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‘PrintNightmare’: Vulnerability Accidentally Released



cyber security

The Cybersecurity and Infrastructure Security Agency (CISA) recently issued an alert following the PoC (proof of concept) exploit for a Windows vulnerability. PrintNightmare, a Windows print spooler vulnerability that allowed for remote code execution was known as CVE-2021-1675. The exploits were made available to the public after Microsoft’s patches were not able to completely rectify the issue and the code had already been published by researchers and uploaded to GitHub, in what was noted as a mistake or a miscommunication between Microsoft and the researchers. 

The accidental PoC code for the vulnerability and the reclassification of the vulnerability to critical severity has the cyber community scrambling and concerned. Is there a good reason for the concern? We recently posed the following question to experts to garner insight on their thoughts and advice regarding PrintNightmare:

What are your recommendations to ensure businesses are aware of it, and what should they do to protect their network, computers, and business?

The Rise of Cyberattacks

While ransomware is not new, the frequency of ransomware attacks has increased over the last few years. The rise of ransomware has become a global epidemic. Ransomware has taken data hostage, from businesses of all sizes, and has caused disruption and frustration across a variety of industries. As security vendors continue to look for new ways to defend systems against ransomware and other cyberattacks, hackers easily adapt to the changes and utilize advanced and sophisticated tools to bypass the defenses, encrypt files, and receive a significant payout in exchange for the release of the data. As the frequency of cyberattacks continues to increase, businesses and organizations are becoming aware of all the risks that are posed by ransomware. 

”Traditional security products are no longer enough to protect businesses from today’s cyber attacks. The old strategy of building a strong perimeter and assuming everything inside the network is safe no longer works. Today’s small businesses should be implementing a zero-trust security policy”, said Craig Beam of MicroXpress.

Beam also stated, ”Instead of trusting everything and attempting to filter it, zero-trust takes the opposite approach and denies everything unless it has been previously approved. It sounds like it would be a nightmare to manage, but many new products have been designed to help. There are several effective and affordable Application Whitelisting solutions available to help implement your zero-trust policies.”

Protection Against Ransomware

Long-lasting protection against ransomware requires more than one layer of defense. Very few businesses or organizations can afford to lose millions of dollars while experiencing significant downtime. Once your systems and devices have been hacked, it will be too late to implement a form of protection. Businesses and organizations need to implement forms of protection today before becoming one of the latest victims of ransomware attacks or other cyberattacks. 

Nick Allo of Semtech IT Solutions believes businesses and organizations should take steps to implement protection methods because the key to protection is being prepared. Allo said, ”They should ensure they have proper firewalls protecting their networks, disable remote printing and move the print server role to a Windows machine if possible vs a server and disable the service. Unfortunately, there will always be something to be prepared for but the key is being prepared. Have a solid backup plan.”

The people within a business or organization can serve as the first line of defense to combat ransomware and can actively help stop an attack from infiltrating systems, networks, and devices. 

Holden Watne of Generation IX said, ”It’s all about your people. If an organization does not have the right personnel monitoring your systems it is only a matter of time before a breach occurs. Not only having the qualified personnel but having enough of them. Too often skilled IT employees get pulled in many directions. Make sure there are employees dedicated to InfoSec. For a lot of organizations, this may mean looking outside to third-party MSPs to handle the security.”

Do You Have The PrintNightmare Vulnerability?

We asked Sean Connery of Orbis Solutions, Inc. for advice he would share with businesses and organizations that wanted to check if they had the PrintNightmare vulnerability. Connery shared this:

To check if your systems are vulnerable, open a command prompt and enter the command sc query Spooler (spooler should be capitalized).

If you see output similar to this:

Your system is vulnerable. With no patch yet available from Microsoft, there are some steps you can take to protect yourself and your clients:

Option 1: If the systems do not have a need for printing, disable the print spooler. This can be disabled via PowerShell:

 Option 2: If you have a print server that needs to keep the print spooler running, you can use this PowerShell script to configure an ACL to protect the drivers directory and subdirectories where the attack happens:

This will prevent anyone from writing to these directories. If an admin needs to write to them, the ACL can be removed by changing the second to last line in the above script from

$Acl.AddAccessRule ($Ar) to $Acl.RemoveAccessRule ($Ar)

NEXT: Use the following PowerShell command to identify any exploit attempts within your system:

Get-WinEvent -LogName ‘Microsoft-Windows-PrintService/Admin’ | Select-String -InputObject {

$_.message} -Pattern ‘The print spooler failed to load a plug-in module’

LAST: Apply the upcoming patch (not yet available). Microsoft is working on a patch for this issue now, and it should be applied once it is available.

Protection Against PrintNightmare

Take Immediate Action

When news began to spread of the PrintNightmare exploit, experts in the industry took action immediately and reached out to their teams and clients to alert them of the critical situation.

Blake Schwank of Colorado Computer Support said, ”We gathered all of our senior engineers and reviewed options and risk.  We decided to proactively shut down print spoolers on our clients domain controllers while at the same time trying to let them know.   Using our tools, it took us ten minutes to disable all print spooler services.  It was not the most graceful operation, however, the handful of clients that were using their DC as a print server have been appreciative that we are proactively protecting them.”

Schwank also stated, ”Businesses need to understand the biggest threat is the domain controller and to disable the print spooler service on those and any other server that doesn’t need to print.  This should have minimal impact and the hassle of changing printers is worth the effort.

Disable the Print Spooler Service

One of the Cybersecurity and Infrastructure Security Agency recommendations is to disable the Windows Print spooler service in Domain Controllers and systems that do not print. Stuart Petty of Steadfast Solutions echoed the recommendation by the CISA and stated the following:

First option is to disable the print spooler, this is an option for servers that don’t need to print. Secondly, disable in print jobs, this is an option for servers that need to print though are not a print server. This can be done via GPO — Allow print spooler to accept client connections. The vulnerability requires that the user be authenticated with the print server, so ensuring that credentials are secure with password and account policies in place to help protect accounts. Additionally, ensuring only security groups with the requirements to print have access to the print server. Ensuring that UAC is enabled on the print server will also help prevent an attack due to the privilege escalation request.   

Once the steps have been completed, the device should be protected against the PrintNightmare attack, but the device will no longer be able to print. Kenny Riley of Velocity IT also acknowledged the importance of disabling the print spooler. Riley had this to say about the CISA’s recommendations to disable the print spooler:

Until Microsoft releases a patch to correct the recently discovered Windows Print Spooler vulnerability, IT administrators should disable the Windows Print Spooler service on all workstations and servers. If the network is in an Active Directory environment, IT administrators should also disable inbound remote printing through Group Policy.

Disabling the Windows Print Spooler service will prevent a workstation or server from processing any print jobs. Because of this, it may not be feasible for IT administrators to disable this service on all machines without directly impeding business operations. However, the Cybersecurity and Infrastructure Security Agency (CISA) has recommended that IT administrators disable the Windows Print Spooler service on Domain Controllers and other systems that do not print.

Sarah McAvoy of CyberUnlocked wanted to serve as a reminder that the June 8th patch from Microsoft does not remediate the issue, and she recommended that their clients also disable the Print Spooler service as a temporary solution.

Mark Hicks of Mathe shared that Mathe let their clients know immediately and took measures to ensure they would be protected. Hicks stated, ”We let all clients know and disabled the print spooler on all AD controllers and made sure Sophos MTR is monitoring all patterns.” Hicks also encouraged businesses to let their partners that use Kaseya know there is a big breach taking place. 

Act Now. Do Not Wait.

Eric Schuler of HRCT delivered an informative message to their customers alerting them of the vulnerability and what they should know. You can find the message that HRCT delivered to their customers below:

The following vulnerability has come to our attention and we’re working with our other customers to alleviate it. Due to the potential of this weakness, we expect active exploitation of the vulnerability in the wild sooner rather than later.

You may have heard about a recent threat to Windows network security: PrintNightmare (CVE-2021-21985 and CVE-2021-1675).  The goal of this communication is to help you understand the risk and explain what HRCT can do to help you with it.

WINDOWS Domain Controllers are VULNERABLE

On June 28, 2021, a proof of concept (POC) exploit code was published for a remote code execution (RCE) vulnerability affecting Microsoft Windows Print Spooler. Someone with limited access to a system could raise their privilege level, giving them more power over the affected system. 


Patches were published as part of the June update however, public reporting shows that recent patches for the vulnerability are ineffective against this exploit. 

General advice was to install the patches from Microsoft. However, shortly after another researcher announced he’d found a way to exploit the vulnerability to achieve both local privilege escalation and remote code execution.

An attacker exploiting the Print Spooler vulnerability can both remotely execute code and escalate their privileges, locally, to SYSTEM if they are able to gain access to credentials of a user who can authenticate with the Print Spooler service. 

From our observations, the vulnerability, dubbed PrintNightmare (CVE-2021-21985), affects all Windows versions since at least Windows 7. However, escalation on the domain controller poses the largest risk to the organization. 

It is common in Domain environments for underprivileged users to have the relevant permissions to authenticate with this service, making this vulnerability high value to threat actors looking to locally escalate their privileges to SYSTEM. 

The print service is typically enabled by default on all Windows systems. Disabling this on a domain controller is only a problem if that system is also used as a print server.


This is exactly the kind of exploit for which HRCT has decided to deploy Sophos Managed Threat Response to all of our Complete Care and Preventive Care customers.  If exploited, Sophos should provide us with a layer of protection. 

The MTR team has studied the PoC exploit and has threat hunting and detection strategies in place. MTR is continuing to monitor the situation, leveraging the latest intelligence for threat hunting activities, and are on alert for any malicious or suspicious activity originating from protected devices. Should we identify anything of concern, our operators will escalate accordingly. 

We suggest the following preventative actions which unfortunately they come with a cost:

  1. Removing print services from Internet-facing servers (FTP, Exchange for example)
  2. Removing print service (daemon) from Domain controllers

For Domain controllers, we suggest moving print spoolers to new servers and disabling print services on the DC.  For any Internet-facing servers such as Exchange or FTP servers, we suggest dealing with them in the same fashion to avoid escalation of privilege. 

The preferred route is a new server Virtual Machine for print services. The low-cost solution is to run print services on a Windows 10 workstation however this still requires monthly support for Automate, Sophos MTR, and Windows 10 licenses. 


Since none of these actions come without a cost it is up to you to decide if and how you want HRCT to intervene and place preventative measures in place to make exploiting this weakness in the Windows infrastructure-less likely in your organization. Please let us know how you would like us to proceed.

Ulistic LP

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What is the difference between black hat SEO and White hat SEO?




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If you are looking for a search engine optimization company to do some SEO work on your website, make sure that you choose the right color cap. There are a large number of companies that take swift and unethical approaches to SEO, known as black hat SEO, while there are a handful of companies that do ethical SEO work, known as white hat SEO. The key to choosing the right color, having a clear white color.

Before you consider hiring a search engine optimization company, the first thing to do is go shopping around and see what’s on the market. If you’re looking to buy a new computer, the same principles apply. You’ll see several models, prices, and what each model has to offer. If an SEO Company offers you top quality assurance services, they have a very good chance of wearing a black hat. No SEO company can guarantee a top position as they do not have direct control over search engines and their ranking algorithms. However, they may point out that the top positions are most likely achieved due to their previous success with other clients.

Want to work with a Sydney SEO agency to deliver real results for your business? We get it; Finding a reliable digital marketing company is nearly impossible. SEO is dominated by mining and burning companies that claim there is a secret source of success in the Sydney market. Google claims to be quickly leading in an industry plagued by ‘experts’ and ‘experts’ – how do you find SEO consultants who invest in your business?

Be sure to check out the company’s portfolio page (if they have one on their website or just ask them) and do some research on their clients. This can be done by looking at the performance of the client’s website in the search engines for the chosen keywords that are optimized for them. Another good idea is to write a polite email to a client asking for a referral from an SEO company to optimize their website.

The most important gift of a black hat SEO company is that they will describe their services. If a company cannot go into the details of how it conducts its business (i.e. they are very vague) and it involves justifying every step of their work, it is best to avoid their services. A suitable SEO company will be happy to explain their services in detail and explain their reasons for employing such strategies. If you don’t understand the techniques they use, don’t forget to do some internet research and read SEO articles that explain each strategy. If you find that their work aligns with your field of study and is all in line with ethics, then they are a company that should be on your list.

 Digital search engine optimization is managed by a small, dedicated team of professionals. We work with small to large businesses for an organic approach to data-driven SEO solutions Sydney. Our SEO experts don’t dive into Google ads or Facebook marketing – we do SEO and we do it really well. We’ll only work with your business if we believe we can get you on the front page of Google for relevant, revenue-generating search terms.

One last point to mention, a company should emphasize the phrase ‘Patience is the key to success with SEO’. If a company claims that it can achieve results very quickly, it’s time to start running. Theoretically, it can take a while for a website to start showing properly implemented SEO results (in most cases it could be 3 to 6 months but more).

Want to know what can happen to your website if you hire a black hat SEO company no matter how big or small your website is in terms of brand recognition? An example might be the story of the BMW Germany website. They hired a black hat SEO company to do some work on their website and as a result, their site got banned from Google rankings. So it is best to do your research on SEO by reading such articles and questioning the company’s approach to search engine optimization. This will ensure that you have chosen a clean white hat and that your website will not be tarnished by the black color.


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Quick and Easy Tips for Improving Your Printing Quality






Whether you run a business or work as an individual, clear and sharp printing can make all the difference in your professional life. But if you’re not familiar with the field, getting professional-grade printouts is easier said than done.

Luckily, it doesn’t require a degree in graphic design or a complicated setup. With a few simple tips, you can get the quality printing you need without too much hassle. In this article, we’ll lay down some simple and easy tips that will help you improve your printing quality and get that perfect finish every time. So grab your favorite pen and let’s get started!

Preparing Your Printer and Print Settings:

Print quality starts with your printer. To make sure you get the prints you want, take the time to check the settings of your printer and make sure it’s configured for your desired output.

Here are a few things to remember:

  • Always use genuine inks and toners, which help ensure clear, vibrant colors on all types of paper.
  • Make sure the paper in your tray is replenished regularly and free from dust or other material that could cause smudges.
  • Check the print settings to make sure they align with what type of paper you have (glossy, matte, coated, etc.) and set the optimal resolution needed for a high-quality result.

Keep in mind that different types of the print job require different settings and levels of attention to detail. For example, if you’re printing photos or complex images, experiment with a few different setting combinations until you find the one that works best for you. Print previews can also be a useful tool to preview how an image will look before committing it to paper.

Choose the Right Paper:

When setting out to print the perfect document, make sure you choose the right paper for the job. While general printing paper is a suitable option for most documents, there are other paper types available that offer a better look and feel—or even improve its performance in certain environments or projects.

For example, glossy paper creates sharp and vibrant visuals that are great for printing photographs. But if you are looking to preserve your document for a longer time, acid-free paper is more resistant to discoloration or deterioration due to environmental changes. If you plan on mailing your documents, card stock is ideal because it provides extra strength and durability.

Consider what kind of project you are doing and the desired outcome before deciding on a paper type. The amount of time and effort you put into selecting the right one will pay off in terms of improved printing quality—not to mention fewer headaches down the road when it comes to dealing with problems like fading or smudging of prints.

Determine the Right Resolution:

It can be tricky to determine the right resolution for whatever project you’re printing. Generally, if you want to maintain high image quality with any printed material, then you should use at least a 300 dpi resolution. This will ensure that the sharpness and clarity of the image remain intact.

The higher the dpi, the sharper and more detailed the image will be — however, this also means that it takes longer to print and requires more file size (not to mention higher ink costs). Consider what type of product you’re printing and what kind of finish it might require — glossy paper or matte paper, for instance — before deciding on the optimal dpi for your project.

For a standard photo print, 150-300 dpi is generally considered a good starting point; for documents such as brochures or posters, try to stick with 300-400 dpi or higher. If you’re printing a small format such as business cards or postcards, anything between 200-300 dpi should suffice. It might be worth considering a professional printer who can guide you through this process to get professional results with your prints.

Mastering Color Profiles:

Getting the colors just right in your printed piece is key to making an impact. What you see on your computer screen is likely not what’s going to show up on paper. That’s why it’s important to use a color profile that fits the media you’re printing on.

Here are some tips for mastering color profiles:

  1. Use a quality monitor and adjust its settings regularly: You may want to consider investing in a good-quality monitor, which will make it easier to accurately define colors on your display. Additionally, keep your monitor clean and adjust its settings as you print with different substrates or paper stocks.
  2. Create custom profiles: If you have access to accurate ICC profiles for the media you are using, you can create custom profiles that will give you consistent results every time. You can also tweak these custom profiles during the proofing process to get the best results for the final print job.
  3. Get advice from professionals: If you’re unsure about which color profile is best or how to create accurate ICC profiles, seek help from experienced professionals who specialize in printer setup and calibration. They can also provide valuable advice about which substrates or coated stocks will work best for your job.

By taking these steps, you can ensure that your printed piece looks exactly as it should in terms of color accuracy and consistency—giving it the greatest chance of making an impact with potential customers!

Simple Troubleshooting Tips:

If you’re having trouble getting your prints to look perfect, there are a few simple troubleshooting steps you can take to help. Before reaching out to technical support, try these quick and easy tips to get your printing quality back on track.

Check the Ink Cartridges:

Make sure you’re using the right cartridges with your printer. Many printers will not print correctly without original brand cartridges, so double-check which ones you need and make sure they’re installed correctly.

Clean the Printer Heads

Clogged printer heads can cause problems with print quality, so if it’s been a while since you cleaned them, take a few minutes to do it now. You can find instructions on how to clean printer heads in the printer’s manual or online from the manufacturer’s website.

Run a test page:

Print out a test page to see what areas of your printing could use improvement. You may also be able to adjust settings in the print menu such as resolution or paper type which might help improve quality.

Troubleshooting your printing issues doesn’t have to be complicated. By following these few simple steps and adjusting any settings where needed, you’re sure to get better printing results in no time.

How to Utilize Printing Services:

If you’re looking for professional printing services, research your options and find a company that offers quality printing at a good price. A great way to do this is to get quotes from different companies and compare their services. Once you’ve found the best printing service for your needs, here are some tips for utilizing them efficiently:

Ask questions:

It’s important to ask any questions you may have about the services offered by your chosen printer. Get all the details about the printing process, materials used, and costs upfront so there are no surprises later on.

Be specific:

When placing an order with a printer, make sure to include details like size, specifications, paper type, quantity needed and so on. The more detailed you are, the better off you’ll be in terms of getting exactly what you want in terms of quality and quantity.

Check proofs carefully:

It’s essential that proofs of your work are checked carefully before sending them off to be printed—mistakes may be hard (or even impossible) to correct further down the line. Make sure all text is accurate and double-check any images or graphics before sending them off or you could end up with costly errors in your final prints.

Utilizing printing services can help take your project from good to great—it just takes the right combination of preparation and attention to detail. With these simple tips, you can get high-quality prints quickly and easily!


In conclusion, there are a few simple printing tips you can do to make sure your printed material stands out. Start by setting up your printer correctly, making sure you’re using the right paper and ink and adjusting your settings to optimize your printing quality.

It’s also important to use the appropriate file format and resolutions and consider reducing the size of your images to ensure they look their best. Finally, make sure you’re properly calibrating your colors, and you’ll have the perfect piece of printed material in no time. With these tips in mind, you’ll be able to create the perfect, professional-looking prints.



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Get Creative With’s Videomaker Now!






Are you looking to create amazing videos to engage your audience but don’t have the time or resources? Well, has the perfect tool for you! Our video editor, Videomaker, comes with millions of assets so users can create stunning videos in a snap. Not only will you have access to millions of assets, but we also provide voiceovers in ten different languages and support for customized export dimensions. Plus, our intuitive smart video editor will make your creative process even easier! So if you’re trying to level up your video projects, let us introduce you to Videomaker and help get your creative juices flowing!

Introduction to’s Videomaker:

Are you looking for an easy and efficient way to create videos? Look no further than’s Videomaker! Race through the editing process with a library packed full of millions of assets including videos, images, and audio clips. Its ever-expanding library ensures that you have everything you need to create high-quality designs.

In addition to its vast asset library, Videomaker supports voiceover in more than 10 different languages, giving you the power to create videos tailored for your international audience across Spanish, French, Chinese, and many more! Furthermore, you can choose from different dimension exports like landscape, portrait, and square shapes—talk about versatility! Still not convinced? Just take it from us: Videomaker’s smart video editor will make your job so much easier.

So what are you waiting for? Get creative with’s Videomaker now and make stunning videos in no time!

Millions of Assets to Create High-Quality Designs:

Are you looking for something to spice up your brand’s visuals? With’s Videomaker, you can create high-quality designs with millions of assets at your disposal! View its ever-expanding library of videos, images, and audio clips to make sure you have everything you need to give your brand visuals that stand out from the crowd.

But why stop there? Videomaker has voiceovers in more than 10 different languages so that you can create videos for an even wider base of international customers. Whether it’s Spanish, French, Chinese, or any other language — whatever caters to your target audience is there. Plus, with the ability to export in different dimensions like landscape, portrait, and square — you can make sure that every video fits your brand’s needs perfectly.

And lastly but definitely not leastly: the smart video editor! It simplifies the entire editing process into a few easy steps so that anyone can create engaging video content quickly and easily. So what are you waiting for? Get creative with’s Videomaker now!

Easily Export in Different Dimensions:

Another great thing about’s Videomaker is that you can easily export your videos in different dimensions and share them on any platform. Whether it’s portrait, landscape, or square, has got you covered.

It’s a cinch to select the right dimensions you need for your brand so you can show off your amazing designs and reach more viewers. And if you’re targeting an international audience, even better! Videomaker offers voice-overs in more than 10 different languages like Spanish, French, Chinese, and many more!

To make things even simpler, Videomaker also provides millions of assets so you don’t have to search elsewhere for videos, images and audio clips — everything you need is there with the click of a button. With this ever-expanding library at your fingertips, you’ll have no trouble creating high-quality designs with ease.

Smart Video Editor to Make Productions Effortless:

Bringing your videos to the next level is easy with’s Videomaker. This video editor comes with a smart video editor that makes producing content effortless!

Intelligent Features:

Instead of spending hours scouring tutorials on film-making, the Videomaker’s built-in AI understands and anticipates your needs and makes recommendations so you don’t have to worry about getting the perfect shots and edits. For instance, it can detect low-quality footage and alert you accordingly.

Smart Assembler:

Do you ever struggle to keep track of your clips during post-production? No worries! With the Smart Assembler feature, you can easily merge different elements of your video together in one go and instantly preview it in real-time — no need to manually search for each element to assemble them together!

No matter what type of video you’re making, the Videomaker has got it all sorted. With an array of intelligent features like this, the Videomaker is designed to help you save time and create high-quality productions effortlessly!

Voiceovers in More Than 10 Languages:

Ever wanted to create a video that caters to your international audience? Well, now you can with’s Videomaker, which has voiceovers in more than 10 different languages! That’s right — from Spanish and French to Chinese and more, you can now localize your content for maximum reach and engagement.

So how does it work? You start off by selecting the language you want the audio to be. Once that’s done, you can easily choose from our ever-expanding library of videos, images, audio clips, and other assets to customize a unique experience for your viewers! With Videomaker, creating a global video couldn’t be easier.

And if that wasn’t enough, you also get the added benefit of being able to export your creation in different dimensions — landscape, portrait or square — so you can be sure that your message gets out there in whatever format it needs to be seen. So don’t wait any longer — get creative with’s Videomaker now!

Enjoy Hassle-Free Sharing With Our Videomaker:

One of the great things about using’s Videomaker is that it makes sharing your work incredibly easy. There are a few different ways to share, so you can pick the one that works best for you.

Share Directly with Others:

Through our Videomaker, you can share videos directly with others through a personalized link or by downloading and sending them to a colleague or friend. You’ll also have the option to download your video in various different formats, so if you need your design in HD or 4K for editing speakers, for example, it’s totally achievable.


With’s Videomaker, you have everything you need to create high-quality, professional-looking videos in a fraction of the time it would take with traditional video editors. From millions of assets to smart video editing tools and voice-overs in 10+ languages, you can rest assured that you have everything you need to create videos that will capture the attention of your target audience. So, what are you waiting for? Get creative with’s Videomaker now and reap the rewards of more efficient video editing!

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How SEO Strategies Can Help Attorneys



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Becoming a lawyer and running your own practice is a professional dream for many people. When you are an attorney, being able to find new clients continues to be an important part of your business. One of the ways that you can find and attract more clients to your practice is by having a quality website that uses search engine optimization as a development strategy. SEO for attorneys is important and can benefit your firm in various ways. 

Why is SEO Important for Attorneys?

There are various reasons why SEO is very important for attorneys. When you have a quality SEO plan in place, it will help you show up higher on the main search engines when someone looks for services that you provide. As many people will begin their search for an attorney online, this can make it easier for you to connect with clients. It is often considered a more effective marketing strategy than other options, such as having paid ads.

SEO Tips for Attorneys

A quality SEO program can be very helpful for any attorney that is looking to attract more clients. However, many attorneys may not know where to begin when developing one of these plans. There are various SEO tips for attorneys that should be followed, which could help improve your website and show up higher on search results pages.

Have the Right Keywords

While SEO strategies have continued to evolve, having a quality keyword in your website has continued to be important. For attorneys, it is important to have keywords placed naturally throughout your page that help to describe your services and will be phrases commonly looked up by potential clients. As many people will want to have a local attorney, you should also focus on a location-SEO strategy, which will incorporate your city and state into the keywords.

Have Quality Content

Another way that you can show up higher on the major search engines is by having quality content. When you have a nice website that is full of recent content, it will improve your positioning. You should have a website and blog that is full of relevant posts that relate to the services that you provide. Not only will this help you rank higher, but it will help to promote your business and it will show that you are knowledgeable about the type of law you practice.

Incorporate Links

Any website today should also have plenty of quality links. An internal link is one that can take someone to other parts and pages of your website, while an external link will take you to outside sources. Both of these strategies and the use of links will help you show up higher on the search results. It is important to check the links regularly to ensure they are still active. If there are broken links, it can negatively impact the ranking of your website. 

Have Contact Information Available Online

It is also important that you have all of your firm’s contact information on your website. This should include the address and phone number of your office and email addresses for any attorneys. This can also help with local SEO search results.

When you are looking to grow your legal business, having a strong online presence is important. You should always focus on having a website that is filled with quality SEO content. There are various tips that you can follow that will help to improve your website and allow you to show up higher on search results pages. This can lead to more clients and opportunities for your firm. 

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Introduction to Geotagging: What is Geotagging and How Does it Work?




“The beauty of technology is in its evolution,” Said Suffin Gruit, an IT consultant, as he began his explanation of Geotagging.

To a majority of his audience, this was the first time they were hearing the terms and they were not quite sure what it was all about. I too had heard about it albeit only superficially.

He went ahead to introduce geotagging, its definition, and how it works. In this article, we are going to explain what this revolutionary technology is and explore how it works.

What Is Geotagging?

Geotagging is the process by which you append geographic coordinates to different media based on the location of a mobile device. The geotags can then be applied to media such as videos, photos, text messages, websites, and even QR codes. The tags could also include other contextual information and time stamps.

It may sound complex at first. Consider what happens when you take a photo and enable your Global Positioning System (GPS). The system stores the physical location where you took the photo geotagging is the process of assigning geographical coordinates to photos.

How Does Geotagging Work?

We have already alluded to how this system works in the definition. Getting deeper into the technical details, however, there are several ways to tag digital photos. It is important to point out early enough that the method used can affect the accuracy of the location according to Wikipedia.  

  •  Automatic Geotagging Via Dedicated GPS

If your camera has a built-in or dedicated GPS unit, locations are automatically added immediately after you dial the capture button. In this case, the camera simply “reads” the current location info from the GPS. This is the most accurate and easiest way to geotag photos.

  •  Manual Geotagging

The second method is where you can capture time and location information with a GPS “logger” or handheld GPS. Later, you can sync with the photos using the date/stamp in the image’s EXIF (Exchangeable image file format) or XMC (Extensible Metadata Platform) tags as a cross-reference.

This method can be a little difficult especially if you lack the necessary skills. You can run into an additional problem if the clocks on the camera and the GPS aren’t in sync. The simplest solution is to sync the two clocks.

  •  Use Of Geotagging Software

The third method is to make use of geotagging software to add location information to photos manually. While this process may be straightforward, it is time-consuming and prone to errors especially when entering the coordinates.

  • Use Of Third Party Software

The last method is the use of third-party software such as Google Picasa. You can use it to geotag your photos by dragging and dropping the image onto an online map. You follow this by adding map coordinates to the photo.

It offers a straightforward way to add location tags but errors are prone secondary to incorrect map placement. 

What’s The Difference between Geotagging and Georeferencing?

Georeferencing is a term many people use interchangeably with geotagging. So, I sought to get the difference, if it exists, from the consultant.

He said there is a marked difference between the two and it is wrong to use the terms interchangeably. Geotagging means a ground-based photo with a set of coordinates associated with it.

Georeferencing, on the other hand, takes an aerial photograph and then assigns a set of coordinates to each pixel. In other words, georeferencing overlays the whole image in the real world.

It is a process of geometric orthorectification to correct any image distortions. The result is an orthophoto whose scale is uniform.

Geotagging and SEO

In SEO, geotagging means placing the name of your target location in your keywords. It is as simple as that but the results are incredible if done accurately and with the latest google algorithms.

You can place the geotag anywhere you wish provided it fits the context of your keyword. The tag can be a specific town, city, country, or any other location.

A good example of a non-geotagged keyword would be something like a gaming mouse. A geotagged keyword would be something like Gaming Mouse Singapore.

Geotagging plays a vital role in local SEO. When a user from anywhere in the globe does a search on Google, the search engine analytics will try to filter data as much as it possibly can. The aim is to provide the user with the best search results. Among the most important factors here is location.

Since Google does not have access to the location of the device used to search at all times, the location provided plays a critical role. Users, on the other hand, tend to include the exact location of their liking when they search. So geotags are vital to the performance of any website.


Now you know. If you own a website and you want it to rank higher on the famous SERPs then you have no option but to optimize it by geotagging. We have introduced what it means and how it works. You can get more information through further research or consultation with geotags experts. 

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