This story originally appeared on Best Stocks.
In fashion and art, it’s all about standing out and personal expression through style. However, the market of everything en vogue has become overly saturated with mass production of generic designs and, simultaneously, with the influx of increasingly refined knock-off pieces quenching the insatiable desire of consumers to don world-recognized designs and logos.
But for true fashionistas, market connoisseurs, and art collectors, what seals the deal is the originality of style and proven authenticity of items.
TheRealLuxury NFT has recently launched a campaign ensuring both and merging them with the latest trend in art, collectibles, and blockchain technology – the non-fungible tokens (NFTs). As part of their genesis NFT campaign, TheRealLuxury minted three extremely rare high-end designer and art pieces with a unique upgrade in the form of a non-fungible digital representation on the blockchain network.
The collection was minted on OpenSea, the leading marketplace for NFTs, and includes show-stopping pieces – the iconic Louis Vuitton Keepall 50 Bandoulière bag, the one-of-a-kind Rolex Oyster Perpetual Sea-Dweller watch, and a limited-edition, archival pigment print of photo art by Tibor Golob titled Sumptuous.
On TheRealLuxury marketplace, authenticity is the name of the game. Once professionally verified as genuine, of mint condition, and traceable origin, hand-picked exclusive fashion and art pieces are given another layer of digital protection with TheRealLuxury Authentication Verification Service. This blockchain-based digital passport of a kind makes the marketplace worthy of its name – what buyers get is luxury in its most pristine form.
TheRealLuxury genesis NFT collection doubles as a case for introducing a new approach to how the high-end fashion market operates. Much like top-tier brands merge the best of both worlds in phygital fashion shows, TheRealLuxury offers an end-to-end approach of bringing one-in-a-million wearable art to the Metaverse in the form of digitally ownable, collectible, and traceable items. Their service includes prototyping and designing tokenized 3D-animated artwork of new or pre-loved unique pieces, as well as blueprinting and launch of promotional activities that trigger bidding and purchase interest among the fashion and art communities worldwide.
Luxury fashion and art NFTs for sale by TheRealLuxury:
- Louis Vuitton the Keepall 50 Bandoulière bag
- Rolex Oyster Perpetual Sea-Dweller watch
- Sumptuous pigment photo print by Tibor Golob
By providing immutable digital proof of authenticity, TheRealLuxury high-end brand marketplace set off to combat the counterfeit market of luxury items that leeches off brands’ popularity but lacks actual value. The project also gives a platform to equally unique but pre-loved luxury pieces responding to the sustainable and circular orientation of increasingly conscious fashionistas and art collectors.