Many brands use craft bagsfor packaging their items in shopping marts and for displaying items in retail stores. Printing is an essential element of these bags to attract customers by displaying brand information and other promotional content. Making a slight mistake can ruin the efficiency of the whole packaging. These mistakes will give them an ugly look, so it is necessary to avoid them. Below are the three most unbearable mistakes in printing and ways to avoid them.
Wrong Selection of Colors:
A major mistake made by many brands in craft storage bagsthat make the whole printing look ugly is a selection of colors. It is very much important to choose the right colors according to the taste of customers. Colors always play an important part in making the mood of customers pleasant. A wrong selection of colors will make no sense to the content displayed over them, either it is a text or an image. This slight mistake of brands can ruin their reputation by decreasing the efficiency of print. There are many aspects to consider to avoid this mistake in attracting customers. Some of those are discussed below.
- Brand theme Representation
Normally every brand owns a specific theme that represents their traditions and values that they are delivering to their customers. These themes are under a specific color, which becomes the identity of brands. Keeping the same color in the printing of bags will make them more associated with the brand and will give a more beautiful and engaging look.
- Consistency with Design
The packaging is always made beautiful by choosing a perfect and engaging design to impress customers. A good design is a great source to grab the attention of customers. Brands also display the information that they want to convey to their customers. Choosing a perfect color for that content according to the design will bring more consistency in packaging and will make the printing much attractive.
- Considering Colorway
Choosing a perfect color combination always helps to make the printing of craft shopping bagsattractive and efficient. To avoid any mistake, choosing a suitable color combination for the background and then selecting the color of content to be displayed according to it will make it more useful. For example, choosing a white or yellow color on a black background is a perfect combination.
Opting for Wrong Printing Technology:
The selection of printing technologies also matters a lot to get the best quality print results in paper craft bags wholesale. Choosing a packaging provider having all types of latest technologies helps greatly as they know which technology would be better for what type of material. Every type of technology provides different results depending upon the quality of materials and quantity to print. Using an ordinary print method with common machines can diminish the quality. Below are some useful technologies that can help in getting better results.
- Offset Lithography
Offset printing or lithography is a very efficient technique to print high-quality designs on any plane surface. This process includes metallic plates, which carry the impression of the design. The design is shifted from computers to the plates and then printed on kraft paper with the help of rollers. A perfect print is taken with rich colors.
- Flexography
Unlike lithography, plates make direct contact with the printing materials. Raised images of designs are printed on the kraft paper at a higher speed. In this type, some semi-liquid inks are used, which get dry quickly after print. So, there are no chances of any mistakes in this process.
- Digital Printing
Digital printing has become a favorite of everyone because of its efficiency in perfectly print whatever we want to print on any material. Inkjet and laser printers perform their job in quite a handsome manner. CMYK color schemes and Pantone models enable them to get the exact colors that are selected in the artwork file.
Risking on Finishing Materials:
Another mistake that many brands make is taking not enough steps to preserve printing on Custom Craft Boxes. After some time, environmental conditions impact the quality of the print, and it starts looking ugly. So, it is necessary to apply some types of finishing materials to these boxes. These finishing materials are applied as coating and lamination. Along with preserving print, they also give a more refined look to these boxes. Below are some coatings and laminations, which contribute a lot to preserve quality.
- Velvet Lamination
One of the best methods of saving printing from environmental conditions and other factors is the use of velvet lamination. It helps in getting a long-lasting print over packaging with a sensational feel. It provides a soft texture that is loved by everyone. It also makes packaging scratch resistant to preserve print for longer durations.
- Soft-Touch Coating
Soft-touch printing or coating is also similar to velvet lamination in many aspects. It keeps the colors fresh for longer durations and compels buyers to engage with them by attracting them with the same velvety texture. This coating is suitable for prints on any type of material, so it helps greatly to this cause.
- Gloss UV Coatings
This type of coating is very effective for white craft bagsto preserve the print and avoiding the ugly look of these bags. This gloss coating is very much effective in protecting the print as it is a strong resistance against humidity and other environmental conditions. It also increases the charisma of print and packaging.
These were three basic and slight mistakes that can give an ugly look to the print of craft bags. All the discussed solutions to avoid these mistakes are very genuine, that experts have concluded after years of experience in this industry. Avoiding these mistakes and taking the necessary steps to tackle them makes packaging more innovative and impressive for buyers.
