Top 5 Ways To Use Keywords In Your Blog Posts To Rank Higher

Top 5 Ways To Use Keywords In Your Blog Posts To Rank Higher

It can be perplexing to learn SEO and write SEO-friendly blog content for any website. While you may be aware that keyword research is critical for generating new leads and consumers online, you may be unfamiliar with how to employ the proper keywords efficiently.

Creating blog posts is only a minor piece of the larger SEO blogging equation. To achieve a high ranking, search engines must determine that your blog posts are both SEO-friendly and entertaining for your viewers. Once you’ve figured out how to incorporate keywords into your blog articles, you’ll be able to increase the pages on your website, which are indexed and then found by your target audience via search engines.

It may appear difficult, but if you take an SEO Course and get proper guidance, employing keywords in blog posts can be easier than you think. Whether you’ve been blogging or are just getting started with your first blog post today, you can write a terrific blog article that ranks well in the search engines. This article tells you how to use keywords in your blog posts to rank.

What do keywords mean?

Keywords are phrases entered into a search engine.

People use search engines for a variety of purposes, including finding movie schedules, determining the day’s weather forecast, and locating their neighbourhood pizza parlour’s phone number. Each search is an inquiry for information, and search engines such as Google strive to provide the searcher with a satisfactory response as quickly as possible.

How does this affect you personally as a blogger?

This means that if you want to write for these searchers, you must first understand their inquiries (keywords) and then provide a response in your blog entries.

What effect will keywords have on my blogstrategy?

Blog articles based on keyword research are distinguished from other sorts of blog posts by their emphasis on resolving an existing issue.

In comparison, consider a blog post about a personal experience or a post introducing a novel concept — in both of these cases, because your content does not address an existing question, it is unlikely to receive much traffic from search engines like Google, simply because no one is searching for it.

Does this mean you can only write in response to already asked questions? Certainly not! Even topics with little search demand can generate significant engagement and traffic through other channels such as Facebook or Twitter, but if you want long-term free traffic, the best source is Google, and the best way to do it is to build your blogs around keyword research.

Which keywords do I choose?

Simply because you discovered a keyword using a keyword research tool does not mean you should incorporate it into your blogging plan. Once you’ve compiled a list, it’s a good idea to refine them. This is how.

1. Select terms that are relevant to your audience

Knowing your target is necessary before conducting keyword research because it enables you to eliminate keywords that, while theoretically connected to your issue, are inappropriate for your audience.

If you haven’t already, create a profile of your target blog readership. For instance, if you operate a fitness site, you may simply type “fitness aficionados.”

Additionally, you can dig a little deeper and construct audience personas, complete profiles of your ideal audience that contain information such as age, demographics, and interests.

The more familiar you are with your desired audience, the easier it will be to determine which keywords they would search for.

2. Evaluate the complexity of each keyword

You may wish to narrow down your keyword list to those with a suitable Difficulty Score, which Keyword Explorer assigns to each keyword. This score is calculated based on the strength of the pages currently ranking on page one for that keyword.

3. Consider the search volume for each keyword

The search volume metric provides an estimate of the number of times that keyword is searched each month. While it’s beneficial to use keywords that are often searched, keep in mind that number does not always imply quality.

You may choose a lower-volume keyword if it is significantly more relevant to your target and aims.

How to Use Keywords ToImprove the SEO of Your Blog

Optimizing your blog posts for keywords does not mean stuffing as many keywords as possible into them. Nowadays, this really works against you in terms of SEO since search engines perceive this to be keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).

Additionally, it does not contribute to a positive reader experience – a ranking criterion that search engines have prioritized in recent years to ensure you’re answering your visitors’ goals.

As a result, you should incorporate keywords into your content in a natural and unforced manner.

As a general guideline, each blog article should focus on one or two long-tail keywords. While you can include multiple keywords in a single post, keep the focus restricted enough that you can devote sufficient time to optimizing for just one or two keywords.

Throughout the blog content, incorporate keywords strategically.

However, where is the optimum spot to incorporate these terms in order to achieve a high ranking in search results?

There are four critical areas to incorporate your keywords:

  • The title tag
  • The headers and body
  • The URL
  • The meta description.

1. TitleTag

The title (i.e., headline) of your blog post will be the first step in establishing the relevance of your content for both search engines and readers. Thus, it is critical to include a keyword here. This is what Google refers to as the “title tag” in a search result.

Ensure that your keyword appears within the first 60 characters of your title, as this is the point at which Google begins to chop off titles on the SERP.

Google technically counts by pixel width, not character count, and it recently increased the pixel width for organic search results from about 500 to 600 pixels, which equates to approximately 60 characters.

2. Headers & Body

Mention your keyword in a natural way throughout your post’s body and headers. This requires incorporating keywords into your copy but in a natural, reader-friendly manner. Avoid going too far and risk being penalized for keyword stuffing.

Concentrate on being helpful and responding to any questions your customer may have asked in order to land on your post. If you do that, you will naturally optimize for important keywords.

3. URL

Search engines use your URL to determine the topic of your post, and it is one of the first things they explore on a page. You have an enormous opportunity to optimize your URLs for each post you publish, as each post has its own unique URL— so be sure to put one to two keywords in it.

4. Metadata

Your meta description is intended to tell search engines and readers about the content of your blog article. That is, you must employ your long-tail phrase to ensure that Google and your readers understand the topic of your piece.

Simultaneously, keep in mind that material plays a significant role in click-through rates because it satisfies specific readers’ goals – the more engaging, the better.


When Google’s algorithm was less developed than it is today, it was quite easy to rank your page at the top of search results for specific keywords by repeatedly repeating the term on the page.

However, Google has improved over time at ranking pages that actually answer the question, rather than simply repeating it. This is critical to remember because it’s all too easy to believe that all you need to do with your keyword list is add the words on your pages. To rank well in search engines, however, you must provide a better solution to those searches than everyone else.

Here are some points on how to use keywords to direct your blog’s content:

  • You are the one who generates the output. Rather than asking, “How can I include this keyword into my page?” Consider the following: “How can I respond to this question?”
  • You do not need a distinct page for each keyword for which you wish to rank. If you’re writing a blog post about “choosing the best running shoes,” for instance, it makes perfect sense to address several topics about the subject, such as “road vs. trail running shoes” and “running shoe characteristics.”
  • Consider the pages that are presently ranking for your target keyword and consider how you may improve on them.
Christophe Rude
Christophe Rude
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