Simply opening a website and creating an eCommerce store is not enough to grow your online marketplace! You need to give it that extra push to boost your conversions and sales. Because we all wish to stand out and deliver the right experience to our customers.
Your website is the anchor point for driving all your major traffic. However, would anybody like to visit a site that’s slow to load or has broken links? Or would anyone want to go through a complex checkout process? I can hear a “No”!
To avoid the above situations, you need to enhance your website interface and make it easier to navigate, especially on mobile devices. Here are some top tips you can follow to optimize your eCommerce portal in 2021.
- Design and UX
This includes designing a simple yet impressive homepage because that’s the first page most of your visitors would land on. And first impressions do matter! Besides, you must focus on the user experience (UX) of your store.
Another important factor that needs mention in this regard, is optimizing your page load speed. Because a slow website is equivalent to a loss of sales and revenue. If your site fails to offer a seamless and smooth navigating experience to your visitors, you will lose them gradually!
So, keep yourself in the shoes of your consumers and understand how the products are looking from their point of view.
- Focus on On-Page SEO
Now that you have set up your eCommerce website, the first thing you should do is:
- Make a simple URL structure as Google considers it to be improving user experience.
- Add page titles, met descriptions, keywords, etc., while following all the SEO guidelines as per Google algorithms.
- Add rich and relevant snippets for all your products to let Google index them in the organic searches quickly.
- Add product descriptions, tables, images, specifications, etc., on your product pages.
Both on-page and product page SEO is essential to optimize your eCommerce store as it will improve your revenue drastically.
- Simplify Your Checkout Process
Cart abandonment is a serious issue these days and one needs to reduce it as far as possible. There can be so many reasons for potential buyers to leave their carts, including high shipping charges, better deals found on another site, not willing to create an account, unavailability of flexible payment options, and complex checkout process!
So, here’s the deal! Either you make your checkout process easier and simpler by letting your customers place the order within the minimum steps possible, or you lose them forever! Moreover, do you know that slow page load time can also lead to higher cart abandonment rates?
Radware has estimated that even a page load delay by 2 seconds can increase the cart abandonment rate to 87%. Also, 70% of the online carts are abolished before checkout! According to proven human psychology, buyers think that they are waiting much longer than they really are!
You need to streamline your shopping cart by –
- Reducing the number of steps of pages required to make the payment.
- Showing your customers how far they have come in the process. This helps them give an idea of what’s happening and whether that’s fruitful.
- Ensuring that your customers know the availability of a product.
- Removing all kinds of distractions from the checkout page and keeping it simple.
- Tweaking your call-to-action buttons.
- Improve Your Product Page
Ensure that your product pages are convincing enough for your potential buyers to make the purchase. To enhance your product page, you can try smoothening the navigating experience of your consumers. Let them find new products easily without going through multiple steps.
A good idea would be to create breadcrumbs or product paths to help your customers know which products fall under which category. They can even look up for similar other products following those breadcrumbs, which are based on product history and hierarchy. A good example of an eCommerce store practicing this would be Amazon.
Further, you can use SEO-friendly and catchy titles for your products. It will not only help your product page to rank higher but also enable your visitors to find their desired products faster and easier.
Besides, an important step would be to add attractive product images to make them saleable since shoppers like to know what they are purchasing. The best idea would be to show images of products in use to boost their chances of getting added to the cart. Try to show various aspects of the product and how it would be beneficial in changing one’s life!
- Go for Personalization
Offering personalized services is the key to win more customers as everybody likes to receive that extra care and attention! By personalization, we mean showing your consumers relevant content, products, services, and customized offers. Gartner believes that smart personalization has the potential to increase your profit margins by 15%.
To learn your customers better, you need to research about their likes, dislikes, interests, purchase histories, etc., using social and web analytics. To provide more customized services, it’s really essential to know who your target customers are, where they live, what they like, and how they have come to your site.
Another way to offer personalized solutions is through custom-made marketing emails as per the unique behaviors of your buyers. This has an added advantage as it can help you reach even those visitors who have left your site.
One brilliant marketing approach that best amazon fba courses if a customer buys a product, Amazon would send several other emails following the purchase telling him/her about other related products.
- Mobile-optimize Your Site
Ever since the pandemic outbreak, people are using mobile devices to make purchases. Customers are opting for online ordering and home delivery options to avoid stepping out of their homes.
This is why your business requires a mobile-optimized website to cater to the needs of your digital customers. Besides, people also use their smartphones and tablets to research about which product or service would be best for them.
The best ways to optimize your eCommerce portal for mobile devices, make sure you –
- Speed up your website
- Use mobile marketing campaigns
- Use videos
- Optimize for mobile search
Improving your eCommerce store and optimizing it would boost your conversions drastically.
