Several small and large-scale businesses have finally acknowledged that websites can significantly affect the quality and credibility of their business. Unfortunately, several companies are still unable to figure out why users leave a website without making a purchase.
There are several factors to be considered when designing a website. Design is an essential factor in determining the success of a website. Other crucial factors are page loading speed, content, responsiveness, ease of use, and more.
Converting your underperforming website into a website that boosts credibility and boosts conversions is not an easy task. Still, you will be able to do that by making a few changes to the website and by encouraging site visitors to spend more time on it.
To do this, you will need to identify why people leave your website without purchasing or subscribing to a service. This is why we focus on the factors that you will need to improve on your website to reduce bounce rate and improve online conversions.
1 : The trustworthiness of the website
One of the primary reason’s website visitors are immediately leaving your website is that they do not trust your website. If your website does not have an About Us page, Team page with images of your staff, or if it doesn’t have any physical address information, users may feel that your website is not genuine.
Some business website owners may not even have installed an SSL certificate on their website. This will make their website less secure to internet users, making them suspect the brand or business’s authenticity. If business owners are following such an approach, consider installing cheap wildcard SSL certificates on websites. This will secure unlimited first-level subdomains along with chosen primary domain apart from this it will eliminate all security woes and enhance customer trust whilst giving a much-expected boost to business conversions.
Most of your customers will be active social media users, which means that they will expect your business to have profiles across popular SM platforms. If your company lacks an active social media presence, you miss out on an opportunity to attract several potential customers to your business.
2 : Website Content
It is important to remember that content is what drives internet users to your business website. That said, the content may also be the thing that prompts website visitors to exit the site or page. Approximately 70 percent of B2B small businesses’ websites failed to attract customers because they didn’t add a call-to-action on their website content.
Most of us have seen good-looking and well-designed websites with irrelevant, inadequate, and outdated content. If your website’s content doesn’t offer any value to customers, they are more likely to leave your website. Likewise, posting outdated content will also drive customers away from your business website.
It is integral to conduct a content audit of your website once or twice every month. During the audit, you should check for old, irrelevant, and outdated content on webpages. Once you have identified the problematic content, replace them with relevant, informative, and unique content.
3 : Website Design
The design of your website is an integral factor that can either boost or lower your website’s bounce rate. Website visitors arriving at your website decide whether they want to stay on your site or leave in just 0.05 seconds. This means that you will need to create a lasting impression within 0.05 seconds.
According to Adobe, 38 percent of internet users prefer not to engage with websites with unattractive layouts or content. Another stats put forward by the Gomez reports indicates that nearly 88 percent of customers and internet users prefer not to revisit websites that initially offered them a bad experience.
Online shoppers and website visitors love to visit webpages that are user-friendly, easy to navigate, and visually stunning. If your business website is not user-friendly or visually beautiful, people will continue to leave your website without making any purchases. It is best to opt for a website with a minimalist design and ensure that it is user-friendly and easy to use.
4 : Autoplay Ads And Video Contents
Advertisers and publishers may admire autoplay ads because these ads can instantly capture user attention. That said, if you are a website visitor, autoplay ads can be quite intrusive and annoying.
According to a Coalition for Better Ads research, users hate to see autoplay video ads, interstitial ads, and flashy colored ads. It is true that the landing page of most business websites contained autoplay ads, but it is best to follow that approach now.
We understand that ads may be the only income source for some websites. If that’s the case, it is best to limit the number of ads on your website, especially when your site’s bounce rate is increasing.
5 : Site Load Time
Website loading time will have a crucial impact on the success of your website. The bounce rate of your website will increase if it takes more time for the site to load. Websites with higher bounce rates are considered not useful for customers by search engines like Google.
So, if your website’s bounce rate is high, you will find it hard to secure a high rank on the search engine results page of Google. Even a one-second delay for your website to load may prompt customers to exit the site.
Business websites should load within three seconds. If it takes your website more than 3 seconds to load, then 40 percent of customers will abandon your website. If you are running an e-commerce website, it should load within 2 seconds.
6 : Mobile Friendliness
It is no surprise that many internet users browse the internet through their smartphones and other mobile devices. It is reported that the number of internet users who access the web through the internet will increase in the coming years.
If your business is not optimized for mobile devices, you will fail to offer an excellent website visiting experience to mobile internet users. This may drive them away from your website, which is not suitable for business.
It is crucial to note that mobile-friendly websites usually get more page views per visit when compared to other websites. Also, the bounce rate of these websites is lower.
7 : FAQ Page
Several business websites often make the mistake of not including a FAQ page. One of the most straightforward reasons to have an FAQ page is that it will considerably improve user experience.
Customers who are arriving at your website will probably have a few questions. An informative FAQ page will give clear solutions and answers to customer queries.
FAQ pages will also help businesses to understand and serve their customers better, which will, in turn, build trust and credibility. Having an FAQ page on your website shows that you care about customers and help them easily find solutions.
Website visitors may leave your website for some websites. However, if you notice a considerable drop between conversions and website traffic, it is high time to address the issue. However, in most cases, you will be able to resolve the issue by improving some or all the factors mentioned above.