Unfortunately, it is sad to say that the vast majority of small businesses do not succeed. It is a highly competitive market out there, and many are simply not able to sustain themselves. When you start a company, you want to do everything that you can to maximize your odds of success. These are just a few of the ways of the reasons small businesses succeed.
A Clear Vision
Many entrepreneurs are in such a rush to launch a business that they simply don’t put enough thought into clarifying their vision and business plan. This is important for a number of reasons. In the first place, you are more likely to obtain business loans with a viable strategy for your business. Also, you have a clear document that you can keep referring back to time and time again. Whenever you start to drift off course, this can help to pull you back onto the right path.
A Detailed Budget
One of the main reasons that small businesses do not achieve success is the simple fact that they aren’t built on a firm financial footing. Generating revenue can take a great deal of time and effort. For this reason, you should put yourself in a strong financial position before your business launches. You don’t want to have to worry about your personal expenses all the time. Keeping a tight grasp on your finances also means constantly tracking your expenditures and not overspending when you don’t have to. Also, you should get into the habit of questioning everything before you buy it. As for your essential costs such as utilities and internet, you should keep these as low as possible through the process of renegotiation.
The world of business is not just about what you know; it is also about who you know. So, this means that building up a strong network of contacts is also important. This way, it becomes much easier to generate business when you need to. Not only this, but small business networking activities may open doors to you that you otherwise would not have had access to. Also, if you find yourself in times of hardship, you are much more likely to be able to come up with a successful backup plan that sees you through to the other side.
Another one of the main reasons businesses achieve success is through careful investment strategy. There is a balance to be struck between not hoarding all of the profits and spending them in a way that is wise and will help to bring your business up to the next level. Investing doesn’t always mean buying up physical products; it also means investing in talented staff members and the right equipment etc.
While there are no guarantees of business success, these are some of the ways that you can maximize your odds of getting your company to the level that you want of it and staying ahead of your competitors.
The Undeniable Benefits of Joining the Local Chamber of Commerce
When starting your own small business, you have a lot on your plate. Picking a great location, securing funding, driving early marketing, insuring your business, and much, much more. The last thing you want to think about is trying to network with other local companies.
However, joining your local chamber of commerce is a crucial step of business ownership if you want to see lasting entrepreneurial success. Don’t believe us? No worries! Our guide will explain what, exactly, the Chamber of Commerce does, and why it’s so beneficial to any business to join their local chapter.
What Does the Local Chamber of Commerce Do, Exactly?
If you’re a new small business owner, you may not know exactly what a local chamber of commerce is, much less what it does. A chamber of commerce is an organization that advocates for local businesses. It’s membership-based and offers local businesses the chance to connect with each other, share resources, and help their community grow.
The board of the local chamber of commerce is comprised of local small business owners, which makes it uniquely capable of handling their political or financial concerns. On a grander, national scale, the Chamber of Commerce can handle things like infrastructure, as seen in this clip with Suzanne Clark.
How Much Will a Small Business Owner Pay to Join?
Membership fees for a chamber of commerce will depend on the size and location of the chamber in question. However, a new business can expect to pay between three hundred and four hundred dollars as a yearly fee. This comes in addition to the monthly fee of around thirty dollars.
If you’re running on incredibly slim margins, this might seem a bit steep, especially as a new small business owner. However, the benefits can vastly outweigh the costs.
What Are the Benefits of Joining Your Local Chamber of Commerce?
Now that you understand the basic functions that the local chamber of commerce handles and what membership might cost, you may be wondering how this benefits you. The ways that your business can benefit from joining this type of group include, but are not limited to:
Your Business Looks More Trustworthy to Customers
People like to check, double-check, and cross-reference any business they choose to interact with. Especially in the local small business scene. Consumers are a solid sixty-three percent more likely to buy from you if they see that your business partners with the local chamber of commerce.
Plus, in addition to looking more trustworthy from the membership, your fellow chamber members will be able to vouch for the quality of your services or products, increasing customer trust.
Become More Visible to the Local Community
People want to be more involved in their communities, building up small businesses, and giving back to their neighbors. By joining the chamber of commerce, you become a political force in the community, increasing your visibility. This can, in turn, help you raise the worries of your customers to the local government where they otherwise might go unheard.
Massive Business Networking Opportunities
Naturally, any collective of businesses presents a wealth of business networking opportunities. As a member of your local chamber of commerce, you interact often with other local business owners, allowing you to form working relationships or even business partnerships in times of need. Plus, as long as you remain on good terms, you can recommend and forward customers and clients to each other.
Easy Access to Mailing Lists
Do you work in the business-to-business (or B2B) sales field? If so, joining the chamber of commerce is an opportunity that you can’t pass up. Membership grants you the contact information of basically every business in the area, giving you a direct line to the people with actual buying power and decision-making abilities.
Fun fact: This directory also includes businesses that are not members, but work within the same community, further increasing your reach.
You May Get Free Stuff
When you join your local chamber of commerce, you might get a package including some free swag or merch to celebrate your membership. However, that’s not where the freebies end. Many businesses that have this membership offer discounts or little extras to their fellow Chamber members. It might be worth joining the local chamber if it gives you a free coffee before you open up shop!
You Can Advocate for Your Business’s Rights
During times when business is in a state of flux, having the ability to advocate for your concerns is crucial. The Chamber of Commerce does this whether you are a member or not. However, if you’re a member of a marginalized community or otherwise struggle to get your voice and your concerns heard, joining the chamber of commerce can give you a platform.
Chambers May Have Small Business Resources
Another side benefit to joining the chamber of commerce? Many of the larger chambers have access to business resources like coaching, SEO work, mentorship programs, or even health insurance coverage. They could even offer your business discounts on energy costs or professional headshots.
As a new business owner, you may be able to avail yourself of these resources without any extra cost after membership fees. That’s a learning opportunity that no one can miss.
Are There Any Drawbacks?
Of course, as many benefits as there are to joining the local chamber of commerce, it’s not without its drawbacks. Some of the potential issues you might encounter if you join include:
Continual Membership Fees
Just like that Costco membership that you forgot to renew after the start of the year, you lose all of your Chamber of Commerce membership benefits if you miss your fee payments. If you decide to join, you need to factor in your monthly and yearly membership costs to your regular business expenses.
Failure to do so could result in loss of the membership, which may take some time and finagling to get back on track.
It May Take Longer to See the Results
Joining the local chamber of commerce isn’t like buying a social media advertisement or purchasing an ad slot on television. The latter two offer some sort of immediate feedback metrics so that you can see the benefits and the return on your investment. The membership offers benefits that are less tangible, thus harder to track.
You may feel like your membership isn’t accomplishing anything for several months. Plus, you need to ensure that you’re putting in the effort to build your brand in two places: the chamber and the local scene.
You Need to Work With Your Competitors
If you work in a popular industry in your area, it’s all but inevitable that chamber membership will force you to behave amicably with your direct competitors. If they’re doing better than you are, it might stir the urge to snipe at them the next time you see them with some snide comment. Or, if you’re doing better than them, you might want to brag about your successes to make your competitor feel bad.
Such behaviors might seem immature (and they are), but they’re a natural result of competition. Chamber membership will force you to at least pretend to play nice with businesses that might want you to fail.
You Have to Manage Your Schedule Properly
Let’s face it: any governmental or pseudo-governmental agency will have a full itinerary of events. As a member of the local chamber of commerce, you will be expected to attend most, if not all of these events. This is in addition to running your business as usual and any special events that you’d already committed your time to attend.
So, if you join, you need to manage your schedule to a degree that you otherwise might not need.
Their Politics Might Not Agree With Yours
Being a small business owner who’s a member of a marginalized community brings a special suite of challenges. Not least of which being that the local chamber of commerce might oppose your very open existence within their community. Make sure you conduct your research before you try to join, as the last thing you want is to force yourself into contentious political grounds.
Let’s Review What Your Local Chamber of Commerce Can Do for You
Joining your local chamber of commerce can offer you the chance to network with local businesses and government officials in ways that simple online networking cannot. You can receive freebies, have an advocate on your side, and even get mentoring and other important resources.
As long as you research the local chamber before you join, you can be sure that you’ll bolster your entrepreneurial success with your membership.
If you need more tips to help get your small business up and running, why not check out our blog? We update each day with more helpful and informative business articles like this one!
Local SEO & Google my Business
Small businesses and storefronts of all kinds have a growing need to enter the digital marketing world, but many are not sure how. Local SEO is a cost-effective, accurate way to increase your appearance in Google search results and spread relevant business information to potential customers. Google my Business management plays a vital role in obtaining more traffic and improving your position in local search results. Read along and find out how Google my Business and Google maps can boost your online presence and get new customers.
Local SEO Explained
Local search engine optimization (SEO) is a practice that’s based on improving your position in search results, however possible. There are many approaches to increasing your online presence locally, but Google my business is by far one of the most effective tools that you can use to find potential customers. According to Statista, approximately 92.5% of searches are through Google, so your listing is sure to be seen when customers search for your service; if you can appear in Google Search or Google Maps. Local SEO experts use your business account on Google to improve local search results in a few ways, but a GMB optimization is the most effective starting place.
Starting On Google My Business
The first step that you will have to take is claiming your Google Business listing if you haven’t already. Once you claim ownership or complete your profile setup, you should make sure that the business has a physical location attached. Having an accurate business address will let potential customers know where to go, and usually gets preference in Google Maps. If you don’t have an address, Google Search will assume that your business listing is less relevant than businesses with a physical location.
After adding your address, Google my Business will require you to verify. A myriad of verification methods are used, and the required means will vary each time, so it’s best to actually be at the physical location that you add to the business listing. Google may send a text to whatever number you add, they may call, or they could request a Zoom meeting or send a postcard. It’s a frustrating process, but the result is worth a bit of a headache.
Once your business listing has been verified, you should add any and all of your business information to your profile. Adding images, services, categories, service areas, a business description, updated hours, and other important business details gives potential customers helpful insight that builds trust and promotes increased foot traffic. If you are a local business, Google my Business should be your priority, however, it can take some time away from your other responsibilities.
Use Your Website
A huge factor with your Google my Business profile will be an effective website. Not only does your site let you appear in local search results, it connects to your Google my Business account for increased rankings, depending on your site’s relevance. When used properly, your site will generate backlinks and the content will become increasingly relevant, making it easier to climb Google Maps and Google search simultaneously. It’s a slow process, but building the relevance of your website will boost your Google account and make you more relevant to customer’s search queries.
Rank Faster & More Effectively
If your local business can’t wait for search results to naturally improve, talk to a digital marketing agency that specializes in Google my Business and local SEO. While you may be hesitant to pay for services, a digital marketing agency can provide detailed insights, improve your customer experience, share relevant information, and help you rank in local searches. If you’re tired of stagnant business listings and a defeated website, take your marketing efforts to the digital world and put your business online with local SEO and Google my Business management.
Fiber Optic Cable Types
The technology for transmission of data via light pulses and a long fiber commonly constructed of plastic or glass is an optical fiber. For information in visual fiber communication, metal wires are recommended as messages travel with less harm. Electromagnetic interference also does not impact optical fibers. The optical fiber cable uses the total internal light reflection. The fibers are developed to assist light propagation and the optical fiber by power and transmission distance. Single-mode fiber is utilized for long-distance transmission, whereas for shorter intervals, multimode fiber is employed. These fibers need more robust protection than metal wires in the outer covering.
Optical Fiber Types
Optical fiber types depend on the refractive index, materials used, and method of light transmission.
The refractive index classification is as follows:
Step Index Fibers: It includes a core surrounded by a single, uniform refractive index.
Graded index: As the radial distance from the fiber axis rises, the refractive index of the optics fibers lowers.
The following is the categorization based on the materials used:Plastic Optical Fibers: polymethyl methacrylate is utilized to transmit light as a core material.
Glass Fibers: it is made up of fabulous glass fibers.
The classification based on the mode of light propagation is:
Single-mode fibers: these fibers are utilized to transmit signals over a long distance.
Multimode Fibers: These fibers are used to transmit signals at short distances.
The propagation mode and the core refractive index produce four combination kinds of optical fibers as follows:
- Single fiber step-index mode
- Index-Single graded mode fibers
- Multimode Step Fibers
- Index-Multimode Graded Fibers
How does the fiber optic work?
The fiber optic jumper is based on the notion of complete internal reflection. Light rays can be utilized to convey enormous amounts of data; however, there is a difficulty here — light rays go directly. So unless we have a long straight wire without any curves, it will be somewhat tiresome to make use of that benefit. Instead, the optical cables are designed to bend all the light beams inwards (using TIR). Golden rays continue to travel, bounce from the fiber optic walls, and transfer end-to-end data. Although the light signals degrade over progressive distances, the loss is substantially less than that of the metal wires, depending on the pure nature of the material utilized. The following components are composed of a fiber optic relay system:
The transmitter – generates and encodes the light signals that can be transmitted.
Optical Fiber — the medium for pulse transmission (signal).
The optical receiver: The transmitted light pulse (signal) is received and decoded for usage.
The Optical Regenerator – needed for the transmission of long-distance data.
Optical Fiber Communication Advantages
- Economical and economical
- Thin and not flame retardant
- Less electricity consumption
- Less deterioration of signal
- Smooth and lightweight
Questions Frequently Asked – FAQs
- What is utilized in the manufacture of optical fibers for communication?
Silica or multi-component glass is utilized in optical fiber production.
- Why is silica used for optical fiber manufacturing?
Silica has excellent flexibility until it reaches the stage where it is best used for manufacture.
- What is the fiber optical communication principle?
The principle on which optical fiber communication is built in the total internal reflection.The following are the reasons why silica fiber optic cables in plastic are not user-friendly:
The fibers in organic solvents are insoluble
- Bonding gets hard
- Connector application is challenging since the cladding has extreme plasticity.
- What is the effect of Raman?
- The Raman effect is the shift in the wavelength of light when molecules deflect the beam.
Do You Need Business Vehicle Insurance?
Do employees drive your car?
If so, you could be held liable for damages or injuries if an accident happens. To stay safe, a lot of businesses need to carry commercial auto insurance. However, not all types of companies need a complete commercial policy.
While some companies need liability coverage, others simply need coverage for physical damages. If you’re not sure what coverages you need, then you’re in the right place.
Don’t leave yourself at risk. Here’s a breakdown of how each works and when you need to purchase business vehicle insurance.
Liability Business Car Insurance
Let’s start with liability coverage for company vehicles. This type of insurance protects businesses from claims made by third parties. The claims can include damages caused by accidents involving the company’s vehicles. In most states, businesses need liability to protect both their employees and property from injuries or damage.
Businesses with liability coverage are required by law to carry a minimum amount of liability insurance. In most states, commercial auto liability insurance must be at least $100,000 per accident.
If you want to run a business that uses vehicles, liability insurance is always wise choice. You especially need commercial coverage when vehicles will be on private property. For instance, if your vehicle will be going from one client’s house to the next, you’ll have increased exposure for liability claims.
Thankfully, the right commercial policy can protect your employees and you. If they’re in an accident while driving for work purposes, the insurance coverages kick in. However, if you don’t have commercial liability, you could be held personally liable for the accident.
Physical Damage Coverage
Next, let’s dive into physical damage coverage. If you only use your car for work purposes, you might not need commercial auto liability coverage. Instead, you may only need physical damage coverage.
Physical damage covers the cost of repairs to your vehicle if damage occurs in an accident. Physical damage does not cover injury or loss of life. However, it does protect your vehicle from damages inflicted by things like hail, flood, fire, vandalism, or theft. Low-risk businesses are prime candidates for physical damage coverage rather than liability insurance.
Questions for Business Owners
To determine whether you need liability coverage or physical damage coverage, ask yourself 3 questions:
- Do I own a vehicle that I use only for business purposes?
- Is the vehicle occasionally used privately by my employees?
- Do I have any employees who drive their vehicles for work purposes?
If you answered yes to all 3 questions, you probably don’t need commercial auto liability insurance. In fact, you may only be eligible for physical damage coverage.
However, it’s important to note that some states require both physical damage and liability coverage, no matter what. Check with your state’s insurance department to make sure.
Do You Qualify for Policy Discounts?
Running a low-risk business can also help you qualify for policy discounts. Insurance providers love bringing on customers that aren’t likely to file a claim.
By doing so, they can then spread or lower risk among a more significant number of clients. It’s worth your time to visit this website to see if you qualify for the low-risk discount.
Safe Driver Discount
If employees are going to be driving your vehicles, make sure you hire drivers with a clean driving record. The safer the driver, the easier it’ll be to secure a low policy rate. You can also check out these hiring tips to ensure the employee stays with your company for a long time.
What should you do when you’re ready to purchase a new policy? Visit an independent agent specializing in business vehicle coverages. They love helping small businesses find the right policies at great prices. Ask about discounts or special offers to save even more on your policy premiums.
Choosing Business Vehicle Insurance Deductibles
If you’re trying to cut down on costs, it might be tempting to raise your deductible. We don’t think this is the right move for most businesses since it increases the amount you’ll owe during an accident.
The deductible amount is the amount you have to pay before coverages kick in. Let’s say you have a $1,000 deductible, and an accident happens. The insurance provider won’t help until you pay the deductible off. In this instance, even though you might have high coverage limits, you’re still out $1,000, ouch!
On top of that, consider any employees who use their cars for work purposes. They may also have a deductible, which means your company is now on the hook for two deductibles instead of one. That’s why we recommend keeping your deductible at a reasonable number.
If you do need a higher limit for commercial auto liability or physical damage coverage, only raise the amount after considering the costs associated with each accident and how much you can afford to pay before help arrives. This will make it easier to stay within budget and prevent an emergency from putting your business in jeopardy.
What Coverages Should Business Owners Carry?
Let’s say you’ve determined that your company needs business vehicle insurance and physical damage. Great! The next step is figuring out which types of additional policies you should have.
You’ll need to determine exactly what kind of business you run, and the types of risks associated with doing so.
An installation service might need workman’s comp insurance and general liability insurance. At the same time, a bakery wouldn’t need worker’s comp but might want to consider product liability protection.
It’s also important to note that some coverages won’t apply when choosing physical damage coverage over liability. For instance, let’s say an employee driving someone else’s car causes an accident. In this situation, the property damage can kick in on the employees policy, while your company will pay for any injuries.
Do You Need Commercial Auto Insurance?
Now you know the difference between business vehicle insurance for liability vs. physical damage. Make sure to check with your state’s insurance department before making any decisions about your policy. Remember to keep your deductible at a reasonable number and hire an independent agent if needed.
Still not sure what coverages you need? Call an insurance provider today and find out once and for all! For more powerful advice, look around the rest of this site.
Top 5 Reasons Why Hiring Strategic Consulting Services Is a Great Idea
As of 2020, the global management consulting services market was valued at $819.79 billion.
You want to start a new business, but you have no idea how to manage one. You know for a fact you need to strategically place your business in the market to get good numbers. To reduce your outgoing, a friend introduced you to strategic consulting services, and that is why you’re here.
If you’re skeptical about the need to hire strategic consulting services, this is the article for you. Read on for five reasons why hiring strategic consulting services is a great idea.
1. Save Money
Hiring someone with vast experience in-house can cost your business a dime. Unless you bring them on board as a partner, you’ll have to hit your pocket hard to sustain them in-house. However, outsource if you’re looking to hire a strategic person to help you build your business.
Strategic sourcing consultant has become a norm for businesses to cut down their costs instead of full-time hiring. These are on-demand services that you can leverage whenever you want to enhance your operations.
The recruitment process can cost you money before you find the right talent for your organization. With on-demand, you get to live within your budget by hiring strategic consulting services when you need them.
2. Leverage Their Expertise
Consultants are people who share their expertise acquired throughout their careers with businesses. Through the experience, they know how to identify and mitigate risk and how to bootstrap a company to success. Businesses come with a lot of challenges that can be appropriately handled or avoided.
Hiring a strategic management consultant brings a third eye view to solve ever-emerging problems. They help you identify your position in the market and how you can elevate your business. Most business problems can be generic; hence you need someone who has experienced similar situations before.
3. Strategy Planning
For a business to be successful, it requires strategic plans to influence its culture and team spirit. A good example is mission and vision statements that explain what the business wants to achieve and how. If you’re starting in business, a strategic planning consultant can help you organize your strategy statements.
4. To Enhance Operations
Being efficient in business is all about agility and speed at which things get done. Consulting services revamp how you conduct your business to fast-track processes. With their experience, they can hone your business to eliminate inefficiencies.
5. Marketing Strategy
Working with a strategic management consultant gives you strategies to market your business. A strategic consultant can help set up your marketing across digital platforms. Groth Co. offers excellent website templates and hands-on consulting services.
Take Your Business to the Next Level With Strategic Consulting Services
Entrepreneurs can talk about their different war stories when starting their businesses. However, strategic consulting services have rescued most of them from pitfalls to now a successful business. Leverage such services to take your business to the next level.
Found this article informative? Check out our other blogs on Marketing, Business, and Real Estate.
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