As the second wave starts to slow down the speed and not completely though partially businesses are returning to the recovery stage from the survival stage, the big question is “What Next?”. Obviously, it will not be back to the way it used to be. In fact, the impact of the pandemic has hit the businesses so hard that every strategy has to be reshaped on the basis of preexisting trends during and post the pandemic.
Not just the living and working, but also the buying behaviour of the consumers have changed. And to continue holding the place in the market, every business has to rethink how and where they are approaching their potential prospects and existing clients.
Pandemic or no pandemic, Content has always been the KING and will continue to rule the online world. The only difference is, it is now time to restructure your content marketing strategies. Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, talks about the future of content marketing post-Covid. The idea of surviving in a post-covid period seems scary and alien. The future, (with speculations of the third wave) is unpredictable. However, if the businesses want to go on and keep the grip tight, they will have to start planning and be prepared now for what’s coming next.
Fortunately, the solutions to our “What Next?” problem can be analysed with the help of, new industry analysis on what consumers want, need, and how their buyer journey is responding to this pandemic. Founder and CEO of Drive Digital and DigiHunts Academy share his thoughts on the strategies that will reshape the future of content marketing.
- Your Content Should Be Authentic And Vulnerable:
Your audience is emotionally shaken and is bearing the heavy weight of global economic toll and health risk. In times like this, you have to be very careful about how you approach and address the audience. Obviously, you need to be authentic, but at the same time, your content needs to be vulnerable as well. Do not make the mistake of hitting on the audience emotionally, instead, look for the root cause of this emotional turmoil and feed them with helping and practical content.
- Gather User Generated Content:
The lockdowns and home confinements have left the people lonely. Everyone is yearning for connection, even though virtually, they are looking for something to rely on. Therefore, focusing on UGC (User Generated Content) is the best way to reach out to the audience. You can use UGC to improve the social proof of your brand, improve user trust and create opportunities for connection. Survey your users and share the covid stories they want. Find out what information they want and not what you want to share. And lastly, provide users with a platform to share their feelings/response and be heard.
- Be A Good Listener:
Content marketing is not just about sharing your side of the story. Well, even if it was that way sometime back, nit anymore. If you are looking to create a content marketing strategy that will build your brand and increase ROI, you need to add the trait of being a good listener. The pandemic has given a lot of time to the consumers to reflect back and reevaluate their needs, buying behaviours, interaction with brands etc. Therefore, now it is more than ever important to keep an open ear to the problems of your consumers and provide solutions. For this, you will have to reframe your content in such a way that not says, but also listens.
“Whether we like it or not, the world has changed in unprecedented ways. Consumers are approaching the brands with a new mindset and new goals. Now and in the coming future, brands need to craft their content based on priority. It should be people centric, first, community centric second and lastly brand of product centric. Although the major goal of content marketing is brand recognition and brand building, for now, the focus should be on authenticity and rebuilding the trust and connections with the audience”, says Prakash Mishra.
To know more about the views and strategies of Prakash Mishra and stay connected with the social and digital world, you can visit:
Drive Digital – https://www.drivedigital.in/
DigiHunts Academy – https://www.digihunts.academy/
5 Features That Make The Groove Belt A Must-Have For Men
Have you ever had a belt that didn’t last and would rip at the first opportunity? You’re not alone. Over the years, people have had many issues with belts not functioning as they should. As a result, belts have changed, and now, there is a belt that offers the best of the best in comfort, design, and engineering. To learn about the best features of the groove belt, keep reading!
New Technology That You Can Utilize
The proprietary webbing is one of the best options with a groove belt that you don’t have with other straps. Combined with rare-earth magnets that are neodymium and an A380 aluminum alloy in the buckle, this belt promises that you’ll look at the future of fashion.
You Have An Anti-Flap With The Groove Belt
Most belts have painful areas, and they come apart quickly and have issues with the buckle. With the anti-flap, you have an end that tucks behind the belt. That stops fly-away matters and offers you a secure loop to ensure your belt stays in place. The best part of this is that you can’t detect it, and the belt still functions at its best.
Stiffness Helps The Quality
The groove belt is also made stiffer than most belts. It will ensure that the belt doesn’t move and remains in place. It adds to the power of the anti-flap and helps you have better quality. With the stiff technology, you also find that the belt doesn’t scratch or get damaged.
The Snap Works Well And Stays Secure
The snap has neodymium, a type of magnet virtually indestructible. The snap is strong, and you can hear it each time. You can test it out repeatedly for fans of a strong snapping sound, and it won’t disappoint. While a regular belt has a buckle that might last a month, the snap buckle here will last for years.
The Groove Belt Offers Great Comfort For Users
The groove belt has gained attraction as being comfortable, versatile, and durable. Unlike other belts, it fits like a glove, and you have a product that will last for years. The average person will adjust their belt at least four times a day and try to make it more comfortable. With the grooved belt, you’ll forget that you were wearing anything in the first place.
Groove Belts Aren’t Just A Fad
Groove belts have the proper amount of stretch, allowing you a better feel. It also comes in various styles and colors to get exactly what you want and need. Whether you are a military member, a nurse, or a police officer, there is something for everyone. You can also find your favorite football teams to showcase that you’re a true fan. In addition to this, they come with a lifetime warranty. With a high-quality design and materials, you have a belt that looks unique. This should be your first option when you want to look your best.
Things to do in St Andrews
If you are planning a trip to Scotland – the Home of Golf – then you should definitely visit St Andrews. This stunning region has a rich cultural and foodie heritage, with the oldest university and centuries of history to discover.
Planning a trip and shortlisting some famous and memorial places of your destination is mandatory to make your tour composed and trouble-free. And to help you in planning your voyage to St Andrews, we have made a list of some of the best things to do on your tour.
Whether you are a history lover or not, visiting this Castle will make your trip unforgettable. Ruined St Andrew Castle is slightly tucked away from the hustle and bustle of St Andrews’ town center and the waterfront near the Cathedral. Parts of this former bishop’s palace date from the 13th century and there’s a unique underground mine.
Tour to this castle will be enjoyable and knowledgeable for you. In addition to being picturesque, you are gonna know the historic context of the times and about various sieges, religious conspiracies, and political crises that went on in St Andrews back in the day.
Opened in 1890 and part of the UNESCO World Heritage site the “fourth bridge” crossing the Forth estuary in Scotland, had the world’s longest spans (541 m), and remains one of the greatest cantilevers trussed bridges and continues to carry passengers and freight. This bridge marks an important landmark in bridge design and structure when railways came to conquer long-distance land travel, thus making it a combination of historical and engineering landmark.
Getting a walking tour with help of a local guide would surely make your tour memorable. Visiting the streets, old courses, old universities, and many more local famous places and guides also explain some of the local histories and take in the highlights of St Andrews.
In addition, this walking trip gives one opportunity to get in touch with local people, culture, heritage, norms, and food to feel the real essence of cultural diversity around the world.
St Andrews is enclosed by magnificent scenery and lies in a prime site to explore beyond the city borders.
Touring St Andrew without visiting this amazing golfscape will be like wasting your time and resources because StAndrews is the birthplace of golf. Golfing capital of the world, St Andrews has many magnificent golf courses but among them, the historic old course, in the heart of the town, which overlooks the North Sea, is of much importance.
In addition to the old course the modern courses like Monifieth Golf Links (Ashludie Course), Fairmont St Andrews (Kittocks Course), Fairmont St Andrews (Torrance Course), Monifieth Golf Links (Medal Course), Forfar Golf Club, The Duke’s, St Andrews, and Leven Links are also available with all required facilities and beautiful landscape. Every golfer and traveler should try to experience its rich history and fantastic courses.
At a distance of a few minutes from the old course, you will find the British golf museum with interesting arts and installations by Lawrence Holofcener, which displays over 500 years of golfing history.
At the heart of St Andrew, this 5 Star museum welcomes its visitors with shops, entrance galleries, and a spectacular 80-seat cafe on the roof. The Cafe was named one of Britain’s Top 20 Best Summer Cafes by the Times. Do visit this museum to experience a touch of golf, history, and entertainment simultaneously.
Present on the grounds of St Andrews Cathedral and Originally built in the 11th century, St Rule’s Tower pre-dates the cathedral. The view from the top of St Rule’s Tower is stunning, and the visitor center contains numerous artifacts that assist in understanding the history of the site in context. This spot is ideal for history lovers.
Dodgecoin Trading in Australia
Launched in 2013 as a parody of the frenzy around cryptocurrency, Dodgecoin has since rebranded itself into a “fun and friendly” cryptocurrency. Its price began to rise in 2020 after Elon Musk posted several tweets about it. By 2021, the price of Dodgecoin had hit an all-time high of $0.90 (AUD). The cryptocurrency is currently ranked among the top ten coins by market capitalization. If you are interested in Dodgecoin, here is what you should know about trading it in Australia.
The Dodgecoin cryptocurrency was created and launched in 2013. Initially, the meme token was intended as a joke about the hype surrounding cryptocurrency at the time and was modeled after a Shiba Inu dog. The coin remained a parody for several years, and its value did not rise significantly during this time. However, between 2020 and 2021, the value spiked considerably.
The increase in the value of Dodgecoin is primarily due to Elon Musk’s interest in the currency. Following a series of tweets in which the Tesla CEO announced that he owned an allocation of Dogecoin, more and more people flocked to it. Musk’s prominence gave Dodgecoin the legitimacy it needed to rise in the market – an effect that was further boosted when Musk discussed Dodgecoin favorably on live TV.
Dodgecoin is very similar to Bitcoin and other popular cryptocurrencies. It is run on the blockchain protocol, and users can transfer tokens on a wallet-to-wallet basis. Compared to Bitcoin, however, Dodgecoin has lower transaction fees – a huge selling point for the cryptocurrency.
Where Should You Buy Dogecoin?
Because it is extremely popular, Dodgecoin can be bought on practically any crypto exchange, including this one https://www.fameex.com/en-AU/research/projects/dogecoin-is-a-based-on-the-popular-doge-Internet-meme-cryptocurrency. The key is to find a reliable and respectable exchange, so you do not get scammed. You should also check that the crypto exchange is registered with AUSTRAC.
Is Dogecoin a Good Investment?
Are you thinking of trading Dodgecoin in Australia? If so, you might be wondering whether it is a good investment. Here are two main reasons Dodgecoin might be ideal for you:
· Low-Cost Token
Did you know that Dodgecoin is one of the cheapest digital currencies to buy today? Many cryptocurrencies like Ethereum and Bitcoin currently trade for hundreds or thousands of dollars per token. In contrast, you can buy one Dodgecoin token for as low as $0.15, which means you can get a sizable investment for several hundred dollars. This low price of single tokens is attractive to potential investors who do not wish to own a small fraction of one Ethereum or Bitcoin token.
· Peak-Related Market Correction
Dodgecoin’s trading valuation in 2022 is slightly lower than it was in early to mid-2021. Since the Musk-related spike, tokens initially sold at $0.73 now go for $0.10. This means that you can currently purchase Dodgecoin at a considerable discount. It is the best time to invest in this cryptocurrency.
If you are using a reliable and registered crypto exchange, trading Dodgecoin in Australia is both legal and safe. Remember, the best cryptocurrency exchanges are registered with AUSTRAC and offer multi-layered security, so you and your investment are protected from fraud.
The best shipping account
Are you thinking of opening a DHL account but wondering if it is a wise move? If yes, then today you are in the right place. DHL is one of the largest and most reputable shipping companies in the world. It is also the most trusted shipping company in the world. This company offers a wide variety of services, including domestic and international parcel delivery, road, ocean, and air freight, international express, supply chain management, and more. If you want to grow your business and access the international market, then you need to partner with DHL. This shipping company has a presence in 220 countries across the globe and can help your business access the international market with ease. But if you want to benefit from the services offered by DHL, then you need to open a DHL account. In this article, we will tell you how your business will benefit when you open a DHL account.
- Increased revenue
Perhaps the biggest benefit of opening a DHL account is that it will help to boost your revenue by helping you penetrate the international market and gain new customers. DHL has a presence in 220 countries and will help you ship your products with ease to ensure that they reach your customer on time and intact. DHL is committed to helping businesses gain more customers and boost revenue by helping them access the international market. So, when you open a DHL account, you will increase your business revenue by having access to the international market. Visit https://www.dhl.com/discover/en-au/ship-now to open a DHL account.
- Better tracking of your cargo
A DHL account will also make the process of tracking your cargo very simple. The company will provide regular updates about the status of your cargo and also tell you when the customer picks up the parcel. Real-time data that you will get from your DHL account will help eliminate any uncertainties about your cargo. The fact that you have up-to-date information about the status of your cargo will help you communicate better with your clients.
- Pricing that fits your business
Having a DHL account will ensure that you get pricing that fits your business. The reason why DHL is the most trusted shipping company in the world is that it offers customized services to its customers. When you open a DHL account, you will get customized services that suit your business needs. This means that the pricing will also fit your business. DHL is committed to ensuring that you get value for your hard-earned money, and that is why their pricing is very affordable.
- Quality customer care services
DHL is known for its quality and very responsive customer care service. When you open a DHL account, the quality of customer care service that you will get from DHL is even better because they will have more information about your cargo, your business and your clients. So, if you want to get better customer service from DHL, then you need to open a DHL account today. Anytime you contact them, you will get a satisfactory response.
Agile Work Spaces
Agile working takes the traditional way of working and turns it on its head. Traditional
working sees us at the same desk, working the same hours all in the same room.
The word ‘Agile’ means ability to move quick, but this has since developed in the work
environment to mean flexible and embracing change. An agile working space is a space that
provides environment options and promotes flexibility.
What does an agile working space look like?
There’s not just one way or design in which the agile workplace can be made, but it should
have various shared spaces which appeal on different levels.
Agile spaces are generally tailored to collaborative working, but there should be spaces for
individual projects or tasks which require a quieter workspace.
For some, being able to bounce off one another is enough to boost moral and sparks creative
thinking. But that doesn’t account for everyone, sometimes all that’s needed is a personal
space without noise.
Quiet spaces can be created as an actual room with a door, or with acoustic office partitions.
Acoustic office partitions will help with noise reduction and can be adapted to create
Furthermore, using office screening means the configuration can be changed. Which fits in
perfect with the agile working and the ability to implement change, quickly.
The breakout zone can double up as working space too!
Whilst we highly encourage taking lunches and breaks and relaxing with colleagues, there’s
no reason why the space can’t be utilized for business too.
Generally, a breakout space provides comfortable seating which promotes relaxation, but
who says taking a laid back approach to your ideas isn’t effective? Use the multiple
environments to find the best working space for creative thinking.
No matter the room or area that’s chosen, it’ll be a break from sitting at a desk all day.
Open Plan Space
Grab your creative teams and put them in an open plan space, enabling collaborative
Whilst partitioned office space has been highly rated it doesn’t make for easy collaboration.
Use the open plan space to work on projects as a team, with successful communication and
being able to build an idea from a shared space.
What are the benefits of Agile working?
• Utilising office space to its full potential
• Providing multiple working space for multipurpose use
• Bringing flexibility to the office
• Increasing productivity
• Heightened workplace happiness
• Encourages workplace relationships
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