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Top 5 Benefits of Pursuing an MBA in Digital Marketing

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Digital Marketing is a booming industry, and its growth in the past few years has been amazing. And if you have completed your graduation and are looking for a good post-graduation course, then this blog is completely for you. 

With the increase in digitalization across all the sectors of the business, the demand for professional digital marketers has increased tremendously in the industry. And most companies are looking for MBA in digital marketing graduates. 

Hence, in this article, we will discuss the top 5 benefits of pursuing an MBA in Digital Marketing, and some of the best colleges offering this course in India. 

Must Read: Why Is Digital Marketing So Important? 

So let’s get started with understanding what exactly digital marketing means. 

What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a postgraduate professional course that trains students in all the disciplines of digital marketing. It is a 2-year typical program.  

Certain subjects that are included in an MBA in Digital Marketing are Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, SEM, etc. To know more, you can read the complete MBA in Digital Marketing Syllabus here. 

Now, let’s take a look at some of the top benefits of pursuing an MBA in Digital Marketing. 

Top 5 Benefits of Doing MBA in Digital Marketing

1. The Demand For Digital Marketers is Very High in the Industry

Digital Marketing is an evolving industry, and the level of growth that has been seen in this industry in the past few years has been great. It has completely changed the way marketing was done before. 

And by looking at the growth of digital marketing, the demand for digital marketing professionals is increasing drastically. Almost every sector has started operating digitally, which has led to an increase in the demand for experienced professionals in almost all the industries, whether it be an IT sector, or marketing agencies, pharmaceutical sector, etc. 

Hence, if you pursue an MBA in this particular field, then it will definitely help you in getting a better job with a handsome amount of salary. 

2. MBA in Digital Marketing is Very Cost-Effective 

For pursuing an MBA in digital marketing, you don’t require a huge amount of investment as compared to any other post-graduation course. MBA in digital marketing is very cost-effective, reasonable, as well as in demand. 

It will give more value to your resume and you’ll be eligible for applying for various managerial positions in an organization. And having an MBA in digital marketing will also give you an advantage over various other candidates applying for the same position. 

3. It Will Enhance Your Knowledge  

By pursuing an MBA in digital marketing you’ll be able to get an in-depth understanding of all the core topics of digital marketing. You will learn about all the aspects of digital marketing, such as SEO, social media marketing, content marketing, and many more. 

You will get a chance to do internships with various renowned companies which will help you to understand the working environment of the industry and increase your practical experience. 

4. You Will Get a Better Salary 

As the scope of digital marketing is increasing drastically throughout the globe, the demand for MBA graduates in digital marketing is also increasing. And the number of digital marketing professionals with a postgraduate degree in this field is very low. 

As a result, the companies are willing to pay a good amount of salary for hiring digital marketing experts and professionals. And an average salary of a digital marketing expert is around INR 6 to INR 8 Lakhs per annum. 

5. Helps You in Increasing Practical Knowledge & Experience

If you choose to do an MBA in digital marketing, then along with the theoretical knowledge you’ll be able to enhance your practical skills as well. You will get a chance to do an internship with various renowned companies, which will help you in gaining hands-on experience. 

And having practical experience will ultimately help you to get a better job placement. Because nowadays many companies give preference to candidates with some practical experiences while hiring.

Hence, if you are a graduate looking for a postgraduate course, then we strongly recommend you pursue this MBA in Digital Marketing program and give a kick-start to your digital marketing career. 

Now you might have got an idea of what are the advantages and benefits of pursuing an MBA in digital marketing and starting your career in this field. 

Now you may be wondering, which is the best college that offers MBA in digital marketing? So, to reduce your stress, we have compiled a list of the top 10 colleges that offer an MBA in digital marketing. Let’s have a look at it. 

Top 10 Colleges for Pursuing an MBA in Digital Marketing

  • IIDE – India Institute of Digital Marketing (Awarded as “Best Digital Marketing Institute”, by the World Education Congress & Awards, 2021)
  • IIKM, Business School, Chennai
  • Xavier Institute of Management and Research, Mumbai
  • JK Lakshmipat University, Jaipur
  • Graphic Era University, Uttrakhand
  • Integral University, Lucknow
  • Centurion University of Technology, Bhubaneswar
  • Rayat Bahra University, Punjab
  • RVS Institute of Management Studies and Research, Tamil Nadu
  • RIMT University, Punjab

These are some of the best colleges in India that offer a postgraduate degree, i.e. an MBA in Digital Marketing. We hope this blog has helped you to decide whether to pursue your post-graduation in digital marketing or not. 

Let us know your views and thoughts in the comments section given below. 

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.

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TOP 15 MOST POPULAR SHORT COURSES IN THE UAE:

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The only way to counter competition these days is through upskilling, that is, opting for specific short courses that can help you carve out your capabilities more. The skills you develop through these courses are very helpful in your professional career and the best way to boost your business is by introducing your staff to these training courses. Firstly, it will develop a good employer-employee bond. Secondly, it will help them overcome the skills gap. Among the many skills you can learn through these courses are communication skills, which will help you advertise your company more effectively, resulting in increased sales. Better cognitive abilities are appreciated worldwide. If you are good at decision making, handling difficult situations, thinking for solutions and execution of various strategies and plans, you are among the most in-demand employees professionally.

Gone are the days where you had to travel long distances to reach your respective institutes for training; now every facility is available online. You can enroll yourself while sitting in front of your computer from anywhere in the world. There are many academies and institutes available online and in person that offer various short courses in Abu Dhabi, but Time Training Center is hands down the best source to upskill yourself and boost yourself professionally.

If we talk about the categories, there are a variety of courses available for you based on your choice, but here we will enlist the 15 most popular courses in the UAE:

  • Cloud computing course
  • Artificial intelligence
  • ITIL foundation course
  • Project management
  • Digital marketing
  • Website development
  • Programming
  • Search engine optimization
  • Graphic designing
  • Language courses
  • Cyber security
  • Data analysis
  • Finance and accounting
  • Microsoft courses
  • ERP courses

TO SUM IT UP:

There are various other training courses offered as well at the time training center. You can learn about them by visiting our website. If you take out some time from your busy work schedule and invest a little time in polishing your skills, it will prove to be really beneficial for you in the long run. With the help of these modernized courses, you get to know about the recent developments being made in the respective field, what are the new trends and new methods of operations adopted by the world’s top most companies and organizations. While you attend the course, you will be able to interact with many individuals and exchange experiences. Almost every operation in an office setting has been digitalized, and if you can’t keep up with them, you’ll be considered an old-school person who is no longer needed at any official level, especially in these times. Knowledge about website development and programming would be the cherry on top. A better skillset in the fields of digital marketing can take you places. You will be able to please your boss by attracting more clients. In short, short courses are one of the easiest methods that can help you excel in your professional field.

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Learning How to Speak with Your Boss without Nerves or Anxiety

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Many people get nervous or anxious speaking with their boss. Whether it is going over the budget, requesting annual leave or knowing how to approach a salary review; there are ways to approach these conversations without nerves or anxiety.

You want to be respectful and humble while also remaining confident in your abilities. By following these techniques, you can learn how to have a healthy working relationship with your boss built on trust and communication. 

  • Be prepared

Before you go into any meeting or conversation with your boss, you should be prepared – this means knowing what you want to say and why you are saying it. If you are asking for a raise, have a list of your accomplishments and successes at the company. If you are requesting holiday time, know the dates you would like to take off and have a plan for how your work will get done in your absence. Having an idea of what you want to say and why will help the conversation flow more smoothly and help put your boss at ease. 

  • Be respectful

During any conversation with your boss, it’s important that you remain respectful. Of course, this doesn’t mean that you have to agree with everything they say, but it does mean that you should hear them out and treat them with the same level of respect that you would like to be treated with. If there are points of contention, make sure to address them in a calm and collected manner without raising your voice or getting defensive. 

  • Be confident in your abilities

When speaking with your boss, it’s important that you remain confident in your abilities. This isn’t to say you should swing too far the other way and act cocky; simply that you should confidently own up to your accomplishments and be proud of what you have accomplished thus far. Bosses appreciate employees who are confident in their abilities because it shows that they are invested in their work and are always looking for ways to improve their skillset. 

Good luck

By following these simple techniques, you can learn how to speak with your boss without nerves or anxiety. It is important to be prepared, respectful, and confident in order to have a healthy working relationship built on trust and communication. Best of luck!

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How To Make Your Copywriting More Engaging

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Copywriting

Introduction

Copywriting is one of the most critical aspects of marketing. It can help you sell your product or service to potential customers. However, writing good copy can be challenging. There are a few tips that can make your copy more engaging. First, make sure that your copy is easy to understand. You don’t want readers to spend time figuring out what you’re saying. Make sure that your sentences are simple. Second, use informal language when possible. This will make your copy more engaging and personable. Third, be creative. Don’t be afraid to try new formats or styles. People will likely adopt it in their marketing efforts if it’s effective. Another way to make your copy more interesting is to use emotional hooks. 

How can you reduce friction in your copywriting?

Copywriting can be a lot of work, but it doesn’t have to be complicated or frustrating. There are a few things that you can do to reduce the friction in your copywriting process and make it easier for you and your readers. First, make sure that your content is well-organized. This will help you to quickly find what you’re looking for and keep your writing concise and easy to read. Second, use an active voice whenever possible. This will make your writing more engaging and easier to understand. Finally, use clear and concise language to communicate your message to your readers. Doing these things will reduce friction in your copywriting and make it easier for everyone involved!

Use Language to Make Your Copy More Engaging

One of the most important things you can do to make your copy more engaging is to use language readers will understand. When writing for the web, remember that most people reading your content are not experts in your topic. Make sure to use simple and straightforward language so readers can easily follow your words. Also, use active verbs and expressions to emphasize key points. This will help keep your readers focused on what you’re saying and make them more likely to read on. When writing for a website, try to keep your design simple so that all of the text is easily visible.

How to choose a good topic 

One of the most critical steps in writing a blog post is choosing a topic. This can be challenging, especially if you don’t have any experience writing about a particular topic. Here are some tips to help you choose a good topic:

  • Think about what you’re interested in. This is the first step, and it’s essential to get started. What topics are you passionate about? What topics interest you? Once you know what interests you, it’ll be easier to find topics that fit that interest.
  • Look for trends. Are there specific topics that are trending right now? Is there a specific issue that’s being discussed a lot? If so, it might be an excellent subject for your blog post.
  • Consider what other people are writing about. Are there other bloggers who are writing about the same topic? Are they doing an excellent job at covering the subject? If so, it might be worth following their lead and writing about the same topic yourself.
  • Don’t be afraid to experiment with different subjects. If you’re not sure where to start, try experimenting with different types of blogs or articles to see what catches your attention the most.

Conclusion

You can do many things to make your copywriting more engaging. By using active voice, telling stories, and using strong language, you can grab your reader’s attention and make them want to read more. Keep these tips in mind the next time you sit down to write, and you’ll be sure to engage your reader from start to finish.

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“Tips and tricks for developing engaging learning resources for online teaching”

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learning resources for online teaching

The main sets of tips and tricks for developing engaging learning resources for online teaching are summarized according to their field of application. In the remote context, students’ interest is crucial for the success of the educative process. The Virtual Classroom is a suitable environment for applying winning strategies for engaging in online teaching.

Schooling professionals should consider their own image, the comfort of the online environment, the usability, and ease of handling the technological tools, and the individual and team aspects of students’ performance and behavior. They should be able and confident to transform the learning process into an interesting game of challenge and inspiration.

Introduction to the challenges of developing engaging online teaching

In the Virtual Classroom, even more than in the physical one, it is crucial how schooling professionals develop and apply the education resources in order to create and increase students’ engagement. successful online learning techniques consist not only of interesting materials with high educative value. A piece of knowledge or a task can be of excellent teaching quality and still have a poor impact in terms of generating students’ interest. When the tutors want their virtual learning to be appealing and thus effective, they should put in place winning combinations of content, planning, and attitude.

Groups of tips and tricks for engaging in online teaching

The large variety of possible tips and tricks for engaging in online teaching could be summarized according to several topics depending on their field of application. Here are the main groups of skill sets that schooling professionals should develop to increase students’ participation through the remote education process.

Best online self of the teacher

In the virtual context, the tutor’s image is vital for students’ engagement. Presentable looks, flawless body language, inspiring tone of voice, and expressive mimics count much more while teaching remotely, than in the physical classroom. It is best for the educators to be present live, to appear relaxed, confident, and prepared.

They should emanate patience and understanding while making sure to be focused and centered throughout the teaching session. The Virtual Classroom environment makes all this very easy with its variety of settings for cameras, microphones, and available activities for every participant in an online teaching session.

Comfortable remote environment

Privacy and comfort are crucial to the process of learning from a distance. The relaxed atmosphere of every participant’s own home space is crucial. Together with the use of appropriate sound and video equipment, it can condition higher engagement in online teaching.

Of course, it should be combined with the comfort of a user-friendly remote environment. The Virtual Classroom’s intuitive interface allows convenience for both tutors and students. Having control over audio and video streams, options for sharing different materials, and access to outside resources – all those features add up to a user’s comfort.

Consistency, interactivity, and ease of use

Modern software applications and interactive tools present innumerable possibilities for engaging courses, topics, and tasks. The practice has proven that brevity and conciseness are mandatory if the tutors want online teaching to be attractive. Successful engagement strategies imply breaking down the knowledge and assignments into more accessible elements – short videos, quick access to images, and direct links to external material.

Interactivity is of major importance, especially in a remote context. Students should be encouraged to participate, be proactive, share feedback, evaluate and self-evaluate. All those functionalities are supported by the interface of the Virtual Classroom. Moreover, the online whiteboard allows keeping track of teaching sessions and having the resources always available and editable.

Community and autonomy of participants

successful strategies for engaging online teaching focus on teamwork, as well as on individual performance. On the one hand, tutors should foster team spirit and build communities This is easily performed through discussion forums, workflow distribution, enhance of collaboration and communication. In the Virtual Classroom, educators can split big projects into a variety of smaller tasks and assign them via the Breakout Rooms option. Autonomous chat channels allow the personal, group, or public communication and feedback.

On the other hand, teachers have to develop students’ personal skills and enhance their individual performance. The Virtual Classroom’s option for granting leader, tutor, or manager roles within a project increases everyone’s interest in a complex assignment.

Challenge, inspiration, and play

The overall success of any online teaching engagement strategy depends very much on the dynamics of the education process. The teacher should inspire, give choice, build trust and support the students.

Competitions can be beneficial when applied correctly and assessed properly. Graphic tools can be used to measure performance, and personalized or public feedback will build a healthy contestant environment where the students strive for better results.

The teachers should ask questions and initiate freedom of choice. The most attractive tools available to schooling professionals, especially in online teaching, role-play, quizzes, games, and simulation of real-life scenarios. In the Virtual Classroom, those can be pre-set, fine-tuned, and re-used in order to kindle and keep the interest of the students.

Another important aspect of the learning process is the work–rest balance. Breaks are inseparable from the teaching schedule and should be given when needed. The Virtual Classroom allows the assignment of timed tasks, the tracking of activities, and the monitoring of students’ presence. Those features help the tutor to build and increase engagement.

Conclusion

A lot of skills are required to increase the student’s engagement in the context of online teaching. Educators have to be aware first of all of their selves and tune that to their best. They must make comfortable and easy use of the technologies and tools involved in the process, emphasizing on interaction.

Another challenge is the balance between giving autonomy to the individual students and creating a community with a strong team spirit. The tutors should encourage playing and having fun within a respectful and goal-oriented online teaching environment. They must engender inspiration and create beneficial competition. The more engaging the online teaching, the more attractive, valuable, and successful it becomes for the students.

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Data Science Job Roles and Skills You Need

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Data Science Job Roles

In the last several years, the number of data-related job openings has exploded. Because of recent technology breakthroughs, businesses are keen to collect data and gain insights from it. Today’s data accessibility may help firms realize a variety of benefits. As a result, organizations in India are not hesitant to give higher data scientist salaries. Companies are offering high incomes to people who can work as Data Analysts, Scientists, Engineers, and other roles.

Whenever you look at huge corporations, the e-commerce industry, or even start-ups, though the need for data professionals is fierce there is a data science course prerequisite for prospective candidates.

As a result, if you have the essential competence and are willing to stay current, your career in Data Science is expected to continue to develop. This is mostly true when we consider that a data scientist’s income in India is directly or indirectly related to their level of upskilling and updating.

Skills required for a data scientist

  • Algorithms, analytics, math, and deep learning knowledge.
  • R, Python, SQL, and Hive are examples of programming languages.
  • Knowledge of business and the ability to ask the proper questions and discover answers in the given data.
  • Effective skills in communication are required to properly explain the results to the entire team.

Job Roles and Responsibilities

  1. Data Scientist

Data science is nothing more than pre-programmed statistics. Python, like R, has proved its ability to sort data for both general and specialized purposes. Python data science programmers earn more than software developers and DevOps programmers combined. Because businesses use data to collect market and customer data, data gathering, data cleansing, and data processing are becoming increasingly common in today’s world.

Responsibilities

  • Collecting and transforming large volumes of organized and unstructured data into meaningful insights.
  • Identifying the data-analytics solutions with the greatest potential to propel organizations forward.
  • Analyzing data using analytical approaches such as text analytics, machine learning, and deep learning to uncover hidden patterns and trends.

 

  1. Data Engineers

A Data Engineer’s main responsibility is to develop and build a dependable infrastructure for translating data into forms that Data Scientists can understand. Data Engineers must detect relevant trends in massive datasets in addition to designing scalable processes to transform semi-structured and unstructured data into usable representations. Data engineers essentially prepare and transform raw data so that it may be used for analytical or operational purposes. There are many misconceptions regarding data engineers, most of which are untrue.

Responsibilities

  • Integrate, combine, and sanitize data from a variety of sources.
  • Provide raw information for Data Scientists’ modification and predictive/prescriptive analysis.
  • To meet the system and nonbusiness requirements, assemble large and complicated data sets.
  1. Data Analyst

Professionals that convert facts, statistics, and figures onto plain English for us all to grasp are known as data analysts.

Given the current situation, Data Analysts are in high demand in the workplace, and it may be an ideal choice for people with a solid background in mathematics, statistics, computer science, or business. This role entails data mining, as well as proficiency in languages such as SQL, Python, and others, to extract meaningful insights from large data sets and then communicate those insights into visualizations and reports.

Responsibilities

  • To mine and analyze corporate data to find connections and usage patterns among diverse data pieces.
  • Working with customer-centric algorithm models and personalizing them to meet the needs of particular customers.
  • To develop and implement bespoke models to find answers to business questions such as marketing tactics and their effectiveness, client taste and preference patterns, and so on.

Skills required for Data Science

Data Science Prerequisite (non-technical):

  • Curiosity: Curiosity is required to study data science. You may quickly comprehend the company challenge if you are curious and ask many inquiries.
  • A data scientist must also be able to think critically to come up with several fresh solutions to address an issue quickly.
  • The communication skills of a data scientist are crucial since, after addressing a business problem, you must explain your findings to the rest of the team.

Technical Requirement:

  • Machine learning is a notion that must be grasped to comprehend data science. Machine learning techniques are used in data science to tackle various challenges.
  • Mathematical modeling is necessary for quick mathematical computations and creating predictions based on existing data.
  • Statistics: A fundamental grasp of statistics, like mean, median, and standard deviation, is essential. It is required to extract information and improve results from data.
  • Computer programming: At a minimum, one software program is essential for data science. Data science requires the use of computer programming languages such as R, Python, and Spark.
  • Databases: Data science requires a thorough grasp of databases, such as SQL, to obtain data and operate with it.

Conclusion

The need for analysts and data scientists is at an all-time high. With the massive amounts of data created by organizations and the availability of data and tools to extract it – and the desire to obtain insights from it. It contains increases in the salaries of Data Analysts and Data Scientists in India.

Your compensation is anticipated to increase by roughly 15% every year. With more years of job experience and the number of abilities you’ve learned, this will rise even more. As a result, whether you’re a beginner or have prior knowledge in the field of data, This motivating force will always be there in your work!

If you want to be on the cutting edge of technology developments by understanding data science, check out the data science course online with a certificate making you an expert in the field.

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