Don’t you feel a little intrigued to find out what are the differences between them? Well, keep in mind that they may be somewhat similar, but they have big differences.
When we refer to online marketing strategies you should keep in mind that we are always presented with quite similar concepts, SEO and SEM.
Before knowing the difference and the influence that each one has in digital marketing, we must take into account what are the basic concepts of each one and what benefits they bring to your website.
So here we go! What are you waiting for to get into the concepts of digital marketing?
Basic definition of SEO or search engine optimization:
SEO is the most preferred tool by specialists in organic positioning, if you want to keep in the first results of a search engine you should undoubtedly opt for this tool.
Basically, it is about positioning by means of keywords a content that is then recognized by search engines.
The better the quality of the texts and the application of the keywords, the higher the probability of gaining clients and increasing the traffic in your visits.
Consider that the better the quality of SEO, the better the Google algorithm will take you into account, and will have you in the first position of the first page of the search engine.
You should also know that search engines have only one task, to find quality information quickly, this is what makes a difference in the content.
Also, we must warn you, Uncle Google hates plagiarism! Don’t even think about copying content from another site.
Now we know what SEO is, but what is SEM?
The SEM in a nutshell, is the paid positioning, it means that you will appear in the first pages of Google, but this has a disadvantage.
Every time someone decides to click on your page through an ad, Google will charge you instantly, in most cases, this alternative is ideal for niches that have a poor domain that needs a good seo.
Or on the other hand, a site that has SEO but wants to find even more revenue through content sales or specific equipment.
Do you understand us? If your answer is no, we invite you to look at the following chart for yourself, and determine the differences between SEO and SEM.
This way, you can understand much faster where we want to focus, if you have SEO and you want to multiply your sales, SEM is the best alternative for you.
But if you have SEO and you are not very satisfied with the idea of google taking advantage of every visitor that enters your page, it is much more feasible to consider your strategy.
So what are the main differences between SEO and SEM?
Well, the SEM system in google.com is basically handled as paper click, we mean that you don’t pay for the times your ad appears in the first contents.
But you do pay if this person decides to enter your niche online, which is why it is more preferred for those who have an investment capital.
Although on the other hand, we must consider that SEO is not a simple strategy, you must understand that a person who wants to optimize your website through seo will cost even more work.
Since seo is not only based on keywords but also requires many strategies like the ones we will show you below.
Application of content in On-site and Off-site SEO, induction of relevant keywords to a text, implementation of images and videos and on the other hand, an easy to read content for the user.
In the short term, when you launch your website for the first time and want to guarantee an income, it is usually a little more expensive than seo, but in the medium and long term things change considerably.
If you urgently need to opt for a SEM service to generate quick profits, keep in mind that you must have some capital to be able to afford those first months online.
Over time both SEO and SEM strategies generate results equally. Start applying them in your niche!