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The 10 Essential Website KPIs And How to Measure

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There is no single magic number that will tell you if your website is succeeding or not. However, there are a handful of metrics that have consistently proven to be extremely helpful in measuring how well your website is doing – and understanding what steps you need to take to improve it.

These ten KPIs are the most important indicators for web performance, which will help you know how your website is doing and what can be improved.

First off, what are KPIs?

What is a KPI?

KPIs (Key Performance Indicators) are the numbers and figures you monitor regularly to determine how your website is performing. With enough data, it’s possible to make good predictions about where your site will be in the future – as well as predict why certain areas need to change.

So, what are the 10 essential website KPIs and how to measure them?

1. Bounce Rate

What is the bounce rate?

Bounce rate is the percentage of visitors to your website who only view one page, and then leave. This means they aren’t interested in what you have to offer, whether that’s a product or a service – and it costs you money.

A high bounce rate will cost you money, as you invest in website traffic that never converts. It’s important to keep a high quality score for this metric – which you can do by looking at your user demographics and improving site usability.

How to measure bounce rate?

A quick way to monitor the bounce rate on your website is with Google Analytics. This will tell you what percentage of total visits bounced and give you a score from 1-100.

Another option is to look at the number of people that only visit one page before leaving your website, then divide this by your overall pageviews. This will give you a similar percentage.

2. Time on Site

What is time on site?

Time on site is the average time that a visitor spends on your website. This is an extremely important KPI, as you need to spend enough time on making your content engaging – but not so long that it becomes tedious.

This is tricky to measure, but there are two main ways you can do this. The first is through Google Analytics, which will show you the average time on page for each post – or how long someone stays on your website if they read multiple posts.

Another option is to ask a question at the end of a blog post, which will reveal how long someone spent reading it for. For example: “How long did you spend reading this article?”

In general, the longer a visitor spends on your website, the better. However, if they’re spending too long without finding what they’re looking for – or without becoming engaged in your content – you may need to tighten things up a bit.

3. Traffic Sources

What are traffic sources?

This is one of the most important KPIs to track, as you need to know where your website traffic is coming from. If your main traffic source suddenly disappeared, how would you find out?

How to measure traffic sources?

There are two main ways to monitor this KPI – using Google Analytics and Search Console. Both will tell you all about where your web traffic comes from, including organic traffic that comes from SEO and other sources.That will help you measure the effectiveness of your SEO strategy

If you use Google Analytics, click on Acquisition -> All Traffic -> Channels to show this information. You’ll be able to see if your traffic is coming from social media, organic search, or direct visits – as well as where they’re located in the world.

Search Console will display similar data – but it’s only available to those with AdWords accounts. Just click on the Keywords tab, then Traffic Sources -> Search -> Organic, to see how your traffic is found.

4. Conversion Rate

What is a conversion rate?

Conversion rate is the percentage of visitors to your website that take the desired action. This could be anything from buying a product to filling in an inquiry form or signing up for something.

How to measure conversion rate?

Monitoring your conversion rate is straightforward – with Google Analytics, Kissmetrics, and the Facebook Pixel.

Google Analytics will show you how many people have taken the desired action on your site, based on goals you set up in advance. Simply go to Conversions -> Goals -> Overview, then select the Goal Set that you want to review. You’ll be able to see how each post or page on your website contributes towards the overall goal.

It’s also possible to monitor conversion rate through Kissmetrics, which visualizes this metric for you – along with how it changes over time.

Facebook Pixel works in a similar way, allowing you to track user interactions with your brand across different platforms. You can set up a Facebook Pixel through Ads Manager or Power Editor, and it will track conversions on your website so you can see the most effective social media ads.

5. Pages per Session

What are pages per session?

A page per session KPI measures the average number of pages viewed by each visitor. This is another important metric, and it tells you how engaged your visitors are – and whether they’re finding what they’re looking for.

How to measure pages per session?

Google Analytics will automatically calculate this for you, and display it in the Audience Overview section. Just click on Users -> Sessions -> Page Views per Session, then select a time frame. You’ll be able to see how many pages your visitors are viewing when they land on your website, which is useful if you have high bounce rates.

6. Sessions per User

What are sessions per user?

Sessions per user is another important KPI that tells you how long visitors stay on your website. The longer they stay, the better – because it means they’re interested in what your content has to offer.

How to measure sessions per user?

It’s easy to monitor this metric with Kissmetrics and Google Analytics.

Kissmetrics will show you the average number of sessions, along with their total duration. You can view this data in Real-Time, over a certain time period – or compared to other metrics such as traffic sources and conversion rate.

Google Analytics will display this KPI on the Sessions -> Overview page, which you can find under the Audience section. It will also show you how this metric changes over time, along with where your sessions are coming from and what devices they’re using to access your site.

7. Page Load Time

What is page load time?

Page load time is the average amount of seconds it takes for your website to finish loading. If this KPI increases, visitors will become frustrated and leave – so it’s important to keep track of this metric.

How to measure page load time?

You can measure page load time using Google Analytics. Simply go to Real-Time -> Behavior -> Site Speed, then select a timeframe and the content that you want to track. You’ll be able to see how long it takes for your website pages to load, compared to previous months – which is useful if page load time has increased recently.

8. Acquisition

What are acquisition metrics?

Acquisition metrics are the most common KPIs – they measure how many new visitors you’re attracting. The acquisition will give you an idea of how effective your content is, and whether it’s working to attract new audiences.

How to measure acquisition?

As well as Google Analytics, Kissmetrics, and Facebook Pixel can also measure how many visitors you’re attracting.

Google Analytics will display this KPI on the Acquisition -> Overview page, which you can find under the Audience section – it shows you your website traffic sources and breaks them down by referral websites, campaigns, keywords, etc.

Kissmetrics will show you similar data in Real-Time – you’ll be able to compare the number of new sessions with other KPIs, which is useful if you’re seeing a drop in referrals.

Facebook Pixel will display this KPI on the Customization -> Overview page, allowing you to track conversions and how many users are completing different tasks – such as clicking ads or making purchases.

9. Retention

What are retention metrics?

Retention metrics measure how many people are returning to your website. It’s also useful if you’re running a blog – as it tells you whether your content is engaging enough to keep users coming back for more.

How to measure retention?

Kissmetrics will show this KPI in Real-Time, allowing you to break it down by traffic sources and compare it with other metrics such as page loads or sessions per user.

Google Analytics will display this KPI on the Audience -> Overview page, under the Behavior section – it breaks down your website visitors by loyalty and retention rates.

Facebook Pixel can also measure your website’s retention rate, so you can watch how new visitors are engaging with your website over time.

10. Average Session Duration

What is the average session duration?

Average session duration is the average amount of time that each visitor spends on your website. This metric usually increases if you’re receiving more traffic, or if there are fewer new visitors – so it’s important to keep track of this figure.

How to measure average session duration?

You can use Kissmetrics to measure this KPI in Real-Time, allowing you to compare it with other metrics such as page views or visitor devices.

Google Analytics will display this metric on the Audience -> Overview page, under the Behavior section – just select a website from the list and scroll down to check out your average session duration.

Final Thoughts

KPIs are a great way of tracking your website’s performance and showing whether it’s achieving its goals. It can be tough to stay on top of everything, but using the right tools such as Google Analytics and Kissmetrics is a good place to start.

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Critical Considerations to Check When Purchasing a Vacuum Cleaning Machine 

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Vacuum Cleaning

Hygiene a very important aspect of living that should always come first.. This article will assist the readerin finding out the perfect vacuum washing machine equipment as one of the cleaning tools. The article covers the existingcategories with applications and the ideal purchase tips.

A vacuum cleaning machine explores the suction mechanism to clean up surfaces by dirt removal. The sucked debris collects into a bag for later disposal. To achieve this function, the machine uses an electric motor to spin a fan that sucks air and any small particles within the space.

Vacuum washers vary in design to the intended function. Thus, understanding your work surface is the prime factor that determines the perfect hoover you need. Hence, it is necessary to be familiar with the following:

1. Robotic cleaner

It is the latest technology of hoovers. It performs the cleaning task under a program. You only need to set the operating time and the cleaning sequence/path, and then it completes the task autonomously. Robotic hoovers are suitable for any floor space to collect any dirt or small particles. It is applicable for a medium-sized floor area.

2. Deep Cleaner

It is also referred to as a carpet cleaner. Its application is restricted only to carpets. It performs what other vacuums cannot {stain, dirt, and spot removal}. It sprays soapy warm water on the carpet surface, brushes it, and sucks the water back. If you need your carpet to look sparkling clean, then this type of cleaner is worth.

3. Upright Cleaner 

Upright cleaners are best suitable for rugs, hard surfaces (hardwood floors), and large carpet floors. A beater brush applies for the cleaning action, and it may either have a bag {for debris collection} or not. Its upright feature is by the height adjustments for easy operation.

4. Canister cleaner

These washers come with a flexibility feature {a retractable cord and a separated motor unit} to serve hard-to-reach areas. Hence this type is suitable for automobiles, stairs, small-carpeted floors, and hard surfaces.

5. Handheld Cleaner 

Are applicable where the upright vacuum can hardly fit. Their lightweight and cordless design add them an extra mobility feature to suit a variety of surfaces. They most suit the hard surface and carpeted floors. However, their reduced power function means a limited power output.

6. Stick vacuum cleaner – resembles the vertical feature of the upright vacuum in design but of middle performance. Most are battery-powered and feature a portable design hence appropriate for quick cleaning {small floors}.

Purchase Tips

Each type of vacuum has unique features to suit a given application. Therefore, the intended task becomes a checkpoint for every cleaner purchase. The following should form your thesis for argument when contemplating on the type of a vacuum cleaner to purchase.

Total cost – should fit within your budget. However, do not just go after cheap equipment.

Power unit – this defines how long the battery can drive the motor with a given suction power and adequate air filtration.

Operation – how easy is it to handle. Is it coded or cordless? What is its mobility and maneuverability level? 

Dirt bag capacity – this will determine the frequency of changeover for a given working time. Ensure that the size selection suits your work.

Conclusion

A clean environment is the simplest ergonomic element for a productive floor. Hence, it calls for the most suitable vacuum cleaner equipment to eliminate any dirt particles.

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Top Six Best Sugarcane Juice Pressers 2022

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Sugarcane Juice

A sugarcane machine is an important gadget for your domestic set up or business. The machine extracts the sugarcane juice by pressing cane via stainless steel rollers.

This article focuses on top sixbest sugarcane juice pressers 2022. There are two types of sugarcane machine presses: electric (automatic) machine and Manual machine.

Over the past, most people used hard pressing technique to extract sugarcane juice. Technology advancement has led people to develop research new ways of extracting juice from sugarcane. This has led to development of automatic juicers and manual juicers. 

Discussed below are top six best sugarcane juicer pressers 2022 that are efficient and convenient.

Ridgeyard Manual Sugarcane Juicer

It is one of fantastic machine for making juice at restaurants, home, in office or even your local juice shop. The machine is operated manually and designed in such a way that it requires little effort for cranking. The machine produces juice output of about 50 kg per hour. 

In addition, it is made of food grade stainless steel to make sure your color or flavor of pressed juice is not affected and to get a clean product. Ridgeyard manual sugarcane juicer separates the juice from the cane, run it through filter to ensure you get the cleanest product.

Intbuying Commercial Cane Press With 3 Rollers

This is the best model for commercial use. It has three food grade solid stainless steel rollers that can be switched to rotate anticlockwise and clockwise. The output of machine is 300 kg of juice per hour. In addition, the machine uses less power compared to other models.

Shikha Electric Commercial Cane Juice Press

It is a high yielding juice machine and made for commercial use. This sugarcane juice machine has output of 280kg of juice per hour. It is made from 304-food grade stainless steel, which will not rust, corrode or affect your juice flavor or color. The machine presses a wide variety of ingredients but it is very bulky and comes at higher cost.

Taishi Commercial Electric Sugar Cane Juicer

The difference between Shikha and Taishi is the price. Its juice output is about 280kg per hour. Taishi is more expensive compared to Shikha. In addition, the model produces low noise and has adjustable knobs to make sure your sugarcane fits well.

Vevor Manual Sugar Cane Press

The model has less commercial and more professional look though it’s bulky. The machine has multi-gear system that separates fibrous cane from juice. Its output is 50 kg of juice per hour though you can adjust size of rollers that speeds the juicing and saves time. In addition, the machine is made of high quality steel for easy cleaning and durability.

Samger Hand Wheel Sugar Cane Juicer

It is a manual press machine. The hand wheel is used for controlling the pace of juicing, giving you time to apply more power to harder sugarcanes. The output of machine is about 50 kg per hour and is mostly designed for small operations. The stainless steel makes it easy to clean, prevent juice contamination and for durability purpose.

It’s important to know the quality of machine, durability, cost, output and purpose when purchasing one. The above article will help you to choose best machine for juice making whether for commercial or local use.

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Choosing the Perfect Solar Battery: The Ultimate Guide

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A solar battery is a must-have gadget alongside the solar panels and the inverters. These batteries are important for any home relying on solar power. Its work is tostore surplus electric power harnessed from the sun by the solar panels thus ensuring power supply even after the sun is gone.

This article discusses the must knows before making your next move in the pursuit of a solar battery.

In recent years, people have gained consciousness on the need to harness free natural energy. Among a variety of methods of free energyharvesting is photovoltaic energy harvesting. It is not rare to find solar panels on rooftops since this is the dominant method of free energy harvesting. 

However, there is a need to ensure that this solar energy harvested isn’t just used at the time of harvest, but also for a longer periodafterward. As such, solar batteries come in handy for the task. 

Below are some important aspects to consider when buying a solar battery.

Power Rating

The power (electricity) output (discharge) of the battery at a given time is a key thing to consider. It is expressed in kilowatts (1000watts). This factor helps you know the number of appliances that can run simultaneously under its power providence. For the best suiting battery, always consider your gross power consumption.

Battery Size

There are different battery sizes, all of which influence the performance of your solar battery. Battery size is expressed in kilowatts hour (kWh), which is the amount of stored power the battery is capable of discharging per hour of use. This happens when solar panels can’t generate enough power for the appliances, usually at night or on cloudy days.

In other words, this could be termed usable storage power. Perhaps, your choice of battery should be influenced by the power consumption of appliances to be run by the battery. Size also determines how long a battery provides power.

Battery Type

Lead-acid batteries used to be very common solar batteries. However, Lithium-ion (Li-ion) batteries have become the favourite batteries for many people. They last longer with high rating performance than the lead-acid batteries. The solar battery prices in Kenya are heavily influenced by the battery type. 

The efficiency and high performance of the Li-ion batteries give them a chance to be very pricey as compared to the lead-acid accumulators hence the best type you could choose.

From left; The lead-acid and the Li-ion solar batteries.

Roundtrip efficiency

This is the amount of power you can use from the battery in comparison to the amount it used to store it. For example, a battery thatgets 8kWh from the solar panels, but actually stores 6kWh of usable electricity, then, it uses 2kWh to store the 6kWh energy and release it. Therefore, the roundtrip efficiency of the battery is 75%.

To get the best service battery, you can go for one with greater or equal to 80% roundtrip efficiency. 

Lifespan

Of all the other factors, lifespan remains in the list of aspects for all products you like to buy. The lifespan of solar batteries is expressed in terms of years, Estimated cycles (amount of times the battery can be charged and discharged), and estimated throughput (quantity of electricity released by the battery at a given time that depends on its starting capacity.

A battery warrantied to operate at greater than or equal to 70% of its original capacity or over 10 years is a gadget worth your money.

Conclusion

The solar battery is a very important device that should be bought with a lot of care to avoid frustrations thereafter. This article contains most of what you need to use when buying a solar battery.

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Amazing facts about safety boots and why you need one

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Safety boots also known as steel boots are boots that have protective reinforcement in the toe. These boots are mostly protecting the feet of the worker from falling heavy objects and sharp objects as they carry out their daily industrial duties. It also protects them from rolling objects, reducing degree of injury incase of accidental fall outs. Workers who work in slippery conditions also use these boots as they have rubber soles with grips reducing chances of sliding in these slippery surfaces.

Introduction

There are several factors that makes the safety boots to be considered fit for work environment. Various factors are considered such as durability and comfort. Also risk assessment is supposed to be carried out first in the work place, which is the process of evaluating potential risk that may occur as workers continue with their daily duties at work place. This process is important to both employer and employee.

The assessment helps the employee to answer what process, activity or substance that could harm the health of the employee and how these safety boots can protect then and reduce the harm or fully protect then. Mostly in Nairobi, these factors range from extreme weather conditions mostly cold weather for security gads and extreme high temperatures for industrial workers, wet surfaces, falling objects, acid, metals and chemical splash.

Sectors in Kenya having intense use of Safety Boots

Oil and petrochemical industries

Nairobi has undergone industrialization. Among the industries is Oil and Petrochemical. These industries require safety work boots that are waterproof and have thermal features. The boots should also be made of genuine leather for durability as well as rubber sole that make it slippery resistance. The boots should also be resistant to oil, acid and chemicals. The availability of these bootsis a great relief to workers in this industry.

Foods and Drinks Manufacturing

Most of these manufacturing industries are associated with wet surfaces exposing its workers to risk of slipping and falling. The safety work boots recommended to be used should be: water proof, slip resistant, steel toecap, shocks absorber soles and also easy to clean due to contamination with food waste. The safety boots Kenya are of big relief to workers in food industries.

Construction Works

This is among the major working sectors in Nairobi. This sector is associated with rolling heavy objects, falling object, sharp metals such as nail. Workers at this sector are at a high risk of encountering one of them there for the need of protective safety work boots with metallic toecap, genuine leather and rubber sole. These bootsare readily available for workers in this sector.

In conclusion safety work boots are essential to all workers in most of the workers for the good of their feet all day long, keeping their feet safe and comfortable. Choosing the right work boot that brings satisfaction to your needs is important for the health of your feet. Workers in Kenya   are very lucky as these boots of all types are available in Kenya. Check https://safetyshoes.co.ke

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Types of washers and how they benefit the user

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A washer is any tool that is useful for cleaning homes and household items, cars, or even business premises.

This article deals with washers that capitalize on pressure to produce the best results. This type of washer is a great invention and efficiently makes cleaning easy than when not involved. This article will help you understand why it is wise to own this tool.

Washers are divided into three types according to their source of power. Washers may use diesel, electricity, or petrol as the source of energy. Therefore, the three major types of washers are;

Diesel engine pressure washers

This washer fuels a high-pressure pump using diesel. This washer is either cold water or a hot water machine. While in operation, this washer produces fumes. It is useful both for heavy-duty and medium-duty work.

Petrol engine high-pressure washers

This washer is designed the same way as the diesel engine washer but uses petrol to power its pump. Plumbers use it to clean drainages. It can also be used by builders for cleaning on building sites.

Electric pressure washers

These washers use electric current to power the pump, so they use a high voltage of electric current depending on the manufacturer’s manual.

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All these washers are mobile and can be moved from place to place or fixed at a certain place depending on what it is meant for. Cleanliness is a concern for everyone as this helps to maintain your home, office, car, et cetera. For this reason, it is good to understand the advantages of acquiring a washer. Here are some of the benefits of using a pressure washer machine;

It helps to save your much needed time

Using a washer cleaning is done fast and efficiently, thus helping to save your time. Therefore, one can carry out cleaning within a short time.

It removes disgusting and stubborn filth

Due to the high pressure, various forms of dirt is removable from surfaces, giving your house, car, or office a nice look.

It helps save money

Since thorough cleaning is possible in a short time, there is no need to hire cleaners to do the work. That means you keep your environment clean at low costs. Working on your own helps you take care of your place; the hired workers may not do so effectively.

You can use it on a surface wherever you want

Washers have wheels attached to them, hence mobile, and can move from place to place. Besides, their average weight makes it possible for them to be portable.

Easy storage

You can easily ride it on its wheels into the garage or storage room. However, if you need to store it for a long time, you may disassemble its parts and place them in the storage provided with the washer.

Conclusion

This article helps you understand the benefits of these washing equipments and will help you know how to stay clean without putting so much of your time and energy into it. Check also https://www.pressurewashers.co.ke

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