You want to start a website, but where do you begin?
First, you need to begin by finding your new site a home. That is what your hosting provider gives you for your website.
If you’re considering different hosting options, then you’re probably wondering if you should choose WordPress hosting or another tool. We feel that the WordPress hosting platform offers you the best experience for both you and your customers. So, keep reading to see our top benefits of choosing WordPress hosting for your site.
1. Open-Source and Easy to Customize
First and foremost, the largest draw to WordPress is that it’s free and open source. This means that many thousands of developers have created hundreds of tools to help you easily customize your site without knowing any coding.
For too many years, starting a website was a long and arduous process. It usually would cost thousands of dollars to hire a developer, and it took months of work. However, thanks to WordPress, you can get your site up and running this afternoon.
Additionally, you can customize it immediately using various themes and plugins available either for free or for a nominal cost. So, don’t worry about getting started; you can easily customize your site thanks to the open-source WordPress platform.
2. The WordPress Platform Is SEO Friendly
Thanks to the way WordPress is built, your website can be optimized for SEO right out of the box. You no longer have to worry about using canonical tags or other technical SEO jargon.
Now you can start winning the SEO game by utilizing the built-in features of WordPress. A few of the ways that WordPress helps your site stay SEO friendly include:
- Permalinks that are SEO friendly
- Headings and title tags that help SEO
- Image alt text to assist with SEO and accessibility for the hearing impaired
- Easy content creation to keep your site updated frequently
Google rewards websites that put out new content on a regular basis. That’s why it’s important to add new content regularly. However, there are only so many pages you can add to your site.
That’s where the importance of content marketing really adds fuel to your SEO strategy. And when your SEO strategy is winning, your website will organically bring new traffic and new customers every day.
3. Optimized for High Performance and Speed
Because WordPress hosting companies solely work with WordPress websites, they’re able to better optimize for this specific platform. By doing this, they can allow for advanced server caching, which will give you faster site speeds.
Having a fast website is crucial in today’s fast-paced society. The average reader will bounce if your site takes longer than three seconds to load. This is why it’s so crucial to get the right hosting server for your website.
Secondly, keeping your site up to date is imperative to running a successful business. That’s why choosing a WordPress-specific hosting platform is so important. When you specialize, the servers can auto-update, giving you better security and a better experience for your customers.
A fast-running site will not only give your customers a better experience but will also help you improve your rankings in the search engines. And as we mentioned earlier, SEO is a key aspect to growing your business. So, ensure a fast site with WordPress.
4. Built Specifically to Help You Scale
When you first build your website, you don’t need to worry about crashing your server with millions of page views. However, that is the goal over time to increase the traffic to your site. That’s why you should start from the beginning with a platform that will scale with you as you grow your business.
And the WordPress platform gives the ability to scale your site as you scale your business. As mentioned before, site speed is crucial to a successful website. But bottlenecked traffic that can’t reach your site because your hosting server can’t handle the traffic will only restrict your business growth.
Don’t risk that bottleneck effect as you grow your business by choosing a beginner platform. Choose to use the best hosting that is offered with WordPress. The best WordPress hosting platform will allow you to easily scale and grow your business.
5. WordPress Hosting Is Safe and Secure
As mentioned earlier, managed WordPress hosting allows your host server to keep everything up to date automatically. This will lead to better security and safety for your business website.
In addition, ensuring that you have the SSL certification on your website is imperative if you want to give your visitors and buyers added peace of mind. And with the WordPress platform, it’s easy to transition your website from HTTP to HTTPS in no time at all.
So long as you monitor your site, keep it updated, and follow the best practices, your website is in good hands with WordPress. Your customers deserve a secure transaction when they work with your business. Give them that security by using WordPress when you build your site.
Choose WordPress for Your Website Today
As you can see, WordPress hosting offers several key benefits to your website. So, as you work to build your new site, be sure to consider the WordPress platform to help you meet all your marketing needs.
Not only will your website become your online billboard connecting you with your customers, but it will also allow you to organically bring in new traffic every day. And when your website is open for business around the clock, you can start to scale your business to the level you’ve always wanted.
For more great information on this and other topics, check out the rest of our blog.