The evolution in the digital industry requires prioritizing the marketing of products and services. It helps reach the right audience and build your brand cost-effectively. These days more and more companies are adopting content as one of their marketing strategies.
What is content marketing?
Content marketing is important for startups as it helps them reach a wider audience and create awareness about the brand. Content marketing isn’t the same as the traditional mode of marketing as it focuses on creating and sharing content that customers and audiences find useful in the long run. Due to this complexity, many brands consider professional writing services that can easily handle all marketing parameters.
Content marketing is available in all formats, including video content, case studies, podcasts, etc. It also involves gated content such as e-books, email courses, workshops, and webinars. All these types of content should focus on catering to the target audience’s needs and creating a lasting impact for the brand.
The more people will engage and relate with your content, the more loyalty they will show towards the brand. This will automatically increase the website traffic and result in huge sales.
Steps for building content marketing strategy
1. Lay the foundation for creating the startup’s content marketing plan
We start by asking for the resources required for content marketing from the founders or CEOs. As per them, it is advisable to be transparent when securing the resources as it will contribute to the startup’s growth. Before you approach, it is advisable to conduct the research and present the strategy that will help in targeting the audience and help in generating revenue.
If your business is in a niche that doesn’t have high-ranking keywords, it is important to present a strategy that focuses on helping the audience and dominates your niche. It led to attracting more targeted leads and building trust among the audience.
2. Develop the required marketing assets
Content solely can’t rank; it requires proper marketing and channels. The content should be created from the customer’s viewpoint. When you are publishing the content, it is advisable to focus on the following thing:
- Get a clear vision of the brand and product positioning
- Make sure the website is optimized
- Create different conversion paths by adding CTAs
- Focus on designing the proper follow-up workflows to attract leads
- Set up the analytics to track progress
3. Make sure your business model and content are aligned
Before you begin, it is important to understand your business performance, status, and how it aligns with your content marketing strategy.
The business objectives should be precise and clear and should be based on the set benchmarks that will help you in achieving them faster. Measuring the content through your key performance indicators and metrics is important as it will help change and monitor what is working for the brand.
3. Identify your target audience
This involves finding out what types of business you are running and how you can impact the target audience. The principles and preferred marketing channels are similar in B2C and B2B, but sometimes they do differ.
Customer development and research can help you learn more about the audience by conducting interviews, focus groups, and surveys to connect with current or potential customers. This provides you with the information, feedback, and needs and helps you bridge the gap by creating content from this information.
4. Pick topics, research keywords, and start creating
Knowing your audience and their needs make it easy to plan your content accordingly. Start by researching the topics and keywords that relate to your content.
First, start by creating the list of primary and secondary keywords for each topic. Don’t rely on half keywords. It is better to build your topic with one keyword and write what is relevant to your audience instead of using half unconnected keywords, as it helps build trust and rankings.
Once you have selected a topic, start collecting keywords for every topic. Many tools available will help you find keywords while also showing the keyword’s difficulty, search volume, and related phrases that you may want to include in the content.
Pick keywords that help maintain the balance between high search volume and low difficulty. This increases the chance of ranking well on google. Once your content marketing strategy is in place, there are higher chances of making a lasting impact on your targeted audience.
Suppose you run a startup and think whether a content marketing strategy will work out for you or not. It is important to understand that content marketing is the marketing strategy to help your business rank and improve its visibility. There are writing services online that can help you do that. Your sales conversions will be higher when you market your content on different platforms with proper keywords and tags.
Tips to get the best real estate drone photography
In this digital era, photography is a crucial part of the real estate sales process. You need quality images to show off the house and entice buyers. But many realtors have trouble photographing their properties due to their large size or home location. This is where drones and quadcopters come into play. According to the multiple listing service (MLS), houses and other properties with Real Estate Drone Photography photos have a 68% better probability of selling than those without.
Real Estate Photographer is a tough job. It’s not just about taking pictures. Realtors must be masters of marketing, and mastering drone photography is one of the best ways to do that. If you want to know tips to do excellent drone photography in real estate, this blog will be able to help you as it will provide you with some valuable tips do drone photography in real estate.
Top 5 tips for getting the best real estate photograph
Aerial drone photography is the latest and greatest way for real estate agents to showcase a property. The pictures are beautiful, but the process of capturing them can be overwhelming. The good news is that you can capture stunning aerial images without breaking the bank. Below are some tips to get the best Drone Photography Real Estate:
1. Take benefit of natural light.
Indeed, there are several artificial lights available on the market, but nothing can replace the orangish light of the sun. However, it will give a natural look to the whole photo. Take advantage of the timing if you are shooting at midday because the sun will be at its lowest angle and maximize the shadow. If you think the harsh light at noon can affect your photo, you must use a neutral-density drone filter to reduce the amount of light entering the lens.
2. Set your drone
Drones, like traditional cameras, come with numerous features and settings to make your photography perfect. It would be best to set the drone before starting your photography to get the best result. You should change the camera aspect ratio to 3:2 to acquire the highest-definition images possible while using a drone to take real estate shots. It also works with 4:3. You can also use autofocus because it will relieve a lot of your stress and ensure that your pictures are clear. Shoot your pictures in RAW; although the file sizes are more extensive, you’ll have considerably more versatility when editing the pictures.
3. Keep your drone low
Indeed, drones are famous for taking pictures from the uppermost angle. But if you think you should take photos from the uppermost layer of the sky, you might be mistaken as the drone will only take pictures of the roof and garden of the property. It would be great to keep your drone closer to the house to capture every exterior aspect since real estate photography strives to present a comprehensive listing perspective. The height of the 20 to 25 feet of the drone will be quiet enough to take an excellent photo.
4. Consider traffic
No one wants to cover the distraction in the photo as it can destroy the overall view of real estate photography. Drone photography’s ability to capture a broader perspective is one of its appeals. You should consider the traffic patterns in the area, much as you sought to decrease the clutter on the property. You should consider what kind of activities, like vehicle traffic, pedestrian traffic, people waiting for the bus, or more, can affect your shot. Find out when there won’t be too many distractions from what you’re attempting to feature and try to avoid those times of day or week.
5.Take multiple shots
You might think that one perfect shot is enough for real estate photography, but you can be wrong because sometimes the results can differ. Several issues are evident in the field but unpleasant at high resolution. There might be a child running through the corner of a nearby yard which is gone a second later, or you might be slightly out of focus or have a motion blur from a burst of wind. Apart from that, there can be other reasons that can destroy your photo. So it would be best to take multiple shots. You must turn on the burst mode setting to ensure you capture multiple shots of every angle.
When you take the time to find the best Drone Photography Real Estate, you’ll capture stunning aerial photos that are impossible to get with a traditional camera. You’ll also find plenty of services that offer ways to track your shots. Although if you are searching Real Estate Photographer Near Me on Google, stop searching as Alex Drone Photography is the best option for you that can capture eye-catching photos using a drone of your property.
How to Market Your Cannabis Business
The topic of cannabis marketing is challenging. You’re likely to get different opinions on how to
get it done. It can be challenging to figure out who is right, and sometimes more than one
opinion is right at the same time. However, you don’t have to hire marketing staff, and you don’t
have to spend much time analyzing strategies. There is a new cannabis marketing agency on
the block. In North America, Kief Studio is the only Cannabis Master Certified agency with
nearly 20 years of experience in branding, marketing, data, design, and development. A minority
woman-owned business, Kief Studio (https://kief.studio), provides cannabis marketing, PR,
branding, content creation, advertising, design, social media, and website development
Content Along With Geofencing and Geotargeting
They use content strategies to develop brands and companies and traditional advertising in
Massachusetts, the current cannabis capital of the Northeast. In addition, they serve clients in
the United States and Canada. As a result of geofencing and geotargeting techniques, they can
combine education content with targeted advertising to create a high-converting campaign. By
geofencing, ads can be delivered directly to consumers who have been inside competing
dispensaries. As a result, the audience is above the reasonable threshold for complying with
Huge Marketing Campaigns in Cannabis
Despite being founded in March 2022, the founders of Kief Studio have been marketing
cannabis since 2016. Initially, they developed the cannabis brand marketing strategy for an
edibles company in Beverly Hills, California. The edibles company owners discovered that their
daughter’s rare brain condition could be successfully treated with cannabis therapy. As a result,
the edibles company served as a means of providing care for the owner’s daughter. Kief
Studio’s co-founder created a campaign that earned national news coverage, multiple TV
appearances, and a prime feature in PopSugar. Over 2 million people viewed this campaign
Do Not Hire a Cannabis Marketing Agency Based on Pricing
Even though pricing can be influential in deciding which agency to hire, it shouldn’t be the only
one. It would help if you did not have agencies competing for your business based on price.
Inexperience can make you less money, while experience can cost more, but it can make you
more money. Kief Studio focuses on creating value-driven content for its clients, from early
ideas to project development.
The Cannabis Industry is Growing, But Companies are Falling Short
The cannabis industry is growing, but oddly enough, many companies are not staying in the
green. Cannabis companies fail mainly due to poor exposure, poor customer relationships, and
lack of proper marketing. In addition, for smaller to mid-sized companies, regulations cause
problems that larger companies can easily absorb. Kief Studio aims to solve this problem. With
a tiered pricing approach, smaller and mid-sized cannabis companies can get the exposure
needed to succeed in the cannabis industry.
Here are some of the services Kief Studio offers, which is quite an
If your company or product wants to succeed, it needs a clear purpose. There needs to be a
clear and concise goal for your company or product, a voice, and an image. Creating a brand
that represents your business is what Kief Studio does.
Cannabis Content Creation
Kief Studio creates all forms of digital media to keep your website and social media engaging
and relevant. Websites and social media are essential for advertising, branding, and customer
engagement. Customers are more likely to return to a business if they are top of mind. It is,
however, very easy to lose viewers and followers if your website and social media are not up to
Cannabis Search Engine Optimization
You need excellent cannabis SEO services to make your outreach successful. Successful SEO
has three essential components: on-page optimization, link building, and content marketing. Kief
Studio will discuss these topics in more detail during a free consultation. In addition, you should
consider investing in SEO services to improve your website’s ranking in search engine results.
Cannabis Dispensary Marketing
You can guide customers directly to your dispensary using geofencing and geotargeting. A
geofence allows you to target people based on their location. Likewise, you can target people
based on their location with Geotargeting
Cannabis Packaging Design
There are thousands of words in a first impression. Customers should be able to relate to your
brand. The first impression of your brand must be unique and relatable. Customer-relatable
brands are easy to remember and are relatable to the customer. Your company must make an
excellent first impression on a customer. It can either make or break the relationship they have
with you. Kief Studio will build a plan to maintain a great experience and design your packaging
to resonate with your clients.
Cannabis Company Social Media Management
Businesses and individuals need social media platforms to connect with their customers. By
engaging with social media, companies can create a loyal customer base. Likewise, Kief Studio
builds relationships by engaging with its clients’ customers through its media channels.
Increased sales and customer loyalty can result from this relationship.
Cannabis Website Advertising Marketing Services
Because they do not have the resources to run effective ads on significant websites, many
businesses avoid advertising on them. Using deep identifier technology, you can run compliant
ads on major websites. In addition, Kief Studio can target ads to users based on this technology.
As a result, you will be able to reach a broader audience and build a more loyal customer base.
Radio and Podcast Cannabis Marketing Services
Audio-based advertising can reach particular consumers more effectively than traditional
advertising, such as television and the Internet. In addition, Kief Studio’s advertising on
podcasts and radio allows for more personal interaction between the advertiser and the
Reach out to Kief Studio at https://kief.studio/contact for a free consultation.
Best SUVs for Road Trips and Travelling
When you envision road trips and open roads on two-lane highways, warm autumn lights are the first things that pop into your mind. As autumn approaches, you might be planning the best autumn road trip to take with your friends or family. Obviously, the first thing to consider is a vehicle to match your road trip expectations, something that rides comfortably and smoothly while handling different terrains.
SUVs are excellent for city driving and running errands on a daily basis, but their added size, comfort, and convenience also make them ideal for long-distance trips. While many groups used to favor sedans, SUVs are now more prevalent. GAC MOTOR modern SUVs offer more than simply extra capacity. SUVs are now luxurious and comfortable for long-distance driving thanks to new driver-assist technology, infotainment systems, and cameras.
Here are 3 of the best SUVs to consider for road trips or when traveling the long unwinding roads
GAC Motor All New GS8
Straight from GAC Motor comes the All New GS8, a stunning spacious SUV that comfortably accommodates 7 people without compromising on boot space. The All New GS8 is a beauty both in performance and appeal. The All New GS8 features a continuous grille design that extends from the bonnet to the front fascia’s lower portion. There are a lot of smooth surfaces and few crests and curves on the side.
It can hold a maximum of 65 liters of fuel in its tank, whereby 12.5L is consumed for every 100 km. The All New GS8 runs on a powerful 2.0 GDI engine that generates a max torque (Nm/rpm) of 400 / 1750~4000 with an output (HP/rpm) of 248 / 5250. Its 4WD handles well, so you need not fear going offroad for some site seeing. If its performance does not sway you, then its comfort sure will.
The interior of the All New GS8 is digitalized, with a 14.6-inch touchscreen in the center that serves as the car’s primary control panel and a 7-inch instrument panel cluster on either side. Multiple gadgets can be wirelessly charged throughout the full under-area. This automobile features a leather interior stretching towards the dashboard and a beautifully completed interior.
This SUV is a great choice to offer you connectivity and joy on the road. It’s sure to give you a thrilling, comfortable, and safe journey experience as you travel.
GAC Motor GS3 POWER
Among the most compact, fashionable, and reasonably priced SUVs is the GAC GS3 POWER. Despite having a similar appearance to the GS4, the GS3 POWER’s streamlined design brief offers individual parts greater breathing room. The split shoulder and rising D-pillar wing are similar to the GS4; however, the rear shoulder is more prominent and stretches out across the body toward a chrome arrow which a side marker would normally be.
To create more space, the inside still closely resembles the GS4, albeit with simpler shapes. The center console takes up less of your legroom, and a smaller, sportier steering wheel is placed, matched by firm leather seats that are less widely spaced but still provide plenty of knee support.
It features a turbocharged GAC 3rd generation 270T engine. The flexible intermediate torque enables efficient overtaking on highways.
However, there are times when the engine gets caught off-boost. But the six-speed transmission’s clever stacking makes sure you’re never too far from the right gear. When it comes to driving dynamics, the GS3 POWER is more impressive. Compared to the GS4, it seems more balanced, sharp, and less likely to wipe out into understeer.
2021 Hyundai Palisade
The 2021 Hyundai Palisade achieves the difficult balancing act between affordability and luxury, providing a comfortable interior, a smooth ride, and a remarkably well-executed design that result in an excellent midsize SUV. The vehicle is made for individuals who desire to be unique and break everyday routines, thanks to its striking design. Palisade offers a constant stream of delightful surprises, from its cutting-edge intelligent safety systems to its class-leading spaciousness.
A 3.8-liter V-6 engine powers the Palisade. The engine’s 291 horsepower, when paired with an 8 automatic transmission, releases an extra kick. Paddles placed on the steering wheel can shift the Palisade’s transmission. The transmission automatically shifts smoothly, but there might be some shuffle. All Palisades has a strong gearbox cooler, trailer pre-wiring, and wobble control as standard features.
The SUVs on our ranking are not solely big seven-passenger family haulers. We considered various factors to create the best list possible, including gas mileage, comfort, features, space, and much more. Any SUVs mentioned above will serve all your traveling needs while allowing you to enjoy the experience without a hitch.
How Protech is Helping the Coworking Industry to Sustain?
Unlike traditional office spaces, the co-working industry allows people from different backgrounds, professions, companies, and projects to share a property for commercial or professional purposes. The concept of
coworking has been more openly embraced the idea by business organizations post-covid. Many businesses are now looking forcommercial space for offices as they want to create an advanced and holistic work environment for the employees.
Mr. Harsh Binani, the co-founder of Smartworks, India’s largest platform for managed and flexible office space has shared his views on collaboration between Proptech and Co-Working industry. Harsh Binani truly believes that Proptech is not only helping the coworking industry to sustain itself.Proptech is creating a powerful environment and ecosystem that is helping the commercial real estate sector to grow.
Indeed, Proptech is creating a positive difference in the overall development of the coworking industry. In simple words, Proptech means integrating technology with the property to minimize human efforts to maximize productivity. There’s been a significant incline in the overall demand for tech-enabledcommercial space for offices and business purposes since the decline of covid-19.
Elements which Strengthen that Proptech is Helping the Co-Working Industry to Sustain and Grow–
Proptech, also known as property technology, is all the tech tools and concepts that are installed and implemented at commercial properties to optimize the process for enhanced user experience. Harsh Binani also said that “Proptech is playing a very crucial role since the pandemic has begun because it has become vital for the companies to ensure employee safety in the workplace.” There are certain elements that create a base for a successful merger of the Proptech and Coworking industry. These elements can also be taken as benefits.
1. Building and Optimizing Office Spaces:
Proptech plays an important role in designing the overall layout and structure of the building. Building and optimizing the office space allows businesses to streamline the processes and manage the available office space adequately in order to reduce clutter and maximize the productivity of the workforce. It is true that without technological advancements, it is difficult for any sector to sustain and grow.
2. Asset Utilization:
Proptech is surely helping the coworking industry to advance and upgrade aggressively. In simple words, asset utilization means the actual use of the machines, tools, and other physical resources in a managed office space. This allows businesses to reduce the wastage of any resource. Asset utilization and control is one of the major aspects of the coworking industry to sustain and grow.
3. Property Management:
Integrating technology with assets and tools allows businesses to manage and control their property. Property management allows the security officials to prevent any mishappening that might affect the business and the workforce as well. According to Harsh Binani,property management is one of the crucial elements for companies to ensure the smooth running of operations.
4. Digital Engagement and Touchless Solutions:
Coworking is an advanced work environment concept where people from diverse cultures, companies, religions, and backgrounds share the office spaces including all the amenities. Introducing Proptech in the coworking sector has been a beneficial move. The modern generation is more friendly and engaged with technology and hence concepts like touchless solutions and digital engagement help companies to offer better user experience.
5. Visitor and Access Management System:
Visitor and access control management are the most imperative aspects for any business organization to sustain. Earlier it was not easy to track and monitor the movements of the employees as well as the visitors. Today, it has become easier than ever. The enterprise visitor management system allows security officials to grant or deny access to track the movement of the guests to prevent any suspicious activity within the office premises. Whereas, Access management system restricts the employees to access any area that comes under top management jurisdiction.
6. Eliminate Paperwork and Reduce Costs:
Earlier, the coworking space used to utilize a lot of paper and ink for access and activities to the workforce. Today with Proptech, it has become convenient for the management to reduce the paperwork to protect nature and save resources. Coworking space is a cost-effective method to minimize the cost because the cost of all the amenities is shared among the people.
7. Detailed Insights
Detailed insights or reports are very important for businesses to highlight the areas of improvement and implement new ways to outplay them. Many big enterprises use detailed insights tools to rectify mistakes and create better plans to succeed. Detailed insights allow the companies to be aware of certain factors like:
8. Data and Employee Security:
The security of your data as well as the employees are the major concerns for any business organization. Breach of any of these, the company may face serious backlash and rapid downfall. Enforcing Proptech in the coworking space allows businesses to protect their data and employees from any outsider. Concepts like the enterprisevisitor management system and access control system help the companies to trace any suspicious activity within the office space.
9. IoT Enabled Workspaces:
IoT has gained significant popularity in recent times in the corporate, education, and hospitality sectors. IoT stands for Internet of Things which works on integrating technology with office assets and resources like tabs, machines, and computing devices. In his recent interview, Harsh Binani also stated that continuous implementation of IoT will cause a major positive shift in the coworking industry.
Therefore, these are some of the elements that strengthen the statement “Proptech is helping coworking to sustain”. Proptech is transforming the workspaces to offer a whole new and holistic work environment to the workforce. Proptech also allows companies to integrate other productive concepts like hot desking and meeting room booking.
So, if you’re also looking for commercial space for offices, make sure that they are fully furnished and packed with tech equipmentbecause then you will have a higher chance of attracting the workforce.
7 Parent Responsibilities to Consider When Sending Your Teen to College
Since your child’s first day of school, you’ve known this day might arrive. They’re finally a senior in high school, and college is right around the corner. In a few short months, you could be sending your teen off to live and study on their own. It’s a major change, but it’s also exciting!
Although your daily parenting responsibilities are winding down, you still have some guidance to offer. Making decisions about college can feel overwhelming. From finances to location to academics, there’s a lot to consider. Before you get stressed, take a deep breath. Keep reading for some valuable insights you can pass on to your soon-to-be graduate.
1. Take a College Tour
Nationwide, there are more than 4,000 colleges and universities. How is your teen supposed to choose one? The best thing you can do is encourage your kid to research as many schools as possible. Look at small and large schools. Explore public and private options. That way, they’ll figure out what type of school is most attractive.
That’s only step one in the process, though. If possible, take college tours for as many schools as you can. Reach out to the admissions office and schedule a walking tour of the campus. Encourage your teen to talk to students and professors to get a feel for what the student experience is like.
Traveling to multiple colleges can get expensive, however. If you’re on a budget, don’t worry. Thanks for the pandemic, most colleges now offer virtual tour options. They’re a great way to get a good feel for the campus from the comfort of home.
2. Support College Resume Building
Every college receives thousands of applications each year. With so much competition, how can your child stand out to snag an acceptance letter? It’s all about their application — and building it starts before their senior year. Have they earned good grades? Are they participating in extracurricular activities or community service?
It may already be your habit to check behind your kid periodically to ensure they’re completing their work. It’s also a good idea to guide your child so they choose the right classes. Keep a record of all your child’s activities — sports, volunteer work, after school jobs — and put it on their resume. If the college they’re applying to doesn’t require a resume, encourage them to note these activities elsewhere in their application. Highlighting it all demonstrates your child is a well-rounded applicant.
3. Talk About Money
If you’ve sent your child to a public high school, college is going to present some sticker shock. Unless your child gets significant scholarships, sending them to school can cost you some serious cash. Although it may feel awkward, talk to your child about how you plan to finance their schooling. If they’re mature enough to be out on their own, they can handle this conversation.
When you’re comparing schools, create a spreadsheet, so it’s easier to see the monetary differences. Include details about the amount of debt you would take on with each college. Now is also a great time to discuss student debt. Explain what it is and how it can affect their future financial stability.
4. Give FAFSA a Dry Run
Fortunately, scholarships and paying out-of-pocket aren’t your only options to fund your child’s education. Thousands of families apply for student loans every year. Most take advantage of the Free Application for Federal Student Aid (FAFSA). Filling out the forms correctly can be a challenge, though. That can be stressful when you’re trying to maximize the assistance you receive.
Before you stress out, take a deep breath and relax. You can take FAFSA out for a spin before you actually submit it. Use the Expected Family Contribution (EFC) Calculator. It helps you figure out how much federal financial aid you can anticipate. Once you know that amount, you can help guide your child to affordable school options.
5. Examine Academics
Socializing is a big part of the college experience. However, academics should be the primary reason why your child chooses higher education. Encourage your child to dig deep into what type of coursework each potential college choice offers. For example, if your child wants to be a research scientist, search for schools with strong biology and chemistry programs.
There’s a lot to consider about a school’s academics. What majors and minors do they offer? What is their faculty-to-student ratio? Look into what research opportunities and study abroad opportunities they have. It all factors into the quality of education your child will receive.
6. Discuss Location
For most kids, college is the first time they’ll live on their own. Since that’s the case, they need to be somewhere they like. Most kids focus on how close they want to be to home. Do they want to be able to come home easily? Or would they prefer to branch out and spend more time away?
It’s also important to talk with your child about the kind of city they might enjoy. Some kids thrive in larger metropolitan areas. Others prefer a more small-town feel. There are plenty of college options in both types of locations. Walk your teen through what it’s like to live in large and small places. That could help them make their ultimate decision.
7. Step Back from the Final Choice
As a parent, you probably feel that no one knows your child better than you — including your child themselves. While that may be the case, resist the temptation to make their college selection for them. You likely had the opportunity to choose your college or university. Now, it’s their turn.
College is a demanding time in a young person’s life. Your teen is more likely to heavily invest their energy if they’re at an institution they chose. Plus, there’s always the chance they may not like the school after the first year. Letting them choose their own college means you won’t get blamed for a bad experience.
Helping your teen plan for college is an exciting time for both you and your child. Keep these tips in mind, and they’ll be ready to take on the challenge.
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