A heat map is a website visitor tracking tool for measuring and displaying statistics on clicks on your site, which evaluates the effectiveness of the resource and its individual parts. In simple terms, a heat map shows the activity of users on the page, and which parts of the resource are of more interest to visitors.
The promotion of a website or resource on the Internet requires a serious approach. Analytics and analysis play an important role in this process. To evaluate popular pages and parts of the site, there is a special heat map. This map is also called a click map because the data is displayed as areas that users click on.
There are many benefits to using and analyzing data with a heat map. The advantages of using such a mechanism include the following factors:
Thorough and comprehensive analysis of the activity of site visitors. You can easily see which pages and parts of the page people are interested in. The information is available in a simple and understandable way.
You can easily identify uninteresting content and remove it, make the resource in demand for users.
It is a good tool for analyzing the effectiveness of introducing new applications and page parts. The information provided is presented in an accessible and convenient way, so it is easy to understand the information received.
Considering these factors and advantages, we can safely say that this is an effective way to analyze users, their preferences, and interests. If you rationally use this information, you can do a better job of promoting the site.
How to apply data from the site heatmap?
People can use this data for different purposes. Most often, these are resource administrators and website promotion specialists. Thanks to the data received, you can quickly get rid of ineffective materials, articles, videos, images, and other information that is of the least interest to visitors. The heat map is also used by specialists in the promotion of online stores, blogs, and other resources that need popularity and demand among visitors.
How Heatmap works
When is the best time to use heat maps?
Heatmap technology is one of the main tools of the Internet and content marketers. It shows the greatest efficiency in the following cases:
Content marketing. With the help of a heat map, the optimal content size and winning positions for the placement of CTA buttons are determined.
A/B testing. Using a heat map, you can test and select different landing options, and determine the effectiveness of the location of site elements and CTA buttons.
Redesign. With the help of Heatmap services, you can track user behavior at each stage of the redesign. This allows you to evaluate its effectiveness compared to the previous version.
The information that heat maps provide is easier to digest than statistical data. By analyzing heat map data, you can learn how users interact with the site and take steps to improve usability.
But keep in mind that heat maps are more effective in combination with other analytics tools, otherwise the data will be limited and may provoke incorrect conclusions.