Things to Consider When Looking for a Hospitality PR Agency

Things to Consider When Looking for a Hospitality PR Agency

So you’ve realized the importance of public relations and have decided to work with a hospitality pr agency to help you take your company to the next level of success – but with so many PR firms to choose from, how do you choose which one to hire?

People and businesses tell us that they’ve had a negative experience with a PR agency, usually because they chose the incorrect one for them. It’s possible that price was the determining factor, but it’s also possible that something else had a role.

When it comes to hiring a PR agency, the recommendation is to look at the whole company and evaluate various aspects.

A successful track record

Everyone, especially in PR, talks a good game! However, to separate the talkers from the doers, look at the firm’s track record. Ask which firms it has worked with and, in particular, whatever case studies and sample work it can share with you to get a sense of its degree of experience and ability to generate outcomes.

If you’re looking for media relations help, ask the PR agency for examples of clips it’s gotten published. Request a list of conferences and awards that the company has successfully acquired for clients if you seek speaking and award possibilities. If you want social media support, request multiple handles and case studies that demonstrate outcomes.

Your industry’s speciality

It’s critical to find a public relations agency specializing in your business. Hiring an entertainment-focused PR company is generally not a good idea if you’re a tech startup wanting to get into business and tech journals to win investors and consumers. Hiring a tech-focused PR company, on the other hand, will not work if you are a star hoping to appear on morning programs and tabloids.

Specialization allows the business to grasp your products better and scale up more rapidly. Still, it also means that your account director and PR team will have ties with reporters at the media where you want to be featured.

Discretion

The public relations sector gets a poor image for not being honest enough, and it frequently deserves it. Customers should be aware of what they are getting for their money, just as they should any other commercial transaction. As a result, while chatting with PR firms, you should inquire specifically about what you will receive and refuse to accept generalities if you are uncomfortable. Transparency is something that an excellent public relations business can and should do.

A results-oriented mindset

Positive outcomes should be expected quite fast. Results will not appear quickly, but if the business continues to make excuses week after week, month after month, it is time to move on. Some PR firms have discovery processes that take three or six months, which is ridiculous. You’re spending a lot of money, so the company you choose should be able to start delivering in a few weeks and keep delivering if it’s any good.

A competent public relations firm is worth its weight in gold, so doing your homework when it’s time to hire one pays off.

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Christophe Rude

Christophe Rude

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