YouTube is continuing to become a popular social media application with the plague of time. People spend the majority of their time on YouTube, looking for answers to their questions. YouTube, just like google is also a search engine that holds answers to all questions. Creator can avail the benefits YouTube has to offer, but they also need to be critical in strategizing their growth on this worldwide network.
What is YouTube?
YouTube is an online website created in 2005, Its main function revolves around sharing and creating videos. Users from around the world interact on this interface using tools like comment, share, like, and subscribe. It is free to use service, that is used by people of all ages to discover content they like. People can follow other people who inspire them or create entirely new content that is unique to them. YouTube also offers copyright to content creators, which stops other users from stealing their content.
Today, YouTube has a hundred channels with thousands of subscribers. In 2014, YouTube launched its premium services that curb the loss from its ad blocking feature for premium users. YouTube generated around 28.8 billion in revenue in 2021, with a year-by-year increase of 46% (business of apps, 2022). Additionally, recently YouTube has also launched YouTube shorts that provide creators with different interfaces and shorter videos.
What is YouTube Used For?
YouTube is used by various age groups for an array of different reasons. It can be used for business purposes, individual purposes, educational services, etc. Some of the benefits that businesses and individuals can entail are as follows.
- Raise awareness
YouTube is a great platform to raise awareness about a certain topic or issue, as it reaches a wider audience. The greater the views on a video, the more YouTube would promote it to other users around the world. It would aid the creator in spreading knowledge to people around the world.
YouTube in recent years has become an effective medium for advertising businesses. YouTube has an audience of 2.6 million users around the world. Businesses use this medium, in advertising their products or services on YouTube between advertisements. This aids the organization in gaining business, while YouTube earns its revenue from sponsoring these adverts to its users.
According to a stats report in 2015, over 700,000 videos were uploaded as a part of YouTube EDU, and an increase in this number has been seen ever since. Many college and university students have been using YouTube as a means to home-school themselves.
5 Promising Ways to Gain YouTube Subscribers
Gaining YouTube subscribers is a task itself. Many creators may have creative ideas and a way to execute them. However, they may not have enough subscribers that would watch these videos. A creator can easily gain up to 1000 subscribers ease using some tips and tricks. Some of them are mentioned below.
- Upload High-quality engaging content
In order for YouTubers to increase their subscriber count, they need to upload high-quality content that is appealing to the audience. Creating videos that are demanded by viewers, allows a creator to attract the attention of these viewers. If the users connect with the YouTuber, they are most likely to subscribe to the content creator. Videos like how-to, versus, and reaction videos are generally liked by the public. A creator should upload a combination of burst and evergreen videos. Burst videos might gain short-term attention and die after a while, however, evergreen videos will remain relevant irrespective of time.
- Create Short the point videos
Viewers have limited time on their hands, and when searching for answers they want small and to-the-point videos that would provide answers. Keeping a video short and concise increases the chances of viewers watching it and subscribing to the channel. Additionally, short videos take up creators less time, which allows them to upload consistently on YouTube. This influences YouTube’s algorithm and aids the channels in growing their audience. With a regular posting schedule, the viewers would remain interested and subscribed to the channel.
- Create an Attractive Thumbnail and use search engine optimization
Creating a video thumbnail, yourself, instead of an auto-generated one, provides the creator with full control over how they want the video to be seen by its viewers. Creators make a thumbnail that best illustrates the video. A Youtuber can choose free templates from various online websites and customize them according to their style. Additionally, when uploading, a creator should give careful consideration to the title of the videos. They should use keywords, that would give them the chance to pop up on the first page.
- YouTube Collabs
YouTube collaborations are another way to get subscribers. YouTubers should collab with other creators that have a greater number of subscribers. Doing a collab with such a YouTubers or to buy YouTube subscribers would help in gaining channel recognition and getting new leads. This is a two-way benefit project, that would help creators gain recognition from viewers around the world.
- Promote Videos on other platforms
Lastly, after uploading the content on the YouTube page, the creator should take extra steps in promoting the videos on other social media platforms. The YouTuber should share his/her video links to groups of friends and ask them to share them with other friends. It is an efficient way of gaining new subscribers for the channel. Promoting the video on platforms that provides access to people around the world, makes it easy for a YouTuber to hit their 1000 subscriber milestone. Furthermore, the creator should also ask their audience to share the video with other people.
The Last Thought.
YouTube is a great platform for businesses and individuals to expand themselves and earn extra cash along the way. A person can use different techniques to gain subscribers and increase their YouTube channel. The creators need to be sharp minded when strategizing ways to boost their subscribers count. A creator adopting methods like collaborations, promotions, and attractive thumbnails can gain subscribers without needing to spend a single penny.