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The 10 Essential Website KPIs And How to Measure



There is no single magic number that will tell you if your website is succeeding or not. However, there are a handful of metrics that have consistently proven to be extremely helpful in measuring how well your website is doing – and understanding what steps you need to take to improve it.

These ten KPIs are the most important indicators for web performance, which will help you know how your website is doing and what can be improved.

First off, what are KPIs?

What is a KPI?

KPIs (Key Performance Indicators) are the numbers and figures you monitor regularly to determine how your website is performing. With enough data, it’s possible to make good predictions about where your site will be in the future – as well as predict why certain areas need to change.

So, what are the 10 essential website KPIs and how to measure them?

1. Bounce Rate

What is the bounce rate?

Bounce rate is the percentage of visitors to your website who only view one page, and then leave. This means they aren’t interested in what you have to offer, whether that’s a product or a service – and it costs you money.

A high bounce rate will cost you money, as you invest in website traffic that never converts. It’s important to keep a high quality score for this metric – which you can do by looking at your user demographics and improving site usability.

How to measure bounce rate?

A quick way to monitor the bounce rate on your website is with Google Analytics. This will tell you what percentage of total visits bounced and give you a score from 1-100.

Another option is to look at the number of people that only visit one page before leaving your website, then divide this by your overall pageviews. This will give you a similar percentage.

2. Time on Site

What is time on site?

Time on site is the average time that a visitor spends on your website. This is an extremely important KPI, as you need to spend enough time on making your content engaging – but not so long that it becomes tedious.

This is tricky to measure, but there are two main ways you can do this. The first is through Google Analytics, which will show you the average time on page for each post – or how long someone stays on your website if they read multiple posts.

Another option is to ask a question at the end of a blog post, which will reveal how long someone spent reading it for. For example: “How long did you spend reading this article?”

In general, the longer a visitor spends on your website, the better. However, if they’re spending too long without finding what they’re looking for – or without becoming engaged in your content – you may need to tighten things up a bit.

3. Traffic Sources

What are traffic sources?

This is one of the most important KPIs to track, as you need to know where your website traffic is coming from. If your main traffic source suddenly disappeared, how would you find out?

How to measure traffic sources?

There are two main ways to monitor this KPI – using Google Analytics and Search Console. Both will tell you all about where your web traffic comes from, including organic traffic that comes from SEO and other sources.That will help you measure the effectiveness of your SEO strategy

If you use Google Analytics, click on Acquisition -> All Traffic -> Channels to show this information. You’ll be able to see if your traffic is coming from social media, organic search, or direct visits – as well as where they’re located in the world.

Search Console will display similar data – but it’s only available to those with AdWords accounts. Just click on the Keywords tab, then Traffic Sources -> Search -> Organic, to see how your traffic is found.

4. Conversion Rate

What is a conversion rate?

Conversion rate is the percentage of visitors to your website that take the desired action. This could be anything from buying a product to filling in an inquiry form or signing up for something.

How to measure conversion rate?

Monitoring your conversion rate is straightforward – with Google Analytics, Kissmetrics, and the Facebook Pixel.

Google Analytics will show you how many people have taken the desired action on your site, based on goals you set up in advance. Simply go to Conversions -> Goals -> Overview, then select the Goal Set that you want to review. You’ll be able to see how each post or page on your website contributes towards the overall goal.

It’s also possible to monitor conversion rate through Kissmetrics, which visualizes this metric for you – along with how it changes over time.

Facebook Pixel works in a similar way, allowing you to track user interactions with your brand across different platforms. You can set up a Facebook Pixel through Ads Manager or Power Editor, and it will track conversions on your website so you can see the most effective social media ads.

5. Pages per Session

What are pages per session?

A page per session KPI measures the average number of pages viewed by each visitor. This is another important metric, and it tells you how engaged your visitors are – and whether they’re finding what they’re looking for.

How to measure pages per session?

Google Analytics will automatically calculate this for you, and display it in the Audience Overview section. Just click on Users -> Sessions -> Page Views per Session, then select a time frame. You’ll be able to see how many pages your visitors are viewing when they land on your website, which is useful if you have high bounce rates.

6. Sessions per User

What are sessions per user?

Sessions per user is another important KPI that tells you how long visitors stay on your website. The longer they stay, the better – because it means they’re interested in what your content has to offer.

How to measure sessions per user?

It’s easy to monitor this metric with Kissmetrics and Google Analytics.

Kissmetrics will show you the average number of sessions, along with their total duration. You can view this data in Real-Time, over a certain time period – or compared to other metrics such as traffic sources and conversion rate.

Google Analytics will display this KPI on the Sessions -> Overview page, which you can find under the Audience section. It will also show you how this metric changes over time, along with where your sessions are coming from and what devices they’re using to access your site.

7. Page Load Time

What is page load time?

Page load time is the average amount of seconds it takes for your website to finish loading. If this KPI increases, visitors will become frustrated and leave – so it’s important to keep track of this metric.

How to measure page load time?

You can measure page load time using Google Analytics. Simply go to Real-Time -> Behavior -> Site Speed, then select a timeframe and the content that you want to track. You’ll be able to see how long it takes for your website pages to load, compared to previous months – which is useful if page load time has increased recently.

8. Acquisition

What are acquisition metrics?

Acquisition metrics are the most common KPIs – they measure how many new visitors you’re attracting. The acquisition will give you an idea of how effective your content is, and whether it’s working to attract new audiences.

How to measure acquisition?

As well as Google Analytics, Kissmetrics, and Facebook Pixel can also measure how many visitors you’re attracting.

Google Analytics will display this KPI on the Acquisition -> Overview page, which you can find under the Audience section – it shows you your website traffic sources and breaks them down by referral websites, campaigns, keywords, etc.

Kissmetrics will show you similar data in Real-Time – you’ll be able to compare the number of new sessions with other KPIs, which is useful if you’re seeing a drop in referrals.

Facebook Pixel will display this KPI on the Customization -> Overview page, allowing you to track conversions and how many users are completing different tasks – such as clicking ads or making purchases.

9. Retention

What are retention metrics?

Retention metrics measure how many people are returning to your website. It’s also useful if you’re running a blog – as it tells you whether your content is engaging enough to keep users coming back for more.

How to measure retention?

Kissmetrics will show this KPI in Real-Time, allowing you to break it down by traffic sources and compare it with other metrics such as page loads or sessions per user.

Google Analytics will display this KPI on the Audience -> Overview page, under the Behavior section – it breaks down your website visitors by loyalty and retention rates.

Facebook Pixel can also measure your website’s retention rate, so you can watch how new visitors are engaging with your website over time.

10. Average Session Duration

What is the average session duration?

Average session duration is the average amount of time that each visitor spends on your website. This metric usually increases if you’re receiving more traffic, or if there are fewer new visitors – so it’s important to keep track of this figure.

How to measure average session duration?

You can use Kissmetrics to measure this KPI in Real-Time, allowing you to compare it with other metrics such as page views or visitor devices.

Google Analytics will display this metric on the Audience -> Overview page, under the Behavior section – just select a website from the list and scroll down to check out your average session duration.

Final Thoughts

KPIs are a great way of tracking your website’s performance and showing whether it’s achieving its goals. It can be tough to stay on top of everything, but using the right tools such as Google Analytics and Kissmetrics is a good place to start.

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Five Tips For Selecting A Translation Services Company




Translation Services Company

Many businesses looking for a global competitive advantage choose to outsource content translation and localization to a language service company (LSC) who are specialist in this field. There are many aspects to consider when localization is involved, and it should be done in the most professional way possible in order to achieve desired results.

Some businesses may think that asking for a sample translation is the best way to test a potential partner offering translation services. Unfortunately, this is actually not a good idea since there will be no need to create a glossary of terms, the translators won’t be trained, and a simple sample translation won’t provide relevant results, and the actual translators who will work on your projects may be different than those who prepared the samples.

However, at Geneva Worldwide, we provide translation services in all forms including editing/proofing, desktop publishing, website localization, voice-over, subtitling, and more. Working with the right combination of language skills, subject matter expertise, experience, and state-of-the-art software equipment, we deliver accurate document translation services and are well-suited to offer the following advice on selecting the best translation and localization provider for your specific project needs. Here are 5 tips to help you get started:

1. Select a Translation Company with Experience in Your Industry

In addition to having professional translators based in the target countries, your language service company needs to have experience in your specific industry. For example, if you’re in the medical or legal field, you want a translation company that specializes in medical and legal document translation services. And not just any provider, because these types of translations require a specific process with attention to accuracy and timeliness.

2. Make Sure that the Company Has both Linguistic and Technical Expertise

Let’s say that you need to translate and localize your website into 20 languages. What languages do they work with? Not only do you need to feel confident that the translators are experts in both the source and target languages, but you also want to make sure that the company uses the latest technology for website localization, along with tools like translation and glossary management systems. Otherwise, you may receive correct translations, but the amount of time it will take you to publish and update it online in multiple languages will be a nightmare.

Today’s website translation management solutions are so efficient that they recognize when content has been changed or added to your source English website, and the translation management system and localization professionals take care of it immediately. You don’t have to send files back and forth and manage the project. So make sure that the company not only possesses knowledge of the language but also uses the latest technology for the services that you require.

3. Know the Company’s Quality Assurance Framework

The best document translation services providers put their projects through multiple layers of translation and quality assurance (QA) in order to provide the most accurate deliverables. For example, they start by working with you to develop terminology related to your specific project, product, and industry, and they may form a glossary to work with, for example.

After the initial translations take place of the project, additional translators should review the project to make sure that there are no errors. The QA process should also include extensive proofreading and testing to verify that the appropriate terminology has been used. If the content requires any formatting, which is called desktop publishing (DTP), another layer of review should be included before the content is finalized, given that usually, DTP people aren’t native speakers of the target language.

At Geneva worldwide, for example, our skilled project managers oversee the entire translation process, including editing and proofreading in its entirety to ensure clients are satisfied and that translations are completed with accurate cultural adaptations.

4. Review the Company’s Credentials

It’s important to check that the professional translation services provider you choose to work with has all the right credentials and certifications. These will reflect their work processes and their ability to ensure stable and thorough QA. The company’s memberships and affiliations also hold great importance. In addition, does the company work with qualified, certified linguists and translators?

5. See What Others Are Saying

Ask to see some references and testimonials from clients and colleagues, and even visit the company’s offices, to build your confidence in their capabilities and to see how things work. You can also look at social media channels and industry online communities such as ProZ, GALA, and Multilingual to research what people are saying about the company as vendors. This should help you to verify the company’s integrity.

In summary

To sum it up, you must evaluate the translation and localization services provider before you start the process in order to make sure that you get the most professional service. At Geneva Worldwide, our translators and reviewers follow a stringent, comprehensive, multi-stage process to guarantee the highest quality and accuracy.

You will have access to the world’s best translators on a one-time or ongoing project basis that caters to all industries and subject matters. We’re committed to your international reputation, and with over a century of experience, Geneva Worldwide has you covered.

To learn more about our translation services and discuss your needs, we invite you to contact our New York offices and follow our LinkedIn company page.

This article originally appeared on the

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How to Be Promoted in a Marketing Niche: 5 Steps to an Impressive Resume




Promoted in a Marketing Niche

So, you’ve been working as a marketing specialist for a while and think you’ve had enough of filtering incoming marketing leads. You have enough experience to get promoted to a managing role. And there are a lot of roles that you can get promoted to:

  • Public Relations Manager;
  • Brand Manager;
  • Product Marketing Manager;
  • Director of Marketing Communications;
  • Chief Marketing Officer.

A new role will surely boost your income. Your $35,000 to $55,000 per year salary can grow all the way up to $150,000. Of course, you’re going to get new responsibilities, but that’s what you want, after all. As soon as you become an expert in a certain field, it doesn’t look that exciting to you anymore. And the only other way of getting new challenges, aside from changing your career path, is to get promoted to a different role.

Whether you’re looking for an internal promotion or targeting a position in a different company, you need to update and refine your resume. After all, it’s one of the best ways to show that you are ready for the next step in your career. And while you can entrust crafting it to the guys from resume services, there are things that only you can put there. But you’ll have to apply more effort to stand out from other candidates out there.

Ready to take on the challenge? If so, check out the five steps on your way to a promotion-winning resume.

Emphasize Essential Skills

Most likely, you have acquired a lot of necessary skills throughout your career. And surely, you’ve changed several jobs throughout your life. But don’t forget that you’re targeting a specific position. Most of us worked as waiters, dog sitters, or bartenders during our college years. But skills acquired during that time are insufficient for the position of, let’s say, brand manager.

For this position, except for having strong communication skills, you should think out of the box and be adaptable and proactive. You have to be not only up to date with trends but also forecast them. The second language, though, may come in handy, as you will have to research and translate findings. So, make sure that you highlight the skills necessary for your prospective position in your resume.

List Your Achievements

You probably have something to brag about when describing every job during your career. It seems logical to mention it as part of your work experience. However, it is better to create a separate list of only relevant achievements in your resume.

The most important aspect of listing your accomplishments is to highlight your ability to succeed in the career path. Show that you go beyond your standard responsibilities to reach the necessary goal. For instance, you can add your most successful marketing campaigns to the list.

Avoid Vague and Passive Phrasing

An ideal team player and a detail-oriented multitasker. Has strong communication skills and solid experience in marketing campaigns. Does that sound familiar? Would you put something like that on your resume? If you’re thinking about it, you shouldn’t, as there are several problems with it. Firstly, this sentence is filled with passive language — something that doesn’t look good on the resume at all.

The second issue with those sentences is that both “ideal team player” and “detail-oriented multitasker” sound vague. You need to avoid statements that immediately make the reader ask for the evidence. If you put it like “Marketing Specialist with 5+ years of experience, who created and coordinated successful marketing campaigns for…”, your self-presentation becomes much more effective.

Format Your Resume Creatively

You can try out different designs and add graphs and stats to your resume. Yes, if you are applying for a managing position, the resume should be more or less reserved. You can read more about it here. But you shouldn’t be afraid of using modern design. After all, it’s a marketing position, and you are building your own brand. So, market yourself properly.

You can use the color strategically or highlight your accomplishments in a bulleted list. Why not add some endorsement quotes? Put everything into columns or text boxes. You can even use vertical text. After all, a resume should be eye-catching, and there are so many tools to make it stand out.

Keep It Short

Another important thing about your resume is to keep it short. While expanding on your past work experiences is welcomed, turning your resume into a short story is going overboard. Besides, you are tailoring it for your promotion; thus, you need to focus on things that are essential to the desired position.

Don’t dedicate too much space to your education if it’s not related to the position. Be as concise as possible about transferable skills. Do emphasize your level of expertise and the experiences that display you as a perfect candidate. But still, keep your resume succinct.

You Know What to Do Internally

The mentioned points are suitable for both internal promotions and seeking career advancement outside your current company. Yet, if the former is your goal, you already know how to tailor your resume properly. You are working in the company, and thus, you know its culture. There are a few things to mind, however.

Firstly, avoid exaggerating your progress and skills, as everyone is acquainted with your job. Secondly, do not take more credit than you can claim from the results of teamwork. Thus, instead of “achieved…”, put it as “collaboratively accomplished…”.

Finally, when tailoring a resume, internally or not, keep the balance. Don’t try too hard to impress the prospective employer. Using proper formatting and phrasing can make your resume stand out, but, after all, it’s your level of expertise and past accomplishments that can get you promoted.

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Best personal loans to get in Memphis




Best personal loans to get in Memphis

Personal loans are a famous loan alternative in Memphis, Tennessee. Individuals who require quick money can choose online loans or visit the store site. Imagine you want to get the best personal loans in Memphis. In such a situation, you must know why they prefer other loan alternatives.

These types of loans can be customized to match the borrower’s requirements. Besides, they are insecure, determining that you do not need to utilize collateral for securing instant cash. There are secured loan options but do not think you have to utilize the collateral. Secured loans are promoted as a fast loan option for individuals having bad credit.

Personal loans offer great flexibility to people that do not have great credit ratings or better financial history. This factor specifically makes individuals choose other fast money alternatives such as car title loans or payday loans. Easy to get, these loan options instantly help individuals to pay back the taken loan.

The Memphis resident with a bad credit score can qualify for the personal installment loan. Imagine you have the ability to repay the taken loan timely. In such a situation, you can get loan approval and flexible repayment plans. Personal loans come out to be the best option in comparison to other loan options.

Other loan alternatives in Memphis, TN

There are few other options present for Memphis residents. Get to know about them and why these options are preferable if you want same-day cash in the active bank account.

Pawn Loans

The pawn loans are a great option for Memphis residents as there are plenty of outlets in the urban areas. You can utilize various items as collateral for funding like gold jewelry, kitchen appliances, vintage equipment, and more.

The drawback of pawnshop loans is that the loan amount depends upon the value of the item you will utilize as collateral. You will get a little percentage of the reselling value, around 20% to 40%. If you require more cash for clearing pending bills, then you are better to go for other loan alternatives. The interest rates will differ and sometimes may exceed the limit.

Title loans Memphis

The comfort of choosing online title loans in Memphis or auto title loans requires an individual must own a vehicle. Moreover, the need is to offer a clear title that will work as collateral for the funds given. The interest rates are lower in comparison to payday loans. In addition, you can use the funds according to your preferences.

If you fail to make payments then your vehicle will be repossessed by the lenders. Besides, if you need cash instantly then going for this loan is the best way to get same-day funding. There is no need to give away your vehicle and continue to use it to fulfill daily commuting requirements. If you are searching for a title loan then apply online now by visiting our official website.

Payday Loans

The payday loan is designed to assist individuals in between the paydays. Imagine you are facing troubling financial issues and cannot wait until the payday loans. In such a situation, you can go for payday loans. This loan option may charge high-interest rates and follow a short payment duration. Besides, these reasons will help the clients who are facing problems keep their finances in place.

Issues happen when the individual fails to repay the taken loan within two weeks. The due date is extended, and borrowers are charged rollover interest rates because the payment plans are designed to make payment tough.

Credit Cards

Many Memphis residents utilize credit cards. Moreover, the credit card is used to manage hospital bills or home repairs looking like a great option. Getting money with credit cards comes with the high-interest rates that financial institutes offer.

The credit lines you will get depend on the credit history. Although, you will get credit approval and won’t get the required credit amount. If you are using the credit line regularly then you may not have a lot of money for paying your present bills.

How can I use the personal loan in Memphis, TN?

The biggest advantage of personal loans in Memphis is that they can be utilized for any pending or upcoming expenses. A few lenders limit what borrowers can do with their funding because of certain terms, but the flexibility is there.

Check out some financial urgencies you can overcome with a personal installment loan:

  • Paying off the pending bills
  • Getting vehicle repair done
  • Managing monthly bills
  • Home repairs
  • Vacation purposes
  • Due rent payments
  • And even more

When you choose personal loans, there is nothing to stress over regarding sharing details on how you will use the funds. Not everyone is familiar with telling personal financial difficulties. There is no need to justify your requirement for quick money.

What are the best personal loans available in Memphis?

Imagine you want to apply for a personal loan, in such a case, you must know that there are few options to select from. The kind of personal loan you select depends on your present financial situation.

Same day personal installment loans:

The same-day personal loans are the ideal option for residents looking for secure money at the earliest. In case you are running out of funds and require instant cash than applying for this option is the best thing to do.

Imagine on a very cold day during winter, the heater breaks down and you need cash instantly for getting it fixed. Considering the aspect requiring replacement, the repair will cost thousands of dollars. The same-day personal loan will assist to get money within the same day of applying.

Bad Credit Acceptance Personal Loans:

The bad credit personal installment loan is built for individuals facing issues to get unsecured loans. Bad credit does not define the identity of a bad client. Life is uncertain, and you have to manage the bills before paying them timely. By choosing a bad credit personal loan, you can qualify to get financial assistance apart from having low FICO credit ratings.

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How can I get instant cash when running out of funds?




get instant cash when running out of funds

Are you looking for emergency money now? However, the payday is scheduled for later weeks. What can you do now?

Worries and financial stress are common problems. After finding the correct solution you won’t face the same problem twice, and getting the money instantly will settle the issues instantly.

Continue to read the blog guide for finding out how you can get instant cash or emergency money within a few minutes. In addition, the tips mentioned will educate you on how you can tackle financial issues smartly so that you don’t experience hectic stress and can focus on your working schedule.

The pending medical bills, home repairs, vehicle fixes, school fees, or any other expenses have one solution-getting secure and fast cash. Moreover, it is required immediately. When financial problems occur, most of us are not prepared and start worrying about financial challenges.

If you are in such a situation then you are not the only one. As per studies, six out of ten Americans experience at least one financial problem every year and around one-third of American individuals do not have any savings.

For helping you correctly, check out the following ways to get emergency money now without waiting for a long time.

1.   Getting Emergency Loans:

The emergency loan is present in the form of a personal loan, credit card cash advance, payday loan, or title loan. If you are deciding to opt for any of the financial options then it is crucial to know what is the working process and how you can repay them.

2.   Personal Loans

A personal loan is a type of credit you can utilize for any financial issues involving emergencies. Most personal lenders, specifically the online ones provide next-day or within-the-same-day funding if you get approved. Some can take time according to their terms and conditions.

Choosing a traditional personal loan, the interest rates will differ from single to going up to 35%. Also, the interest rates depend upon your credit ratings. A few lenders specifically only accept the applications of individuals having the best credit, but numerous lenders are helping borrowers having low credit ratings as well. Besides, this type of financial option lets you clear the debt in years; this is followed to reduce your worries regarding urgent lump sum payments.

A few short-term personal loans may be accessible if you have poor credit, moreover, the interest rates can be higher-few lenders charge annual percentage rates. Once you choose the preferred option, survey the market and differentiate multiple lenders to ensure you find the correct option.

3.   Credit Card Cash Advances

If you are using a credit card then you can generate some of the accessible credit in cash advance form. Moreover, credit card cash advances interest rates differ from card to card, while a few can reach up to 25%. This is significant to know that interest rates are charged quickly and there is no allowance for the purchases made. Credit Cards specifically charge an upfront fee that is not higher than the advance loan amount.

Apart from the major drawbacks, the cash advance can be a fair financial option if you have bad credit.

4.   Payday Loans

Payday loans are short-term loans coming along with short-duration payment conditions- specifically 14 days and high-interest rates. Besides, the advice is to not go for payday loans when you require emergency money now. The average interest rates are so higher that it can make it tough to clear the taken loan without applying for a fresh one.

5.   0% APR Credit Cards

In case you have great credit ratings then you are eligible for the credit card offering the introductory 0% APR promotion. It depends upon the credit card it offers. Besides, you can utilize it for urgent financial expenses and the repayment time duration goes from six to 20 months for clearing the taken amount.

Considering this, it could take a week or more for getting a card after approval is given. Moreover, if you require funds instantly then the recommendation is to visit the credit card issuer before applying to check what is the actual delivery time duration.

A few credit card companies may offer the opportunity to get instant access to your credit card details, so you do not need to wait until you get an actual card in the mail.

6.   Title Loans

No matter what kind of financial situation you are facing, this is the best option whenever running out of funds. A title loan requires a lien-free vehicle title that will work as collateral. Also, individuals with bad credit are eligible for this type of loan. If you are residing in Buckeye then getting instant funds is no longer a tough task. There are many lenders out there but we suggest you apply for a title loan in Gilbert, AZ. They are one of the foremost leaders working for over a decade. In addition, the interest rates are not higher and payment plans are flexible making the repayment process easy.

7.   Going for Non-profit programs for financial assistance

A few nonprofit organizations can assist you in getting the emergency money now you were looking for for a long time. Some associations have a lending network with other individuals within the community circle.

Any person can borrow money from others and repay according to the payment plans with the decided interest rates. Make sure that connecting with the lending circle does not ensure you will be the first one to get instant cash, so sometimes it won’t help with your urgent financial requirements. However, if you can make it happen then it will be a cost-effective option to other bad credit financial ways to generate funds.

Why select an instant loan for quick cash?

We are living in a dynamic environment that keeps on changing with innovations and Money Ttitle Loans offers the best way to get instant cash with their title loans in Gilbert. Any person from Gilbert, AZ can apply for title loans without following a lengthy documentation process, or worrying about credit ratings or interest rates. They offer instant loans and transfer directly to your active bank account within the same day.

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Newshunt360 How to Drive Traffic From Social Media



Brand loyalty and retention—are the pillars of social media traffic.

Social media is better than other channels and helps you get sincere responses from your audience. It’s a medium to help you discover more about your target audience and increase conversions and loyalty for you.

Gaining trust and credibility. People know and want your website to have social media channels

It’s a way for them to contact you and get the information they can trust. You look real and honest. People hear about your brand and gain more credibility.

SEO score. SEO experts know that your social media postings can affect your search engine rankings too.

Social networks are becoming more and more like search engines today and you can’t do SEO without doing social media first.

Choosing the right social media channel for your business

When you choose the right social media channel ensure the communications platform is relevant to your business goals. Create objectives like location, age, gender, religion, education, and marital status to create fresh buyer personas and connect them through preferred channels.

These questions are important

What do your users like or dislike

What motivates themes

Are they business oriented?

Are they following new trends

Are they on social media

Do they like attention

You can research this and more through social listening tools

It’s not important to be on all social media channels. Be on the ones that help you meet your goals. Setting up a profile doesn’t cost you much. Facebook and Twitter are all helpful mediums to optimize these interactions.

Use LinkedIn for B2B

LinkedIn for instance is a great platform for B2b relationship building. In such environments, the core connection is with a human. Build connections with both people and businesses that you find interesting.

Use Pinterest and Instagram for B2C Audience

Pinterest is about visual elements like infographics, photographs, and other visually relevant information. Retailer bloggers love Instagram because it’s highly visual and you can showcase products there.


Another platform is Slideshare where you can break down and showcase complex information in an easy-to-understand manner.

Social media will only cost you some hours a day. It will increase your sales and increase the amount of traffic you drive to your site.
You only need to close the deal.

Once your social media team decides which social media channel to use, the next step is creating your social media pages on those sites and start posting content. Rich, colorful images and thoughtful content over time draw attention and likes.


These are some of the ways to attract traffic to your business with social media channels. 

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