Connect with us

New in Tech

Tor Browser Benefits – Learn About Privacy and Security on the Web

Published

on

Web

Tor Browser Benefits. You may not know it, but Tor is one of the most important things to know about online privacy. This anonymity software allows you to surf the web without having to worry about being tracked or found out. With this software, you can surf anonymously with your computer.

Encrypted Internet Data

Tor encrypts Internet data by bouncing it through the internet, obscuring its location. And because Tor can easily be used for accessing everyday web pages anonymously, Tor and the dark net are not exactly the same thing. The Tor browser is also able to use normal browsing features to view websites that have an onion URL.

Surf Anonymously

One of the biggest advantages to using Tor is that you can surf anonymously while remaining secure and protected from those who wish to cause you harm. While this type of browsing is not perfect, it is still a great way to browse the web. When choosing a reliable Tor Browser program, make sure that it is not only free but also has good reviews.

Zero Track Record

Another benefit to using Tor is that it does not track you. While many sites that offer a free search engine may track your data, a popular search engine, Google, only keeps track of your site’s pages when you are actually there. If you visit a site through its regular browsing features, you never have to worry about data gathering from a paid search engine.

Easy to USE

Tor is also easy to use. Because of the encryption it provides, you do not need to worry about installing any special software or plug-ins to get started surfing anonymously. If you want to go online, simply install a special browser that provides you with the encryption you need and use that browser to surf.

High Security and Privacy

Many Tor Browser Benefits comes in the form of security. If you browse anonymously, you are also able to protect your personal information. and privacy and security online.

If you are worried about your privacy on the web, I would encourage you to give the tool a try. It may surprise you.

To be completely honest, this browser was not specifically designed for Internet use. The creators of the program saw the need to make a browser that provides security and privacy on the web, and they did not take into consideration any negative effects that would come from using it.

Fortunately, there are no security problems with using this program. Instead, it is all about using an anonymous browsing program that is free and offers great protection.

Surf Safely

Another benefit of using the Tor Browser is that you are able to surf anonymously while still being able to surf safely on the web. If you are being tracked by other websites, you will not be able to see what they are up to without the use of Tor.

In addition, you will not be bothered by pop-ups and other annoying ads. This is an important feature that many of us don’t think about but can be very annoying if you want to stay online and are not happy with what you are seeing.

In summary, these are a few of the many Tor Browser Benefits you can enjoy. If you would like to browse the internet without worrying about being traced and have more privacy, this is an excellent choice.

Continue Reading
Comments

business

How to Increase PPC Profits

Published

on

By

Every business and digital marketer wants to increase profits. When you focus on Pay Per Click, it is easy to figure out that if you get more traffic, you will make more sales and profits. Of course, this is only the first way to increase pay per click profits. The second way is by increasing the value of each sale.

 Increase PPC Profits By Making More Sales

You can get more traffic of the same quality by adjusting or changing your CPC or the entire bidding strategy of your ads. In this way, you can spend the same money to get more traffic that will send a bigger number of potential customers to your site.

1. Change Your Bidding Options

In the first step, we suggest using the Target ROAS smart bidding option. ROAS stands for return on ad spend. If you know how much return you need to get back from your investment in your ads, Google Ads will optimize your bids to reach that goal.

When you calculate the profits of a product, you must estimate the total expenses first. You can add salaries, expenses on equipment or software, shipping costs, etc. Then, you can estimate the profits by removing the expenses from the total amount of sales.

Many businesses reinvest a percentage of the profits on paid advertising to make a sale. So, it’s important to target a specific return on ad spend to keep their system running. And this is what we want to achieve with the Target ROAS option. Google Ads will find the right CPC to get you closer to that goal.

2. Make Bid Adjustments

Your conversion rates are not the same for all your target audience every time your bid for them. It can change for different reasons during the day or before and after specific events. It makes sense that they don’t have the same buying intention all the time as well.

For example, many e-commerce niches have higher conversion rates in specific hours of the day. Some demographics of your target audience may increase their conversion rates at specific times while others decrease it. For this reason, you need to track your results and adjust your bids to get the maximum from your budget.

Finding the right times of the day to increase or decrease the CPC is a great way to improve conversion rates or avoid wasting money the times they don’t convert. You can also consider increasing your CPC on holidays, Christmas, Black Friday, and dates that your target audience loves to buy things.

Maximizing PPC Profits By Increasing The Value Of A Sale

In some businesses, it will not be enough to change your bidding options or adjust your bids to increase profits. If this is the case, you need to consider to get the same or lower sales but increase their value. Lower sales can generate more revenue if the average profit per sale is bigger.

This idea may sound confusing because most people try to do the opposite. However, below you can see two ways that fewer or the same amount of sales can bring more profits.

Increase Product Prices To Increase Profits

Some advertisers have considered changing their products’ prices, while others think it could be too risky. The truth is that that a logical increase in the prices is not so dangerous as some people believe.

It’s common sense that you will lose some customers when you raise your prices, which could be a good thing for your profits. When you raise your prices, you will earn more money per product from the existing and new customers. However, you waste less money because you create fewer products. You can also avoid ad costs, delivery costs, and staff costs.

The more you raise the price, the fewer sales you will make. However, the more you lower the price, the more sales you will make. When the price is too high, no one buys the product, and when the price is too low, the sales are not profitable anymore.

We are looking for a sweet spot that will bring maximum profitability to your business. Small changes in the price are not risky and can give you information on how you need to continue in the future.

Increase Average Order Value

Many types of businesses focus on making sales of many products together, as bulk drop-shippers and mass manufactures. They avoid small orders and focus only on the big sellers. This process increases the average order value and has some great benefits.

If you avoid small orders, you don’t spend time delivering them. Small orders will take the same time to get delivered as larger orders. The same applies to customer service, and the ad spend. The customers that make small orders require the same attention and time as the customers that generate more profit for your business.

The easiest way to avoid people that make small orders is by increasing the average order value (AOV). It will reduce the bids on keywords and ad groups that go under a certain level. Of course, your ads will be visible to fewer people that are willing to make big orders.

You will earn things that you don’t expect from this process. The customer service and delivery time will get improved, and you will raise the average return on ad spend. So, you will have more happy customers and more earnings per customer.

Conclusion

When you set up PPC campaigns, you need clear goals about what you want to achieve. The goal is not always to make more traffic or just get more sales. In many cases, you need to consider how you will get the most profits. As you can read above, fewer sales can generate more profits in two scenarios. You need to find the sweet spot for your prices and the right customers for your business. Of course, it is profitable to make more sales too. The best way to achieve that is by finding the right bidding options and adjusting your bids

Continue Reading

New in Tech

Tips For Shopping Online

Published

on

Back at the not-too-distant ago, people looking for presents were needed to shower, dress and courageous cold winds and distressed fellow shoppers to select holiday presents. Fervent bargain seekers impatiently anticipated store openings Dark Friday (the day following Thanksgiving) such as search engines anticipating ignition.  Kids turned through toy shop sites like doe-eyed automatons, leaving them prominently receptive to particular pages in the expectation that the catalogue would somehow accompany their parents into the mall. Uncertainty reigned. We did not understand it at the time, but holiday shopping will not ever be the exact same again. We did not need to go the shop! Rather, firms opened virtual shops on the web. Consumers can make their purchases night or day, respectably clothed or totally nude. Like most paradigm changes, the arrival of internet shopping attracted changes to the status quo. In stores, 1 need only maintain vigilant guard of somebody’s wallet to make sure its safety; maybe not so online. It is exponentially simpler to maintain one’s will more than temporary seasonal aid when returning a product in shops. Kpop merchandise is the best place to buy online.

Shopping online is simplest with vinyl, but a few plastic is far better than many others. It is highly recommended simply to use charge cards, instead of debit cards, for internet shopping. Credit cards represent an expansion of credit, while debit cards draw straight from the bank account. Once facing your bank information, hackers could do more harm to your financing compared to with your credit card amount. Billing Act, customers are safeguarded in case of identity fraud or theft — even if they use a charge card. Payments for unauthorized charges to your credit card may also be placed on hold and researched. With a debit card provides you some national protection also.  Should you notify your lender of a fraudulent debit card buy in just fourteen weeks your liability is limited to $50; then it increases to $500. These expire after a single buy and just your credit card provider knows which accounts it is linked to. Using just one credit card for online shopping is just another fantastic way to head off possible internet shopping headaches. In case you have one credit card number sent through cyberspace, then the potential for fraud is restricted to this 1 account. If a hacker encounter by your account info, you will have just that credit card business to compete with.

Beware the Restocking Fee

Internet shopping could finally mean the passing of the physical retail store, but if this happens, 1 thing will be continuous: the warehouse. There’ll always be a necessity to store huge amounts of things and also to employ people to inventory these warehouses. Until robots require their tasks, warehouse workers will need salaries for the job they perform. Obtaining a person for regaining, packaging and sending a product that you have bought online is already assembled to a merchant’s prices. But if you go back the product, it has to be repackaged and substituted, even though the company has not made any cash from the yield. Though some retailers charge around 25 per cent or more, a fee of 15 percent of the cost that you paid for your returned item is now customary for intensively packed products, like electronic equipment. Before going to checkout, get accustomed to the merchant’s return policies, that need to be explicitly mentioned somewhere on its internet website. Simply packed items such as books and unopened DVDs should not cost you some money to reunite. Likewise, if you are returning the product since it is faulty, you should not be expected to cover any return charge. If you have damaged the item’s UPC code or sequential number, but don’t bother attempting to return it you’ve pretty much accepted the product permanently from circulation. It is possible to attempt to regain some of everything you paid by list the thing on Craigslist or eBay.

Continue Reading

New in Tech

Steps in iOS and Android App Development – Flosum Guide to Mobile App Developers

Published

on

Through the application development projects we work on, there is one consistent trend we can notice is that mobile app development is always like a black box if you do not know how to code it out. If you are making a mobile app for iOS or Android for your small or medium-sized business, you should have a clear understanding of what it takes to execute it. As per a recent study, about one-third of the SMBs have launched their mobile apps by now, and it may be necessary for all types of businesses to have a mobile app in the future. Here are some stats to support this claim.

  • Now, mobile apps account for nearly one-half of the time of the digital media consumers online.
  • Smartphone users now spend about 90% of their mobile phone usage time on apps.
  • About 85% of consumers prefer to use native apps over a website on mobile.
  • Mobile apps also account for 42% of all mobile sales for Fortune 500 companies.
  • The total revenue through mobile apps is expected to cross $90 by the end of this year.
  • An average consumer tends to have installed about 30 apps on their smartphones and spends nearly 40 hours a month using those.

Even though all these points mandate the building of an app for your business, the decision to move forward is not easy to accomplish. There are nearly more than 2 million apps on the App Store and Google Play, so it is important to understand how mobile app development works and how the apps you make will fit well into your market niche and goals. In this article, let us look at the app development life cycle and explore the challenges and objectives of the same.

  1. Starting with mobile app development – Market research and discovery

By the time you start thinking of a mobile app, you may already have a good idea about it in mind, which is a good point to start. However, before getting on to the design and development, you should first take a deep dive into it with thorough research based on your business market and target audience. You may also look at your competitors’ apps and strategies to have a broader picture of how it works altogether. Some key questions to answer are:

  • What is the goal your mobile app needs to achieve?
  • How is your target audience?
  • How you want to present and make them use your app?
  • What platforms (iOS / Android) they are mostly on?
  • Which development language and development framework should you choose?
  • What are your app development budget and the timeline for the same?
  • Establishing the goals and objective

This is the crucial next step in building your mobile apps. Once you have determined the goal your app should achieve, you have to map it out as to how to reach there. Consider the factor like what problem your app solves for the customers, what features it should have, what should be the core appeal of your app etc. In many cases, as Flosum points out, it is also important to decide the benefits and features of your app should be well balanced to not tamper with your budget and resource capabilities. However, in terms of prioritizing your app’s functionality, emphasize customer engagement over the exclusive services, and do not let your budget restrictions limit this.

  • Focus on foolproof user experience

For a mobile app, user experience is everything as they spend a considerable among of effort and time to install the same on their device. So, consider various ways in which people may use your mobile app versus mobile websites. Define the backend of your app and identify how it interacts and deliver data through the front-end. There are many industry standards and W3C practices followed, which you need to abide by.

  • Finalize the wireframe and test the app prototype

Once you prepare a proper wireframe, you may first nail down your wireframe’s shortfalls during the back-end planning process. Once your team is agreed upon the storyboard and wireframe for the project, you can build a prototype next. Prototyping is an important step as it gives you first-hand exposure to how your design concept will further actualize. You can evaluate it, get feedback, and identify the flaws and dead links in your app’s workflow and usability.

There are many prototyping tools available out there for you to accomplish this process. While testing the prototype, it is a good idea to use people who are not part of the project to test and evaluate your prototype’s flaws. Observe their interactions with the app and get honest feedback on the application’s functionality and ease of use. This phase aims to finalize the design concept for your app, which will guide you through the actual development process.

  • Development of the app

Once testing the prototype and streamlining the design concept is over, you can start with the development phase. If you are not using any app development platform or BaaS provider, the developers need to set up the databases, storage solutions, APIs, and back-end servers for your app.

Set up the developer accounts for app stores where you plan to publish the as if you do not have one already. The creation of a developer account and getting approval may take several days, which may ultimately delay your release of the app if you do not take care of it at the first point. Go through the store guidelines of publishing to minimize the chances of your app getting rejected during the review.

  • Test, test, and test

Once the development is done, you have to start with the most crucial and exciting phase of the mobile app development lifecycle. Rigorously testing needed to be run in all possible real-world scenarios to sniff out potential technical failures or damages.

During the testing phase, you may go back to the design document and go through each feature again and test it for the desired out. As it was working fine during the development phase, never assume that it will deliver the same in the end product.

While testing, it is also ideal for observing the users at real-time usage of the app. You may also want to use any mobile UX testing tools to get real-time feedback and user analytics. When you are fully confident about the app work as desired in every desired scenario, you can then move on to the final preparations to launch it.

Continue Reading

New in Tech

Benefits of having an IT security certification for better job opportunities

Published

on

IT security certification

If you are looking to build a cybersecurity career, you will need to invest time, money, and effort. It would be best if you start by looking into various security career certification options. These certifications provide you with all the necessary knowledge, skill, and opportunities to develop a stable career as an IT security professional. So, what are the advantages of getting a certification? Let us have a look. 

Certifications are a differentiator

Certifications are a differentiator between you and your competition if you compete for the same post as an IT professional. Keep in mind that even though there are a number of opportunities in the field of IT security, the competition is also high. So, if you are looking to beat the competition and get absorbed in a firm as an IT security analyst based on qualification and merit, you need a certification. It is vital to understand that accreditation serves as a difference between you and other college graduates.

Certifications for accomplishment

Here is something you need to understand regarding certifications – it conveys a level of commitment you have for growing the knowledge and career. Keep in mind that with any employment opportunity, you need to talk with potential employers, and having a certification will allow you to impress your potential boss.

High-value member of the team

It is crucial to keep in mind that certifications will not sway every employer, but several employers will be looking for them. Even top-notch organizations like the Department of Defence hire IT security professionals based on the certifications for the top jobs in security and the intelligence positions.

Certifications for a better career 

With certified courses for an IT security career, you are continuously developing yourself and keeping in line with the changing times and the IT security industry’s dynamic nature. This means you are in the best position to apply for better jobs and, in general, look forward to greener pastures depending on the level of your proficiency. Having certifications will also ensure that your employer sits up and takes notice, which means you have greater leverage while negotiating contract details.

Negotiate raises and promotions better

As stated in the previous section, the more you develop yourself, the better your position within the firm’s workforce. Money matters are always a significant aspect of any career decision, and there are numerous opportunities to work within the niche of IT and cybersecurity. This is why it is essential to keep developing and learning through certified courses to make the most of the career growth opportunities that will come your way.

Certifications take precedence over training programs

While we are on the subject of IT security certifications, we also need to look into the various training programs available on the market. There are thousands of training programs to choose from, and some of them are quite premium with high rates and charges. However, it is vital to understand that these training programs are geared towards the certification exams but without the hands-on experience and expert help of a certified course. So, having a certification is obviously a better qualification. 

Choose your IT security certification, depending on the niche you aim to work in, and experience enormous career growth.

Continue Reading

New in Tech

Uses of the thermal camera in COVID-19 detection

Published

on

COVID-19 has changed the whole world. From severe lockdowns to quarantine periods, the world has faced a lot. Its peak time is continuing in various parts of the world. Although it was a sudden outburst, and many countries were not ready to fight the unpredictable effects of this deadly disease. The world is now shifting to the next phase of the fight, where multiple technologies are tested to equip humanity against this virus better. A body temperature measurement camera is one such technology under rapid research.

Thermal imaging camera is used in various parts of the world as a tool of screening the persons with fever-like symptoms in areas where high-traffic and gathering is expected like shopping malls, hospital entrances, office buildings, and other mass-attendance events when they will resume after lockdowns.

Anyone who shows up high temperatures can then be directed to in-depth assessment. It will reduce the rate of mortality by this virus, but it will also minimize the spread of the virus.

What does it do?

A thermal camera takes the picture and makes an image of the object with the help of infrared radiations that are emitted from an object during the called thermal imaging. The image depicts the temperature of the given object. The basic technology for thermal imaging camera was first used in the military domain, but today, its uses are far spread.

The common practice today for a thermal camera is highlighting the warmer object. The object subjected to the camera is shown in yellow-orange hue and starts getting darker with an increase in temperature. Colder objects are displayed in purple or blue color.

Infrared radiations have a wavelength that starts at around 700 nanometers and lengthens to 1mm. Wavelengths that are shorter than the above range are visible through the naked eye. A thermal imaging camera uses this infrared energy to give thermal images. The lens in the camera uses a detector where infrared energy is put over this detector to form a comprehensive pattern known as a thermogram. This pattern is then converted into electrical signals to make a thermal image, which is then interpreted as per the said guidelines.

Why a thermal imaging camera?

Both government units and commercial bodies are installing automated systems comprising of thermal cameras to perform fever-screening.

These systems are believed to be the magic bullet for areas of gatherings. Mass fever screening can be performed. Measurements are instant with limited or even no contact, and results can be seen even at a distance, so a minimal disruption in areas of public gathering is expected.

Using thermal cameras at night

Thermal cameras are inclined to work better at night, but experts suggest that it is not related to the environment’s being dark or light.

The ambient temperature and the core temperature of most of the otherwise-unheated environment and objects are always quite lower at night compared to the sunlight hours. As a result, the sensor in the thermal imaging camera can show a warm environment in higher contrast.

On relatively cooler days, heat from the sun will be slowly absorbed by roads, buildings, construction material, vegetation, and almost every object. For every degree of temperature, these objects experience a rise in ambient temperature as the day passes; hence, they become less clear and less distinguishable from warm objects used in the camera.

Most thermal cameras will show warm bodies in sharper contrast during the night when several hours of darkness have passed as compared to sunset time. Likewise, this imaging will be more accurate during the early morning compared to the full daylight in the afternoon.

Using thermal cameras through glass

The body temperature measurement camera does not work through glass. A glass sheet enables the visible light to pass through, but it acts the same as a mirror for infrared waves. Consequently, the lenses of IR cameras are made up of zinc selenide or germanium. If you place the thermal camera in the window, you will only see a blurry mess or your reflection.

Using thermal cameras underwater

Thermal cameras cannot work well in the underwater environment. Water inhibits a lot of infrared wavelengths and acts as an opaque barrier which blocks the wavelengths of visible light. Just like we cannot look through paint, the infrared sensors of these cameras cannot detect any significant depth of water.

Water possesses a much higher heat capacity than air; hence, it requires much more energy to increase or decrease the corresponding volume’s temperature even by one degree.

Hence the objects will lose or gain their specific heat energy relative to water over shorter distances and much faster. For thermal sensors, it is naturally tougher to differentiate when sunken than they would be placed outside the water surface. 

Do thermal cameras detect coronavirus?

Θερμικές κάμερες are devices for the measurement of temperature. As fever and high temperature comes as the common symptom of this virus, so these cameras are being applied as first step screening in areas where the gathering is expected. As the virus has spread in various parts of the world, multiple symptoms are reported, including fatigue, nausea, and loss of smell and taste. Many health workers have reported that not everyone with this virus gets a fever, and likewise, not everyone having fever nowadays is infected with COVID19.

Hence thermal cameras in standalone will miss many infected people with symptoms other than fever or no symptoms at all. Accordingly, false negatives are not detected by these cameras. False positives also arise because of thermal cameras, as these can identify people unwell for another reason showing fever as a reaction.

COVID-19 has presented challenges to the whole world. All scientists and health experts are working day and night to beat this deadly virus. Among these struggles, the use of a thermal imaging camera comes as a basic step to do the initial screening so that its spread is less in momentum. Yet there is a lot to uncover which needs experimentation and evaluation.

Continue Reading

Trending