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If you’re under the impression that virtual reality is limited to the gaming industry, you may want to think again. VR/AR marketing is going to become a powerful tool across industries, although the gains will be higher in some than others.
As the technology becomes more widely available, you can expect more virtual reality marketing to appear in these industries.
#1 Real Estate
The real estate industry is facing major changes on multiple fronts. At the core of these changes is the role of the real estate agent. Inventor and disruptor Regan McGee, notable for founding the real estate-focused digital marketplace Nobul, explained how the role of the real estate agent is changing in an interview with BNN Bloomberg:
“The job has completely changed, but the fee structure has stayed the same. With our competitive marketplace, agents that want to charge 5 percent can if they justify their 5 percent through their reviews and their service proposition. If they’re doing something that’s more like a 3 percent job, then that will come out as well. It’s really about consumer choice.”
Real estate agents who want to stay competitive will need to find ways to cut down on time and costs invested. The virtual reality tour is an ideal way to accomplish this, cutting down on property viewings while expanding the potential audience for the property. Virtual reality tours give prospective buyers an immersive experience of the property before they decide whether or not to see it in person.
#2 Construction and Renovation
Virtual and augmented reality can also play an important role when it comes to home renovations and construction. VR/AR allows developers, designers, and contractors to create a virtual model based on blueprints, as well as adjustable features and customizations.
Changing features after construction is costly, but VR/AR allows clients to better visualize what they’re getting than they would from a blueprint.
The automotive market is opening up to VR marketing as it explores new avenues for marketing. VR is increasingly used to create immersive showrooms and allow prospective buyers to explore features from the comfort of their own homes. Immersive, interactive experiences are helping to boost auto sales and the reach of marketing efforts.
While online shopping has grown rapidly in just a few decades, one of the biggest remaining options continues to be the desire of shoppers to see or try on a thing before they buy. Augmented reality has the potential to transform the way online shoppers visualize and interact with goods before they choose to buy.AR can be used on most smartphones, allowing more people to take advantage of the technology when they shop online.
As people jump at the opportunity to return to travel, hotels are capitalizing on the rush and investing in new ways to market their suites and amenities. VR provides the perfect way to immerse eager travelers in everything they have to offer, so they can see what they’re getting and choose the perfect holiday package before they book.