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TOP BLACK FRIDAY TIPS FOR YOUR E-COMMERCE WHOLESALE BUSINESS

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TOP BLACK FRIDAY TIPS FOR YOUR E-COMMERCE WHOLESALE BUSINESS

The giant shopping days are around the corner: Black Friday and Cyber Monday. As an online wholesaler, you must use these shopping festivals to boost your sale. We are going to guide you on how to join Black Friday 2020 mania and increase your sales effortlessly. We have designed a few tips to generate more traffic for your eCommerce business. Start implementing these tips now so you can secure your profit. 

Why is Black Friday Marketing Important?

According to a recent report by Sale Cycle, Black Friday online sales outstripped all other previous records, reaching $7.4 billion in 2019. Isn’t it huge? This shopping festival is a blessing for every business with online or brick or mortar stores. Our tips will help you ensure a share of this $90.14 billion market. Settle in for a prosperous festive season.

Key Black Friday eCommerce insights:

  • People are more likely to shop online on Black Friday than other sales. 
  • With revenue up 240%, Black Friday sales have become the center of attention for many businesses, regardless of their medium.
  • Nearly 220% increase in online traffic was recorded in 2019 during Black Friday.

Black Friday Marketing Ideas

Here are some Black Friday ideas to activate your creativity for your business growth. 

  • Act Early

Customers receive messages minutely from different merchants which exhausts them. The best way is to contact them before they get exhausted and take your message as another promotional spam.

  • Launch New Products

During Black Friday sales, consumers love browsing through new products. This forced retailers to offer them new products. Use this opportunity to launch your new product on the market. Retailers will pay more attention to your product than usual. Use their curiosity to your advantage.

  • Use Email Marketing

Email marketing is one of the most efficient marketing tools to boost your sales. It is reported that for every $1 you spend on your email marketing; you have the possibility to earn $42 within a week. 

You can use this tool in two ways, one you can contact your current customers by sending them your deal offers and gifts coupon along with your business booklets. This way you not only engage them by offering something attractive, but also provide them with your business information for the post-sale period. 

You have another option to use cold emailing like many other online wholesale businesses

In case you are promoting any specific product, send clear images with a detailed description of your item. Keep the tone neutral. Too much promotional tone may end you up in junk mails.

  • A day A Deal

The customer loves surprises. Use this element to keep them engaged. Do not open all cards in one day. Make it a day promotion. This way they can find your hidden boxes. Keep going to your business.

The best way to offer different deals on different days is to keep the deals in the same tone. For example, your goal is to offer a deal of up to 40% on two or three products. Start with 70% on the first day of the deal. Choose another product the next day and make it 60%. On the third day, promote your third product by offering a discount. This way you can promote three different products until you reach 40% off the deal.

Every day it inspires customers to get new products and new deals. Feed their enthusiasm to increase your sales.

  • Offer Discounts from Black Friday Until Cyber Monday

Black Friday and Cyber Monday are attractions to shoppers. Extend your sales from Black Friday until Cyber Monday. This helps you to get more traffic in your online store. During this season, retailers grab all the opportunities to get discounts. Give them an extended discount to retain your customers. Do not allow them to go to another business by missing Cyber Monday deals. 

  • Use Wholesale Marketplace

Using an online wholesale marketplace will help you increase your online wholesales. There are many online wholesale platforms available in the market. They offer you their existed audience and connect you with other businesses. You can contact other businesses directly to build new business relations by using an online wholesale platform.

  • Use Dead Stock as Free Gifts

Deadstock can pay you well as an offer to your customer. You can offer your old products as a gift or BOGOF. This way you not only attract viewers for free products, but you can revive your forgotten products by bringing them to the forefront. As a wholesaler, you deal in bulk, so offering one piece with hundreds of others is not an expensive deal.  Use this even to promote your inactive items. 

In a Nut Shell

We suggested a few marketing tips for your sales. Hoping that these will help you generate maximum traffic. Try all or any of these and let us know which one works for you.

We wish you a profitable Black Friday this year and the years ahead. In case you have any question, comment below as it is free.

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4 Ways to Cut Costs For Your Small Business

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One of the biggest barriers to entry hopeful entrepreneurs face is the costs associated with launching and sustaining a small business. From building expenses and licensing fees to payroll budgets and more, there are a lot of financial figures to work out before you start to yield a profit. And when you do see those profits roll in, your margins can be pretty narrow depending on your sales and expenses for that month.

It can be difficult to save money as a small company, particularly if you are in a position where potential risks need to be made to achieve greater profit margins.  However, without putting your productivity or financial status in jeopardy, there are a variety of ways you can reduce your company expenses.

To help you cut any overhead expenses that could be holding you back and inflating your deficit, we have gathered a collection of our best money-saving tips.

1. Budget better

Constructing a spending budget for your company will provide the perspective you need to see where your money is flowing and give you a better idea of your outgoing expenditures. Set a time to equate the spending of your corporation to the incoming funds at the beginning of each month to help predict the potential financials. Daily financial analyses will give you a larger overview of where you are investing and where you can trim down.

2. Minimize operational bills

Many businesses expend way too much money on workplace and other operating costs, such as energy bills and overspending on labor. As a company owner, one thing you’ll likely want to explore is whether or not a remote job operation will work for you. It is a smart way to minimize the price you pay for leases, office equipment, and other costs.

If you’re not yet prepared to turn your back entirely on the conventional office environment, you may want to think about a communal workspace. Community workspaces or “coworking” facilities are simply large business areas split by multiple businesses and people that rent offices within the space.

There are different setups for different coworking sites, so you may notice that you either need to rent a part-time meeting room or that you need a pair of private offices five days a week. This effectively helps you cut down on some of those outstanding operational costs.

3. Consider outsourcing

Your workers are your company’s backbone, allowing the gears to spin both in front of and behind the scenes of your business. It goes without saying to you, though, that recruiting workers is seriously costly, especially when you take into account payroll taxes and benefits for your team.

One way to mitigate the costs associated with full-time laborers is to outsource work on an as-needed basis to independent contractors. While some charge higher wages, when you weigh in the costs involved with recruiting part and full-time staff, contractors tend to be more economical than employees.

A possible downside, on the other hand, is that independent contractors are inevitably less familiar with your business than your existing workforce. There are industry-specific networks such as MCT lock desk contracting platforms for mortgage bankers and automated receptionist options that make it easy to connect with individuals who are better acquainted with your niche.

It’s a smart idea to take an especially close look at credentials, job samples, and endorsements before entering into a contract with any potential outsourced staff. In the long term, recruiting the best independent contractors for your organization will save massive amounts of money.

4. Opt for a partially or fully-remote work setup

Because of the ongoing COVID-19 pandemic, many employees across the globe have shifted to a remote work environment, but some corporations claim that they will not be returning back to the workplace anytime soon. Currently, that will really add up to saving money on industrial real estate prices and services.

If you’re not ready to go totally remote you might consider our previous note about how allowing your workforce to work-from-home can cut down on outgoing operational costs while also keeping everyone safe from the spread.

Takeaways

The secret is out: it takes money to make money. But money well spent helps keep your company up and running, meaning you shouldn’t let your profit margins suffer. To help you mitigate your costs and maximize your bottom line this year, use these tips and tricks to get your costs in order.

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How To Avoid Defaulting On First Mortgage?

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So you have taken out your first mortgage and have begun paying for it. But now you find yourself in financial distress that makes it impossible for you to pay the loan installments. So the payments keep piling up and slowly you are on the verge of losing your mortgaged property. This is a nightmare scenario for any person who has taken out a mortgage loan. 

But if you follow some advice you can prevent such a situation from ever occurring. Want to know what that is? Then read on below: 

Tips For Preventing As Well As Dealing With Mortgage Defaults

  • Save in advance

Financial hardships can strike anytime and the best thing you can do is be prepared for it. As such it’s advised that you save up for future payments from your current earnings. At the very least have 2 months of loan repayment money stashed away. It will help you in uncertain times. 

  • Talk to your lender

Talk to your lender before doing anything once you are in financial distress. Know that no lender wants to take away your home. So if you talk to them, then you can extend your loan repayment duration or lower your monthly payments. Either way, it will prevent you from more stress and tension. 

  • Take a breath

If you find yourself missing a loan payment, it’s time to calm down. Don’t stress yourself. Tension and stress will simply make the situation worse for you. It will distract and frazzle you. The solution in such times is to calm down and look into ways to arrange the loan money. 

You can ask your friends and family for help or try getting a job that will allow you to pay off the loan and put food on the table. In dire situations, you can look into selling valuable possessions like gold. However, there is one thing you shouldn’t do in such situations- try getting more loans. It will simply make the situation worse for you. 

  • Cut back on expenses

If you find yourself falling back on payments, it’s time to look into other areas that are eating up a large chunk of your income. If you are dining out or going out more then lower the number of days you are going out. Note that even if you are going out, try to go to an inexpensive place. Apart from this, try cutting off cable if that’s an unnecessary expense. After all, little things will add up for your payments. 

If you have lost your job, then it’s time for figuring out your budget once more. Pay more attention to the mandatory expenses and less on luxury items you could do without till you get a new job. 

  • Rent a room

If you are in financial hardship, renting out a room or multiple ones could save you from getting kicked out into the streets by the bank. It might help you at least get your loan repayments made on time with some money even left for essentials. In short, it can tide you over till you get back up on your feet again. 

If you are distressed over the kind of person who will live in your home, then know that you have the power of choosing the tenant. Not to mention the fact that you will be able to enforce the rules for staying in your house.  Note that if you are going through times of financial hardships, don’t panic. Try to figure out possible ways to get money. But above all, talk to your lender and figure out a way to minimize your payments in the short term. It will help you breathe easy. 

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SPELLING ERRORS AFFECT BUSINESS – HOW TO OVERCOME THIS

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Have you ever experienced seeing or reviewing an advertisement with grammatical errors? As a business holder, we tend to hold the buyers but due to these silly mistakes, we lose the customers. It makes them think 100 times before purchasing anything. No one really wishes to offer their badly earned bucks to anyone who doesn’t have seemed to think enough to evaluate their copies for spelling. It is essential for managers to be conscious of environmental pitfalls, to improve from others’ mistakes, and to spend time to prevent flaws.

The medium of communication is verbal or written and it is composed of words that we use to make them compelling and reasonable. If the base is not strong in these titles then the business will surely fall down. However, people read or listen to the advertisements and then judge on the basis of the quality. The golden factor of this quality is a textual representation that must be of high class. 

If you wish to get grip on the words then you must have the knowledge of spellings that make up a quality sentence. For this purpose, there is a spelling test available to test your knowledge and get the result. 

Reasons to avoid grammatical mistakes:

There are numerous reasons that direct you to avoid any grammatical mistake in business write-ups. Some of these are mentioned below;

  1. First Impression has a strong impact on customers

You want to give a positive initial perception to your fans. You want not only to get their interest, but you want to win their esteem as well. Proper grammar, complete sentences, and the effective use of syntax would offer them more faith in interacting with the client (or the organization).

  1. Good Reputation is the base of returned customers

Similarly, a business that interacts simply and accurately is more inclined to obey buyers and suppliers. Using correct English will help preserve the integrity and prestige of your corporation as a competent, reputable brand that considers all its dealings with its clients and vendors as enormously important.

  1. Effective communication matters

It is possible that by handing them grammar errors to stay clear of, you are distracting your viewers from the message. Such mistakes also render the content difficult to understand. You wouldn’t like to confuse the minds of your viewer, specifically if you are attempting to get them to take some sort of action.

  1. Competitive Edge maintenance

Competition only comes where the base is strong. When your communication level and advertisement base will be of high quality then your firm will be a competitive edge. Buyers mostly trust those brands whose interaction quality is strong.

  1. Productivity increases:

Including group members, many organizations rely on written guidance (for example, reports or email messages). Right spelling and grammar will help the workers quickly identify your orders while preventing any uncertainty or disappointment about what is required of them.

The significance of perfect grammar in marketing communication is certainly that all businesses, irrespective of their size or the sector in which they work, should take into consideration. 

Using your machine, computer or mobile automotive components tool should be the first and most simple verification; however, you should not depend only on search engines to catch errors.

It is important to re-read your paper; ask an employee to assist, either do it yourself or better yet. It is always a smart option to get a fresh perspective to glance over what you’ve composed. The old traditional script and scale over a paper piece is still the easiest way to read and comprehend a report; other methods involve reading it sideways or voicing it softly.

Easy Tips to Review:

After you’ve done composing, going to take a break, and reviewing your work can also boost your capacity to identify errors. This requires adaptive spelling skills. It also gives the opportunity to refine it as you move forward, fixing terminology and sentence structure. For messages, where you don’t get a chance at making a successful first statement, this is extremely crucial.

  1. Never ever forward anything without giving a fresh pair of eyes or proofreading your write up.
  2. Don’t get multitasking work because it can cause grammatical errors. Writing any = paper requires full concentration.
  3. Review each and every terminology but after a while. Just take an hour because when you review after some time, you get a fresh mind.

Equivalently so, it makes perfect sense for workers in command of marketing interaction to be competent in their jobs. The required preparation and resources should be made available; there is also a range of blogs that provide guidance on written communication and can be directed to.
There’s a tool named spell quiz which offers a wide variety of tests to take. It also gives a report at the end of every test to make you aware of your mistakes. Visit SpellQuiz.com for more information.

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How JewelFlix is Changing Jewellery Business in India

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The internet has made shopping so easy for everyone that you can buy anything now at the click of a button. Until now, the Jewellery businesses have been very slow in catching up with the online shopping world. But now, it has been made so easy with just one idea which brought the Jewellery market online.

‘Tansh Jewels Private Limited.’, an already established jewellery firm came up with the idea of doing something which would change the entire industry, in both B2B and B2C. This included Customers, Jewellery Retailers, Wholesalers, and Manufacturers. The idea of “JewelFlix” quickly caught up with the Indian market among both Jewellers as well as consumers.

What Does JewelFlix Represent?

JewelFlix is an online jewellery marketplace where Jewellers from all around India would be able to showcase their products for the whole world to see. When Jewellers were made aware of this venture, they quickly associated with this idea. This was an opportunistic moment to extend their business visibility. From just a small city where they operated in a limited area to a broader reach across the nation. The sellers adopted this and experienced a boost in their sales as well as recognition of the brand on social media.

This exhibition of products was not the only feature of JewelFlix. But they also provided every associated jeweller with their own exclusive website and mobile application for Android and IOS. This allowed individual Jewellers to develop their own brand and customer loyalty.

For people, this online jewellery shopping store was a place to explore thousands of different and unique crafts of jewellers in India. Now people didn’t need to go from shop-to-shop to find that perfect piece of wedding necklace, ring, bracelet, or any jewellery item. They would just visit www.jewelflix.com and then choose among the hundreds of products listed. Each product has the specifications like weight, purity, metal, brand and various other details mentioned along with the photos of the exact product.

The Success at South Jewellery Show, Bengaluru

The event of South Jewellery Show held on 8th to 10th January 2021 in Bangalore was exclusively held for Jewellers all around India. This was a chance for already established jewellers as well as fresh-in-the-market jewellers to showcase their products among hundreds of other jewellers.

This event was a big occasion to network and develop new business relationships among Manufacturers, Wholesalers, as well as jewellery retailers. And it turned out to be a big success for JewelFlix as well since they were able to explain their services, features and benefits directly to the jewellers.

https://lh6.googleusercontent.com/upQEcFdOgYsAS88ELzpGwuAlGnXznf2jkIqW389c0CJN8RVYZcsCvQYmWtKkYtlSA2XL-4PhD8mTdp5yFs1jyZxY-IBJn7BDFYIFyWvvqJxSWEQhHOnrOOwQDsJspmEOkdh9MWaS

South Jewellery Show, Bangalore

With the aim to digitalise the jewellery industry and collaborate more than 5 lakh jewellers by contributing to creating a Digitalised nation. The Main agenda of JewelFlix is to render the best digital services to their customers by boosting their business online and making their dream come true.

What are the Main Reasons Jewellers Choose JewelFlix?

JewelFlix provides a global business platform to connect with top industry brands of retailers, wholesalers, and manufacturers. The continuous marketing for the associated brands on the website as well as on social media. This widens the range of business visibility and provides with more genuine leads. And one of the most liked and important features is the ability for each individual jeweller to market their own brand using the exclusive app and website.

These are the core benefits provided by JewelFlix and it is believed that more features and benefits are along the way on their platform for the Jewellers in India.

In conclusion, it can be said that JewelFlix is revolutionizing the online jewellery industry for businesses as well as consumers around India.

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Worry-Free Moving: A Downsizing Checklist for Seniors

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According to a survey conducted by TD Ameritrade, 42 percent of respondents said they plan to downsize in retirement.

It makes perfect sense. The kids have moved out of the house, and you no longer need the extra space. All those household tasks – cleaning, maintenance and repairs – that made sense when the house was fully occupied, don’t really make sense any longer. And the added money you spend on a large home could be better used by enjoying your retirement.

The process isn’t always easy, though. Letting go of the family home, and the lifetime of memories therein, can be emotional and laborious – especially if you go it alone. If you are considering downsizing your home (either for yourself or an elderly loved one), you can make the process easier with this checklist.

Talk with Loved Ones

Whether you’re the one downsizing or you are sparking a conversation with ageing loved ones, it’s wise to talk things out. To start, determine the reasons for downsizing: is it a financial decision, for health reasons, or are they looking to make a positive life change? Perhaps it’s all those reasons.

Getting to the root of why downsizing makes sense can help the process along. Next, talk about possible reservations you (or they) might have. Are you nervous about decluttering? Is there trepidation about the move itself? The more you define your reservations, the better you can address them.

Outline Criteria for Your New Home

Besides a smaller size, what are you looking for in a new home? Do you want to be closer to family? Are you craving a community of like-minded seniors? Do you require greater accessibility and fewer house responsibilities? Answering these questions will help guide you toward your perfect home.

Declutter

To set your downsizing adventure in motion, you will need to edit your belongings. For best results, call in the experts for this step. A professional downsizing company can help you declutter and organize your belongings. Working closely, compassionately and patiently with you, they will sort your belongings and spearhead the sale or donation of unwanted items.

Take Pictures

Take pictures of your old home, and if it helps, take photos of belongings you are giving away too. These reminders of the past can help ease the transition. They are an acknowledgement of the significance that your home had in your life, and you can even hang them in your new home as you get used to it.

Leave Move Day to Professionals

When moving day rolls around, you want to focus on bidding farewell to your old home and saying hello to the exciting new chapter of your life ahead. You don’t want to be bogged down with moving logistics and tasks. Look for a professional downsizing company that, in addition to offering decluttering services, offers end-to-end move management, taking care of truck rentals, elevator reservations, packing and unpacking. Leaving move day to the professionals takes a lot of the stress out of the process.

With a few candid conversations with loved ones, some proactive planning and the help of professional downsizing services, your move will be largely stress-free and positive. Now, all that’s left to do is enjoy your new home – and the money you saved along with it!

 

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