern has been around allegations of cheating and manipulation of votes to favour. However, it has not been possible to prove these allegations.

Big Brother Naija contributes to the entertainment industry in Nigeria in significant ways. Firstly, it has led to major growth in the industry.

Secondly, it has opened up the entertainment industry for producers, directors, actors, and members of technical crew and led to job creation.

Thirdly, the entertainment industry in Nigeria has immensely benefited from special production techniques with the use of multiple cameras that can capture scenes in the house.

Read more: ‘Big Brother Naija’: Nigeria’s unlikely public relations campaign?

Fourth, it has attracted a great deal of advertising interest which has generated revenue for the companies involved in the production, and led to greater interest in the brands being promoted.

Lastly, the programme opens up an outlet for supplies of various products – for example food supplies – thus scaling up the chain of economic activities.

What impact has it had on Nigerian society?

When we talk of legacy there’s both good and bad.

On the good side, the program can be said to be a training ground for potential stars. It has been a feeder show for the music industry, film, drama, advertisement world, and numerous other outlets in the entertainment industry.

We also need to understand that it has left a legacy of hard work for young people. It is obvious that the quest to win the prize helps to inculcate the desire of hard work in the housemates.

On the negative side, it’s incumbent on the producer Multichoice to seek advice from indigenous producers to ensure that the indecent attributes of the reality show are removed.

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