The Difference Between Instagram and Pinterest

If you’re wondering which platform is better for your business or personal brand, Pinterest or Instagram, you’re not alone. Both Instagram and Pinterest are visual social media platforms. However, that’s pretty much where the similarities end. Let’s take a closer look at some of the key differences between these two popular apps. 

Pinterest vs Instagram

1) User Base

Pinterest is mostly used by women, while Instagram has a more even gender split. It is estimated that according to stats of year 2022, 76.7% of Pinterest users are female, to the contrary 51.6% of Instagram users are male and 48.4% are female. This is important to consider when deciding which platform to use, as you will want to target the platform that is most used by your target audience.

2) Subject Matter

With new trends emerging every day, the popularity of social media platforms is constantly changing. Pinterest has become a popular site for sharing DIY projects and recipes whereas Instagram host to photos or videos from all subjects. This means that if you’re looking for platform that will work best in terms of managing your business’ online presence then it’s important not only to consider what kind of content they want but also how your target audience uses them. 

3) Format

Pinterest is a visual bookmarking site, consequently Instagram is a photo and video sharing site. It will be important to consider the format of your content when deciding which platform to use. If you want to share mainly photos and videos, Instagram will be the better choice. But, if you are interested into sharing mainly text and links, Pinterest will be the right option.

4) Functionality

Pinterest is more like a search engine, while Instagram is more like a social network. Search engines are used to find information on the internet, in contrast social networks are used to connect with friends and family. Pinterest is better for finding ideas and inspiration, on the other hand Instagram is better for staying up-to-date with friends and family.

5) Reach

Pinterest has a global reach, but Instagram is more popular in certain countries. That means if you want to target a global audience, Pinterest will be the better choice. However, if you want to target a specific country or region, Instagram will be your way to go.

6) Engagement

Pinterest users are more likely to engage with pins, while Instagram users are more likely to engage with photos and videos. However, pinterest doesn’t allow you to download the videos so you have to use an external Pinterest video downloader tool. So, engaging with content on Pinterest requires more effort than engaging with content on Instagram.

7) Advertising

Pinterest offers paid advertising, at the same time Instagram does not. People on instagram use hashtags to reach their targeted audience whereas hashtags are not so common on Pinterest. Moreover, Pinterest allows you to link to your website in your profile, in opposition, Instagram only allows you to link to your website in your bio.

So, what’s the bottom line? Pinterest and Instagram are both great platforms with a lot to offer users. The platform that is right for you will depend on your specific needs and goals. If you’re not sure which platform to use, Pinterest is a good choice for businesses and personal brands that are visual in nature and that are looking to grow their reach and engagement. However,  Instagram is a good choice for businesses and personal brands that are looking to connect with friends and family. 

So, there you have it! These are just some of the key differences between Instagram and Pinterest. Which one do you prefer? Let us know in the comments!

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Christophe Rude

Christophe Rude

Articles: 15888

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