As the second wave starts to slow down the speed and not completely though partially businesses are returning to the recovery stage from the survival stage, the big question is “What Next?”. Obviously, it will not be back to the way it used to be. In fact, the impact of the pandemic has hit the businesses so hard that every strategy has to be reshaped on the basis of preexisting trends during and post the pandemic.
Not just the living and working, but also the buying behaviour of the consumers have changed. And to continue holding the place in the market, every business has to rethink how and where they are approaching their potential prospects and existing clients.
Pandemic or no pandemic, Content has always been the KING and will continue to rule the online world. The only difference is, it is now time to restructure your content marketing strategies. Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, talks about the future of content marketing post-Covid. The idea of surviving in a post-covid period seems scary and alien. The future, (with speculations of the third wave) is unpredictable. However, if the businesses want to go on and keep the grip tight, they will have to start planning and be prepared now for what’s coming next.
Fortunately, the solutions to our “What Next?” problem can be analysed with the help of, new industry analysis on what consumers want, need, and how their buyer journey is responding to this pandemic. Founder and CEO of Drive Digital and DigiHunts Academy share his thoughts on the strategies that will reshape the future of content marketing.
- Your Content Should Be Authentic And Vulnerable:
Your audience is emotionally shaken and is bearing the heavy weight of global economic toll and health risk. In times like this, you have to be very careful about how you approach and address the audience. Obviously, you need to be authentic, but at the same time, your content needs to be vulnerable as well. Do not make the mistake of hitting on the audience emotionally, instead, look for the root cause of this emotional turmoil and feed them with helping and practical content.
- Gather User Generated Content:
The lockdowns and home confinements have left the people lonely. Everyone is yearning for connection, even though virtually, they are looking for something to rely on. Therefore, focusing on UGC (User Generated Content) is the best way to reach out to the audience. You can use UGC to improve the social proof of your brand, improve user trust and create opportunities for connection. Survey your users and share the covid stories they want. Find out what information they want and not what you want to share. And lastly, provide users with a platform to share their feelings/response and be heard.
- Be A Good Listener:
Content marketing is not just about sharing your side of the story. Well, even if it was that way sometime back, nit anymore. If you are looking to create a content marketing strategy that will build your brand and increase ROI, you need to add the trait of being a good listener. The pandemic has given a lot of time to the consumers to reflect back and reevaluate their needs, buying behaviours, interaction with brands etc. Therefore, now it is more than ever important to keep an open ear to the problems of your consumers and provide solutions. For this, you will have to reframe your content in such a way that not says, but also listens.
“Whether we like it or not, the world has changed in unprecedented ways. Consumers are approaching the brands with a new mindset and new goals. Now and in the coming future, brands need to craft their content based on priority. It should be people centric, first, community centric second and lastly brand of product centric. Although the major goal of content marketing is brand recognition and brand building, for now, the focus should be on authenticity and rebuilding the trust and connections with the audience”, says Prakash Mishra.
To know more about the views and strategies of Prakash Mishra and stay connected with the social and digital world, you can visit:
Drive Digital – https://www.drivedigital.in/
DigiHunts Academy – https://www.digihunts.academy/
Record Chinese warplane intrusion into Taiwan’s skies
Taiwan-China military tensions peak. Thirty-five Chinese warplanes have violated Taiwan’s air defense borders. Inside were four H-8 warplanes capable of carrying out atomic bombings. Taiwan has deployed missile systems along its borders in response to Chinese military provocations. The BBC reported on Saturday.
On Saturday, Taiwan’s Premier Tus Tseng Chang complained, ‘China is closely involved in military aggression. They are destroying the peace and stability of the region. ” Beijing has not yet commented on the infiltration.
Taiwan’s Defense Ministry said in a statement that 25 Chinese planes flew over the Partas Islands on Friday. In the second phase of the evening, 13 aircraft practiced at the same place.
On Friday (October 1), on the 72nd anniversary of the founding of the People’s Republic of China, the country issued a warning by sending its fighter jets to the border with Taiwan.
China sees Taiwan as an isolated province of its own, but Taiwan has been claiming itself as a sovereign state. Meanwhile, Taiwan is increasing its military strength with the help of the United States. But Washington has warned China not to interfere in its internal affairs.
Astronomical Events in October 2021: October 7 – Draconids Meteor Shower
The old farmer’s almanac predicts warm days and cooler nights from October seventh through ninth this year. The only chance of rain looks to be during the day on October eighth and clearing in the evening for most folks across the nation. In a particular stroke of good luck, the moon will be in its new phase, leaving plenty of clear night sky for everyone to enjoy. All of this is good news because it’s time to break out the blankets and binoculars; the Draconids are coming.
When Does the Draconids Meteor Shower Start
You can expect to start seeing the Draconids at a rate of about five to seven meteors per hour on October sixth after dark. The meteors will increase, reaching their peak near 11 pm on October seventh and stretching into October eighth before dawn. You can expect to see 10 to 15 meteors per hour at their peak if the sky is clear and free of light pollution. To have the best chance of viewing the Draconids, try to observe the meteor shower when the constellation Draco is the highest in the night sky.
All You Need To Know About the Draconids Meteor Shower
The Draconids meteors come from tiny pieces of debris left behind by the comet 21P Giacobini-Zinner. This small comet takes a little over six years to orbit the Sun. When it re-enters the solar system, it sprays a stream of debris into space. The residue is what makes up the Draconids meteor shower that occurs each October. Because the comet is small and the debris is also light, the showers are usually weak though there have been recorded meteor storms wherein 1,000 meteors per hour were registered.
What To Plan During the Draconids Meteor Shower
All astronomical events carry with them great energy. The new moon will just be coming into its cycle while the meteors radiate from the constellation Draco. Use this powerful timing to harness some celestial energy at play to find lost objects or talk to a deceased loved one. • New moon rituals
The new moon is a time to appreciate beginnings. While meteors are the debris of a comet that has passed, they can also show that transitions can be beautiful and powerful. It also can be beneficial to use the illumination gained from past life readings for reflection during this time. Use your time star gazing to focus on your intentions for the new cycle. For every meteor you see, speak an affirmation into the night sky. Meteor shower rituals
The Draconids are specific to the constellation Draco, meaning the dragon. Because meteors are often known for their unique composition of space debris and ore, meteor shower rituals often include the charging of crystals. You can use the added energy from the radiant point of Draco and the Draconids meteor shower to recharge your crystals, particularly that of iron, for healing work.
To learn more about how the new moon or other astrological events can be powerful catalysts for change in your life or to harness energy to make a stronger connection to your past, schedule a session with an online psychic today.
A Refreshing and Unique Perspective in the World of Hip Hop: Diverse Artist Lanelle Tyler Unveils New Single with Doley P.O.B
Brooklyn, New York- September 29th, 2021-Bringing a refreshing and dynamic new vibe to the world of Hip Hop, Lanelle Tyler is set to soar, with a stirring new Hip Hop single. Titled “Trenches”, the new single showcases the rising artist’s magnetic song writing prowess, coupled with memorable rhythms and tunes.
Complemented by talented artist Doley P.O.B, Lanelle Tyler brings a breath of fresh air to the beloved genre, shedding lights on an authentic musical style. Using music to achieve his life’s purpose of gaining wisdom and influencing his generation (generation Y) and those succeeding it, Lanelle Tyler showcases a unique musical talent.
Bringing positivity to the world of Hip Hop and Rap, the promising artist remains inspired to remain in the ‘now’, battling all insecurities and inhibitions of the past, and paving for himself a new path. With each new track, Lanelle Tyler hopes to accomplish his goals of crafting a successful musical career and creating opportunities for others.
“Ultimately, “Gen Y” has shown me there is unlimited potential within myself, it’s up to me to access it. I am honored to be committed to Gen Y at world’s request. Gen Y All Day EveryDay!” says Lanelle Tyler regarding his musical inspirations.
Presave “Trenches”: https://unitedmasters.com/m/6144aaf986f548114fd50aeb
Follow the artist on social media to keep track of new releases, and feel free to contact through email for interviews, reviews, and/or collaborations.
Hailing from Bedford, Stuyvesant, and having grown in Brooklyn New York, Lanelle Tyler is a talented singer-songwriter and artist. A Sagittarius, Lanelle Tyler remains engrossed in the art of musical content, and plays the Tenor saxophone, and piano as a hobby.
Lanelle Tyler also has a penchant to rehearse and perform in front of his audience because the visceral reactions help him understand that listeners can connect to his art. With each new track, the seasoned artist hopes to spread positivity and compassion, traversing his unique musical voyage.
Doley P.O.B is a talented powerhouse in the world of Hip Hop, who hails from Brooklyn, New York. Having gotten into the world of music after high school, the artist unveiled his first original musical content in 2018. Drawing influence from the likes of Torey Lanez and J.I Prince of New York, the artist is currently working on a new 7-track EP, “D.I.D v1”, which is set to drop in November. Showcasing a versatile musical spirit, Doley independently writes all his music and has also penned singles for other budding artists.
The Best Products to Try this Fall
The days are growing shorter and the temperatures have subsided, bringing some much-needed relief from the dog days of summer.
Not sure how you want to make the most of the fall? We’ve got some products that are sure to spice up your autumn season. Everything from snacks to naps, we’ve got something for everyone.
Home Baking with Porto’s Bakery
There isn’t anything much better than a snack when it comes to relaxing on a nice cool fall day. Add in the aroma of fresh baked treats and you’re well on your way to having one of the coziest homes on the block!
Porto’s Chocolate Twist is something that will tickle your taste buds and be sure to wow everyone in your home. This croissant is ready to bake and is filled with European butter, creamy vanilla custard, and the inside sprinkled with mini Belgian chocolate chips for a sensational treat that will have the house begging for more.
Offered in small, medium, and large sizes, you have the options needed for an after-dinner snack all the way up to entertaining guests at your Thanksgiving party.
Catching Up on Sleep with Peels CBD
With the windows open on a cool autumn night, fall is easily the best time of year to catch up on your sleep after a long summer of vacations, campfires, and long nights.
Sometimes, our natural sleep habits can be disrupted from all of the fun that can be had in the summer months, and a recent trend in use the use of CBD for sleep is one way to get yourself back on track.
CBD is a naturally occurring substance that has many health benefits, including promoting deeper, more restful sleep, and longer sleep durations. Peels products range from gummies to oils and are taken orally, with benefits being realized in one to two weeks of consumption.
Taking a quality nap or getting a good night’s rest should be at the top of your priority list this fall, and Peels can help you make the most of it.
Take Care of your Hair with Prose
With the change of the season, you should consider changing up your hair style! After Labor Day you’ll want a new and exciting look that will be sure to turn heads when you get back from your long summer vacation.
Prose offers The Salon, which is a subscription hair-care service that goes the extra mile in providing you with their awesome products you need to look your best. It offers a customizable solution to you, delivering the products you need, when you need them.
In addition to this, after your first delivery, The Salon by Prose will hook you up with a free 15-minute virtual consultation with one of their hair-care experts. They’ll offer styling tips, product suggestions, or anything else you can think of when it comes to wearing your best hair this fall.
Improve your Health with fatty15
With the wonderful fall weather, there isn’t a better time to work on your health, both mentally and physically. Going to the gym, getting outside for a hike, or even going to a park with a nice book are all ways to take advantage of the season.
Fatty15 is a supplement that is certain to help you maximize your health and well-being. This fatty-acid supplement is known to boost cell replenishment and strength, which is key to rejuvenating after a good work out. In addition to this, is boosts the mitochondria (which is the go-juice of our cells) by 45 percent.
All of this means that your body is going function better, improving immunity, sleep cycles, metabolism, and even your mood.
Give fatty15 a try this fall and give your mental and physical health a boost!
Take Care of your Skin with Rose Inc.
Skin care is often overlooked when it comes to the fall season, but Rosie Huntington-Whitely’s makeup brand is reason enough to give yourself a whole new look this year!
Rose Inc has everything you could ever need when it comes to skin care products that will both make you feel good and look good. They offer an online shade finder to make sure that you can accurately match your skin tone, as well as a virtual try-on to make sure you like what you are buying.
Some of their best sellers that will fill up your home storage include the Blush Divine Radiant Lip & Cheek Color, Softlight Luminuous Hydrating Concealer, and the Lip Sculpt Amplying Color. In addition to these standalone products, they also offer several different kits to get you everything you need to keep up with a fresh look this fall.
Work or Play with Your Device Anywhere with Skyfloat
Whether you want to take your phone or tablet out on the porch to catch up on your favorite show or workout on your living room floor while listening in on a Zoom call, the Skyfloat hanging phone holder is a must-have product for the tech-saavy person on the go this fall.
The hanging phone holder device utilizes a very strong rare-earth magnet, along with pre-mounted metal plates that attach to your ceiling with built in adhesive strips to attach the holder in any area you’d like. This allows you to move your mount around the house or workplace as needed.
Some common areas are living rooms, offices, and gyms, or anywhere else you might need hands free operation of your device.
This neat little tool is a great way to add a little productivity and multitasking to your day while not breaking the bank on expensive TV and monitor mounts and connections.
Take Care of your Pooch with Sundays For Dogs
Fall isn’t only a great time of year for people, it’s also one of our four-legged friend’s favorite time of year as well. This is a great time to consider improving your beloved pet’s diet.
Make sure they are well-nourished a ready to walk, run, or play all day with Sundays For Dogs dry dog food.
Sundays For Dogs is a healthy dog food made with human-grade ingredients. This food is designed to keep dogs well, improve their mood, and improve their coat.
Take good care of your pups this fall by giving them a food that they’ll be begging for like its table food!
Bundle Up with Tasc Performance
When you’re not cuddled up next to the space heater, you’ll find the necessity for new and trendy clothes to look great, while also keeping yourself warm for those chilly fall days.
Tasc Performance French terry lineup will do just that. French terry is very similar to fleece, but often more lightweight and used in activewear versus lounge wear. This material will keep you warm after a workout, in the office, or at a tailgate for a football game.
Tasc Performance offers French terry sweatshirts, casual shirts, quarter-zips, and more for you to keep warm and look stylish in any situation this fall. Take a look at their selection as they have something for just about anyone.
Hopefully you’re as excited for fall as we are! With the products we’ve mentioned above, you’ll have a head start on making this fall one to remember.
Top Advantages of Hiring A Plumbing Contractor At Home
The suitability of professionals in every task and work format may differ from that for the other. Sometimes, we often entrust somebody with a job responsibility they may not finish properly. The same happens when one chooses an individual with some basic plumbing skills to do the work of a whole plumbing team!
It is not always going to be a one-person job! So, the best is to hire a plumbing contractor and let them decide how many plumbers they need to send to fix or install a pipeline.
Still doubtful? Relax, we have you covered! With this blog, we explain the benefits of hiring the best plumbing contractor. Let’s have a look:
Hiring A Plumbing Contractor: Top Benefits To Reap
- Warranty On Services
A freelance plumber with no compliance or credibility to a firm or company may charge a little less than a contractor but will not offer any warranty on the services. So, one may get the faucet broken a day after plumbing services. So, it is better to entrust a contractor with the responsibility of taking accountability for his services.
- Experience & Teamwork
Every plumbing task is not possible to manage with five-six individuals who come together to do the job. The job will be more productive when this group knows teamwork and has the experience of working together.
- Expert Tools & Equipment
Plumbing contractors own the most advanced and expert toolbox that every plumber needs to perform the tasks. However, the unavailability of advanced tools can lead to undermined plumbing fixes or work done by a plumber.
- Compliance With Plumbing Codes
Compliance with building, street and local plumbing codes is necessary to know for every Plumber Northern Beaches. However, if any violation happens in this aspect, it can cost a lot more than hiring a plumbing contractor. So, it is best to invest in quality services rather than take the risk!
- Insurance Benefits
Some leading plumbing contractors also offer insurance benefits, especially on big projects. Since the complexity of this job may lead to uncertain outcomes, one must be prepared well to take the risk. Plumbing contractors offer to redeem benefits to make up for such unexpected events.
- Quality Over Quantity
The advantage of quality over quantity goes a long way! Freelance plumbers may not commit to the job, but contractors know how to justify their market reputation.
- Worthy Services
Only a few plumbing contractors like Pearla Plumbing serve the value of cost customers bear for the services. However, if one is calculative enough to make the right decision, he can also make a redeeming transaction.
Avail Only The Best!
These advantages serve the value and worth of money spent on availing of plumbing contractors’ best services. People looking for options to build their dream home should go through a sceptical screening process. Then, assign the job to the most efficient plumbing team to reap these benefits.
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