Back in the day, an excellent old flyer or postcard did the trick to draw in business. While these tactics still work, the marketing world has transformed into a place where online media rules. Phones and tablets are constantly in hand. People work directly from a computer, checking out their websites periodically to distract from the day’s grit. For companies interested in reaching a broad customer base, the online world, especially social media, is the way to go. Here are four ways to make social media work for you.
1. Livestream Demonstrations
Successful markets such as Eyal Gutentag understand that sales happen when you effectively reach an audience. On your company’s page, host live demonstrations of products. Beauty companies, for example, have demonstrated the impact of this trend. Women no longer have to wonder how to do a hairstyle correctly when an employee shows off the technique online.
Recent clothing trends and makeup applications become accessible to mass groups when presented through an online forum. Viewers check out how to put an entire ensemble together and then create a look that accentuates it. Right at the fingertips via a screen, the audience has learned more about merchandise than they may have in a traditional store. This technique works well for multiple fields, connecting shoppers to a company’s latest products.
2. Remain Active on Multiple Sites
Demographics and interests pull people to various social media sites. Cater to those concepts when posting or creating content. Post regularly to the numerous places, remaining visible to your followers. Sometimes a simple positive quote of inspiration is all readers need. Other times, show off the companies ethics by uploading pictures of a recent donation or humanitarian effort.
3. Work With Social Influencers
Several people have become known as social influences, posters with significant followings. With so many reading their regular updates, they become an easy outlet to get information out. Having a role with them or offering them deals to promote products is one way to increase your viewership and approval rating.
4. Promote Acceptance
During a divisive age, many customers are looking for organizations to emphasize peace and unity. Social media is an opportunity to demonstrate inclusivity. Show images of the diverse workforce. Put up the corporation’s mission statement or goals. Be clear about where the establishment stands and any active roles being taken to improve society or break the glass ceiling.
Be where shoppers are. Don’t rely on them to go to the mailbox. They spend far more time visiting social media sites. A positive, persistent presence is the new form of marketing.