Digital Marketing is a booming industry, and its growth in the past few years has been amazing. And if you have completed your graduation and are looking for a good post-graduation course, then this blog is completely for you.
With the increase in digitalization across all the sectors of the business, the demand for professional digital marketers has increased tremendously in the industry. And most companies are looking for MBA in digital marketing graduates.
Hence, in this article, we will discuss the top 5 benefits of pursuing an MBA in Digital Marketing, and some of the best colleges offering this course in India.
Must Read: Why Is Digital Marketing So Important?
So let’s get started with understanding what exactly digital marketing means.
- 1 What is an MBA in Digital Marketing?
- 2 Top 5 Benefits of Doing MBA in Digital Marketing
- 3 Top 10 Colleges for Pursuing an MBA in Digital Marketing
What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a postgraduate professional course that trains students in all the disciplines of digital marketing. It is a 2-year typical program.
Certain subjects that are included in an MBA in Digital Marketing are Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, SEM, etc. To know more, you can read the complete MBA in Digital Marketing Syllabus here.
Now, let’s take a look at some of the top benefits of pursuing an MBA in Digital Marketing.
Top 5 Benefits of Doing MBA in Digital Marketing
1. The Demand For Digital Marketers is Very High in the Industry
Digital Marketing is an evolving industry, and the level of growth that has been seen in this industry in the past few years has been great. It has completely changed the way marketing was done before.
And by looking at the growth of digital marketing, the demand for digital marketing professionals is increasing drastically. Almost every sector has started operating digitally, which has led to an increase in the demand for experienced professionals in almost all the industries, whether it be an IT sector, or marketing agencies, pharmaceutical sector, etc.
Hence, if you pursue an MBA in this particular field, then it will definitely help you in getting a better job with a handsome amount of salary.
2. MBA in Digital Marketing is Very Cost-Effective
For pursuing an MBA in digital marketing, you don’t require a huge amount of investment as compared to any other post-graduation course. MBA in digital marketing is very cost-effective, reasonable, as well as in demand.
It will give more value to your resume and you’ll be eligible for applying for various managerial positions in an organization. And having an MBA in digital marketing will also give you an advantage over various other candidates applying for the same position.
3. It Will Enhance Your Knowledge
By pursuing an MBA in digital marketing you’ll be able to get an in-depth understanding of all the core topics of digital marketing. You will learn about all the aspects of digital marketing, such as SEO, social media marketing, content marketing, and many more.
You will get a chance to do internships with various renowned companies which will help you to understand the working environment of the industry and increase your practical experience.
4. You Will Get a Better Salary
As the scope of digital marketing is increasing drastically throughout the globe, the demand for MBA graduates in digital marketing is also increasing. And the number of digital marketing professionals with a postgraduate degree in this field is very low.
As a result, the companies are willing to pay a good amount of salary for hiring digital marketing experts and professionals. And an average salary of a digital marketing expert is around INR 6 to INR 8 Lakhs per annum.
5. Helps You in Increasing Practical Knowledge & Experience
If you choose to do an MBA in digital marketing, then along with the theoretical knowledge you’ll be able to enhance your practical skills as well. You will get a chance to do an internship with various renowned companies, which will help you in gaining hands-on experience.
And having practical experience will ultimately help you to get a better job placement. Because nowadays many companies give preference to candidates with some practical experiences while hiring.
Hence, if you are a graduate looking for a postgraduate course, then we strongly recommend you pursue this MBA in Digital Marketing program and give a kick-start to your digital marketing career.
Now you might have got an idea of what are the advantages and benefits of pursuing an MBA in digital marketing and starting your career in this field.
Now you may be wondering, which is the best college that offers MBA in digital marketing? So, to reduce your stress, we have compiled a list of the top 10 colleges that offer an MBA in digital marketing. Let’s have a look at it.
Top 10 Colleges for Pursuing an MBA in Digital Marketing
- IIDE – India Institute of Digital Marketing (Awarded as “Best Digital Marketing Institute”, by the World Education Congress & Awards, 2021)
- IIKM, Business School, Chennai
- Xavier Institute of Management and Research, Mumbai
- JK Lakshmipat University, Jaipur
- Graphic Era University, Uttrakhand
- Integral University, Lucknow
- Centurion University of Technology, Bhubaneswar
- Rayat Bahra University, Punjab
- RVS Institute of Management Studies and Research, Tamil Nadu
- RIMT University, Punjab
These are some of the best colleges in India that offer a postgraduate degree, i.e. an MBA in Digital Marketing. We hope this blog has helped you to decide whether to pursue your post-graduation in digital marketing or not.
Let us know your views and thoughts in the comments section given below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.