All companies should control their online reputation, whether they have a website or not. We will not tire of saying this. Even if your local business is small and you do not have a website, surely someone mentioned you on the network at some point.
All you have to do now is take a test and search for your brand or company in Google. Of course, the first comments and opinions we see will be generated by users in Google My Business reviews.
What is Google My Business?
Google My Business is a free and easy-to-use tool for companies to manage their online presence through Google, including Google search engine and Google Maps.
Controlling your business in Google My Business is important not only to manage the online reputation of your business but also because it is a very relevant point to consider your company’s position.
On multiple occasions, we’ve seen businesses in Google My Business but don’t own them. This is a very frequent mistake, especially in small and medium enterprises (SMEs).
Imagine for a second you were transposed into the karmic-driven world of Earl. But you have no control over how you handle negative reviews. How do you improve all the information? Fortunately, there is a link where you can apply for site ownership or contact with San Diego SEO Company to get it done for you. But to be in control and to be an administrator, you have to verify the site.
How to verify your location in Google My Business?
You must create or claim a Google My Business listing to begin the verification process. Depending on the type of business, you can verify your file in one of the following ways: by postcard, by phone, or by email.
The benefits of using Google My Business
Manage your information:
When you search for your company or the products and services you offer, users will manage the information that users see on Google. Certified companies have twice the potential of consumers. Users who search for your business on Google and Google Maps can find more information about your business, such as your website, business hours, address, etc.
You can find out how users searched for you and where they came from. You can also see how many people have called you directly through the numbers that appear in local search results in Search and Maps.
Chat with users:
This is one of the areas you need to pay close attention to. You can read and respond to user reviews. You can also add photos of your business. Businesses that list images receive 42% more requests for directions on Google Maps and 35% more clicks on their website that do not receive.
A business with a full card, business photos, and all areas of response to their reviews will be in a better position than other businesses that do not meet these requirements.
The importance of Google My Business Review
They provide valuable information for your company, and answering them can help you gain customer trust. When responding to a review, your answer will appear under the label “Owner Answer,” under Customer Reviews in Google Search and Maps. When Google sees business reviews on the user, it will see both the user reviews and your response.
It is important to respond to reviews, especially negative ones. A business that responds to negative complaints is a business that cares about its online reputation, but even more so about its customers.
The reviews are very important for local SEO positioning. The more positive reviews we have, the better position we will get, which will get more clicks towards our page.
How can we get more reviews?
- Include local page address in news emails, email signatures, business cards, etc.
- Google My Business can be promoted on a business website (it can be a double-edged sword, if the service is not considered positive, we will do the opposite).
- Google My Business Websites Reserve a prominent place on your website to make reviews visible with links.
- Invite users to review Google My Business when they make purchases at your establishment or use your services.
How to manage negative comments or reviews on Google My Business?
Often, we come across managers or marketing managers who do not want negative reviews on the Internet and want to remove them.
First of all, to minimize the negative reviews on your Google My Business page, we want to highlight a very important point for any company to make us a good customer in our business. Experience must be presented. That’s the decent thing to do, and it should end there.
In the case of negative reviews, we should ask ourselves if these complaints are true or false. If the criticisms are valid and the user has a bad experience, the first thing we need to do is apologize and handle the complaint, showing that we care about our customers and offer solutions.
On many occasions, we may receive false complaints from users who have never been to our premises and only complain to tarnish the company’s image. They are the hardest to find and manage. But let’s not forget that Google’s reviews aren’t anonymous. We can see the name of the person who commented.
How can we reduce the impact of negative reviews on our Google My Business page?
As we have already stated, the first thing to do is to offer a good user experience. In many negative reviews on our Google My Business page, several practices can help us minimize the impact.
Employees, customers, suppliers, and collaborators of a company can write positive reviews. For example, I have been working in this company for three months, and I am very happy with how it works. I recommend this company because… etc.
Can we remove negative reviews from Google My Business?
In principle, negative reviews cannot be eliminated, but we can disqualify those that violate Google’s review policies.
In summary, to avoid negative complaints, we should always offer a good user experience. To keep existing customers satisfied, attract new customers, and make unwanted customers president, all we receive is managing and responding to reviews. Google My Business Page, In addition, this administration will help us improve our local position.
If you still have questions or would like more information about Google My Business, or we would like to review your website, feel free to contact Epha Tech. We will be happy to advise and assist you.